Zen's Portfolio 2011

Page 1

Zen’s Zenaario














Zen’s Zenario : Logo Design


Basic Version

The selected Design Guidelines The logo as shown here has been selected among other designs.

58.892 mm

13.545 mm

In order to achieve a consistent identity, the logo color varies when background color is not contrasting enough to show the logo outline.

Hobo Std is selected as it is a Sans serif typeface with a witty and energetic emotion which provides the audience with an instant form of recognition.

The size of logos shown are the smallest permitted size at which they may be reproduced in full colour. This size ensures clarity & legibility. At Coated

7.656 mm

53.003 mm

Standup Version 41.491 mm

24.018 mm

The logo is always measured across the width including the clear zone.

3.067 mm

18.128 mm

12.682 mm 35.602 mm

QBOUPOF ¯

Basic Version

ET!384.2!D

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

58.892 mm

13.545 mm

7.656 mm

At Uncoated 53.003 mm

QBOUPOF ¯

Standup Version

ET!384.2!V

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

The logo appears in the colour as indicated using the Pantone Matching System. This colour should be printed as a special, CMYK reference is shown when sport color is not available.

41.491 mm

24.018 mm

Cyan = 90% Magenta = 30% Yellow = 95% Black = 30%

3.067 mm

12.682 mm 35.602 mm

Zen’s Zenario : Logo Design

18.128 mm







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