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Zenith Report West Europe Water Coolers 2015
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2015 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report. We hope that you find West Europe Coolers 2015 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iuliana Boda Market Analyst Zenith International
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Brief Summary Section 1 – Overview Market summary Bottled water cooler (BWC) market The advent of POU cooler market POU and bottled coolers - one industry or two? Water types via coolers Packaging formats Outlets – bottled water coolers Outlets – POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled water coolers Machine types – POU coolers Service and maintenance Price structures and market value - total, BWC and POU coolers Cancellations Contract lengths Industry structure – total installed base by leading groups Industry structure – bottled water coolers & POU coolers Industry structure – mergers and acquisitions Key industry developments and issues Forecasts © Zenith International Ltd 2015
Page 10-12 Page 13-43
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Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled water coolers and point of use - Industry developments Market structure – bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies – bottled water coolers Brands – bottled water coolers Distributors – point of use Forecasts – bottled water coolers and point of use © Zenith International Ltd 2015
Page 44-356 Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
Page 44 Page 62 Page 81 Page 100 Page 119 Page 142 Page 166 Page 185 Page 204 Page 224 Page 242 Page 261 Page 279 Page 297 Page 315 Page 333
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Contents Section 3 – Overview charts
Page 357-370
Total cooler units, 2010-2014 Cooler share by country, 2014 Cooler units by country, 2014 Forecast total cooler units, 2015-19 Forecast total cooler units by country, 2019 Water cooler volume, 2010-2014 Cooler share of total bottled water market, 2010-2014 Water types, 2014 Packaging size, 2014 Leading bottled cooler groups, 2014 Leading bottlers, 2014 Leading POU companies, 2014 Forecast water cooler volume, 2015-19
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Contents Section 4 – Overview tables Total market analysis
Page 371-438 Page 372
Bottled water market, 2010-2014 Bottled coolers and point of use, 2010-2014 Total cooler units by country, 2010-2014 POU share of total cooler units by country, 2010-2014 POU conversion by country, 2014 Bottled water coolers analysis Bottled cooler units by country, 2010-2014 Bottled cooler units annual % change by country, 2010-2014 Bottled cooler units per 1,000 people by country, 2010-2014 Bottled cooler water volumes by country, 2010-2014 Bottled cooler water volume annual % change by country, 2010-2014 Water throughput per cooler by country, 2012-2013 Cooler water types by volume share in West Europe, 2010-2014 Cooler water types % share by country, 2014 Packaging types by volume share - West Europe regional, 2010-2014 Packaging sizes % share by country, 2014 Bottled cooler market characteristics by country, 2014 Water for cooler consumption per person by country, 2010-2014 Bottled cooler revenue indicators by country, 2014 Bottled cooler revenue indicators - West Europe regional, 2010-2014 Š Zenith International Ltd 2015
Page 377
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Contents Section 4 – Overview tables (cont.) Point of use analysis
Page 391
POU cooler units by country, 2010-2014 POU cooler units annual % change by country, 2010-2014 POU cooler units per 1,000 people by country, 2010-2014 POU cooler distribution split by outlet by country, 2014 POU cooler rented vs. sold units by country, 2014 POU cooler unit characteristics by country, 2014 POU cooler revenue indicators by country, 2014 Industry structure
Page 398
Top 25 national bottled cooler distributors by installed units, 2010-2014 Top bottled cooler distributor groups by installed units, 2011-2013 Top bottled cooler brands by volume sales, 2010-2014 Top 25 water cooler bottlers by volume sales, 2010-2014 Top bottled cooler distributors by installed units by country, 2010-2014 POU cooler companies by installed units by country, 2010-2014 Leading national POU cooler groups by installed units, 2010-2014 Top 25 POU cooler companies by installed units, 2010-2014
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specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables (cont.) Forecasts Forecast POU cooler units by country, 2015-19 Forecast POU units per 1,000 people by country, 2015-19 Forecast POU cooler units annual % change by country, 2015-19 Forecast bottled water cooler units by country, 2015-19 Forecast bottled water cooler units per 1,000 people by country, 2015-19 Forecast bottled water cooler volumes by country, 2015-19 Forecast total cooler units by country, 2015-19 Forecast POU cooler share of total cooler units by country, 2015-19
Page 431
Section 5 – Company profiles
Page 439-630
Section 6 – Appendices
Page 631-640
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Section 2 – Country Market overview - bottled water coolers and point of use Commentary Commentary
Country: Cooler Market Evolution 2010-2014 15
.
10
4 5
1
Million EUR
Commentary Commentary Commentary Commentary
Thousand Units
7
0 2010
2011
2012
2013
2014
Years BWC units
POU units
Coolers revenue (mEUR)
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Section 2 – Country Market overview - bottled water coolers and point of use 2010
2011
2012
2013
2014
Bottled water coolers (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share
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specialist consultants to the food and drink industries worldwide
Section 2 – Country Market overview - bottled water coolers and point of use
Commentary Commentary Commentary Commentary
Industry developments
Commentary Commentary Commentary Commentary
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Section 2 – Country Market overview - bottled water coolers and point of use S
O
Strengths Commentary
W
Weaknesses
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Opportunities
T
Threats
Commentary
Commentary
• asdf Commentary
Commentary
Commentary
Commentary
Commentary
Threats Commentary
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Section 2 – Country Market structure – bottled water coolers Bottled water cooler units 2010 -14
Bottled water cooler volume 2010 -14
60000
70 50,000
50,000
50,000
50,000
40000 30000 20000
60
60
60
60
2010
2011
2012 Years
2013
2014
50 40 30 20
10000 0
60 60
Million litres
BWC Installed units
50,000 50000
10 2010
2011
2012 Years
2013
2014
0
Commentary Commentary Commentary Commentary
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Section 2 – Country Market structure – bottled water coolers Throughput
Commentary Commentary Commentary Commentary
Throughput
2013
2014
2013
2014
Litres per cooler 18.9l bottles per cooler per month
Cancellations
Commentary Commentary
Cancellations Quit rate %
Contract lengths
Commentary Commentary.
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Section 2 – Country Market structure – bottled water coolers Outlets
Commentary Commentary
Outlets, 2014
Commercial
50.0%
50.0% Domestic
Machine types, 2014
Machine types
Commentary Commentary
Hot-cold 50.0%
50.0% Cold-ambient
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Section 2 – Country Market structure – bottled water coolers
Water types
Commentary Commentary
Water types, 2014 0.0% 25.0%
25.0%
Eau de boisson Mineral Purified Spring Other water type
25.0%
25.0%
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Section 2 – Country Market structure – bottled water coolers Legislation
Commentary Commentary Maintenance and additional services
Commentary Commentary
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Section 2 – Country Market structure – point of use Point of use cooler units 2010-14 12,000
POU Installed units
10,000
10,000
10,000
10,000
10,000
10,000 8,000
Units added
6,000
BWC to POU conversions
New POU
2013
2013
2014
2014
4,000
Replacement rate % 2,000 0
Number of units 2010
2011
2012 Years
2013
2014
Conversion
Commentary Commentary
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Section 2 – Country Market structure – point of use Outlets
Commentary Commentary Commentary
Outlets, 2014 16.7% 16.7%
Offices 16.7%
Factories Institutions Shops Domestic
16.7%
Others 16.7%
Machine types
16.7%
Commentary Commentary .
Machine types, 2014 25.0%
25.0% Hot-cold Cold-ambient Carbonated Others
25.0%
25.0%
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Section 2 – Country Market structure – point of use
Rented vs. Sold units, 2014 Rented/sold
Commentary Commentary
Rented Sold 50.0%
50.0%
Maintenance and additional services
Commentary Commentary
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Section 2 – Country Price structure and revenue indicators – BWC and POU
Point of use
2013
2014
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue (€)
2013
2014
Commentary Commentary Commentary
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Section 2 – Country Companies – bottled water coolers Machines in December
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3 ….
Total Market
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Section 2 – Country Companies – bottled water coolers Million litres
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3 …
Others Total market © Zenith International Ltd 2015
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Section 2 – Country Brands – Bottled water coolers Million litres
2010
2011
2012
2013
2014
% share 2014
% 14-13
Brand 1 Brand 2 Brand 3 …
Others Total market
Commentary Commentary .
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Section 2 – Country Distributors – point of use Machines in December
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3
Others Adjustment Total market
Commentary Commentary
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Section 2 – Country Forecasts – bottled water coolers and point of use Units in December
2015f
2016f
2017f
2018f
2019f
2020f
% av 15-20
% 20-14
Bottled water coolers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share
Commentary Commentary
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Section 3 - Overview charts Total cooler units, 2010-2014
1,200
000 units in December
1,000
800
500
500
500
500
500
600
POU
BWC 400
500
500
500
500
500
2010
2011
2012
2013
2014
200
0
Year
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Section 3 - Overview charts Cooler units by country, 2014 Others 16.7%
Country 1 16.7%
Country 5 16.7%
Country 2 16.7%
Country 4 16.7%
Country 3 16.7%
Total units
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Section 4 - Overview tables Bottled water market Million litres
2009
2010
2011
2012
2013
All bottled water % change Packaged water % change % share Water coolers % change % of all bottled water increase % share
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Section 4 - Overview tables Total cooler units by country Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total
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Section 4 - Overview tables Forecast bottled water cooler units by country Machines in December
2013
2014f
2015f
2016f
2017f
2018f
% share 2018
% 13-18
% av 13-18
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
zenithinternational specialist consultants to the food and drink industries worldwide
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zenithinternational Š Zenith International Ltd 2015
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