West Europe Water Coolers Report 2015

Page 1

zenithinternational specialist consultants to the food and drink industries worldwide

Zenith Report West Europe Water Coolers 2015

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION


Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2015 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report. We hope that you find West Europe Coolers 2015 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iuliana Boda Market Analyst Zenith International

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Contents Brief Summary Section 1 – Overview Market summary Bottled water cooler (BWC) market The advent of POU cooler market POU and bottled coolers - one industry or two? Water types via coolers Packaging formats Outlets – bottled water coolers Outlets – POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled water coolers Machine types – POU coolers Service and maintenance Price structures and market value - total, BWC and POU coolers Cancellations Contract lengths Industry structure – total installed base by leading groups Industry structure – bottled water coolers & POU coolers Industry structure – mergers and acquisitions Key industry developments and issues Forecasts © Zenith International Ltd 2015

Page 10-12 Page 13-43

zenithinternational specialist consultants to the food and drink industries worldwide


Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled water coolers and point of use - Industry developments Market structure – bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies – bottled water coolers Brands – bottled water coolers Distributors – point of use Forecasts – bottled water coolers and point of use © Zenith International Ltd 2015

Page 44-356 Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK

Page 44 Page 62 Page 81 Page 100 Page 119 Page 142 Page 166 Page 185 Page 204 Page 224 Page 242 Page 261 Page 279 Page 297 Page 315 Page 333

zenithinternational specialist consultants to the food and drink industries worldwide


Contents Section 3 – Overview charts

Page 357-370

Total cooler units, 2010-2014 Cooler share by country, 2014 Cooler units by country, 2014 Forecast total cooler units, 2015-19 Forecast total cooler units by country, 2019 Water cooler volume, 2010-2014 Cooler share of total bottled water market, 2010-2014 Water types, 2014 Packaging size, 2014 Leading bottled cooler groups, 2014 Leading bottlers, 2014 Leading POU companies, 2014 Forecast water cooler volume, 2015-19

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Contents Section 4 – Overview tables Total market analysis

Page 371-438 Page 372

Bottled water market, 2010-2014 Bottled coolers and point of use, 2010-2014 Total cooler units by country, 2010-2014 POU share of total cooler units by country, 2010-2014 POU conversion by country, 2014 Bottled water coolers analysis Bottled cooler units by country, 2010-2014 Bottled cooler units annual % change by country, 2010-2014 Bottled cooler units per 1,000 people by country, 2010-2014 Bottled cooler water volumes by country, 2010-2014 Bottled cooler water volume annual % change by country, 2010-2014 Water throughput per cooler by country, 2012-2013 Cooler water types by volume share in West Europe, 2010-2014 Cooler water types % share by country, 2014 Packaging types by volume share - West Europe regional, 2010-2014 Packaging sizes % share by country, 2014 Bottled cooler market characteristics by country, 2014 Water for cooler consumption per person by country, 2010-2014 Bottled cooler revenue indicators by country, 2014 Bottled cooler revenue indicators - West Europe regional, 2010-2014 Š Zenith International Ltd 2015

Page 377

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Contents Section 4 – Overview tables (cont.) Point of use analysis

Page 391

POU cooler units by country, 2010-2014 POU cooler units annual % change by country, 2010-2014 POU cooler units per 1,000 people by country, 2010-2014 POU cooler distribution split by outlet by country, 2014 POU cooler rented vs. sold units by country, 2014 POU cooler unit characteristics by country, 2014 POU cooler revenue indicators by country, 2014 Industry structure

Page 398

Top 25 national bottled cooler distributors by installed units, 2010-2014 Top bottled cooler distributor groups by installed units, 2011-2013 Top bottled cooler brands by volume sales, 2010-2014 Top 25 water cooler bottlers by volume sales, 2010-2014 Top bottled cooler distributors by installed units by country, 2010-2014 POU cooler companies by installed units by country, 2010-2014 Leading national POU cooler groups by installed units, 2010-2014 Top 25 POU cooler companies by installed units, 2010-2014

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Contents Section 4 – Overview tables (cont.) Forecasts Forecast POU cooler units by country, 2015-19 Forecast POU units per 1,000 people by country, 2015-19 Forecast POU cooler units annual % change by country, 2015-19 Forecast bottled water cooler units by country, 2015-19 Forecast bottled water cooler units per 1,000 people by country, 2015-19 Forecast bottled water cooler volumes by country, 2015-19 Forecast total cooler units by country, 2015-19 Forecast POU cooler share of total cooler units by country, 2015-19

Page 431

Section 5 – Company profiles

Page 439-630

Section 6 – Appendices

Page 631-640

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market overview - bottled water coolers and point of use Commentary Commentary

Country: Cooler Market Evolution 2010-2014 15

.

10

4 5

1

Million EUR

Commentary Commentary  Commentary  Commentary

Thousand Units

7

0 2010

2011

2012

2013

2014

Years BWC units

POU units

Coolers revenue (mEUR)

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 2 – Country Market overview - bottled water coolers and point of use 2010

2011

2012

2013

2014

Bottled water coolers (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market overview - bottled water coolers and point of use    

Commentary Commentary Commentary Commentary

Industry developments

   

Commentary Commentary Commentary Commentary

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market overview - bottled water coolers and point of use S

O

Strengths Commentary

W

Weaknesses 

Commentary

Commentary

Commentary

Commentary

Commentary

Commentary

Commentary

Opportunities

T

Threats

Commentary

Commentary

• asdf Commentary

Commentary

Commentary

Commentary

Commentary

Threats Commentary

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Section 2 – Country Market structure – bottled water coolers Bottled water cooler units 2010 -14

Bottled water cooler volume 2010 -14

60000

70 50,000

50,000

50,000

50,000

40000 30000 20000

   

60

60

60

60

2010

2011

2012 Years

2013

2014

50 40 30 20

10000 0

60 60

Million litres

BWC Installed units

50,000 50000

10 2010

2011

2012 Years

2013

2014

0

Commentary Commentary Commentary Commentary

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 2 – Country Market structure – bottled water coolers Throughput

   

Commentary Commentary Commentary Commentary

Throughput

2013

2014

2013

2014

Litres per cooler 18.9l bottles per cooler per month

Cancellations

 Commentary  Commentary

Cancellations Quit rate %

Contract lengths

 Commentary  Commentary.

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market structure – bottled water coolers Outlets

 Commentary  Commentary

Outlets, 2014

Commercial

50.0%

50.0% Domestic

Machine types, 2014

Machine types

 Commentary  Commentary

Hot-cold 50.0%

50.0% Cold-ambient

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Section 2 – Country Market structure – bottled water coolers

Water types

 Commentary  Commentary

Water types, 2014 0.0% 25.0%

25.0%

Eau de boisson Mineral Purified Spring Other water type

25.0%

25.0%

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Section 2 – Country Market structure – bottled water coolers Legislation

 Commentary  Commentary Maintenance and additional services

 Commentary  Commentary

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market structure – point of use Point of use cooler units 2010-14 12,000

POU Installed units

10,000

10,000

10,000

10,000

10,000

10,000 8,000

Units added

6,000

BWC to POU conversions

New POU

2013

2013

2014

2014

4,000

Replacement rate % 2,000 0

Number of units 2010

2011

2012 Years

2013

2014

Conversion

 Commentary  Commentary

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market structure – point of use Outlets

 Commentary  Commentary  Commentary

Outlets, 2014 16.7% 16.7%

Offices 16.7%

Factories Institutions Shops Domestic

16.7%

Others 16.7%

Machine types

16.7%

 Commentary  Commentary .

Machine types, 2014 25.0%

25.0% Hot-cold Cold-ambient Carbonated Others

25.0%

25.0%

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Market structure – point of use

Rented vs. Sold units, 2014 Rented/sold

 Commentary  Commentary

Rented Sold 50.0%

50.0%

Maintenance and additional services

 Commentary  Commentary

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Price structure and revenue indicators – BWC and POU

Point of use

2013

2014

Bottled water coolers

Average monthly rental (€)

Average monthly rental (€)

Average sales price per unit (€)

Average sales price per unit (€)

Total revenue (€)

Total revenue (€)

2013

2014

 Commentary  Commentary  Commentary

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Companies – bottled water coolers Machines in December

2010

2011

2012

2013

2014

% share 2014

% 14-13

Company 1 Company 2 Company 3 ….

Total Market

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specialist consultants to the food and drink industries worldwide


Section 2 – Country Companies – bottled water coolers Million litres

2010

2011

2012

2013

2014

% share 2014

% 14-13

Company 1 Company 2 Company 3 …

Others Total market © Zenith International Ltd 2015

zenithinternational specialist consultants to the food and drink industries worldwide


Section 2 – Country Brands – Bottled water coolers Million litres

2010

2011

2012

2013

2014

% share 2014

% 14-13

Brand 1 Brand 2 Brand 3 …

Others Total market

 Commentary  Commentary .

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 2 – Country Distributors – point of use Machines in December

2010

2011

2012

2013

2014

% share 2014

% 14-13

Company 1 Company 2 Company 3

Others Adjustment Total market

 Commentary  Commentary

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 2 – Country Forecasts – bottled water coolers and point of use Units in December

2015f

2016f

2017f

2018f

2019f

2020f

% av 15-20

% 20-14

Bottled water coolers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share

 Commentary  Commentary

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 3 - Overview charts Total cooler units, 2010-2014

1,200

000 units in December

1,000

800

500

500

500

500

500

600

POU

BWC 400

500

500

500

500

500

2010

2011

2012

2013

2014

200

0

Year

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 3 - Overview charts Cooler units by country, 2014 Others 16.7%

Country 1 16.7%

Country 5 16.7%

Country 2 16.7%

Country 4 16.7%

Country 3 16.7%

Total units

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 4 - Overview tables Bottled water market Million litres

2009

2010

2011

2012

2013

All bottled water % change Packaged water % change % share Water coolers % change % of all bottled water increase % share

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 4 - Overview tables Total cooler units by country Machines in December

2009

2010

2011

2012

2013

% share 2013

% 12-13

Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


Section 4 - Overview tables Forecast bottled water cooler units by country Machines in December

2013

2014f

2015f

2016f

2017f

2018f

% share 2018

% 13-18

% av 13-18

Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


zenithinternational specialist consultants to the food and drink industries worldwide

Zenith offers a range of market reports and data, please see more details about these here. For a tailor made study specific to your requirements, please telephone our head office on +44(0)1125 327 900 or email misales@zenithinternational.com. To subscribe to FREE daily industry news from Zenith International, please click here. Zenith also offers specific news services, including a global bottled water newsletter, plus online data resources and continuous market monitoring. Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development. To discuss any of Zenith’s services, please call us or visit http://www.zenithinternational.com/

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide


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