zenithinternational 2016 Yogurt Innovation
A review of recent key trends and new product development
June 2016
Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith International Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith International from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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CONTENTS
The contacts at Zenith International in connection with this report are: Monika Fedor Consultant Zenith International Ltd., UK
Section
Page
1. Introduction and scope
4
2. Category overview
7
Table: dairy sector features and benefits
Tel: +44 1225 327936 mfedor@zenithinternational.com
Commentary: Category overview
Esther Renfrew Market Intelligence Director Zenith International Ltd., UK
Commentary: Functional innovation
Tel: +44 1225 327900 erenfrew@zenithinternational.com Zenith International Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom T +44 (0) 1225 327900 F +44 (0) 1225 327901 www.zenithinternational.com
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Commentary: Yogurt categories Commentary: Global trends and developments Commentary: Sector challenges and benefits 3. Brand profiles
15
3.1 Brand profiles: Reduced/low/no fat
16
3.2 Brand profiles: Reduced/low/no sugar
39
3.3 Brand profiles: Child-oriented
52
3.4 Brand profiles: Gender specific
66
3.5 Brand profiles: Indulgence
74
3.6 Brand profiles: Probiotics
91
3.7 Brand profiles: Protein-rich
102
3.8 Brand profiles: Others
106
Page 3
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zenithinternational 1. Introduction and scope
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Page 4
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INTRODUCTION AND SCOPE Yogurt innovation
Overview The aim of this report is to assess developments in the yogurt sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.
Scope A global market overview of trends and developments, featuring brand profiles to benchmark against leading and innovative yogurt products worldwide, tracking recent innovation within the yogurt category as well as investigating the future outlook of the market. Categories covered in this report: Spoonable yogurt Yogurt drinks Yogurt pouches & tubes Products profiled in this report contain features that span a number of trends shaping the future of the yogurt sector, including:
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Page 5
Reduced/low/no sugar Reduced/low/no fat Child-oriented Gender specific High protein Probiotics Indulgence
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INTRODUCTION AND SCOPE Yogurt innovation
Definition: Yogurt
For the purpose of this report, Zenith defines yogurt as follows:  Made from milk fermented with added bacteria, yogurt can be spoonable, drinkable or squeezable. Coverage Innovation and new product development shaping the global market for yogurt launched from 2014 to 2016 inclusive.
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zenithinternational 2. Category overview
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CATEGORY OVERVIEW Overview of yogurt
Dairy products are functional by nature. Key features naturally produced in dairy products are outlined below.
FEATURE
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BENEFIT
Page 8
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CATEGORY OVERVIEW Commentary – yogurt categories
Spoonable yogurts Commentary
Drinking yogurts Commentary
Squeezable yogurts Commentary
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CATEGORY OVERVIEW Commentary – yogurt categories Functional innovation – insights Commentary
Emerging trends in functional innovation Commentary
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CATEGORY OVERVIEW Commentary – global trends and developments
Global yogurt consumption Commentary
Region: Commentary
Region: Commentary
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CATEGORY OVERVIEW Commentary – global trends and developments
Global trends and developments in yogurt consumption Some of the areas of emerging importance include:
Commentary
Commentary
Commentary
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CATEGORY OVERVIEW Challenges and barriers
CHALLENGES AND BARRIERS Commentary
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CATEGORY OVERVIEW Insights and opportunities
INSIGHTS AND OPPORTUNITIES Commentary
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zenithinternational 3. Brand profiles
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zenithinternational 3.1 Brand profiles
Reduced/low/no fat
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REDUCED/LOW/NO FAT Low-fat, all-natural, non-GMO
Chobani Chobani, USA www.chobani.com Product information: US dairy company Chobani has rolled out a trio of new yogurts inspired by Rio de Janeiro, as it prepares to celebrate its sponsorship of Team USA at the 2016 Olympic Games. Two new limited-batch Chobani Greek yogurts will mix low-fat blended Greek yogurt with the “cool, sweet” taste of guava fruit, which is particularly popular in Brazil, as well as the refreshing summer flavour of watermelon. The company is also introducing a mango passion power version of its Flip Greek yogurt with a mix of pie crust pieces and crunchy Brazil nuts. Launch date: April 2016
Variants: Watermelon and guava. Chobani Flip: mango passion power, honey-banana, blueberry power, vanilla golden crunch, nutty for nana, almond coco loco, key lime crumble, strawberry sunrise, tropical escape, raspberry choco fix, peachy pistachio Ingredients: All natural, non-GMO ingredients Positioning: Low-fat proposition Channels: Retail outlets across the USA Pack size & type: 150g pot (guava and watermelon variants)
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zenithinternational 3.2 Brand profiles
Reduced/low/no sugar
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zenithinternational 3.3 Brand profiles
Child-oriented
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zenithinternational 3.4 Brand profiles
Gender specific
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Page 20
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zenithinternational 3.5 Brand profiles
Indulgence
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Page 21
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zenithinternational 3.6 Brand profiles
Probiotics
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zenithinternational 3.7 Brand profiles
Protein-rich
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zenithinternational 3.8 Brand profiles
Others
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