zenithinternational 2016 Cheese Innovation
A review of recent key trends and new product development
April 2016
Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith International Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith International from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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CONTENTS
The contacts at Zenith International in connection with this report are: Monika Fedor Report Manager Zenith International Ltd., UK
Section
Page
1. Introduction and scope
4
2. Category overview
7
Tel: +44 1225 327936 mfedor@zenithinternational.com
Esther Renfrew Market Intelligence Director Zenith International Ltd., UK
3. Brand profiles
14
3.1 Brand profiles: Dips & spreads
15
Tel: +44 1225 327900 erenfrew@zenithinternational.com
3.2 Brand profiles: Cheese slices
31
3.3 Brand profiles: Cheese snacks
39
3.4 Brand profiles: Blocks & rounds
55
3.5 Brand profiles: Grated, cubes & others
75
Zenith International Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom T +44 (0) 1225 327900 F +44 (0) 1225 327901 www.zenithinternational.com
zenithinternational specialist consultants to the food and drink industries worldwide
Commentary: Global cheese consumption; country-level and global Commentary: Global trends and developments in cheese consumption Commentary: Natural cheese Commentary: Processed cheese
Page 3
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zenithinternational 1. Introduction and scope
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Page 4
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INTRODUCTION AND SCOPE Cheese innovation
Overview The aim of this report is to assess developments in the cheese sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.
Scope A global market overview of trends and developments, featuring brand profiles to benchmark against leading and innovative cheese products worldwide, tracking recent innovation within the cheese category as well as investigating the future outlook of the market. Categories covered in this report: Natural cheese Processed cheese Products profiled in this report contain features that span a number of trends shaping the future of the cheese sector, including: Cooking Dipping Convenience Snacking Spreadable Extra protein Indulgence Lactose-free No-melt Child oriented
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INTRODUCTION AND SCOPE Cheese innovation
Definition: For the purpose of this report, Zenith has limited its research scope using the following definition:  Cheese includes both natural cheese and processed cheese in their various forms and formats, covering processed cheese, hard and semi-hard cheese, soft cheese and fresh cheese. Coverage:
Innovation and new product development shaping the global market for cheese launched from 2014 to 2016 inclusive.
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zenithinternational 2. Category overview
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CATEGORY OVERVIEW Overview of cheese Volume sales (tonnes), 2011-2015 Commentary 120 100 80 60 40 20 0 2011
2012
Processed
2013
2014
2015
Natural cheese
Value sales, 2015
50%
50%
Processed Natural cheese
Market value: ÂŁX
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Page 8
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CATEGORY OVERVIEW Commentary - global trends and developments
Global cheese consumption Commentary
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CATEGORY OVERVIEW Commentary - global trends and developments
Global cheese consumption Specific country trends include: Country: Commentary
Global trends and developments in cheese consumption Some of the areas of emerging importance include: Commentary
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CATEGORY OVERVIEW Commentary - cheese categories
Natural cheese Commentary
Processed cheese Commentary
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CATEGORY OVERVIEW Cheese category challenges and barriers
CHALLENGES AND BARRIERS
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CATEGORY OVERVIEW Cheese category opportunities
INSIGHTS AND OPPORTUNITIES
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zenithinternational 3. Brand profiles
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zenithinternational 3.1 Brand profiles
Dips & spreads
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Dips & spreads Flavour innovation
Alouette Bongrain SA, US www.alouettecheese.com
Product information: Under its Alouette cheese brand, Bongrain introduced three new spreadable cheese variants to the US market, namely smoky jalapeño, flame-roasted red peppers buffalo Cheddar and wasabi Cheddar. Also new to the range are zesty ginger & spring onion and sweet & spicy pepper. The company later added two additional spreadable cheeses: Sharp Cheddar Cheese and Bacon Cheddar Cheese, both available in 6oz containers. These are made with Grade A milk and 12 month-aged cheese. They are Kosher certified and gluten-free.
Launch date: February 2016 (new variants), 2014 (new variants) Variants: Smoky jalapeño, flame-roasted red peppers buffalo Cheddar and wasabi Cheddar, zesty ginger & spring onion and sweet & spicy pepper, Sharp Cheddar Cheese and Bacon Cheddar Cheese Pack type: 6.5oz and 6oz tub Price: US$4.48 per 6.5oz tub
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zenithinternational 3.2 Brand profiles
Cheese slices
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zenithinternational 3.3 Brand profiles
Cheese snacks
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zenithinternational 3.4 Brand profiles
Blocks & rounds
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zenithinternational 3.5 Brand profiles
Grated, cubes & others
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