Zenith Global Report 2021
UK Plain Water Report
UK Plain Water Report 2021
UK Plain Water Report 2021 Brief summary 1.
Commentary
2.
Commentary
3.
Commentary
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UK Plain Water Report 2021
Research overview
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•
In compiling its research, Zenith Global relies on the goodwill and cooperation of companies active in the marketplace. All information is cross -checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.
•
Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double-counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than water drinks.
•
A complete picture of the UK water drinks market is thus produced through Zenith Global’s extensive study of the largest importers and bottlers, alongside small to medium -sized operators and own label specialists. The market figures presented, therefore, encompass all aspects of packaged water drinks including take home, impulse and on-premise/foodservice and a small amount of home delivery water.
•
To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK water drinks arena. We believe Zenith’s coverage of the total UK water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith Global would like to express its sincere gratitude to the entire UK water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including the BSDA (British Soft Drinks Association) and the NSWA (Natural Source Waters Association, formerly Natural Hydration Council).
UK Plain Water Report 2021
1
1.1
1.2
Macro overview •
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Economy •
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Weather •
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UK Plain Water Report 2021
Figure 1.1
UK mean temperature, 2015-20
20
Degrees centigrade
15
10
5
0 2015
2016
2017
Figure 1.2
2018
2019
2020
UK sunshine hours, 2018-20
50 45
Sunshine hours
40 35 30 25 20 15 10 5 0 Jan
Feb
Mar
Apr
May
2018
Figure 1.3
Jun
Jul
2019
Aug
Sep
Oct
Nov
Dec
Sep
Oct
Nov
Dec
2020
UK rainfall, 2018-20
90 80 70
Rainfall
60 50
40 30
20 10
0 Jan
Feb
Mar
Apr
May
2018 Source: Met Office
Jun 2019
Jul
Aug 2020
UK Plain Water Report 2021
1.3
Media •
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2
UK plain water market •
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Commentary Table 2.1
Million litres
2015
UK plain water market, 2015-20 2016 2017 2018
2019
2020
2015
UK plain water types, 2015-20 2016 2017 2018
2019
2020
Production Exports Imports Consumption Production % change Exports as % of production Imports as % consumption Consumption % change Litres per person Source: Zenith Glob al
Table 2.2 Million litres Sparkling Still Sparkling % share Still % share Mineral Spring Others Mineral % share Spring % share Total market Total market % change Source: Zenith Glob al
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UK Plain Water Report 2021
3
UK plain water packaging •
Commentary
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Table 3.1
UK plain water packaging, 2018-20 2018 2019
Million litres
2020
Can/bag in box Carton Glass PET rPET Total market
% share Can/bag in box
2018
2019
2020
Carton Glass PET rPET Source: Zenith Glob al
Figure 3.1
25%
UK plain water packaging, 2020
25% PET rPET Glass Others
25%
25%
Total consumption: XX million litres
UK Plain Water Report 2021
Table 3.2 Pack type Can
UK plain water packaging, 2020 Sizes in litres
Million litres
Total 0.20/0.25 0.33/0.5
Bag in box
Total
Carton Glass
Total Total 0.20/0.25 0.33/0.375 0.5 0.75 1
PET
Total 0.085/0.2/0.25 0.3/0.33/0.37 0.5 0.7/0.75/0.85 1 1.5 2 5
rPET
Total 0.5 0.75 1 2 5
Total market Source: Zenith Glob al
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UK Plain Water Report 2021
4
UK plain water distribution •
Commentary
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Table 4.1 Million litres
UK plain water distribution, 2018-20 2018 2019 2018 2019 volume % share volume % share
2020 volume
Modern retail (includes discounters) Convenience / impulse Door to door Retail HoReCa; pubs, clubs Offices Others Away from home Total market Source: Zenith Glob al
Figure 4.1
UK plain water distribution, 2020
20%
20%
Modern retail Convenience 20%
20%
HoReCa
Offices Others
20%
Total consumption: XX million litres
2020 % share
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UK Plain Water Report 2021
5
5.1
UK plain water companies and brands •
Commentary
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Commentary
UK plain water companies Table 5.1 Million litres
Top 25 companies in UK plain water market, 2019-20 2019 2020 2019 2020 volume % share volume % share
Rank
Company 1
1
Company 2
2
Company 3
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Top 25 Others Total market Top 5 Top 10 Source: Zenith Glob al
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UK Plain Water Report 2021
Figure 5.1
UK plain water industry consolidation, 2015-20
100
90 80 70 % share
60 50 40 30 20
10 0 2015
2016
2017 Top 5
2018
2019
2020
Top 10
Source: Zenith Glob al
Figure 5.2
Top 5 UK plain water companies, 2015 vs 2020
Company 1
Company 2
Company 3
Company 4
Company 5
0
20
40 2020
Source: Zenith Glob al
60 2015
80
100
120
Million litres
UK Plain Water Report 2021
Figure 5.3
Leading UK plain water companies, 2020
10%
Company 1
10%
50%
10%
Company 2 Company 3 Company 4
10% 10%
Total consumption: XX million litres
Company 5 Others
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UK Plain Water Report 2021
5.2
UK plain water brands Table 5.2 Million litres
Top 25 brands in UK plain water market, 2019-20 2019 2020 2019 2020 volume % share volume % share
Brand rank
Brand 1
1
Brand 2
2
Brand 3
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Top 25 Others Total market Top 5 Top 10 Source: Zenith Glob al
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UK Plain Water Report 2021
6
UK plain water producers •
Commentary
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Commentary
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Commentary
Table 6.1 Million litres
Top 10 UK domestic plain water producers, 2019-20 2019 2019 % 2020 volume share volume
2020 % share
Top 10 UK domestic produced plain brands, 2019-20 2019 2019 % 2020 volume share volume
2020 % share
Company 1 Company 2 Company 3
Top 10 Others Total UK production Source: Zenith Glob al
Table 6.2 Million litres Brand 1 Brand 2 Brand 3
Top 10 Others Total UK sales Source: Zenith Glob al
UK Plain Water Report 2021
Figure 6.1
Leading UK plain water producers, 2020
10% 25%
Company 1
10%
Company 2 Company 3
10%
Company 4 Company 5
10%
25% 10%
Next top 5 Others
Total UK bottled water production: XX million litres
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7
UK plain water exports •
Commentary
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Table 7.1 Million litres
UK plain water exports by country, 2015-20 2015 2016 2017 2018
2019
2020
Country 1 Country 2 Country 3
Others Total exports % change Source: Zenith Glob al
Table 7.2 Million litres Brand 1 Brand 2 Brand 3
Others/stock adjustment Total exports Source: Zenith Glob al
Top 5 UK plain water export brands, 2015-20 2015 2016 2017 2018
2019
2020
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UK Plain Water Report 2021
Figure 7.1
UK plain water exports, 2015-20
120
100
Million litres
80
60
40
20
0 2015
2016
2017
2018
2019
2020
Source: Zenith Glob al
Figure 7.2
Leading exported plain water brands, 2020
10%
Brand 1 10%
Brand 2 Brand 3
50%
10%
Brand 4
Brand 5 10% Others 10%
Total UK bottled water exports: XX million litres
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UK Plain Water Report 2021
8
UK plain water imports •
Commentary
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Commentary
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Commentary
Table 8.1 Million litres Country 1 Country 2 Country 3
Others Total imports % change Source: Zenith Glob al
UK plain water imports by country, 2015-20 2015 2016 2017 2018
2019
2020
UK Plain Water Report 2021
Table 8.2
UK plain water imports by brand, 2015-20 2015 2016 2017 2018
Million litres
2019
Country 1 Brand 1 Brand 2 Brand 3 Others/stock adjustment/misrecording Country 2 Brand 1 Brand 2 Brand 3 Others/stock adjustment/misrecording Country 3 Brand 1 Brand 2 Brand 3 Others/stock adjustment/misrecording Other countries Country 1 Country 2 Country 3 Total import sales Source: Zenith Glob al Figure 8.1
UK plain water imports, 2015-20
120
100
Million litres
80
60
40
20
0 2015
2016
2017
Source: Glob al Trade Information Services, Zenith Glob al
2018
2019
2020
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UK Plain Water Report 2021
Figure 8.2
Leading plain imported water brands, 2020
10%
Brand 1 10%
Brand 2
Brand 3 50%
10%
Brand 4 Brand 5
10%
Others 10%
Total UK bottled water imports: XX million litres
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UK Plain Water Report 2021
UK plain still and sparkling water consumption •
Commentary
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Commentary
Table 9.1 Million litres
UK plain water consumption by type 2015-20 2015 2016 2017 2018 2019
2020
Total consumption Sparkling Still Total consumption % change Sparkling % change Still % change Total consumption % share Sparkling % share Still % share Source: Zenith Glob al
Figure 9.1
UK plain still water consumption share, 2015-20
60
50
40 % share
9
30
20
10
0 2015 Source: Zenith Glob al
2016
2017
2018
2019
2020
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UK Plain Water Report 2021
10
UK plain still water brands •
Commentary
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Commentary
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Commentary
Table 10.1 Million litres
Top 10 UK plain still water brands, 2019-20 2019 2019 % 2020 2020 % volume share volume share
Brand rank
Brand 1
1
Brand 2
2
Brand 3
3 4 5 6 7 8 9 10
Top 10 Others (1) Total still water (1) Includes
retailer own labels Source: Zenith Glob al
Figure 10.1
Leading UK plain still water brands, 2020
10%
Brand 1 10%
Brand 2
Brand 3 50%
10%
Brand 4 Brand 5
10%
Others 10%
Total UK packaged still water: XX million litres
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UK Plain Water Report 2021
11
UK plain sparkling water brands •
Commentary
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Commentary
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Commentary
Table 11.1 Million litres
Top 10 UK plain sparkling water brands, 2019-20 2019 2019 % 2020 2020 % volume share volume share
Brand rank
Brand 1
1
Brand 2
2
Brand 3
3 4 5 6 7 8 9 10
Top 10 Others (1) Total still water (1) Includes
retailer own labels Source: Zenith Glob al
Figure 11.1
Leading UK plain sparkling water brands, 2020
10%
Brand 1 10%
Brand 2
Brand 3 50%
10%
Brand 4 Brand 5
10%
Others 10%
Total UK packaged sparkling water: XX million litres
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UK Plain Water Report 2021
12
UK plain retailer own label water •
Commentary
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Commentary
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Commentary
Figure 12.1
UK own label plain water consumption share, 2015-20
60
% share of packaged w ater
50
40
30
20
10
0 2015
2016
2017
2018
2019
2020
Source: Zenith Glob al
Table 12.1 Million litres
Top 5 UK own label plain water producers, 2019-20 2019 2019 % 2020 2020 % volume share volume share
Rank
Company 1
1
Company 2
2
Company 3
3 4 5
Top 5 Others Total own label water Source: Zenith Glob al
Top 25 rank
UK Plain Water Report 2021
Figure 12.2
Leading UK own label plain water producers, 2020
10%
Company 1 10%
Company 2 Company 3
50%
10%
Company 4 Company 5
10% Others
10%
Total UK own label production: XX million litres
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UK Plain Water Report 2021
13
UK mineral water consumption •
Commentary
•
Commentary
•
Commentary
Table 13.1
Top 20 UK plain mineral water brands, 2019-20 2019 2019 % 2020 2020 % volume share volume share
Brand 1
Brand rank 1
Brand 2
2
Brand 3
3
Million litres
(1)
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Top 20 Others (1) Total mineral water (1)
Includes retailer own label volumes Source: Zenith Glob al
Top 25 rank
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UK Plain Water Report 2021
Figure 13.1
UK mineral water consumption share, 2015-20
55 50
% share of bottled w ater
45 40 35 30 25 20 15 10 5 2015
2016
2017
2018
2019
Source: Zenith Glob al
Figure 13.2
Leading UK plain mineral water brands, 2020
10%
Brand 1 10%
Brand 2 Brand 3
50%
10%
Brand 4
Brand 5 10% Others 10%
Total UK mineral water: XX million litres
2020
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UK Plain Water Report 2021
14
UK spring water consumption •
Commentary
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Commentary
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Commentary
Table 14.1
Top 20 UK plain spring water brands, 2019-20 2019 2019 % 2020 2020 % volume share volume share
Brand 1
Brand rank 1
Brand 2
2
Brand 3
3
Million litres
(1)
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Top 20 Others (1) Total spring water (1)
Includes retailer own label volumes Source: Zenith Glob al
Top 25 rank
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UK Plain Water Report 2021
Figure 14.1
UK spring water consumption share, 2015-20
55 50
% share of bottled w ater
45 40 35 30 25 20 15 10 5 0 2015
2016
2017
2018
2019
Source: Zenith Glob al
Figure 14.2
Leading UK plain spring water brands, 2020
10%
Brand 1
10%
Brand 2 Brand 3
50%
10%
Brand 4
Brand 5 10% Others
10%
Total UK spring water: XX million litres
2020
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UK Plain Water Report 2021
15
UK glass packaged plain water •
Commentary
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Commentary
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Commentary
Table 15.1 Million litres
Top 10 UK plain water companies in glass packaging, 2019-20 2019 2019 % 2020 2020 % Top 25 volume share volume share rank
Company 1 Company 2 Company 3
Top 10 Others Total in glass Source: Zenith Glob al Figure 15.1
Leading UK plain water companies in glass, 2020
10%
Company 1 10%
Company 2 Company 3
50%
10%
Company 4 Company 5
10% Others
10%
Total UK packaged water in glass: XX million litres
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UK Plain Water Report 2021
16
UK plastic packaged plain water •
Commentary
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Commentary
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Commentary
Table 16.1 Million litres
Top 10 UK plain water companies in plastic packaging, 2019-20 2019 2019 % 2020 2020 % Top 25 volume share volume share rank
Company 1 Company 2 Company 3
Top 10 Others Total in plastic (1) (1)
Packaged water in PET/recycled PET only Source: Zenith Glob al
Figure 16.1
Leading UK plain water companies in plastic, 2020
10%
Company 1 10%
Company 2
Company 3 50%
10%
Company 4 Company 5
10%
Others 10%
Total UK packaged water in plastic: XX million litres
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UK Plain Water Report 2021
17
UK plain water consumer •
Commentary
•
Commentary
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Commentary
Table 17.1 % of GB population
(1)
GB plain bottled water consumer, 2015-20 2015 2016 2017 2018
Bottled water consumers 'Regular' bottled water consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of bottled water consumers (100 = average) Male Female (1) For fieldwork period July 2019 - June 2020 Source: Target Group Index (TGI) - GB adults aged 15 and ab ove Figure 17.1
GB plain bottled water consumption 2015-20
120
% of GB population
100
80
60
40
20
0 2015
2016 2017 Regular consumers
2018 2019 All consumers
Source: Target Group Index (TGI) - GB adults aged 15 and ab ove
2020
2019
2020
UK Plain Water Report 2021
Table 17.2 Litres Per capita consumption Sparkling Still Per capita consumption % change Sparkling % change Still % change Source: Zenith Glob al
UK plain water per capita consumption, 2015-20 2015 2016 2017 2018 2019
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18
UK plain water value •
Commentary
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Commentary
Table 18.1 2018 Volume
£ VPL
UK plain water value, 2018-20 2019 £m Value
Volume
£ VPL
£m Value
2020 Volume
£ VPL
Total market (1) Total market % change
Modern retail (including discounters) Convenience / impulse HoReCa; pubs, clubs Others (1) retail sales
value - Numbers may vary due to rounding Source: Zenith Glob al
Figure 18.1
UK plain water value, 2015-20
120
2.00
80
60
1.00 VPL £
Market value £ mln
100
40
20
0
0.00 2015
2016
2017
Market value (£ mln) Source: Zenith Glob al
2018
2019
Value per litre (£)
2020
£m Value
UK Plain Water Report 2021
Table 18.2 Pack size
UK plain water value per litre by pack size, 2019-20 2019 2020 Growth
Sparkling to 2L Still to 2L Still 2.1 - 10L Total Source: Zenith Glob al
Table 18.3 Premium Private label Plain water total Source: Zenith Glob al
UK plain premium vs private label value per litre, 2019-20 2019 2020
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19
Ongoing challenges
19.1
Coronavirus pandemic
19.1.1 Key challenges •
Commentary
•
Commentary
19.1.2 Future trends
19.2
•
Commentary
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Commentary
Environmental
19.2.1 Key challenges •
Commentary
•
Commentary
19.2.2 Future trends
19.3
•
Commentary
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Commentary
Carbon footprint and water footprint
19.3.1 Key challenges •
Commentary
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Commentary
19.3.2 Future trends •
Commentary
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Commentary
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19.4
Recycling
19.4.1 Key challenges •
Commentary
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Commentary
19.4.2 Future trends
19.5
•
Commentary
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Commentary
Deposit return schemes
19.5.1 Key challenges •
Commentary
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Commentary
19.5.2 Future trends
19.6
•
Commentary
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Commentary
Tap water and refill initiatives
19.6.1 Key challenges •
Commentary
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Commentary
19.6.2 Future trends
19.7
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Commentary
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Commentary
Industry consolidation
19.7.1 Key challenges •
Commentary
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19.7.2 Future trends
19.8
•
Commentary
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Commentary
Portfolio diversity
19.8.1 Key challenges •
Commentary
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Commentary
19.8.2 Future trends
19.9
•
Commentary
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Commentary
Consumer education
19.9.1 Key challenges •
Commentary
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Commentary
19.9.2 Future trends •
Commentary
•
Commentary
19.10 Retailer role 19.10.1 Key challenges •
Commentary
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Commentary
19.10.2 Future trends •
Commentary
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19.11 Stock control and supply 19.11.1 Key challenges •
Commentary
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Commentary
19.11.2 Future trends •
Commentary
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Commentary
19.12 Price pressures 19.12.1 Key challenges •
Commentary
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Commentary
19.12.2 Future trends •
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20
Innovation •
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21
Water stewardship •
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22
Legislation
22.1
Natural mineral water, spring water and bottled drinking water current situation (2015 onwards) •
Commentary
•
Commentary
•
Commentary
22.1.1 England •
Commentary
•
Commentary
•
Commentary
22.1.2 Scotland •
Commentary
•
Commentary
•
Commentary
22.1.3 Wales •
Commentary
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Commentary
•
Commentary
22.1.4 Northern Ireland •
Commentary
•
Commentary
•
Commentary
UK Plain Water Report 2021
22.2
22.3
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Natural mineral water, spring water and bottled drinking water historical timeline (to 2015) •
Commentary
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Commentary
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Commentary
Abstraction licensing •
Commentary
•
Commentary
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Commentary
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23
Forecast to 2025 •
Commentary
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Commentary
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Commentary
Table 23.1 Million litres
UK plain water consumption by segment forecast, 2020-25f 2020 2021f 2022f 2023f 2024f
2025f
Sparkling Still Sparkling % share Still % share Total market Total market % change Source: Zenith Glob al
Figure 23.1
UK plain water market forecast, 2015-25f
120
100
Million litres
80
60
40
20
2015
2016
Source: Zenith Glob al
2017
2018
2019
2020
2021f
2022f
2023f
2024f
2025f
UK Plain Water Report 2021
Appendix
Page 45
UK Plain Water Report 2021
Page 46
Appendix 1 - Definitions and symbols Water definitions Natural mineral water The basic requirements of the UK regulations are: •
Must come from a recognised groundwater source. Recognition is granted by local authorities to meet EU standards and requires a lengthy testing process to ensure freedom from pollution and a consistent mineral composition.
•
Must be bottled at source unless the practise was to tanker to the bottling plan on or before 17th July 1980.
•
Cannot undergo treatment except permitted treatment for filtration of particles.
•
Nothing can be added to water except carbon dioxide for carbonation.
•
The water can only be bottled under a single name, described as natural mineral water.
•
The water must meet strict requirements for microbiological and chemical purity.
Spring water The basic requirements of the UK regulations are: •
Must come from a groundwater source.
•
Must be bottled at source (unless the practise was to tanker to the bottling plant on or before 23rd November 1996).
•
In the UK, spring water can currently undergo certain forms of permitted treatment.
•
The water can only be bottled under a single named Spring Water. However, additional Bottled Drinking Waters can be produced from the same source.
•
The water must meet requirements for microbiological and chemical quality.
Bottled drinking water The basic requirements of the UK regulations are: •
‘Bottled drinking water ‘is a legal category of water and should not be confused with the general use of the term ‘bottled water’.
•
Can come from any source - groundwater, surface water (e.g. a lake or river), tap water or other (e.g. glacier, iceberg, rainwater)
•
Need not be bottled at source.
•
Can undergo any form of water treatment.
•
Water from a single source can be bottled under different names.
UK Plain Water Report 2021
Page 47
•
Can be bottled under any description except one that is misleading to consumers. Use of the description natural mineral water, spring water or mineral water is not permitted. Some commonly used descriptions are ‘table water’ and ‘purified water’.
•
The water must meet requirements for microbiological and chemical quality.
•
These definitions are a simple description of the requirements of the UK bottled water regulations. Section 18 - Legislation details the relevant regulations for England, Scotland, Wales and Northern Ireland and any subsequent amendments.
Flavoured water Sweetened with sugar, sweetener or unsweetened with added fruit essence; sparkling and still natural mineral, spring or bottled drinking water with added flavourings. Includes: • •
Flavoured unsweetened waters Flavoured waters with added sugar and/or sweetener
Excludes: • • •
‘Schorle’ (sparkling water and fruit juice) and other soft drinks ‘Limonaden’ (water-based, flavoured carbonated soft drinks popular in Germany) Pressé drinks (ready-to-drink cordial drinks)
Functional water Functional waters have added functional ingredients, such as botanicals, vitamins, minerals, oxygen or others. Functional waters can be still or sparkling and can be flavoured or unflavoured. Such waters are marketed as having a functional positioning.
Juicy water Defined as water with added juice, juice content ranges from 5% to 25-30%. However, the key attribute is consumer perception of such products as being water plus juice as opposed to a juice drink. These drinks are perceived by consumers to be closer to flavoured waters than juices/nectars. Includes: • • •
Volvic Juiced Drench Juicy This Juicy Water
Excludes: • • •
S. Pellegrino Aranciata, Limonata etc. Capri Sun Vimto
Water plus Water plus includes flavoured waters, functional waters and juicy waters as defined above.
UK Plain Water Report 2021
Page 48
Distribution channel definitions Retail Modern retail •
Multiples and other grocers - Tesco, Sainsbury, Asda, Waitrose, Morrisons, Co-op, Marks & Spencer, Boots, Budgens, Iceland
•
Aldi, Lidl and other discounters
•
Smaller local supermarkets (e.g. Booths, Harry Tuffins)
•
Supermarket forecourts and smaller formats of the major multiples (e.g. Tesco Metro)
Convenience / impulse •
Confectioneries, tobacconists and newsagents (CTNs)
•
Convenience stores (e.g. Londis)
•
Small independent grocers
•
Other forecourts
•
Off licences
•
Other retail stockists
Door to door •
Dairy deliveries
•
Direct mail orders
Away from home HoReCa; pubs and clubs •
HoReCa - hotel, restaurant and cafés
•
Bars, pubs and nightclubs
•
Food service catering channels
•
Vending machines
Offices •
Water supplied in places of work such as offices, factories etc.
Others •
All other away from home outlets
UK Plain Water Report 2021
Symbols ...
Negligible, less than 0.05
e
Estimate
f
Forecast
Foodservice Distribution to on-premise or HoReCa outlets PET
Polyethylene terephthalate
rPET
Recycled polyethylene terephthalate
R
Returnable packaging
SC
Sports cap
VPL
Value per litre
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UK Plain Water Report 2021
Page 50
Appendix 2 - Target Group Index (TGI) Zenith Global uses Target Group Index (TGI) syndicated surveys to provide actionable single-sourc e data on consumer behaviour, purchasing habits, attitudes and motivations. This compliments Zenith’s own data and research in this report. Established in 1969 and originally focused on the British market, TGI has since expanded to cover more than 65 countries. In Britain TGI is representative of all adults aged 15+ and is used by over 300 companies, including brand owners, media owners and advertising agencies. TGI enables: •
Awareness of market trends and dynamics
•
Identification of opportunities for new and existing brand development
•
Accurate description of target groups
•
Improved marketing strategies and advertising campaigns
TGI is: •
Insightful and actionable
•
Information on usage of over 4,000 brands across 500 product areas
•
Updated four times a year
•
Single source and independent of vested interest
www.kantarmedia.co.uk TGI’s consulting offer, TGI Insights and Integration, enables the breaking of new ground in consumer insight through the provision of the most suitable skills, tools, analysts and thinking. With genuine global reach (we are part of Kantar, WPP’s insights and consultancy arm) and unique access to raw TGI data in 65 countries we are a strategic partner to the world’s most demanding consumer-facing industries.
Anne Benoist - Director +44 (0)20 8433 4227 anne.benoist@kantarmedia.com www.tgi-insights.com
UK Plain Water Report 2021
Appendix 3 - Leading company profiles AG Barr Plc Berrington Pure Spring Water Company Brecon Mineral Water Britvic Plc Coca-Cola European Partners Coca-Cola HBC Northern Ireland Danone Waters (UK & Ireland) Ltd Harrogate Water Brands Ltd Highland Spring Group Hildon Ltd Montgomery Spring Water Company Nestlé Waters UK Ltd One Water - Global Ethics Ltd Princes Gate Spring Water Princes Soft Drinks Radnor Hills Mineral Water Company Ltd Refresco Beverages Roxane (UK) Shepley Spring Ltd
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COMPANY Address: Tel: Website:
Fax: Email:
Company Structure Ownership: Senior management:
Employees: Subsiduaries: Related activities:
Non-related activities:
Company Finances £ Million, year to Sales Profit before tax
Water Production Location: Source: Lines: Investment:
Advertising
Commentary
2015
2016
2017
2018
2019
2020
COMPANY Product Range Brand name Brand A
Water type Still
Pack type
Spring
NR PET
Sizes available (litre) 0.5 0.75 (SC)
0.5 1.5
0.33
0.75
Glass
x10
Production & Sales Volume Million litres Production Exports UK Sales - still - sparkling
2015
2016
2017
2018
2019
2020
Brand - still - sparkling
Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1
10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%
Channel Split (by brand / type) Brand Brand
Retail 100.0%
OOH 0.0%
eCommerce 0.0%
Total 100%