UK Water Plus Report 2021
UK Water Plus Report 2021 Brief summary 1.
Commentary
2.
Commentary
3.
Commentary
Page1 1 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Research overview
Page1 2 7 / 0 5 / 2 0 2 1
•
In compiling its research, Zenith Global relies on the goodwill and cooperation of companies active in the marketplace. All information is cross -checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.
•
Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double-counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than water drinks.
•
A complete picture of the UK water drinks market is thus produced through Zenith Global’s extensive study of the largest importers and bottlers, alongside small to medium -sized operators and own label specialists. The market figures presented, therefore, encompass all aspects of packaged water drinks including take home, impulse and on-premise/foodservice and a small amount of home delivery water.
•
To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK water drinks arena. We believe Zenith’s coverage of the total UK water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith Global would like to express its sincere gratitude to the entire UK water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including the BSDA (British Soft Drinks Association) and the NSWA (Natural Source Waters Association, formerly Natural Hydration Council).
UK Water Plus Report 2021
1
1.1
1.2
Macro overview •
Commentary
•
Commentary
•
Commentary
Economy •
Commentary
•
Commentary
•
Commentary
Weather •
Commentary
•
Commentary
•
Commentary
Page1 3 7 / 0 5 / 2 0 2 1
Page1 4 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 1.1
UK mean temperature, 2015-20
20
Degrees centigrade
15
10
5
0 2015
2016
2017
Figure 1.2
2018
2019
2020
UK sunshine hours, 2018-20
50 45
Sunshine hours
40 35 30 25 20 15 10 5 0 Jan
Feb
Mar
Apr
May
2018
Figure 1.3
Jun
Jul
2019
Aug
Sep
Oct
Nov
Dec
Sep
Oct
Nov
Dec
2020
UK rainfall, 2018-20
90 80 70
Rainfall
60 50
40 30
20 10
0 Jan
Feb
Mar
Apr
May
2018 Source: Met Office
Jun 2019
Jul
Aug 2020
UK Water Plus Report 2021
1.3
Media •
Commentary
•
Commentary
•
Commentary
Page1 5 7 / 0 5 / 2 0 2 1
Page1 6 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
2
UK water plus market •
Commentary
•
Commentary
•
Commentary
Table 2.1 Million litres Production Imports
2015
UK water plus market, 2015-20 2016 2017 2018
2019
2020
2015
UK water plus types, 2015-20 2016 2017 2018
2019
2020
Consumption Production % change Imports as % consumption Consumption % change Litres per person Source: Zenith Glob al Table 2.2 Million litres Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market Total market % change Source: Zenith Glob al
Page1 7 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 2.1
UK water plus market, 2015-20
120
100
Million litres
80
60
40
20
0 2015
2016
2017 Flavoured
2018 Functional
2019
2020
Juicy
Source: Zenith Glob al
Figure 2.2
UK water plus consumption share, 2015-20
60
% share
40
20
0 2015
2016
2017 Flavoured
Source: Zenith Glob al
2018 Functional
2019 Juicy
2020
Page1 8 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
3
UK water plus packaging •
Commentary
•
Commentary
•
Commentary
Table 3.1 Million litres PET Others
UK water plus packaging, 2018-20 2018 2019
2020
Total market
% share PET
2018
2019
2020
Others Source: Zenith Glob al
Figure 3.1
UK water plus packaging, 2020
PET Others
Total consumption: XX million litres
Page1 9 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
4
UK water plus distribution •
Commentary
•
Commentary
•
Commentary
Table 4.1 Million litres
UK water plus distribution, 2018-20 2018 2019 2018 2019 volume % share volume % share
2020 volume
Modern retail (includes discounters) Convenience / impulse Retail HoReCa; pubs, clubs Others Away from home Total market Source: Zenith Glob al
Figure 4.1
UK water plus distribution, 2020
Modern retail Convenience HoReCa Others
Total consumption: XX million litres
2020 % share
Page110 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
5
5.1
UK water plus companies and groups •
Commentary
•
Commentary
•
Commentary
UK water plus companies Table 5.1 Million litres
Top 15 companies in UK water plus market, 2019-20 2019 2020 2019 2020 volume % share volume % share
Rank
Company 1
1
Company 2
2
Company 3
3 4 5 6 7 8 9 10 11 12 13 14 15
Top 15 Others Total market Top 5 Top 10 Source: Zenith Glob al
Page111 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 5.1
UK water plus industry consolidation, 2015-20
100
90 80 70 % share
60 50 40 30 20
10 0 2015
2016
2017 Top 5
2018
2019
2020
Top 10
Source: Zenith Glob al
Figure 5.2
Top 5 water plus companies, 2015 vs 2020
Company 1
Company 2
Company 3
Company 4
Company 5
0
50 2020
Source: Zenith Glob al
100 2015
150 Million litres
UK Water Plus Report 2021
Figure 5.3
Leading UK water plus companies, 2020
Company 1
Company 2 Company 3 Company 4 Company 5 Others
Total consumption: XX million litres
Page112 7 / 0 5 / 2 0 2 1
Page113 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
5.2
UK water plus groups Table 5.2 Million litres
Top 20 brands in UK water plus market, 2019-20 2019 2020 2019 2020 volume % share volume % share
Brand rank
Brand 1
1
Brand 2
2
Brand 3
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Top 20 Others Total market Top 5 Top 10 Source: Zenith Glob al
UK Water Plus Report 2021
Table 5.3 Million litres Brand 1
Top 20 brands in UK water plus market ranking, 2020 Flavoured
Functional
Juicy
1
Brand 2
1
Brand 3
Page114 7 / 0 5 / 2 Total 0 2 1 1
2 1
3
Brand 4
2
4
Brand 5
3
5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Source: Zenith Glob al
Page115 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
6
UK water plus producers •
Commentary
•
Commentary
•
Commentary
Table 6.1 Million litres
Top 10 UK water plus producers, 2019-20 2019 2019 % 2020 volume share volume
Company 1 Company 2 Company 3
Top 10 Others Total UK production Source: Zenith Glob al
Figure 6.1
Leading UK water plus producers, 2020
Company 1 Company 2
Company 3 Company 4 Company 5 Others
Total UK water plus production: XX million litres
2020 % share
Page116 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
7
UK still water plus brands •
Commentary
•
Commentary
•
Commentary
Table 7.1 Million litres
Top 5 UK still water plus brands, 2019-20 2019 2019 % 2020 volume share volume
Brand 1 Brand 2 Brand 3
Top 5 Others (1) Total still water plus (1)
Includes retailer own label numbers Source: Zenith Glob al
Figure 7.1
Leading UK still water plus brands, 2020
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others
Total UK still water plus consumption: XX million litres
2020 % share
Page117 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
8
UK sparkling water plus brands •
Commentary
•
Commentary
•
Commentary
Table 8.1 Million litres
Top 5 UK sparkling water plus brands, 2019-20 2019 2019 % 2020 volume share volume
Brand 1 Brand 2 Brand 3
Top 5 Others (1) Total sparkling water plus (1)
Includes retailer own label numbers Source: Zenith Glob al
Figure 8.1
Leading UK sparkling water plus brands, 2020
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others
Total UK sparkling water plus consumption: XX million litres
2020 % share
Page118 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
9
UK flavoured water brands •
Commentary
•
Commentary
•
Commentary
Table 9.1 Million litres
Top 10 UK flavoured water brands, 2019-20 2019 2019 % 2020 volume share volume
2020 % share
Brand 1 Brand 2 Brand 3
Top 10 Others (1) Total flavoured water (1)
Includes retailer own label numbers Source: Zenith Glob al
Figure 9.1
Leading UK flavoured water brands, 2020
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others
Total UK flavoured water consumption: XX million litres
% change
Page119 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
10
UK functional water brands •
Commentary
•
Commentary
•
Commentary
Table 10.1 Million litres
Top 5 UK functional water brands, 2019-2020 2019 2019 % 2020 volume share volume
2020 % share
Brand 1 Brand 2 Brand 3
Top 5 Others (1) Total functional water (1)
Includes retailer own label numbers Source: Zenith Glob al
Figure 10.1
Leading UK functional water brands, 2020
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others
Total UK functional water consumption: XX million litres
% change
Page120 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
11
UK juicy water brands •
Commentary
•
Commentary
•
Commentary
Table 11.1 Million litres
Top 5 UK juicy water brands, 2019-20 2019 2019 % 2020 volume share volume
2020 % share
Brand 1 Brand 2 Brand 3
Top 5 Others (1) Total juicy water (1)
Includes retailer own label numbers Source: Zenith Glob al
Figure 11.1
Leading UK juicy water brands, 2020
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others
Total UK juicy water consumption: XX million litres
% change
UK Water Plus Report 2021
12
UK flavoured water retailer own label •
Commentary
•
Commentary
•
Commentary
Table 12.1 Million litres
UK own label flavoured water production, 2018-20 2018 2019 2020
Total water plus market Flavoured water (1) Flavoured water as a % of total market Sparkling flavoured water Sparkling flavoured % share
Still flavoured water Still flavoured % share Total own label Sparkling own label Still own label Own label as a % of flavoured water Own label sparkling flavoured % share Own label still flavoured % share Excludes functional and juicy waters Source: Zenith Glob al (1)
Page121 7 / 0 5 / 2 0 2 1
Page122 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 12.1
UK own label flavoured water consumption share, 2015-20
60
% share of flavoured w ater
50
40
30
20
10
0 2015
2016
2017
2018
2019
2020
Source: Zenith Glob al
Table 12.2 Million litres
Leading UK own label flavoured water producers, 2019-20 2019 2019 % 2020 2020 % Rank volume share volume share
Company 1
1
Company 2
2
Company 3
3 4
Top 4 Others Total own label Source: Zenith Glob al
Figure 12.2
Leading UK own label flavoured water producers, 2020
Company 1 Company 2 Company 3 Company 4 Others
Total UK own label flavoured water production: XX million litres
Top 20 rank
Page123 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
13
UK water plus consumer •
Commentary
•
Commentary
•
Commentary
Table 13.1 % of GB population
(1)
GB flavoured water, herbal and premium soft drinks consumer, 2015-20 2015 2016 2017 2018 2019 2020
Consumers 'Regular' consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of consumers (100 = average) Male Female (1) For fieldwork period July 2019 - June 2020 Source: Target Group Index (TGI) - GB adults aged 15 and ab ove Figure 13.1
GB flavoured water, herbal and premium soft drinks consumption 2015-20
120
% of GB population
100
80
60
40
20
0 2015
2016 2017 Regular consumers
2018 2019 All consumers
Source: Target Group Index (TGI) - GB adults aged 15 and ab ove
2020
UK Water Plus Report 2021
Table 13.2 Litres Per capita consumption Sparkling Still Per capita consumption % change Sparkling % change Still % change Per capita consumption Flavoured Functional Juicy Per capita consumption % change Flavoured % change Functional % change Juicy % change Source: Zenith Glob al
UK water plus per capita consumption, 2015-20 2015 2016 2017 2018 2019
Page124 7 / 0 5 / 2020 2 0 2 1
Page125 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
14
UK water plus value •
Commentary
•
Commentary
•
Commentary
Table 14.1 2018 Volume
£ VPL
Flavoured water (1) % change Modern retail (including discounters) Convenience / impulse HoReCa; pubs, clubs
Functional water (1) % change Modern retail (including discounters) Convenience / impulse HoReCa; pubs, clubs
Juicy water (1) % change Modern retail (including discounters) Convenience / impulse HoReCa; pubs, clubs (1) retail sales
value - Numbers may vary due to rounding Source: Zenith Glob al
UK water plus value, 2018-20 2019 £m Value
Volume
£ VPL
£m Value
2020 Volume
£ VPL
£m Value
Page126 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 14.1
UK flavoured water market value, 2015-20
120
2.00
1.80 1.60
1.40
80
1.20 60
1.00 0.80
40
0.60
0.40
20
0.20
0
0.00 2015
2016
2017
Market value (£ mln)
2018
2019
2020
Value per litre (£)
Source: Zenith Glob al
Table 14.2 Branded Private label Retail average Source: Zenith Glob al
UK branded vs private label value per litre, 2019-20 2019 2020
VPL £
Market value £ mln
100
UK Water Plus Report 2021
15
Ethical initiatives •
Commentary
•
Commentary
•
Commentary
Page127 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
16
Ongoing challenges
16.1
Coronavirus pandemic
16.1.1 Key challenges •
Commentary
•
Commentary
16.1.2 Future trends
16.2
•
Commentary
•
Commentary
Maintaining consumer interest
16.2.1 Key challenges •
Commentary
•
Commentary
16.2.2 Future trends
16.3
•
Commentary
•
Commentary
Soft seltzers
16.3.1 Key challenges •
Commentary
•
Commentary
16.3.2 Future trends
16.4
•
Commentary
•
Commentary
Selling ‘hydration with flavour’
16.4.1 Key challenges •
Commentary
•
Commentary
Page128 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
16.4.2 Future trends
16.5
•
Commentary
•
Commentary
The sugar debate
16.5.1 Key challenges •
Commentary
•
Commentary
16.5.2 Future trends
16.6
•
Commentary
•
Commentary
Retailer challenges
16.6.1 Key challenges •
Commentary
•
Commentary
16.6.2 Future trends
16.7
•
Commentary
•
Commentary
Stock control and supply
16.7.1 Key challenges •
Commentary
•
Commentary
16.7.2 Future trends •
Commentary
•
Commentary
Page129 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
17
Innovation •
Commentary
•
Commentary
•
Commentary
Page130 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
18
Water stewardship •
Commentary
•
Commentary
•
Commentary
Page131 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Page132 7 / 0 5 / 2 0 2 1
19
Legislation
19.1
Natural mineral water, spring water and bottled drinking water current situation (2015 onwards) •
Commentary
•
Commentary
19.1.1 England •
Commentary
•
Commentary
19.1.2 Scotland •
Commentary
•
Commentary
19.1.3 Wales •
Commentary
•
Commentary
19.1.4 Northern Ireland
19.2
19.3
•
Commentary
•
Commentary
Natural mineral water, spring water and bottled drinking water historical timeline (to 2015) •
Commentary
•
Commentary
•
Commentary
Abstraction licensing •
Commentary
•
Commentary
•
Commentary
UK Water Plus Report 2021
20
Forecast to 2025 •
Commentary
•
Commentary
•
Commentary
Table 20.1 Million litres Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market Total market % change Source: Zenith Glob al
UK water plus consumption by segment forecast, 2020-25f 2020 2021f 2022f 2023f 2024f
Page133 7 / 0 5 / 2 0 2 1
2025f
Page134 7 / 0 5 / 2 0 2 1
UK Water Plus Report 2021
Figure 20.1
UK water plus market forecast, 2015-25f
120
100
Million litres
80
60
40
20
0 2015
2016
Source: Zenith Glob al
2017
2018
2019
2020f
2021f
2022f
2023f
2024f
2025f
UK Water Plus Report 2021
Appendix
Page 35
UK Water Plus Report 2021
Page 36
Appendix 1 - Definitions and symbols Water definitions Natural mineral water The basic requirements of the UK regulations are: •
Must come from a recognised groundwater source. Recognition is granted by local authorities to meet EU standards and requires a lengthy testing process to ensure freedom from pollution and a consistent mineral composition.
•
Must be bottled at source unless the practise was to tanker to the bottling plan on or before 17th July 1980.
•
Cannot undergo treatment except permitted treatment for filtration of particles.
•
Nothing can be added to water except carbon dioxide for carbonation.
•
The water can only be bottled under a single name, described as natural mineral water.
•
The water must meet strict requirements for microbiological and chemical purity.
Spring water The basic requirements of the UK regulations are: •
Must come from a groundwater source.
•
Must be bottled at source (unless the practise was to tanker to the bottling plant on or before 23rd November 1996).
•
In the UK, spring water can currently undergo certain forms of permitted treatment.
•
The water can only be bottled under a single named Spring Water. However, additional Bottled Drinking Waters can be produced from the same source.
•
The water must meet requirements for microbiological and chemical quality.
Bottled drinking water The basic requirements of the UK regulations are: •
‘Bottled drinking water ‘is a legal category of water and should not be confused with the general use of the term ‘bottled water’.
•
Can come from any source - groundwater, surface water (e.g. a lake or river), tap water or other (e.g. glacier, iceberg, rainwater)
•
Need not be bottled at source.
•
Can undergo any form of water treatment.
•
Water from a single source can be bottled under different names.
UK Water Plus Report 2021
Page 37
•
Can be bottled under any description except one that is misleading to consumers. Use of the description natural mineral water, spring water or mineral water is not permitted. Some commonly used descriptions are ‘table water’ and ‘purified water’.
•
The water must meet requirements for microbiological and chemical quality.
•
These definitions are a simple description of the requirements of the UK bottled water regulations. Section 18 - Legislation details the relevant regulations for England, Scotland, Wales and Northern Ireland and any subsequent amendments.
Flavoured water Sweetened with sugar, sweetener or unsweetened with added fruit essence; sparkling and sti ll natural mineral, spring or bottled drinking water with added flavourings. Includes: • •
Flavoured unsweetened bottled waters Flavoured bottled waters with added sugar and/or sweetener
Excludes: • • •
‘Schorle’ (sparkling water and fruit juice) and other soft drinks ‘Limonaden’ (water-based, flavoured carbonated soft drinks popular in Germany) Pressé drinks (ready-to-drink cordial drinks)
Functional water Functional waters have added functional ingredients, such as botanicals, vitamins, minerals, oxygen or others. Functional waters can be still or sparkling and can be flavoured or unflavoured. Such waters are marketed as having a functional positioning.
Juicy water Defined as water with added juice, juice content ranges from 5% to 25-30%. However, the key attribute is consumer perception of such products as being water plus juice as opposed to a juice drink. These drinks are perceived by consumers to be closer to flavoured waters than juices/nectars. Includes: • • •
Drench Juicy Volvic Juicy This Juicy Water
Excludes: • • •
San Pellegrino Aranciata, Limonata etc. Capri Sun Vimto
Water plus Water plus includes flavoured waters, functional waters and juicy waters as defined above.
UK Water Plus Report 2021
Page 38
Distribution channel definitions Retail Modern retail •
Multiples and other grocers - Tesco, Sainsbury, Asda, Waitrose, Morrisons, Co-op, Marks & Spencer, Boots, Budgens, Iceland
•
Aldi, Lidl and other discounters
•
Smaller local supermarkets (e.g. Booths, Harry Tuffins)
•
Supermarket forecourts and smaller formats of the major multiples (e.g. Tesco Metro)
Convenience / impulse •
Confectioneries, tobacconists and newsagents (CTNs)
•
Convenience stores (e.g. Londis)
•
Small independent grocers
•
Other forecourts
•
Off licences
•
Other retail stockists
Door to door •
Dairy deliveries
•
Direct mail orders
Away from home HoReCa; pubs and clubs •
HoReCa - hotel, restaurant and cafés
•
Bars, pubs and nightclubs
•
Food service catering channels
•
Vending machines
Offices •
Water supplied in places of work such as offices, factories etc.
Others •
All other away from home outlets
UK Water Plus Report 2021
Symbols ...
Negligible, less than 0.05
CSD
Carbonated soft drink
e
Estimate
f
Forecast
Foodservice Distribution to on-premise or HoReCa outlets PET
Polyethylene terephthalate
rPET
Recycled polyethylene terephthalate
R
Returnable packaging
SC
Sports cap
VPL
Value per litre
Page 39
UK Water Plus Report 2021
Page 40
Appendix 2 - Target Group Index (TGI) Zenith Global uses Target Group Index (TGI) syndicated surveys to provide actionable single-sourc e data on consumer behaviour, purchasing habits, attitudes and motivations. This compliments Zenith’s own data and research in this report. Established in 1969 and originally focused on the British market, TGI has since expanded to cover more than 65 countries. In Britain TGI is representative of all adults aged 15+ and is used by over 300 companies, including brand owners, media owners and advertising agencies. TGI enables: •
Awareness of market trends and dynamics
•
Identification of opportunities for new and existing brand development
•
Accurate description of target groups
•
Improved marketing strategies and advertising campaigns
TGI is: •
Insightful and actionable
•
Information on usage of over 4,000 brands across 500 product areas
•
Updated four times a year
•
Single source and independent of vested interest
www.kantarmedia.co.uk TGI’s consulting offer, TGI Insights and Integration, enables the breaking of new ground in consumer insight through the provision of the most suitable skills, tools, analysts and thinking. With genuine global reach (we are part of Kantar, WPP’s insights and consultancy arm) and unique access to raw TGI data in 65 countries we are a strategic partner to the world’s most demanding consumer-fac ing industries.
Anne Benoist- Director +44 (0)20 8433 4227 anne.benoist@kantarmedia.com www.tgi-insights.com
UK Water Plus Report 2021
Appendix 3 - Leading company profiles AG Barr Plc Britvic Plc Clearly Drinks Ltd Coca-Cola European Partners Danone Waters (UK & Ireland) Ltd Get More Vitamin Drinks Highland Spring Group Innocent Drinks Montgomery Spring Water Company Nestlé Waters UK Ltd Nichols Plc Princes Limited Radnor Hills Mineral Water Company Ltd Refresco Beverages Talking Rain Beverage Company Trederwen Springs Ugly Brands Ltd
Page 41
COMPANY Address: Tel: Website:
Fax: Email:
Company Structure Ownership: Senior management:
Employees: Subsiduaries: Related activities:
Non-related activities:
Company Finances £ Million, year to Sales Profit before tax
Water Production Location: Source: Lines: Investment:
Advertising
Commentary
2015
2016
2017
2018
2019
2020
COMPANY Product Range Brand name Brand A
Water type Still
Pack type
Spring
NR PET
Sizes available (litre) 0.5 0.75 (SC)
0.5 1.5
0.33
0.75
Glass
x10
Production & Sales Volume Million litres Production Exports UK Sales - still - sparkling Brand A - still - sparkling
2015
2016
2017
2018
2019
2020
Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1
10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%
Channel Split (by brand / type) Brand Brand
Retail 100.0%
OOH 0.0%
eCommerce 0.0%
Total 100%