Zenith Insight report
March 2017
2017 RTD tea innovation A review of recent trends and new product development in the global iced tea market
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contents section
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1. introduction and scope
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2. category overview
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3. brand profiles
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3.1 brand profiles: Asia Pacific
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3.2 brand profiles: North America
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3.3 brand profiles: Europe
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3.4 brand profiles: Latin America
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3.5 brand profiles: Middle East
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1. introduction and scope
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1. introduction and scope ready-to-drink tea innovation overview
scope
The aim of this report is to assess developments in the ready-todrink (RTD) tea sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.
Global and regional level coverage of the RTD tea market, including the current and future outlook of the market including market size and growth, as well as key trends, developments and themes driving new product launches. regions covered in this report: • • • • •
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Asia Pacific North America Europe Latin America Africa & Middle East
1. introduction and scope ready-to-drink tea innovation
definition: ready-to-drink tea For the purpose of this report, Zenith has limited its research scope using the following definition: •
Any tea-based or tea-flavoured beverage in a ready to drink format. It can come in different flavour variants, such as black, green, red, oolong, jasmine, herbal and fruit teas. It can also be still or sparkling.
coverage
Innovation and new product development shaping the global market for ready-to-drink tea from 2014 through to February 2017 inclusive.
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2. category overview
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2. category overview global ready-to-drink tea market •
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Global sales of RTD tea, 2016
20% 20%
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Asia Pacific N America Europe Africa & M East Latin America
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2. category overview trends in global ready-to-drink tea innovation
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2. category overview Asia Pacific market overview
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2. category overview Asia Pacific trends in innovation
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3. brand profiles
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3.1 brand profiles Asia Pacific
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3.2 brand profiles North America
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3.2 brand profiles - North America USA
Bai Supertea Bai, USA
www.drinkbai.com
Product information: Bai, a US-brand of low-calorie, high-antioxidant soft drinks, has introduced a new product range in 2016, Bai Superteas. Available in five flavour variants Bai Superteas are antioxidantinfused brewed teas, and as with other products in the Bai portfolio they contain just 5 calories and 1 gram of sugar per serving, sweetened naturally with a blend of erythritol and stevia extract. Each bottle also offers 35mg of vitamin C, 100mg of polyphenols and chlorogenic acid and natural caffeine (equivalent to a serving of green tea). Originally available in four fruit flavour variants, Bai has added a fifth variant to the range in November 2016, Socorro Sweet Tea. Launch date: November 2016 (new variant); March 2016 (original launch) Variants: Nariño Peach Tea; Paraguay Passionfruit Tea; Rio Raspberry Tea; Tanzania Lemonade Tea; Socorro Sweet Tea Ingredients: Filtered water, Bai® Proprietary Sweetener Blend™ (erythritol, stevia extract), juice concentrate, black tea concentrate, natural flavours, coffee-fruit extract, citric acid, white tea extract, ascorbic acid, (malic acid), sodium citrate Pack size & type: PET bottle: 18 fl oz Price: US$1.99 for 18 fl oz bottle
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3.3 brand profiles Europe
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3.4 brand profiles Latin America
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3.4 brand profiles - Latin America Brazil
Do Bem
AmBev, Brazil
www.dobem.com
Product information: AmBev offers a range of premium juices and RTD teas under the Do Bem brand, including RTD Mate Tea and RTD Matcha Tea. Do Bem Matcha Tea, available in two variants, was added to the brand’s portfolio in 2015, and is the first tea of its kind to be introduced in Brazil. Consistent with all other beverages in the brand’s range the new product is packaged in carton format, with a minimalist but stand-out design. Formerly owned by Incrível Comércio de Bebidas e Alimentos, Brazilian brewing company Ambev accquired Do Bem in April 2016. Launch date: February 2015 (new variants) Variants: Matcha Green Tea with Lemon; Matcha Green Tea; Mate Tea Natural; Mate Tea with Lemon Ingredients: Water, green tea extract Pack size & type: Carton: 1l; 330ml and 200ml carton also available for Mate Tea variants Price: BRL 5.19 for 1l carton
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3.5 brand profiles Middle East
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