Prepared Exclusively for Customers of Interlink Supply
Special Report
The Most Consistently Successful Marketing Program and Tool for Professional Carpet Cleaners Ever! If you think about it for a minute, virtually every marketing, advertising, and promotional strategy your cleaning and restoration company implements is either designed to acquire new clients or keep the clients you have already established. Study after study in our industry has demonstrated that the cost of acquiring a new customer is much larger than the cost of keeping the customers you have already established. There is one marketing strategy that has proven to be the most consistently successful marketing program ever implemented and the best part is that it can be used to both attract new clients and keep the clients you already have. Before we tell you what it is, let’s consider the plight of every service business when it comes to how to leverage the excellent technical work they do, and combine it with a marketing strategy that leads them to acquire new customers, and increase cleaning frequency with the clients they already have.
There are well over 60,000 professional cleaning and restoration companies in the United States today. Industry statistics and surveys demonstrate that approximately 20-40% of those companies have attended some sort of advanced technical training. Add to that the number of reputable cleaning franchises that help make up those numbers, and you will soon discover that there are literally thousands of well trained carpet cleaning companies out there. There are a lot of really good carpet cleaners out there trying hard to do a good job. However, just being a really good carpet cleaner who does a really good job is not enough for your company to keep the customers it already has, and add new customers to grow your company to the point you desire.
I do excellent work. You mean my customers may not remember me? Surveys conducted with homeowners who have had their carpet professionally cleaned often find that they were totally satisfied with the cleaning job the company did, but they still can’t remember the name of the company they hired. They forget about you almost as soon as you walk out the door. A benchmark survey conducted by Du Pont showed that over 80% of consumers who had hired a professional carpet cleaner were basically satisfied with the work they received. Yet less than 50% of those consumers who were basically happy with the work they received could remember the name of the company who did the work. It doesn’t matter if they were ecstatic about how well you cleaned the carpet. Yeah, they’re probably genuinely amazed that you vanquished every single stain or made the carpet look brandnew. But the business card you handed your customer is going to get lost. The invoice with your company name and number
is going to get shoved into a file cabinet somewhere. It’s not your fault! Your customer has millions of things to think about and remember – paying the bills, picking up the kids from basketball practice, taking Fluffy to the vet, sewing a button on a blouse – and, unfortunately, who cleaned their carpet last time gets forgotten. You have tried refrigerator magnets, memo pads, calendars, coffee mugs, pens, and more and they still can’t remember your name! So what do you need? Now you have a way to get your name, full color logo, phone number, and website in the perfect place for your customer to be reminded time and time again.
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Special Report Client Retention Formulas – Customized Spotting and Pet Odor Deodorization Solutions So what is the most consistently successful marketing program for professional carpet cleaners? The answer - Customized Spotting and Pet Odor Deodorization Solutions. It is not hard and it is not expensive. First, your customer has your name and contact information on something of value, that is not going to get lost, thrown away, or stuffed in a drawer. Secondly, if there is one thing that every mom can testify to, it is that sooner or later something gets spilled onto the carpet. Every dog or cat will eventually find a reason to use the living room carpet to urinate on. Third, you as a cleaner know that they will apply something to try and remove that spill or treat that odor. They will reach under the kitchen sink and grab a grocery store stain remover, an infomercial pet odor treatment, or worse! Those grocery store or home improvement formulas will leave sticky and tacky residue on the carpet after they are used, causing rapid re-soiling. Very often, their effectiveness and their safety can be called into question. Just sell or give away a bottle of customizable spotter or customizable pet odor treatment on every cleaning job your company performs. This works effectively in so many ways! Now they will have a spot and spill removing solution that is the same type as used by the professionals, so you know and they know it is going to work more effectively. They hang onto it and use it every time they have a spill or mishap and when they do, they will be reminded that you are their carpet cleaner. Providing our Clients with a private labeled bottle of spotter has been a great way to create top of mind awareness. Not only does it have our services and website listed on it but allows us to make extra money as well. Just today a client came in our office to purchase an additional bottle and discovered we now do Oriental and Area rug cleaning. John R Browning III, Pro-Care of Nashville
Your custom label is a perfect closing tool for wavering potential customers! How can you differentiate your company from all those other carpet cleaners out there? Many cleaners have successfully closed sales on new business by offering a “free spotter for life program” with every carpet cleaning job booked. You simply communicate that every time they have their carpet cleaned by your company, you will give them a free bottle of HomePro Spotter or Perky Spotter. It will cost you less than $2.50. It has a retail value of $7 - $14. You can also advertise your company phone number or website as a life-long spotting consultant for your customer. If the Customized Perky Spotter or HomePro Spotter does not remove the spot, refer them to your phone number to call, and/or your website for further advice. This is value added services at their best – giving your potential new customer more than all the other carpet cleaners, with a service you would have given to them anyway! Several months from now when their bottle of Customized Perky Spotter or HomePro Spotter runs out, they know that if they get their carpets cleaned again, they will get another free bottle! This has been proven to increase cleaning frequency with homeowners – a win-win for you and for them. You clean their carpet more often and increase revenue. They get a cleaner, healthier, fresher, better appearing carpet that will last longer. Having your customized bottle of All is Forgiven Pet Odor Eliminator will also be a great opportunity for you to win over new clients. Some cleaners fear it could cost them future deodorization business. Nothing could be further from what actually happens. Remember, no matter how effective you are
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Special Report at eliminating odors and stains caused by pets, the problem will come back, because the pet always comes back. Male dogs and cats are territorial and they will “re-mark” their territory. Your customer will then take one of two courses of action. They will either ignore it again until you return to clean their carpeting, starting the whole process over, or they will purchase a grocery store or infomercial remedy solution which often leads to an even worse mucky smelling sticky mess. When you provide them with a pint of All is Forgiven, every time Fido or Fluffy goes, they will be reminded of who it was that can fix the problem. The treatment solution will knock down the odor and you will be the hero. As soon as they run out, they will want more All is Forgiven, and you are the only place they can get it. When you help solve customer’s problems and challenges, you make a client for life. When you show a caring and understanding attitude toward the pets they care so much about, you make a friend for life. “The Home Pro Spotter program is a great customer retention program. Every customer that has received a bottle has been a return customer.” Robin Cassell, Carolina Carpet Masters
Your custom label will open doors to new business. You can use your customized Perky Spotter or Customized HomePro Spotter to add to your existing referral program or start a new one. Rather than just leave a brochure or business card with your client and hope for referrals, provide them with the paperwork attached to a bottle of Perky Spotter or HomePro Spotter with a rubber band, and leave several bottles with your customer. Reward your client by offering a discount or incentive for every job booked by a bottle of spotter they gave away to a friend or relative. They have something of value to give with their referral, and the potential new client will be reminded of your company for months while they use the spotter! One method that worked very well for Mike Petragallo from Rug Busters Carpet Care was that he attached a Free Trial Offer postcard to his bottles of Home Pro Spotter. For every friend and neighbor who took advantage of the free trial offer and bought services, he sent a certificate good for 10% of the amount to the customer that referred his services.
5-Around You can ask to use your client’s name as you do “five arounds” with Perky Spotter or HomePro Spotter to her neighbors, and then reward her for jobs booked. The “5-Around” is a unique and fantastic way to introduce yourself to potential customers.
“I tracked my marketing results for my first four cases of Home Pro. It was unbelievable! In a three week period I gave away 60 bottles of Home Pro and landed 24 jobs from it. This is the best thing I have ever done.” Mike Petragallo Rug Busters Carpet Care
On each job, with your customer’s permission, ask if you can speak with five of her closest neighbors and give them a bottle of Perky Spotter or Home Pro Spotter. Let her know that if her neighbors use your services, she’ll get credit. The best part about this tactic is that it’s no pressure! You’re just mentioning that a neighbor got her carpet cleaned, and you’re handing out a free gift with a free trial offer attached. No hard selling, no arm twisting, just a simple, “Hello! I clean carpet in your neighborhood!” 3
Special Report Referrals from Other Sources You can drum up new business by partnering with people who deal with the public at large. Give them a bunch of bottles of Home Pro Spotter or Perky Spotter with a Free Trial Offer attached and let them know that you’ll give them commission on every person they refer. The possibilities and the profit are endless! Imagine how much business you can get from flooring retailers, dry cleaners, florists, beauty salons or realtors!
Consider offering your referral sources a 10% commission on any jobs from Home Pro giveaways. Watch your referral really pick up after you deliver your first commission check! You can provide bottles of All is Forgiven Pet Odor Eliminator to veterinarians and pet stores in target neighborhoods for giveaway and/or selling. The possibilities and the profit are endless!
Door to Door Residential Selling This is another great way to introduce yourself to potential customers, and it’s more effective than an expensive direct mail campaign! It works great when you have more time than money, and it turns the time you spend into money! “I use Home Pro almost like a calling card in residential neighborhoods. On two different evenings I went out with my Home Pro and a customized tri-fold brochure that Bridgepoint created for me. I knocked on the door and asked the customer if they would take just a moment to look at my brochure. In return I would give them a free bottle of Home Pro spotter in hopes that I could become their cleaning company. “The first evening I booked three jobs and the second evening I booked two jobs. I spent about two hours each time. Another cool part of this is that I have had people call me back to purchase more Home Pro. They are lifetime customers for sure.” Judd Hanks – Nautica Carpet Cleaning
More ways to use than you can count Professional cleaners are coming up with excellent marketing ideas every day to use with their Home Pro Spotter or Perky Customized spotter. They know that building loyalty and adding value are the best way to keep their customer for life. If you decide to do nothing other than sell Perky Spotter or HomePro Spotter to your clients you will be doing them a huge favor. Both HomePro Spotter and Perky Spotter have been given the Carpet and Rug Institute Seal of Approval, signifying their effectiveness as a spot remover and testifying that they do not contribute to rapid re-soiling. That stuff they would have bought at the home improvement center or grocery store? Well, you know how well they work and they leave a sticky mess in the carpet.
Don’t risk your brand & reputation on just any old spotting or deodorizing solution! Perky Spotter has been successfully used by professional cleaners on the toughest spots and spills for years. You already know and trust the performance of this industry product. It effectively removes a wide variety of common household oil and water based spills, as well as tough protein spots like blood, food and more. HomePro Spotter has been used by professional carpet cleaners for over 20 years. It has even passed the rigourous Carpet and Rug Institute Seal of Approval Program for carpet spotters, signifying its effectiveness and the fact it will not contribute to rapid resoiling. HomePro has been demonstrated to be effective on a wide variety of spots and spills. All is Forgiven Pet Odor Eliminator utilizes the same complex mixture of enzyme producing deodorizers as do professional solutions to safely and effectively knock down odors caused by pet urine contamination. Build brand awareness, keep your customers off the market, increase repeat and referral business, and add income to your bottom line.
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Special Report Choices….to meet your budget. Quality you can see… HomePro Spotter provides you with the ability to custom imprint over an existing beautiful full
color label your company name, phone number, and website in black ink. HomePro is packaged in our classic 12 ounce bottle, with a flip top applicator. With Perky Spotter, your customized label will be full color, with your name and logo in full color. It is not just an imprint over an existing label. Your information is printed right when the label is!. You can choose from four different label designs, including the classic Perky Spotter label. We will include your company logo for free if you email it to us in electronic format (jpeg, tif, gif, pdf, or psd file). If you need us to digitize and scan your logo in for you, there is only a one-time fee of $25. Unlike some customized spotters that only give you 8 ounces of solution, the Perky Spotter customized program comes in 16 ounce (one pint) bottles. That’s twice as much product. The standard pint bottle comes with a flip top applicator. If you prefer, we can include a trigger sprayer applicator that fits your bottle perfectly for only a little bit more. All is Forgiven Pet Odor Eliminator also provides you with a fully customized choice of
labels. Your customized label will be full color, with your name and logo in full color. It is not just an imprint over an existing label. Your information is printed right when the label is! You can choose from four different label designs, including the classic Perky Spotter label. We will include your company logo for free if you email it to us in electronic format (jpeg, tif, gif, pdf, or psd file). If you need us to digitize and scan your logo in for you, there is only a one-time fee of $25.
…At a price and quantity you can afford! No huge commitments are required. The minimum order is only 96 bottles for all of our customizable programs. HomePro Spotter is priced at only $1.79 per bottle. It is packaged in 24 – 12 ounce bottles to a case. Shipping is only $9.95 per case west of the Mississippi and $11.95 per case east of the Mississippi. You can order by going to www.orderhomepro.com.
Perky Spotter is only $2.35 a bottle. It is packaged in 12 – 16 ounce (pint) bottles to a case. If you would like a trigger sprayer included with your bottles, the price is only $3.44 per bottle. Shipping is only $9.95 per case west of the Mississippi River, or $11.95 per case east of the Mississippi River. You can order customized Perky Spotter directly through your local Interlink Supply distributor, or by logging onto www.clientretentionformulas.com. Make sure you specify who your local Interlink
Distributor is when you place your order.
All is Forgiven Pet Odor Eliminator is only $3.35 per bottle. It is packaged in 12 – 16 ounce (pint) bottles to a case. Shipping is only $9.95 per case west of the Mississippi River, or $11.95 per case east of the Mississippi River. You can order customized All is Forgiven directly through your local Interlink Supply distributor, or by logging onto www.clientretentionformulas.com. Make sure you specify who your local Interlink
Distributor is when you place your order.
New Client Attention. Existing Client Retention. Possibilities and profitability are endless! Build brand awareness, keep your customers off the market, increase repeat and referral business, and add income to your bottom line.
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