ZENS and BMW together present the world’s first ‘BMW travel tea set’. 2014-12-05 哲品
On December 5th, 2014, at Guangzhou Design Week, oriental lifestyle design company ZENS introduced the world’s first ZENS travel tea set to the international market.
This is the first time ZENS has collaborated with a well known brand, and now ZENS have joined world renowned BMW and become the official brand licensees to achieve a subversive cross-border collaboration. Less than a month ago, young Chinese brand ZENS set up a European company in the Netherlands, situated on the bank of a canal. Amsterdam city center saw the opening of its first East Asian and European collaboration franchise store.
In China, people have been drinking tea for thousands of years, and tea culture is a deep rooted part of the cultural essence. Tea is more than a habit; it is a lifetime experience and practice that brings calm, tranquility, and a feeling of ‘zen’. When Chinese people drink tea, the utensils and environment are important, but with the increasingly fast pace of life, when people are travelling, they cannot appreciate tea in the same way. The ZENS and BMW tea set breaks from the traditional functions of drinking tea, to enjoy tea anywhere, creating a pleasant journey. With BMW travelling tea set, we encourage people to pay attention to their inner voice and appreciate nature. We encourage people to seek out the extraordinary oneself.
As an international, contemporary household brand, ZENS has always been committed to its core values of ‘oriental wisdom of life’ in product design. ZENS product origin is grounded in culture, while pursuing innovation in order to achieve a ‘super-balanced’ design. Our product carries the core values of oriental life, forming a harmonious dialogue between East and West, a poetic fusion of traditional and modern. All of ZENS products are immersed in Oriental life wisdom from designers of China, Japan, Italy, the Netherlands and beyond. Our designers are award winning creative talents. This young Chinese brand has been recognized and met with approval in Europe as well as China.
BMW ‘Zhe’ series travel tea set product designer and creative director of product development Liu Qiming said: “BMW has become part of life for many Chinese elites. BMW is a century old, world famous automobile brand, and this cooperation is a great challenge for ZENS; we will strive to do our best. From ‘sheer driving pleasure’ to ‘tea drinking pleasure’，ZENS and BMW alike are in pursuit of perfection. Please enjoy high quality tea and our product design concept for cross-border cooperation. I hope you like this product, and that it brings you pleasure and enjoyment.”