Building an online community

Building an online community with Zoë Kornfeld

Two years ago, I found myself moving to a new area, and becoming a mother for the first time within the space of a few short months. Yes, it was incredible, but I couldn’t help but feel desperately isolated at times. I knew I wasn’t alone. I remember sitting in a local baby massage class with my young baby snoozing away, listening to other mums describe how they wanted to meet other mums and discussing what facilities were available in the local area. Already a keen social media user, I logged into Facebook to do something to help not only myself, but hopefully other local parents too.

Now with over 800 members, The Deepings Baby & Toddler Network is constantly evolving. I make it my mission to talk to people who run local baby and toddler groups or events, own local facilities or businesses, which may be of interest to parents, hoping to involve them in the page too. There really is an incredible variety of resources offered locally, for expectant mums, new parents or families with older children: it’s just a case of knowing what’s out there!

As Deeping is within close reach of Bourne, Spalding, Stamford and Peterborough, the net of possibilities is thrown wide open. Whether you fancy going to an antenatal class, buggy fitness boot camp, or are looking for the perfect breastfeeding-friendly café, it’s all there! If your little one has a passion for music, swimming, sports, crafts, reading or nature, there’s something for you to get involved in. All you need to do is log in, and join our growing online community. Above all, our humble Facebook page hopes to bring people together: to share ideas, photos, experience, advice and, most importantly, support each other through this crazy parenting adventure. Together with a friend, who I originally met online, I have also recently set up a new Facebook page: The Deepings Baby & Toddler Gifting Page. I noticed that a lot of people were keen to give their toys, baby items, toddler clothes etc. away for free. Whether motivated by the desire to be clutter-free (is this even possible with a baby?), to help out others, or perhaps both, we have seen this page grow really quickly over the last few months. It really is amazing to see the generosity of people in the local community wanting to ‘pay it forward’. Each day there are a wide range of gifts being donated, from toys to clothes, toddler slides, cots, maternity wear and nappies!

So, while it is true that Facebook, and social media in general, are often given a negative press, and I agree you should think carefully about what you do share online, I do strongly believe social media is a unique and invaluable networking resource. Not to mention the plethora of online bloggers, Apps and websites that can also support you and your family. All I urge you to do is grab your phone, tablet or laptop and get involved. I’ll see you online soon!