Brand Style Guide
Hello. After all the hard work we have put into creating this brand, we want to make sure it meets the world consistently - every time. Following these guidelines will ensure a cohesive aesthetic and keeps our brand looking professional.
Who Are We? Driven by innovation, quality, convenience, efficiency, reliability and customer satisfaction - Zest Branding SA offers leading quality, market-led design and a full bouquet of branding products & services to our clients. We are passionate and committed to exceptional service delivery. We offer SA’s leading range in corporate & promotional gifts, clothing, protective wear, graphic design, printing & signage to the individual, starter business and larger corporations. We tailor creative branding and marketing solutions to fit your company’s needs. From designing your logo to outlining your corporate identity, we have the products to help you build a strong brand and grow your business.
Welcome to your one stop branding shop.
Zest is : Friendly Inviting Enthusiastic Sociable
Primary Logo Zest’s primary logo always includes the wording “South Africa” and our “Where Your Brand Meets The World...” tagline as pictured. The logo’s style is modern, friendly and is always a two-colour design. This is the main logo to be used across primary brand applications.
10cm
3cm
3cm
3cm
13.5cm *design according to ratio
Secondary Logo Our secondary logo is to be used on our corporate stationery and on other mediums where the tagline is illegible. Use your discretion here.
Logo Dont’s x Do not alter the spacing between the lemon and main typography. Maintain correct spacing throughout all elements.
x Do not stretch the logo disproportionately, ever.
x Do not alter the green colour.
x To ensure legibility, always keep a minimum clear space (of about half the size of the lemon) around the logo.
x Do not add drop shadows or any other stylistic effects.
Do not add any background colour behind the logo besides our brand colours - to follow.
x
x Do not place the logo on complex backgrounds or photography
Do not rotate logo.
x
Typography Primary Font
Champagne & Limousines - Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Secondary Font
Champagne & Limousines - Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Colours Lime Green R - 151 G - 191 B - 61 C - 46% M - 6% Y - 99% K - 0% PANTONE 583 C Cool Grey R - 128 G - 129 B - 132 C - 52% M - 43% Y - 41% K - 7% PANTONE Cool Grey 41 White R - 255 G - 255 B - 255 C - 0% M - 0% Y - 0% K - 0% PANTONE 000 C
Social Media
Equal variety of product shots, completed jobs, industry-related content and public holiday posts. Photograph products neatly and well-contrasted. Make sure it fits aesthetically with the overall Instagram feed. Share Facebook and Instagram posts simultaneously.
Photography Style Plain backgrounds, preferably white. Slightly contrasted. Product photographs are flatlay-styled.
For any queries, do not hesitate to contact the design department at Zest sales@zestbrandingsa.co.za naeemah@zestbrandingsa.co.za
1st Floor, Ubunye House 70 Rosmead Avenue, Kenilworth www.zestbrandingsa.co.za +21 200 2461