Bluebell WOOD

Elena Salmistraro’s beautiful new designs for Lanerossi

Italian textile company Lanerossi teamed up with designer Elena Salmistraro to launch a new collection of cushions and blankets during Milan Design Week. The new Campanule (Bluebells) designs reinterpret the form of these springtime flowers through a combination of geometric elements obtained by mixing soft, flowing lines with more rigid and at times angular shapes, making it unique and contemporary.

It is a decorative motif with a hypnotic visual e ect of great impact, resembling the cone formed by the petals of the bluebell flower when it blossoms, along with stems that intertwine and mingle in a harmonious way. Saddle stitching in bright green enhances all the borders, in contrast with the hues selected for the blankets and cushions, from intense violet to pale pink.

The result is a collection of exceptional elegance, capable of bringing out the quality of the yarns, perfectly reflecting the designer’s approach in pursuit of the expressive language of objects, ready to fascinate the observer while prompting vivid emotions.

The collection is made in pure virgin wool with the Woolmark certification, taken from selected flocks of Merino sheep. The material o ers excellent properties of thermal insulation, thermoregulation and absorption of humidity.

Lanerossi relies on its roots and its heritage, a precious legacy of creativity and in-depth knowledge of materials, able to generate new value through a virtuous dialogue with the present.

This collaboration extends a designer collection that already contains talents such as Paola Navone with Otto Studio, and Ludovica+Roberto Palomba. The designers have di erent ways of reinterpreting the DNA of Lanerossi, but with a shared objective: a dialogue with the contemporary world, appealing to multiple generations through products of the highest quality, with an accent on wellbeing and sustainability, conceived to enhance interiors by adding character to any space with their unique personality.