Striking GOLD

Absolutely meets up with Joanna Birch Jones to discuss her business Goddess Aesthetics, her new tanning line and heading to Loughton

By MARK KEBBLE

Q What is your background in aesthetics?

A Back in 2018/2019 I had a bit of a shake up after my husband walked out. I was 46 then and it was quite a daunting experience. I hadn’t worked for a while during my marriage, so I had to reinvent myself, get my identity back, and keep forging ahead for the sake of my son.

I always loved aesthetics and have had a few subtle treatments myself over the years and thought why not see if I could do this? So o I went and did anatomy and physiology. Biology was never my strong point, but I had a weird knack with this as there was an end goal so it fascinated me.

I passed with flying colours, which I was shocked about – I didn’t even tell my mum I was taking the exam as I was scared I’d fail and have to start again! I’ve never felt more proud or determined. I then went on to complete my basic and advanced filler and toxin training to make sure I was fully competent in the administration of fillers for lips, cheeks, chins and jawline as well as all facial contouring and anti-wrinkle treatments. Skin boosters, aqualyx fat dissolving, Dermaplaning, Microneedling, chemical peels, multivitamin shots, nonsurgical body contouring just to name a few of the bespoke services I provide in clinic were then added to the list.

My knowledge and experience soon led to all things non-surgical and no-needle and soon I was known as “The Fat Shatterer of Kent” as I have the Lipofirm pro machine and Geneo +. I literally shatter fat cells. I’m also an executive advanced practitioner for a company called Liquid Lipo Limited and with their gels in clinic and for home use, I can treat a multitude of other fat issues along with lipomas lymphoedema, and I have also recently started to help triple negative breast cancer patients alleviate scar tissue from mastectomy surgery. Obviously the latter had to be agreed with the patient’s oncologist and GP, but as all the ingredients are natural and non harmful, they are usually passed for clearance and then I can start my magic. I’ve helped my friend sleep better, have more movement in her arms and her pain from scar tissue formation has been eradicated in just two treatments.

Q What inspired you to initially launch Goddess Aesthetics?

A Being left with nothing. My marriage was over, I felt useless and unattractive, but I knew I was worth something and I also knew that as women we wear so many di erent hats everyday from chef to wife to mother to lover to nurse to doctor to taxi service etc that it got me thinking… We are all goddesses in our own right and are worth the earth and more, so that’s where the name came from for my clinics as I figured if I could give back someone’s self worth and make them feel gorgeous again, then my job was done.

Q How did you want to be di erent?

A I believe in subtle aesthetics to enhance natural beauty and I wanted to make everyone feel gorgeous and confident. Aesthetics and fat shattering isn’t just for women though, I have lots of male clients too who also want to feel God-like and good about themselves. I wanted to provide something in Kent and now Essex that hadn’t been available before and I did with my machines.

Q How would you say you have evolved?

A I’ve stayed ahead of the curve in nonsurgical body contouring, which gives me an edge – I can o er treatments that other clinics can’t. I’m also lucky as I now have a few celebrity clients and influencers too who put their trust in me to keep them looking fabulous and they spread the word.

Q You have launched Goddess Tan too now – why?

A Again, I saw a gap in the market for something aesthetically pleasing, ethically needed, environmentally friendly and sustainable, and for developing a tan like no other on the market. It’s the first product in the start of the Goddess Beauty range and it’s now available on Amazon as well as direct from me, which is exciting!

Q How would you describe how it works?

A It’s a self-tanning spray mist that you apply with a mitt after exfoliation, which gives you a long lasting (up to seven days) tan, smells like a divine perfume, genuinely improves dimpled skin, is streak-free, vegan-friendly and has no parabans either. Even the bottle looks great and you can buy a refill pouch to top it up, which saves on plastic waste.

Q Why have you partnered with the Pink Ribbon Foundation?

A This charity is close to my heart for personal reasons. After surgery myself in 2019, I had a big scare so I want to give back and raise as much money as I can for this wonderful charity. That’s why we’ve chosen to give 10% of sales to them from the tan.

Q You have also recently opened a clinic in Loughton. Why was the area perfect for you?

A My friend Vicky owns the Angel Clinic in Loughton and she knew I had the Lipofirm Pro machine, and it made sense that I collaborate and bring this service to the area for her clients too as she knew there was a demand for it. People have permanent results with fat and inch loss, cellulite reduction, skin tightening and scar reduction with this machine. I have seen hundreds of women and men in my clinics who think nothing can be done to help them get their bodies back, but I have proven that I can help them.

Goddess Aesthetics

For bookings please call Joanna directly on 07774600700 or The Angel Clinic in Loughton on 020 8418 7915 goddess-aesthetics.co.uk / @goddess_aesthetics1 goddessbeauty.uk / @goddessbeauty.uk