2 minute read
Metal Heads
HOME discovers Italian family-run brand Formae: ‘a pop spirit and a design soul’
Words PENDLE HARTE
Free forms guided by wonderfully sleek aesthetics is what Formae is all about: furnishings with a light-hearted, yet distinctive influence.
Based in the heart of the Tuscan valleys, the Formae brand is a family company. Skilled metalworker Gennaro Tramonti creates unique objects made of metal together with his children, Simone and Laura, in the family’s true calling.
Formae’s pieces are characterised by design creativity and a search for beauty modelled into deliberately simple forms: pure geometries and linear surfaces in which the ideal of less is more is embodied and enhanced by artisan craftsmanship.
Formae’s range of furniture and accessories are designed to be functional domestic presences, with wonderfully sleek aesthetics which are unashamedly a little poppy. The design cues reference Scandi style and lessons from Memphis, interpreted through a simple, contemporary design language. The artistic director is Leonardo Fortino, a young designer who nevertheless boasts extensive experience in the metal production sector; his formal research process centres on geo-metry, revisited through a process of summary and simplification.
The collections feature a colour palette of pastel tones which are at the same time warm and vibrant, half-way between the North Sea and the Mediterranean.
Estensioni is the brand’s first collection, which officially marks its passage from Car-Met toFormae; It is composed of visually light objects, where geometric linearity and graphical accents are accentuated only by the artisan processes – laser cutting, welding, mechanical connection,manual bending and punching – used during their creation. The final painting process then confersa texture with a porous effect which allows the colour palette of neutral and pastel tones to maintain a warm, tactile note.
Part of the Estensioni collection, the products Engioi, Ambrogio and Half Moon can be considered illustrative of Formae’s entire production due to their style and manufacturing characteristics.
formaecollection.com
