“We were looking to find a way of being together as a family with hopes of adventures in sight”
INSTA MAMA
Josefine Ekstrand, founder of family lifestyle brand Leo Leo leoleo.dk • @leoleojournal • @leoleocopenhagen
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Q What made you want to sell your apartment to set off on a family adventure? A It was about finding a way to construct our everyday life with a degree of freedom and ability to own our time each day, not least the time together with our children. It became a question of financial opportunities, raising capital for our business and to dare to look at life with new eyes. Was owning an apartment in the city, working two jobs to pay rent, bills and besides working on the dream of starting our own business, really the best way for us to live? We were looking to find a way of being together as a family with hopes of adventures in sight, seeing the world, and to give as much knowledge to our kids as possible through travelling. Those were some of the thoughts that ultimately made us walk the line. We met an old couple one day, sitting in front of an old auto camper, sharing a bottle of wine near the beach, watching the sun go down. Emil started talking to them and for the following two weeks he was at the computer non-stop searching for a home on wheels. Meeting them was such a fresh awakening. They’ve travelled the world with all of their kids and for us this was truly the answer we’d been searching for. When deciding to move into an old veteran bus, we of course had to get rid of so much stuff, just to be able to live as four people on 12 square meters. But it all started a couple of years ago when we decided to clean up and clean out. It’s overwhelming to see how all of that stuff was slowing us down and making it impossible for us to see a way out of a daily pattern. Releasing ourselves from a lot of insignificant things and clothes gave us freedom of mind and a renewed energy to throw ourselves into dreams and adventures that mattered to us. So we bought a veteran bus from 1963, a Scania Vabis from Sweden.
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13/01/2020 09:39
