zerrin. portfolio by zeynab zarringhoba

Portfolio Von Z.Zarringhoba

CONTENT

About me Resume Works

“E v er y id e a i s a ju x t ap o sitio n. T h at’s it. A ju x t ap o sitio n of ex i sti n g c o n c ep ts.” Stev en Gr a n t

A bo ut m e I lo v e to s te a l id e a f r om my e v er y d a y l i fe . I t h i n k of a l mo s t e v er y t h i n g i n ter m s of de s i g n . M y p o em s a r e m ade u p of bit s a nd pie c e s of wor d s I ’ v e ta ken f r om ne w s p a p er a r t icle s . M y d raw i n g s a r e s i m pl y c ol l a ge s of p oi nt s , l i ne s , t r i a n g le s , c i r cle s , a nd s q u a r e s . I ta ke S au l S tei n b er g ’s f ac e s , O t to S o g lo w ’s h a nd s , Joh n P or c el l i no’s l i ne s , Ly nd a B a r r y ’s h a nd w r it i n g … I my s el f a m s i m pl y a c ol l a ge of my a nc e s tor ’s DN A , m i xe d w it h t he hu nd r e d s of t hou s a nd s of wor d s a nd i m a ge s a nd ide a s t h at my bra i n h a s a b s orb e d .

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E d uc at ion ( 2 01 1– 2 014 ) ( 2 0 0 6 – 2 010 )

Ba chel or of Art ( S t . P o l te n , A u s t r i a ) Ba chel or of Art, Mar y lan d,USA

( B u d a p e s t-Hu n g a r y )

(2005–2006)

I T I nstututi on, S choo l of In for mat ion

( Te h r a n -I r a n )

( 2 0 0 3 – 2 0 0 5)

S chool of S ci ence

( Te h r a n -I r a n )

P er s i a n ( Nat i v e) G er m a n (G o o d _ B 2 c er t i f ic ate) T u rk i s h ( Nat i v e) Hu n g a r i a n (G o o d ) E n g l i s h+B u s s i ne s s ( Fluent )

Sk i l l s a nd K no w le d ge s

Work e x p er ienc e ( 2 01 2 –P r e s e n t )

J uni or Graphi c d esi g n er an d ph ot ogr aph er

( I s t a n b u l -T u rk e y )

S tor y b o a r d i n g work s hop I l lu s t rat ion a nd d raw i n g P r o c e s s i n g ( Jav a S c r i pt ) T y p ef ac e de s i g n work s ho

L a n g u a ge s

C om pu ter_ W i ndo w s , M ac sk i l ls A do b e C r e at i v e s u ite s ,T y p o g ra phy to ol s Au to CA D, Fl a s h , I nv entor, Sketch U p P r o

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H i ! I ’ m Zey n a b. O r i g i n a l l y f r om Te h ra n , I r a n ; w a s g r e w u p i n T u rk e y ; s t u d ie d i n Hu n g a r y a n d no w e a ger to le a r n a n d ex p er ien c e ne w t h i n g s i n A u s t r i a . I l i k e to i l l u s t ra te a n d c r e at e a r t i n s pi r e d b y t he r et r o D i s ne y mo v ie s I w a tc he d a s a c h i ld . I b e c a m e f a m i l i a r w i t h de s i g ne f r om a y ou n g a ge w i t h b a s ic p enc i l a n d p a p er d r a w i n gs, s k etc h i n g , p a i n t i n g . Mo s t of m y de s i g n s k i l l s a n d k no w le d ge a r e s el f t a u g ht. I i m pr o v e d m y k no w le d ge s i n u n i v er s i t ie s ,O n t he c ou r s e w e le a r ne d a ra n ge of s k i l l s a n d s of t w a r e i nc l u di n g Photo s ho p, D r e a m w e a v er, I l l u s t ra tor, Q u a rk X pr e s s , C i nem a 4D, Fl a s h , t y p o g ra ph y, f u t u r e t r en d s , ne w m e d i a a n d a d v er t i s i n g . B u t I ’ m s u r e I s t i l h a v e to le a r n muc h mor e a n d I a m e a g er to do s o . S om e R a n d o m Fac t s :

A b out me

M y pr efer r e d f l a v or s a r e h ot s auc e , b e l g i a n b e er s , a n d s t r on g c offee. A n d bu r ger s . Fa v or i te Mu s ic : Mo v ie S c or e s , Ne w A ge , Cl a s s ic a l , Cl a s s ic R o c k Fa v or i te T V Sho w s : S o pra no s , The X-F i le s , L a w a n d O r der, R om e , L O S T, The T u dor s , M a n Vs . W i l d , S ou t h P a rk , Av a t a r : The L a s t A i r b en der, B r ot herho o d , G o s s i p G i rl , C u r b You r E n t hu s i a s m , T r ue B lo o d , The R e a l Hou s e w i v e s of A t l a n t a , A f ter no on J u d ge Sho w s Fa v or i te A n i m e: Na r u to , E l fen L ie d , S a i lor mo on , G u n g ra v e , L a s t E x i le Fa v or i te Fo o d : S u s h i Fa v or i te D r i n k : w a ter, I ’ m a c he a p d a te . Fa v or i te C olor : B l ue Fa v or i te N u m b er : 2 Fa v or i te A n i m a l : f i s h I w a s b or n on m y d a d ’s bi r t h d a y. I don’ t bi te m y f i n ger n a i l s , bu t I bi te t he s k i n a r ou n d t he e d ge s of m y n a i l s . I u s e d to h a v e a p a ra k e et . Ho w e v er, I d i d n’ t bu y t he p a ra k e et , I fou n d i t a t s c ho ol one d a y ! W hen I w a s y ou n g , I h a d a n o b s e s s ion w i t h a g ra y, r e c t a n g u l a r r o b ot n a m e d Her m a n f r om L o one y T u ne s ( E pi s o de D a f f y R en t s) I h a v en’ t h a d a s i p of m i l k s i nc e I w a s a b a b y. I a m v e geter i a n . I go t h r ou g h c a n d le s l i k e i t ’s no b o d ie s bu s i ne s s , a n d m y f a v ou r i te s c en t s a r e v a n i l l a b a s e d . I s u f fer f r om m u lti l i n g u a l ity a n d I h a v e w e a kne s s i n a bi l i t y to c a r r y on a c on v er s a t ion c om plete l y i n one l a n g u a ge . The ne x t de s t i n a t ion on m y mu s t-v i s i t l i s t i s Tok y o , Ja p a n . I c a n’ t w a i t t i l l I c a n f i n a l l y go ! I a m i n lo v e w i t h A u s t r i a a n d i t ’s Na t u r e .

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YOU MISS 100% OFTHE SHOTS YOU DONâ&#x20AC;&#x2122;T TAKE.

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B r ief:

Project Title: Identit y Desig n I I Project na me: wor t hau s Categor y : pri nt

Wor t h au s i s i s a non- go v er n m en tor g a n i z a t ion w h ic h enc ou ra ge p o e ple of lo w i nc om e hou s e hol d s to en g a ge a n d ed uc at e i n m a n y w a y s t to c r e a te a p o s i t i v e lon g ter m r e l a t ion s h i p c u l t u r e s i n or der to i n te g ra te . The go a l of t he pr oj e c t i s to c r e a te a s er ie s of P u bl ic Ser v ic e A n n o u n c e m en t p o s ter s a n d a l s o g uer i l l a m a rk et i n g s t ra te g ie s to p er s u a de p e o ple . I c ho s e to fo c u s on l i terac y, emph a s i z i n g t he f ac t t h a t t he i l l it er at e c a n not e v en r e a d t he p o s ter s , bu t t h a t t ho s e w ho c a n a r e a ble to do s om et h i n g a b ou t he l pi n g t he i l l i tera te .

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᾽᾽

WORT

HAUS

᾽᾽

WORT

HAUS

᾽᾽

WORT

HAUS

᾽᾽

WORT

HAUS

᾽᾽

WORT

HAUS

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B r ief:

Project Title:Adel le t y peface Categor y : Brochu re

The a i m of t he fol lo w i n g pr oj e c t w a s to de s i g n br o c hu r e a n d p o s ter for A d el le Ty p efa c e b y u s i n g i t s i n for m a t ion a n d c h a r a c t er i stic s.

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ABCDEFGHIJKLMNO PQRSTUVWXYZÆOE ÞTheabcdefghijklmno pprstuvwxyzßæąĸła bcdefghijklmnopqrst vwxyzOEŞ30€{[(*&¶‡, :@?!§«»-)]}€£$¥012345 6789⁴⁄⁵8a‰012345678 9€012 Typeface:Adelle Classification: Slab Serif

Veronika Burian José Scaglione 2010

TYPOGRAPHY IS WHERE THE CULTURES MEET! Adelle is the latest offering from the talented duo at Type Together. Veronika Burian and José Scaglione,

Font Family Include:

Adelle’s designers, have created an extensive font

Adelle Light

family in Adelle that can be used in texts and

Adelle Light Italic Adelle Regular

headlines. It was the aspiration of both designers not to become over-involved in the design of individual weights but

Adelle Italic

to keep the overall concept in view. In the case of

Adelle SemiBold

Adelle, they were thus able place a focus on text seing

Adelle SemiBold Italic

when creating the medium weight variants, but were

Adelle Bold

able to integrate these harmoniously in the font family

Adelle Bold Italic

Adelle

Adelle ExtraBold

as a whole which has been resulted in recieving a gold award at the European Design Awards 2010.

Adelle ExtraBold Italic Adelle Heavy Adelle Heavy Italic N

The concept behind Adelle was to develop a contemporary multi-purpose type family in the slab serif tradition. The entire family has fonts both for titling and text se ing, making it a versatile addition to your type arsenal. The italic is an important companion to the roman style, and structurally it’s a hybrid between a classical italic and an oblique. This means that certain le erforms change, such as the a, e, f, g, and y, but in- and out-strokes remain serif-like, connecting points aren’t very deep, and le er weight and width differ only

slightly from the roman.it was conceived specifically for intensive editorial use, and its purpose and flexibility make it a real multi-purpose typeface.

www.linotype.com

Adelle Heavy Italic 24 pt

36 pt

48 pt

Adelle

Veronika Burian José Scaglione 2010 N

Adelle is

Adelle is the latest offering from the talented duo at Type Together. Veronika Burian and José Scaglione, Adelle’s designers, have created an extensive font family in Adelle that can be used in texts and headlines. It was the aspiration of both designers not to become over-involved in the design of individual weights but to keep the overall concept in view. In the case of Adelle, they were thus able place a focus on text se ing when creating the medium weight variants, but were able to integrate these harmoniously in the font family as a whole.

horoughly developed, highly legible

slab serif that is perfect for se ing magazine or

60 pt

newspaper text. It comes into it s own not just in these contexts, but also when used for headlines. The distinctive personality of Adelle is particu-

72 pt

larly apparent in the larger font sizes and in this form it will give a publication a particularly individual touch.Because of its unique character, Adelle can be used, inter alia, for job work and

84 pt

commercial texts.li le contrast between the various le ers,rectangular form of slabs with convex base and so ened upstrokes are the most important characteristic of this typeface.

96 pt

OHamburgefonstiv

OHamburgefonsti

OHamburgefo

OHamburge

OHambur

OHambu

For further information please contact: info@linotype.com

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P r o j e c t T i t l e : P u b l i c a t i on d e s i g n I Project name: Budapest ma ga zi ne Categor y: ma ga zi ne

B r ief: E d i tor i a l a n d de s i g n l a y ou t of m a g a z i ne .

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Project Title: Packa g i ng desig n P r o j e c t n a m e : o t to - m a n n Categor y : cof fee shop

O tto - M a n n i s a T u rk i s h c of fe e s ho p i n V ien n a w h ic h m a i n l y s e l l s t ra d i t ion a l t u rk i s h b e v era ge s . t he pr o c e s s for t h i s pr oj e c t s w a s f i n d i n g n a m e , de s i g n i n g i den t i t y a n d c onc en t ra t i n g mor e on p a c k a g i n g d es i g n of t he s ho p . for t h i s m a t ter I t r ie d to de s i g n e v er y t h i n g f r om r e c y c le p a p er s a n d mor e prac t ic a l w i t hou t u s i n g a n y g l ue or s t ic k .t he l a s t s te p w a s de s i g n i n g a r e s p ons i v e de s i g n b a s e d w e b s i te , a p pl ic a t ion .

Please recycle

me!

er Pleas

le me ec y c

Turkish Cotton Candy

Pismaniye with Pistachio

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Turkish Cotton Candy

Pismaniye with Pistachio

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Categor y: magazi ne

Project Title:publ icat ion desi g n P r o j e c t t h e m e : p u b l i c a to n a n d e t h i c

The s u bj e c t of t h i s pr oj e c t w a s l a y ou t i n g a m a g a z i ne w i t h t he s u bj e c t of t he r el atio n s h ip b et w e en et h ic a n d pu bl ic a t ion s . It i s c on s i s te d of a r t ic le s a b ou t g ra ph ic de s i g n a n d et h ic s w h ic h m a n l y d i s c c u s s a b ou t photor etouc h i n g s a n d i t s i m p ac t on t he s o c iet y a nd med ia. W i t h i nc r e a s i n g e a s e , e di tor s , photo g ra pher s , a n d j u s t a b ou t a n y Jo e - s h mo c a n o p en u p Photo s ho p a n d w r e a k h a v o c on t he et h ic s of h a r d w ork i n g j ou r n a l i s t s . W her e i n t he d i s t a n t p a s t t h a t honor w a s lef t u p to t he h i g h l y s k i l le d , ex tr e m ely p a t ien t h a n d s of m a n i pu l a t i v e , t ra i ne d photo de v e lo p er s . We l l , s om e m i g h t a s k , “ W h a t ’s s o w r on g w i t h w a n t i n g to pr i n t , s ho w a n d pu bl i s h t he b e s t lo ok i n g photo s w e c a n . It lo ok s go o d a n d i t w a s n’ t c h a n ge d t h a t muc h? ” B u t c h a n ge d s t i l l t he s a m e , e v en ton i n g photo s for s om e p u bl ic a t ion s w i t hou t d i s c lo s u r e c a n c om e w i t h a v er y h i g h pr ic e , t he pr ic e of y ou r j o b . S o …W h a t i s r i g h t a n d w h a t i s w r on g ?

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I I

MINUS

# october 2013

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B r ief:

Project Title:adver t i si n g ca mpa i g n for j a p a n e s e te a , M a tc h a te a . P r o j e c t t h e m e : T e a F i n d e r Te a

No w a d a y s i n w e s ter n s o c iet ie s M a tc h a te a c on s i der e s a s s om et h i n g h i g h- c u l t u r e d drinks. M a tc h a b e c a m e d t he c u lt u r e a l s y m b ol of ja p a n a n d s om et i m e s p o e ple c a l l i t l i q u i d w i s dom . M a tc h a i s a s m i x t u r e of t ra d i t ion , c u s tom s a n d n a t ion ho o d . Co n c ep t: Fe e l S en s e of Ja p a n Mot to: M a tc h a , C u lt u r e i n yo u r c u p K e y s en tenc e: i m a g i n atio n i s t h e b eg i n i n g of c r e atio n

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P r o j e c t T i t l e : I n te r a c t i o n d e s i g n

eCo m m er c e w e b s i te w a s c r e a te d for a v a r iou s e s t a bl i s he d f a s hion a p p a r e l s tor e b a s e d i n P a r i s , F ra nc e n a m e d NON . The c om p a n y of fer s u n iq u e a p p a r e l , a n d ac c e s s or ie s to w om en a n d m en w ho v a l ue v er s a t i l i t y, s t y le , a n d c om for t . The w e b s i te i s f u l l y r es p o n s iv e a n d de s i g ne d for c u s tom er s c om for t a n d e a s y e x plo ra t ion .

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B r ief: A r t g a l ler y & m u s eu m a r e a s y m b ol or r e pr e s en t a t ion of t he c ou n t r y ’s her i t a ge , hum a n i n her i t a nc e & pr o g r e s s a n d a w i n do w to t he d i s t a n t p a s t . A r t t ra n s c en d s c u l t u r e b a r r ier s . W hen w e s t a n d i n a n a r t mu s eu m a n d t a k e i n a n a r t i s t ’s w ork , w e a l lo w ou r m i nds to c r o s s b or der s a n d o c e a n s a n d g a i n a b et ter u n der s t a n d i n g a n d r e s p e c t of one a not her ’s s o c iet ie s , i de a s , b e l ief s , v a l ue s a n d o pi n ion s . A n a r t e x h i bi t en a ble s u s to u n der s t a n d a s o c iet y ’s s t a n d a r d s of f a s h ion , b e au t y a n d r e l i g ion . It i n v ok e s t hou g h t a n d c on v er s a t ion a b ou t t ho s e c u l t u r e s a s w e l l a s ou r o w n . A r t i n s pi r e s u s to pu r s ue ou r o w n c r e a t i v e r e le a s e a n d pr ou d l y d i s pl a y s hu m a n ac h ie v em en t . A r t mu s eu m s a l lo w u s to e x plor e for ei g n a n d dom e s t ic c u l t u r e s t h r ou g h p a i n t i n g s , s c u l pt u r e , d ra w i n g s , photo g ra ph s a n d te x t i le w ork s a n d pr e s er v e s c u l t u r e a n d i den t i t y a n d s h a p e d t he f a br ic of ou r s o c iet y. E v er y y e a r, m i l l ion s of dol l a r s w or t h of f a k e s a r e s ol d to t he pu bl ic or e v en mu s eu m s . The w ork s of g r e a t p a i n ter s , w r i ter s , a n d s c u l ptor s h a v e a l w a y s b e en a pr i m e t a r get for fo r g er s a s i t b ei n g c o pie d b y ot her s a n d s ol d a s t he or i g i n a l . The mu s eu m of for ger y a r t or C ou n ter fei t A r t i n V ien n a w h ic h s t a bl i s he d on 2 0 0 5 , i s a pl ac e t h a t t r ie s to lo ok a t to t h i s i s s ue s , i t i s f u l l of fa k e p a i n ti n gs, not on l y f r om w orl d f a mou s c ou n ter fei ter s s uc h a s H a n v a n Me e ger en , E r ic He b b or n , Tom K e a t i n g , E l m y r de Hor y, D a v i d S tei n , K on ra d K u jau , E d g a r M r u g a l l a , L ot h a r M a l s k a t a n d Ton y T r eto , bu t a l s o of t he s o - c a l le d ‘ i den t ic a l f a k e’ a r t of S c h ie le , K l i m t , R em bra n d t , M a t i s s e , Ch a g a l l a n d mor e …”. G o a l: W h a t ’s got m y a t ten t ion a n d m a de m e i n ter e s t a b ou t t h i s pr oj e c t w a s i t ’s u n i q ue s u bj e c t t h a t c au s e d to c h a n ge m y v ie w a b ou t a r t w ork s a n d t he q ue s t ion of au t hen t ic i t y a n d w h a t or i g i n a l i t y a n d c o p y or or i g i n a l i t y a n d for ger y i s a b ou t . The w e a k i n for m a t i v e a d s a b ou t t h i s mu s eu m a n d w e a k v i s u a l i d en tity of t h e m u s eu m w er e t he m a i n r e a s on s for m e to t a k e i t a s m y b ac he lor pr oj e c t . For e x a m ple t he mu s eu m’s b or i n g w e b s i te de s i g n w h ic h a t t he s a m e t i m e do e s n’ t h a v e a det a i le d l i s t i n g of c ou n ter fei t t i t le s /a r t i s t s , or i m a ge s of t he w ork s i nc l u de d i n i t s c a t a lo g , w h ic h a d d to 7 5 pie c e s w ou l d m a k e v ie w er r e l uc t a n t to v i s i t or t he u n i n ter e s t i n g g u i de b o ok of t he mu s eu m i s not f i t to t he hot s u bj e c t of t he mu s eu m . Ther efor e m y pu r p o s e i n t h i s pr oj e c t i s m a k i n g c om plete v i s u a l i den t i t y for t he mu s eu m i n or der to m a k e i t mor e a t t rac t i v e a n d v i s i ble for t he v i s i tor s .

Ta r g et g r o u p: B a s ic a l l y a n y one w ho i s i n ter e s te d a b ou t a r t a n d for ger y. ( Th i s c ou l d b e mor e tou r i s t s a n d for ei g ner s s i nc e t he lo c a t ion of t he mu s eu m i s i n f r on t of one of t he f a mou s tou r i s t a t t rac t ion s i n V ien n a / H U N DE RT WA S S E RH AUS). I n for m a t ion : The n a m e of t he mu s eu m i s “F ä l s c h er m u s eu m” or The Mu s eu m of A r t F a k es, w i t h s i g n a t u r e lo ok t y p o g ra ph ic lo go a n d w e a k v i s u a l i den t i t y. Th i s c om pr e hen s i v e v i s u a l i den t i t y a n d m a rk et i n g m a ter i a l c on s i s t of : • L o go • Co r p o r at e d es i g n • P o st er s • M u s eu m g u i d e bo o k • Vi s ito r’s tic k et, Or g a n i z ato r c a r d • B r o c h u r e a n d c at a lo g of t h e m u s eu m • P a c k a g e fo r br o c h u r es a n d i n fo p a p er s • D es i g n i n g Ap p o r e- m a g a zi n e fo r m u s eu m • Webs it e • P r o m otio n a l g iv e a w a y s a n d M er c h a n d i s i n g (stic k er s, B a d g es, p en s, tot e b a gs, etc..)

“Imitation, “Imitation, if if it it is is not not forgery, forgery, is is a a fine fine thing. thing. It It stems stems from from a a generous generous impulse, impulse, and and a a realistic realistic sense sense of of what what can can and and cancannot not be be done.” done.”

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EXHIBITON CATALOGUE

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A r t for ger y i s not s om et h i n g t h a t e ver y p a i n ter or a r t i s t c a n do , a s i t ne e d s k no w le d ge a n d c on s i dera ble a mou n t of t i m e a n d e s p e c i a l s k i l l t h a t not e v er y one h a s . E v er y piec e of a r t w o rk o n m us eu m h a s h i sto r y; t h ey o r i g i n a l ly s er v ed s o c i a l f u n c tio n s i n t e m ples, c h u r c h es, c h a p el s, p a l a c es o r p r iv at e h o m es a n d k n o wled g e of t h at h i sto r y d et er m i n es o u r u n d er st a n d i n g of w h at i s s i g n i fic a n t a bo ut t h e m, bu t w i t h t he r i s e of for ger y I t h i n k t he y w ou l d lo o s e t hei r v a l ue a n d or i g i n a l i t ie s g ra d u a l l y. For t h i s r e a s on a r t for ger y h a s b e c a m e hot to pic for m a n y y e a r s a n d t her e a r e v a r iou s i s s ue s a n d de b a te s a b ou t i t b ot h i n ne g a t i v e a n d p o s i t i v e w a y s .

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Cop y: A c o p y of a n e x i s t i n g w ork ,w t hou t t he r efer enc e , i t i s t he or i g i n a l bu t : t he or i g i n a l p a i n ter mu s t b e de a d for a t le a s t 70 y e a r s . A c o p y i s not a for ger y. F a k e / fo r g er y: A c o p y of a n e x i s t i n g w ork , w i t h t he w r on g r efer enc e . i t i s t he or i g i n a l or a w ork , w h ic h w a s p a i n te d i n s t y le s of a n a r t i s t , w i t h t he w r on g r efer enc e ( For e x a m ple , f a l s e s i g n a t u r e),

The mu s eu m of fo r g er y a r t or C ou n ter fei t A r t i n V ien n a w h ic h s t a bl i s he d on 2 0 0 5 , i s a pl ac e t h a t t r ie s to lo ok a t to t h i s i s s ue s , i t i s f u l l of f a k e p a i n t i n g s , not on l y f r om w orl d f a mou s c ou n ter fei ter s s uc h a s H a n v a n Me e ger en , E r ic He b b or n , Tom K e a t i n g , E l m y r de Hor y, D a v i d S tei n , K on ra d K u jau , E d g a r M r u g a l l a , L ot h a r M a l s k a t a n d Ton y T r eto , bu t a l s o of t he s o - c a l le d ‘i d en tic a l fa k e’ a r t of S c h ie le , K l i m t , R em bra n d t , M a t i s s e , Ch a g a l l a n d mor e …”.

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i s w o d i s b a c a n s t o o i m a g i t i o n.

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T r u v u n

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Karpuz adasi

Left to right:

. Istanbul aviation club . watermelon Island.: modeling agency . Varos: advertising agecncy

. Istanbul book Critics foundation . ek: insurance institution . Turkish language and literature foundation

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