Portfolio-Hongyu Zhan

Portfolio

Furniture design | Strategic design | Product design | Photography Hongyu Zhan 2019-2022

I am a strategic designer, passionate about longlasting furniture design and the way how it motivates sustainable behavior and leads a sustainable lifestyle. I wish to create positive change toward sustainable transformation in the furniture industry with my strategic thinking mindset.

Typical tasks: Furniture Design, 3D modeling, Rendering, Prototyping, Furniture Production Drawings, Visualization; Research & Analysis, Strategy Making, Business Model Innovation;

Hongyu Zhan

Furniture Design & Manufacturing

Strategic Design & Entrepreneurship

COMPETENCE

Professional:

• Research and analysis

• Strategic thinking mindset

• Combined knowledge of design and manufacturing

Other:

• Strong work ethic

• Collaborative work

• Growth mindset

• Being kind

IT SKILLS

2D Programme: Adobe Photoshop | Adobe illustrator

Adobe InDesign | AutoCAD

3D Programme: Autodesk 3dmax | SketchUp Rhino | Key Shot | Vray

LANGUAGES

• Chinese

• English

INTERESTS

• Photography

• Traveling

• Yoga

• Nature

EDUCATION

2020-2022 MA in Strategic Design & Entrepreneurship

| Royal Danish Academy-Architecture, Design, Conservation

| Copenhagen Business School, Denmark

• Course: Entrepreneurship, Collaborative Design, Strategic Design and Consulting, Project Management, Global Perspectives and Local Positioning, Design Business in Society;

• Thesis: Implementation of a sustainable Product-Service System in a design firm (Grade: 12/12)

2016-2020 BEng in Furniture Design & Manufacturing

| Beijing Forestry University, China

• Main Course: Furniture Design, Materials, Furniture Manufacturing, Interior Design, Wood Science;

• Summer School: Design Strategy, Innovative Furniture Design Methods;

• Thesis: Furniture design of public space in dormitory building (Grade: 93/100)

PROFESSIONAL EXPERIENCE

2022 Student Consultant, Barlby Carlsson

| Commercial design & production

• desk research, product analysis, business model analysis, business model innovation

• sketching, furniture prototyping (1:1), AutoCAD drawing, rendering

I developed a strategy that can help the company generate a more sustainable business while also strengthening competitiveness and solving the existing challenges.

2021 Student Consultant, Malmö Art Museum

• organizational analysis, business model analysis, business model innovation

• collage, visualizing

I got the insights into how to find and solve the underlying problems in an unfamiliar organization.

2020 Student Consultant, Copenhagen International Fashion Fair (CIFF)

• site analysis, 3ds max, rendering, collage

I experienced cross-disciplinary creative teamwork through the application of theory and practical approaches.

2018 Intern, Chengdu Liweijia

| Furniture design and production

• project research, 3D modeling, rendering,

As part of the design department, I experienced the whole process of bespoke cabinet design, gained practical knowledge of kitchen cabinet-making technology, and learned how to communicate and inspire customers.

AWARDS

2019 Excellence Award

• The 4th BFUrniture Workshop 'Design for The Elder'

2019 Excellence Award

• "Hermand Home 3D Cloud University Design"

2019 Excellence Award

• "BNU" Smart Learning & Design Education Academic Week"

2017 Third-class Scholarship

• Beijing Forestry University Excellent Student

OTHER WORKING EXPERIENCE

2021-2022 Various bartender and serving part-time jobs

| "18ctea", "Hatoba Sushi"

• Sale, service, cashier

I learned how to get along well with both colleagues and customers, and found my enjoyment in customer contact.

TOPICS OF RESEARCH

2021-2022 Research on the sustainable business models in furniture the industry

• How to implement a sustainable Product-Service System in a design company?

• How can furniture design engage in the Product-Service System(PSS) to help achieve sustainability in the furniture industry?

• How do Carl Hansen & Søn keep the commitment to sustainable development and extend furniture’s lifespan?

VOLUNTEER ACTIVITY

2019 Sports Event

• Infiniti Spartan Race-Beijing Station

2017 Academic Seminar

• The seminar on Furniture Education & Development of China

2017 Marathon

• Beijing Marathon 2017

2017 Sports Event

• Beijing International Long Distance Running Festival

zhanhongyu22@gmail.com

Denmark

+ 45 50118676

07. 01. 1997Copenhagen,

01

Produce Less, Dispose of less: "Implementation of a sustainable Product-Service System in a design company"

// Strategic Design

& Furniture Design P. 2

02

The Cross: "Furniture series for the public space of dormitory buildings in Chinese university context"

//Furniture Design P. 22

03

Space in and around the Chair: "Two chairs to explore the space in and around the chair"

//Furniture Design P. 30

04

Liberation: "An exhibition help people to release mental weight and gain liberation" //Curation P. 34

Other work //Curation

& Furniture Design & Product Design P. 40

Photography //Nature & Architecture P. 46

Content

Selected Work:

01 Produce Less, Dispose of Less.

"Implementation of a sustainable Product-Service System in a design company"

From: Master Thesis in KADK

Case: Barlby Carlsson

Supervisor: Karina Mose

Tasks:

Desk Research, Product & Marketing Analysis, Business Model Analysis, Business Model Innovation, Strategy Making; Ideation, Sketch, 3D Modeling, Rendering, Ptototyping;

Brief:

The chosen case is Barlby Carlsson, a Danish design company located at Refshaleøen in Copenhagen, run by designers, architects, and cabinet makers. The company's activities are to provide B2B services in the interior design of shops, cafes, offices, exhibition stands, and related activities, and also produce the display systems in these comercial spaces. This project focus on Barlby Carlsson in terms of how they can implement a sustainable Product-Service System (PSS) to achieve economical, social and environmental benefits based on the existing infrastructures. The final outcomes are a business strategy and a product strategy for applying a sustainable PSS based on the existing infrastructure. Besides, two products are developed as examples to show a small part of the strategy.

//Prototype: A product example within the final strategy

-2- -3-

-2022--Strategic Design & Furniture Design-

Key Partnerships Key Activities

-drawing -project design -production -installation -break down -storage

Value Propositions Customer Relationships Customer Segments

-great interior design -unique experience -high quality -keep the client happy

collaborators for: -production -installation -break down

Key Resources Channels

-design team: customization -craftsmanship -local materials -storage facilities -parking spaces

B2B: -shops -cafes -offices -exhibition stands -related activities -services -product

Cost Structure

-trust -transparency -personal assistance - people -material -production -infrastructure

Revenue Streams

- design fee - product sale

//Business Model Canvas analysis of the company

//Site-visiting the short-term use display systems

-4- -5-Process-

//Understanding Map of Barlby Carlsson based on desk research

A Transformation Towards Sustainability

Add a Sustainable Mindset

Add a Sustainable Business

Human Resource

Strategy

-build product archive

Value Propositions Customer Relationships Customer Segments

-towards sustainability: control the flow of products and materials

Key Activities Key Resources Channels

-personlised designers and makers -cutoffs

-great interior design -unique experience -high quality -keep the client happy

-design team: customization -craftsmanship -local materials -facilities -space

Revenue StreamsCost Structure

-drawing -project design -production -installation -break down -storage - design fee - product sale

-subscription fee: being paid monthly

-6- -7-

Active

-Outcome//Overall

-Business Strategy//Business Model Canvas Innovation: add a rental service

1. Select

Customer browses rental offerings on the website or Barlby Carlsson’s physical product library

(2. Customise

If customers need specific needs, they can customise.)

3. Order

Request by website or email Register what, where, when, and how long they will rent 4. Delivery or Pick up

Barlby Carlsson deliver and install the kit, or customer can pick up and DIY by themself 5. Return

When subscription ends, Barlby Carlsson will pick the kits up 6. Inspection & Collect

The kit will be inspected and collected by Barlby Carlsson 7. Transport

Barlby Carlsson transport the kit back to their warehousehe kit will be inspected and collected by Barlby Carlsson 8. Sorting

Sort the kit into different group according the condition 9. Maintenance & Repair

Maintain the kit and change the broken part, if need 10. Product Archive

Put the kit back to the rack or product library

Retail Spaces: e.g. hay house

Pop-ups: e.g. studio X

Showrooms e.g. Yonobi, FRAMA

Shopping centers e.g. illum, magsin Exhibition e.g. tableau CPH, Designmuseum Denmark

Events e.g. 3days of design, CIFF, trends and tradition

//The Supply Chian of the rental service for short-term use

//The target B2B customers around Copenhagen

-8- -9-

-Business and Service Strategy-

-10- -111. Follow product design Principles 2. Build own Product Portfolio -Product Strategy3. Enrich the product archive by internal collaboration 4. Use cutoffs from the production process of the long-term use products

//Collage: A multifunctional modular system for shelving units and plinths with different size

Prototype: module 1 Prototype: module 2

-12- -13-Product Example: Serie 1-

//Two sides views: 3OOmm (H)

combinations

wood boards (top view) with different widths and details

-14- -15-Details//Base

//Different

-16- -17-1:1 Prototype-

//The materials are cutoffs from Wood and Metal Workshop in KADK //Beautiful details of the materials

-18- -19-Product Example: Serie 2//1:1 Prototyping:

Plinth series

-Inspiration//Sketches

of the concept-“Design led manufacturing”: takes into account of a specific waste stream and uses that while designing a new garment.

//Cutoffs

from wood workshop

-20- -21-Scenarios//1:1 Prototyping -Scenarios//1:1 Prototyping

02 The Cross

From: Bachelor Thesis in BFU

Case: Beijing Forestry University's Dormitory Building 5

Supervisor: Zhang Fan

Tasks: Desk Research, Ideation, Sketch, 3D Modeling, Rendering, Production Drawing

Brief:

In China, dormitory is one of the main places for university students, and its public spaces play an important role. More and more focus are located on the planning of public spaces in the domitory, but the furniture design is always ignored. Based on the analysis of the interior planning and furniture design of the public space of dormitory buildings for university students at home and abroad, the principles and methods of furniture design that suitable for the public space of Chinese dormitory buildings for university students are summarized in the thesis paper. Besides, a real site in Beijing

Forestry University's Dormitory Building 5 was chosen to investigate. Finally, combined with the current psychological and behavioral needs of university students in China, a interior planning and a series of furniture design were developed for this space. Except creating an aesthetic space for the students, this project aim to improve the utilization of the space, and create a flexible space for students to study, communicate and entertainment, ect.

-22- -23-

"Furniture series for the public space of dormitory buildings in Chinese university context"

-2020--Furniture Design and Interior Planning-

//Rendering: the reading corner

//Undersatand the space, Dormitory 5 of Beijing Forestry Unisersity

//Undersatand human behavior and functional needs, Dormitory 5 of Beijing Forestry Unisersity

-24- -25-Site Visiting-

-Site Visiting-

-26- -27-

//Rendering: dining corner

//Rendering: sofa

-Visualization-

//Three-view drawing of the bar stool //Three-view drawing of the sofa

-Technical

Drawing-

//Rendering: the cooking area

and detail drawings of kitchen cabinet

-28- -29-Visualization-

-Technical Drawing//Section

03

Space in and around the Chair

"Two chairs to explore the space in and around the chair'"

From: Summer course (2 weeks) in BFU

Supervisor: Andreas Lund

Tasks: Teamwork (2) Research, Ideation, Sketch, 3D Modeling, Mockups

Brief:

The Chinese sage LaoTse writes: “A house is made by cutting holes for the door and windows in the already complete clay walls; it is thanks to these openings – this immaterialism, this unselfishness –that the house can be used as a house.” (Krogh, 2007) So are the chairs, the different vertical and horizontal elements of chair always form a space that human body can be seated. However, there's no defined rule to design a chair. What we can believe is that, physically and mentally, we should feel the chair to be natural and believe it to be beautiful. As French painter Georges Bracques said: "I love the rules that guide the feelings and I also love the feelings that guide the rules." Following this, we try to explore the space in and around the chairs by our constantly trying and testing by our body and feeling through developing two chairs.

-30- -31-

-Furniture Design-

//Space in Barcelona Chair (Mies van der Rohe, 192) //Space around the "Red and Blue Chair" (Gerrit Rietveld, 191)

-2019-

Space in the chair_"Cross" chair: Two crossed circles share a space for human body.

Space around the chair_"Next Station" chair: Inspired by Beijing metro lines, the different lines formed a space and each line can spread out and interact with the room around it.

-32- -33-1:1 Mockups-

-1:1 Mockups-

04 Liberation

From: Workshop themed "Privacy"

Task: Team work (8) Research, Ideation, Collaborative Design, Curation

Brief: This curation is an outcome of a 14-day school workshop in KADK. The theme of the workshop is "Privacy". We're group of 8 students with different background. In the process, we "discovered" the things that we felt private through interviews, researches, and observations, and we "defined" the most common private thing and brainstormed ideas. We found that we all carry around a mental, sometimes very personal, weight. Then we "developed" an interactive exhibition where people can pick up one type of the mental weight to get it released in the secret room, thus gain some liberation.