Portfolio for interaction design by Zheng Yang

PORTFOLIO Interaction Design

YA N G Z H E N G

ABOUT ME

CONTENT

Ark

DAiry

Technology use: 3D printing. Interaction design 2020

Service and Interaction Design 2017-2018

Changes made to the food security and adoption system for stray animals.

A fitness app designed for women.

YANG ZHENG EDUCATION 24/22/2014 - 26/10/2017 The Academy of Fine Arts of Naples Graphic Design

SKILLS Photoshop

Adobe XD

Illustrator

Brackets

InDesgin

SymJoy

We Food

For takeaway system improvement.

Design for phenomena generated in the case of net storms. Materials used: Artificial turf, Bioplastic and Ultralight Clay. Critical Design 2020

Previous Work

Product design, packaging design, App and Web design.

Undergraduate work. 2014-2017

Service and Interaction Design 2019

CASE STUDY During the epidemic, a Chengdu girl was subjected to cyber-violence and even slut-shaming for reporting trips to multiple bars after being diagnosed with the New Coronavirus. The designer wanted to use this as a starting point to trigger people's thinking about this in a more extreme presentation. Through a lot of research, the designer found that the deeper reason for the cyber-violence is the satisfaction that the cyber-violent person gets from prying into others' privacy. The designer made this scenario extreme: set in the future, under the stimulation of a large amount of information, the threshold of people's pleasure from obtaining information has been raised to the point that it is difficult for people to continue to get satisfaction, so scientists through gene editing to make a special plant and insects can be symbiotic with people, these two special creatures can secrete hormones to lower people's raised threshold, so that people can get pleasure again.

Background

HOW DID IT IMPACT PEOPLE? 7%

10%

14%

19%

22%

% 22

33%

% of mentions

with Coronavirus.

10.1% 15.3% 19.1%

24.3%

12/08/2020 The couple's granddaughter Zhao was also diagnosed with New Coronavirus pneumonia, but she was in and out of multiple bars the day before the diagnosis.

12/09/2020 Zhao made an apology on the news.

Research

Percentage of Mentions

33%

20%

25% 24.3%

20%

Professions Bullied

13.4%

15.9%

14.9%

4.3%

11.9%

24.6%

17.9%

14.5%

41.7%

40.6%

Neutral to No Impact

11%

20%

Negative to Escalate Conflict

19%

Bullying

SELF-ESTEEM

fEEL

100

SATISFACTION SUPERIORITY

90%

CURIOSITY SENSE OF ACQUISITION

CONFIDENCE

FEMALE ARE MORE LIKELY TO ENGAGED IN TROLL DISCUSSION Family&Parenting Executive

Student

Music

Politics

"As long as the personality has not matured, people will still be keen to pry into other people's privacy; as long as there are still people whose desires are deeply repressed, there will be people digging in to reveal other people's privacy, using other people's privacy to vent their own desires; as long as there are still defects in human nature, the preference for prying into privacy, will never end."

No Reaction

Sales/Marketing/PR

Sports

Journalist

The charts above represent a demographic breakdown of Twitter trolls and their recipients. Females were more likely than male authors to be involved in this type of conversation, but the gender breakdown was roughly even between groups, with 66% of bullying authors identifying as female and 65% of recipients identifying as Male. Female authors tended to use insults relating to intelligence (dumb, stupid), appearance (fat, ugly), and derogatory animal terms (bitch, chicken). Male trolls also referenced intelligence in insults (stupid, dumb, moron) and appearance (ugly, fat), but were also more likely to use homophobic insults(faggot). Creating messaging around these prevalent themes for both genders could assist in educating and alleviating future online bullying behaviour.

Artist

People satisfy themselves by spying on others, and insult others to obtain this perverse satisfaction.

WHERE PEOPLE GET THEIR SATISFACTION FROM?

1/7

The frontal lobe is a part of the vertebrate brain, located in the anterior half of the brain.

This structure is related to the formation of human speech language, linguistic expression, sense of autonomy, and control of random muscles. Advanced cognitive functions such as learning, language, decision making, abstract thinking, emotion, etc., control of voluntary movement.

Twitter Response Sentiment

e lig

Bullied

RESPONDING TO TROLLS CAN ESCALATE CONFLICT

TOPICS OF TROLL CONTENT 30

100

% of mentions

The news came out that Zhao's real name including ID number, address and other privacy like photos that belongs another girl were all published online, and the suspected circle of Zhao's friends at the bar was also picked up by netizens, sparking much controversy. Some people have criticized the girl's private life, others have attacked and criticized the girl's looks. Even called her a transfer queen netizens commented.

Data from those who have been bullied within the past 12-months in 2018.

Interests

15% 31.2%

22%

17%

12/07/2020 Two local confirmed cases reported in Chengdu's Pidu district, two couples diagnosed

Bullying

SOCIAL LIFE

18%

15%

29%

STUDIES

100

% 23

Extreme impact

15%

Significant impact

Moderate impact

Marginal impact

24%

No impact

WHY DO PEOPLE WANT TO CYBER BULLY OTHERS?

a ar

fie

i ec

7% al xu on Se ati nt rie

4% n

ig el

3% t

ei W

3% er

d en

Positive to Ease Conflict No Reaction

400,000

Dopamine neurons in the human brain

Neurotransmitters can use specific neurotransmitters in neurons to form different systems, the excitation of which affects a large part of the brain, known as volume transmission, and dopamine is one of the satisfaction-generating chemicals used to help cells transmit impulses. This transmitter is mainly responsible for the brain's lust, sensation, and transmission of excitement and pleasure messages, and is associated with addiction. It is also a neurotransmitter in the brain that causes desire in humans.

Drafts

Mind Map

Ideation What for?

Artificially bred worms live in symbiosis with humans and enter the bloodstream by injecting substances through their tails.

Disadvantages:

How to grow?

1. Difficult to set the specific water flow and sponge replacement settings. 2. Limited to epidemic situations, and not applicable to other net storm situations.

Disadvantages: 1. No in-depth understanding of the reasons for the substance of people's cyber-violence. 2. The design does not reflect what people get through the dissemination of information.

“Parasyte” Illustrated by Hitoshi Iwaaki

Theory Support

The comic demonstrates that countless spores appear in the sky above the earth, and the larvae born from the spores invade the body, swim to the brain and parasitize it, and then assimilate with the brain cells after completion. After being parasitized, the head can be deformed at will, and its food is the same species as the host - human.

People need to give worms a daily ration of carbohydrates when they eat on their own.

How about getting satisfaction? Secretion of substances from the tail into the bloodstream to increase brain dopamine concentration.

What for?

A genetically modified plant is symbiotic with the human body, the root system is integrated with blood vessels and secretes substances into the bloodstream.

How to grow?

Advantages: The possible future situation of people who cyber-violence others is that people already have difficulty getting satisfaction from themselves and cyber-violence information, so they need to keep stimulating nerves from other external things.

The basic working principle of biological neural networks: a neuron has multiple dendrites at its input, which are mainly used to receive input information. The input information goes through synaptic processing, which accumulates the input information, and when the processed input information is greater than a specific threshold, it transmits the information through the axon, which is then said to be activated by the neuron. In contrast, when the processed input information is less than the threshold, the neuron is in a state of inhibition and it does not transmit information like other neurons. Or transmits very little information.

How about the desgin?

By limiting multiple dendritic inputs to information greater than a specific threshold, so the neuron is in an inhibited state. And it makes people feel satisfied with just a little bit of dopamine.

“Verde brillante. Sensibil-ità e intelligenza del mondo vegetale” Writed by Stefano Mancuso Alessandra Viola The book demonstrates through various experiments that plants have unique senses of smell, taste, hearing, and touch, and most are more sensitive than human ones, to meet their needs for growth and avoidance of enemies.

Feeds by absorbing carbon dioxide, photosynthesis and human blood.

How about getting satisfaction?

Secretion of substances into the bloodstream and then eventually to the brain to increase dopamine neuron activity.

Prototype

Considering the increase in the number of stray animals in the city and the lack of reasonable shelter and management methods, a device and service system for stray animals was created. The device is equipped with the functions of regional stray animal count, self-adaption, and fundraising for sterilization. The service system interface includes personal information registration, pictures of pets to be adopted and pictures of new pets added today, and the function of providing food and water for pets or neuter. In this series of functions can ensure the provision of food and water for the pets, also people can send the animals to spay and neuter when enough funds are prepared. This adaptation system can make the adopters feel more formal and convenient.

Research and Analysis

Persona

Mind Map

Survival of stray animals Name:

Income:

Age:

Status:

Lihua Zhang

The community may put rat poison on a regular basis.

There are too many dogs and cats in the animal shelter

without anyone to adopt them.

Good Samaritan Feeding puts food on the floor that can be contaminated

Animals that live in the wild for many years are not in

good health.

Cats Dogs

Feeding Frequency:

continue to breed but are not effectively controlled, making them more and more numerous.

Backgrounds

of animals leads to companion animals such as cats and dogs becoming strays.

Stray animals may have some impact and damage on the local ecology when they are released.

Some unscrupulous people

catch and kill or even sell them, and unknowingly they will be served on the table, which may cause some infectious diseases and so on.

Stray animals are killed because of environmental management or elimination of the source of the virus.

Data simulation by engineers at Tufts University's United School of Veterinary Medicine in 2013 An unaltered female cat can produce THRESS LITTERS PER YEAR. With average litter sizes ranging from FOUR TO SIX KITTENS.

One-year reproduction rate of cats

Irresponsible feeding and abandonment

1 YEAR

A single unspayed female cat and her offspring can produce MORE

THAN

400,000 cats in their lifetime

The percentage of pets abandoned by people themselves or others.

Pain points: 1. Stray animals generally avoid the proximity of people 2. Dogs may be frightening to people 3. Cats can be difficult to see in and out 4. Gathering of animals in a small area can be a nuisance to residents

Practical Goals:

Emotional Goals:

1. I hope someone can adopt stray animals 2. Food safety of stray animals is guaranteed 3. A warm place for stray animals in winter

1. Owning a cat so do not want to see the stray cats have a bad ending 2. Hope they can get help in a certain range

Easy to get pregnant The problem of ecosystem

It is not safe to provide documents like others

Leathal Control

Drafts

Hongpailou

Some stray animals may casue social panic

Money

Mileage

Dollars

Walking steps

Today’s Trending

Wuhou Daily Animals

Hongpailou

TVHR

Trap-Vasectomy-Hysterectomy-Release

TNR

If 57% of stray cats receive TNR or LC each year, the number of stray cats will be reduced by 25%; meanwhile, if 35% of stray cats receive TVHR, the number of stray cats will be reduced by 50%.

3km away from you

Wuhou

Pending Adoption

1.5km away from you

67%

35%

Neuter

Food/Water

In the range of 35% to 57%, TVHR can completely eliminate this stray cat colony at 4000 days; to achieve the same effect, the use of TNR or LC needs to treat more than 82% of stray cats.

Trap- Neuter- Release

Conclusion

1 1 20000 10000 5000

Your Name

1000

Only visible to yourself

Account Details ID Card Number: XXXXXXXXXXXXXX Nearest equipment: 1.5KM

TVHR for stray animals and control the number and adoption

Deliberate Abandonment Lost

It is difficult to conculate numbers of stray animals

Wireframe

Today's Walking Steps

5000

Total number of steps

35000

Gender: Female

Don’t know

Stray animals may bite or grab people

the problem of stray animals

If the proportion of stray cats receiving the stray cat population treatment method is between 19% and 97%, TVHR is more effective than the other two methods. However, if the proportion of stray cats receiving the treatment method is between 19% and 97%, the TVHR method is more effective than the other two methods.

50.50% 27.72%

It is possible for animals to hurt by bad people

Data from 20 simulations of the three control methods were counted

The data model simulates the results of population control of 200 cats (a colony) over 6000 days by three separate methods. Factors taken into account numerous of factors in the model. The TVHR method intervenes at 2000 days.

The ecological impact of stray animals is enormous, especially the impact of stray cats on small mammals, birds, and other animals weighing less than 3 kg, as well as the possible impact of rabies on humans from stray dogs. The control of stray animals in most Chinese cities is chaotic, but humane factors make it impossible to euthanize all stray animals, so my design hopes to solve the problem from two aspects.

21.78%

Single

“Often feeds stray animals and has adopted a stray cat.”

with bacteria.

Preference:

Stray animals

More than 5k every month

Your Wallet Walking Steps

Your Adoption

Ensure basic food and drink for stray animals

Money

Total number of your donations

Link to WeChat Wallet

Exchange for animals

Access to the system

Page introduction

1. Personal interface 2. Exchange money or miles for water or food, and neuter 3. Specific exchange quantity

1. Personal interface (only visible to user) 2. Nearby base station address 3. Pictures of stray animals

Visual Display

Drafts

20000

Hongpailou

Money

Mileage

Dollars

Walking steps

10000 5000

Today’s Trending

1000 0

Wuhou Daily Animals

Hongpailou 3km away from you

Wuhou

67%

35%

Neuter

Food/Water

Your Name

#85aa27

Account Details

Montserrat

ID Card Number: XXXXXXXXXXXXXX Nearest equipment: 1.5KM Gender: Female

Your Wallet Walking Steps

Money

Your Adoption

Total number of your donations

#648132

35000

Link to WeChat Wallet

Exchange for animals

Font: #d7e484

5000

Total number of steps

Pending Adoption

1.5km away from you

Only visible to yourself

Today's Walking Steps

#79b9e2

Example

Size

Weight

Style

Normal

14pt

Bold

Large title

Normal

12pt

Regular

Title 1

Normal

10pt

Regular

Title 2

Normal

7pt

Bold

Body 1

Normal

6pt

Light

Body 2

Functional Analysis

Pet bowl decomposition diagram

Pet bowl: Used for cats can sleep in the sun, winter with automatic heating function.

Breakdown of the use after the rain

User Test Function:

Troubles: 1. The specific rules of the exchange system are not clear 2. The number of system statistics is not clear in the background 3. Login system is not simple enough

1. Scan the QR code for user registration 2. User interface shows personal hidden information 3. Option to use WeChat wallet or step count for supplies and spay and neuter function 4. When money or steps are saved to a specified level, animals can be provided with food and water rations and spayed or neutered 5. User can see a list of photos of the animals that they can adopt and photos of the animals that animals passed today on the main screen of the nearest base station 6. Find the nearest base station to user 7. If user forgot the password, user can retrieve it by email

Shelter:

External frame: Equipped with the function of reserving and providing food and water, as well as the operating interface.

Rainy days can shelter animals from the rain, sunny days can also allow dogs to lie on top.

Visual Display

3D Printing Model

Home / Data / Photo / Info / Contact

Installation interface software

Home / Data / Photo / Info / Contact Water Food

For security reasons:

If you want to adoptHome a stray animal, / Data / Photo / Info / Contact please sign in our system and scanning your ID card. Home / Data / Photo / Info / Contact

Home / Data / Photo / Info / Contact

Power 40%

Welcome to use USASS

Thank you for your cooperation!

20%

15%

Name: LI YANG 25% Date: 15.07.1994 Adress: xxxx, xx, xxxx, xxx,

Please scanning code, and join us.

xxxx

ID numer:

4325852309243248

Number

1. Users can use their cell phones to scan the QR code on the interface to register for the WeChat app, as well as to donate steps or more. 2. Users can also adopt pets directly from the machine by scanning their ID card to register for the program and then take a photo with the adopted pet. 3. The whole machine is operated by city cable.

This picture you can saw it in your own phone.

4. There will be a camera on the device to count the number of stray animals in the area

Flashing borad

Control panel Scanner

Water Storage

Food Storage

Flashing borad Welcome to use USASS

Control panel

Please scanning code, and join us.

Scanner

Food and water Storage

During the daily takeaway experience, the designer found that the modern society human takeaway system generated traffic accidents, which are serious problems, so that the designer wanted to make some changes. Therefore, the designer designed a set of drone service delivery system. The designer set up the delivery system by completely unmanned delivery mechanism to ensure the safety of the delivery food and make the delivery faster. In this system, merchants need to put the takeaway in the set base station, and then the UAV will quickly deliver it to the base station in public places (customers go to the base station to pick up food) or above the high-rise building to the mailroom (a person for delivering food to each person), and every few days someone will check the safety of the UAV.

Journay Map

Competitive Analyze

Stores Loaded for Delivery

Take-Away for Delivery Workers

Delivery worker waits for order taker to pick up delivery.

Wait for delivery at the next store

The complex steps for preparation food take a long time

Boxing consumption time

Waiting time for pickup from places that can't be delivered to the door

Long preparation time for the delivery person to pick up the food will not be fresh enough

The Comparison of Unmanned Devices

Courier

Driverless Car

Uncrewed Aerial vehicle

Money

Uncrewed aerial vehicle are more cost effective than diverless car, and there are now policies in place to address the UAV market.

Safe Policy

Take-Out Service

Time Power SHOP

Weather

The Comparison of Uncrewed aerial vehicle

Background Rate of Growth（%）

Whenzhou 131.8

Waste of time for waiting preparation

Distribution makes take-out workers create traffic safety problems

Rushing to the next location creates traffic safety issues

Name: YAMA

Consider Directions

Age: 19

Food:

Career: Student

Delivery:

Frequency: Six times a week

Shop:

Name: Dongmei Ma

Consider Directions

Age: 23

Food:

Career: Worker

Delivery:

Changzhou 95.2

1,200

Wuxi

75.6 52.2

900

Shenzhen

45.1 19.3

21.5

23.5

Zhengzhou

600 Suzhou

300 0

Delivery worker goes to the next location to pick up the delivery.

Hefei 2012

2011

2013

2014

2015

2016

2017

Traffic Accident Score in the first half of 2019

Ningbo Qingdao Hangzhou

Others 20%

Ele.me 34.2% SF holding 3.4%

Note: Olympic late-night snack preference=Olympic late-night snack orders/annual late-night snack orders. Data source: Ele.me

Shenzhen traffic police department was informed that：

Freshippo 8.9%

Meituan 33.5%

Takeaway Personnel Incidents in the First Half of 2019 Dead 1% Both sides were injured 28%

Injures to others 70%

2018

In August 2019 alone, the city of Shenzhen investigated and dealt with 12,000 traffic violations in the courier and take-away food delivery industry, accounting for more than 10% of the total number of non-motorized vehicle violation cases.

Frequency: Eight times a week

Name: Beibei Su

Consider Directions

Age: 30

Food:

Career: Freelance

Delivery:

Frequency: Twice times a week

Shop:

Ele.me

40-50min

20min

SF holding Time Emotions Pain Points

Top 10 cities for online take-out snack preference during the Olympic Games

1,800 1,500

Delivery workers start delivering

User Research

Takeaway O2O Market Size 2011-2018 Market Sizes

Waiting to pick up takeout

“I want to eat fresh food in the shortest possible time.”

Location

Base stations

Distribution Points

Rider Picking Up Goods

Riders pick up drone cargo directly

Bearing test

10kg

5-15kg

Max 10kg

Distance

15KM 12m/s

10-50KM 100km/h

20KM 65km/h

Base stations

Meituan

Amazon

XAG Vesper

Google

25min

Max 30min

Rider Picking Up Goods

Base stations

Roofing Cables

Home

Max 2.3kg

5kg

Max 1.3kg

Max 4.5kg

24KM 90km/h

12m/s

10KM

80km/h

Home

3-7kg

Disadvantages

Journay Map Delivery

Preparation

Stage

Workhorse

Next Pickup

“I hope the store can prepare safe food.” “Hope the delivery man can ensure their safety do not ride too fast.”

Action

“Food is not spilled and can be transported without contamination.”

Emtions

“Sometimes when the food arrives after it is not hot and there is no place to heat really do not know how to do.”

BOX

Pain Points Safety problem

Opportunities

Keep packaging simple and save wasted time!

Remove the packing section

Eliminate manual delivery

Ensure UAV stability

Ensure that no security incidents occur

Eliminate manual pickups

Eliminate the traffic problems caused by driving

Delivery Workers do not need waiting

Ensure UAV safety

Eliminate waiting time for packaging

Time issue

Service Journey

Drafts Delivery

Action

Pick Up

Sending to base station

Base Station Acceptance

Uncrewed vehicle Delivery

Front Stage

Send Out

UAV Shipping Mehod

Merchant delivery to the nearest site

Device Reception

The system assigns orders

On the roof of the building Placed on fixed base station at public and residential areas

Distribution room reception

Back Stage

Station Pickup

Automatic internal mechanical distribution

Distribution of manual delivery to each individual

Control flight altitude and delivery area

Story Board

Wireframe Merchants

Building

Deliverying to the nearest base station

Drop from the top to the distribution room

UAV The system

Home

About

Gallery

Product

UAV The system

Customer Service

Home

About

Gallery

Product

UAV The system

Customer Service

Home

About

Gallery

Product

Customer Service

Distribution Room

Assign takeaways to employees for delivery

Base Station Sending out Uncrewed vehicle

Staffs

Deliverying to everyone

1 Se

ing

01 / 5

02 / 5

03 / 5

eli

y ver

ing UAV The system

Uncrewed Aerial vehicle

Home

About

Gallery

Product

UAV The system

Customer Service

Distribute deliveries to various locations

Home

About

Gallery

Product

Customer Service

FLIGHT ALTITUDE

3000m

Offices

1000m

ing

Setting base station nearby

2. Device form and usage

100m

Public and Residential Areas

1. Placement Address

2000m

Take delivery directly

Use the introduction screen:

4000m

3. Dispatch method

Base Station

Take delivery directly

04 / 5

05 / 5

4. Flight settings

Visual Display UAV The system

Home

About

Gallery

Product

UAV The system

Customer Service

COVERAGE AREAS

The shopping areas in the city will be fully covered. The base station will be densely covered in the center of each shopping area in the

Home

About

Gallery

Product

Customer Service

BASE STATIONS

Uncrewed vehcle’s base station locaed in business area. Merchants need to deliver their products to the nearest base station assigned by the

whole city, and finally get fast delivery to

system to get delivered

each place.

4.5KM

Every 1.5km covers one base station.

More Info

1.5KM

Wide, open locations outside the

A base station covers merchants within 1.5 km.

This represents the coverage

city will extend the delivery

Merchants deliver things to

of businesses in a popular

range.

the base station

More Info The system will provide and assign the fastest delivery location to the merchant.

shopping area.

01 / 4

UAV The system

Home

About

Gallery

Product

UAV The system

Customer Service

TRANSPORTATION SYSTEM

500

There will be internal machinery to automatically distribute food to each drone. Ensure that each drone can be delivered to people quickly within the maximum utilization range.

Number of uncrewed vehicles in a base station.

More Info

Home

About

Gallery

Product

Customer Service

YOUR UNCREWED AERIAL VEHICLE

10-15KG

Ensure that each person can get

Hydrogen fuel cells can be used for more than four hours. Every night the base station will replace the battery of the drone and reasonable recycling.

Carryable weight of uncrewed vehicle.

All uncrewed vehicles in this

the actual product within a maxi-

One uncrewed vehicle is re-

base station will serve the

mum wait of 20 minutes.

sponsible for taking out the

02 / 4

and overhaul the drones in the

UAV The system

Home

About

Gallery

Product

04 / 4

Font:

Customer Service

FLIGHT ALTITUDE

base station.

area.

03 / 4

Each week, the system assigns technical staff to manually test

system assigned to a closer

people nearby

More Info

4000m 3000m

Slow down and lower flight in high wind conditions. Will increase 5-10 minutes compared to the usual delivery time, the specific time will be

2000m

presented on the system.

1000m

Microsoft PhagsPa

100m

1000-2000M

Fly at a reasonable altitude. Avoiding the risk of collision.

More Info Extreme weather conditions will reduce the weight that the drone can deliver and lower the ﬂight

Example

Size

Weight

Style

Normal

14pt

Bold

Large title

Normal

10pt

Bold

Title 1

Normal

8pt

Bold

Body 1

Normal

7pt

Regular

Body 2

Normal

6pt

Regular

Body 3

altitude a bit. NEXT

#ecb318

#f18e1a

#e95519

05 / 5

#a91f24

In the current environment, the designer found that the gym or fitness app is not friendly enough for women, so the designer made a fitness app for women only, and the designer set up a safety mechanism, reward mechanism, and incentive mechanism in this app to promote women to encourage each other to exercise. The encouragement mechanism is to match each other 1v1 form of opponents to motivate each other to exercise every day, after the daily 1v1 encouragement exercise by consuming calories to calculate the greater amount of exercise to get the reward, in the later need to meet offline gym must be safe to remind their friends and relatives.

6 5

3.00% 2.50%

2.20%

4 3 2

3.9

1.80%

1.70%

4.1

1.60% 5

5.3

0.50% 0.00% 2017

2020E

the number of exercise regularly: Billion

Keep

2025E

Analysis shows that sports apps are basically focused on personal sports, and there is not much social

2030E

Rate of increase

The proportion of female sporting goods consumption

Interaction 2018

5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

In the growing consumption of sports, women are investing more and more in sports goods, thus reflecting the growing demand for women's sports. But for their own and external reasons it is easy to give up and put sports on hold. Motivate woman to exercise Provide a safe environment for women to exercise

Scenario

Data fromData thefrom National of Statistic of China, 2019 the NationalBureau Bureau of Statistic of China, 2019

Disadvantages

33%

Conclusion

Background

Advantages

promotion for people to exercise, so it is easy to give up. Most apps are still doing poorly at the interaction level, so the design wanted to include more interaction between people each others.

43%

2017

Tired to exercise

28.78% / 400 million

App Analyze Classify exercise APP by function

Features

1. Develop a personalized fitness plan 2. A variety of courses for all types of people 3. Large number of users 4. Fitness Recipes

1. No warm-up action 2. Unreasonable generation of fitness programs 3. Late stage makes intermediate and advanced fitness unsuitable 4. Too few voice action point reminders

1. Make a reasonable fitness plan 2. Curriculum Enrichment 3. Large number of users

Interview Nowadays, many people choose to work out at home, but they don't stick to it for various reasons and eventually give up. Interviewer: Female, 27 years old, office worker, no

The gym has trainers and more equipment, a good atmosphere to work out, and yet many people still give up. Interviewer: Female, 23 years old, student, three

1.39 billion

Ali users

276 million

Fitness needs

Unable to concentrate

19.4% The next day was sore

22.7% Communicate with others 39.2% Sweat more

1. High demand for equipment, so it is not suitable for home exercisers. 2. Low video quality

1. High quality article sharing

1. With individual coaching 2. Independent timing

1. Explain the action in detail 2. Article Motivation 3. Dietary guidance

1. establish one-to-one user encouragement 2. improve the benefits that post-workout apps cannot achieve 3. introduction of incentives to promote sports 4. introduction of safety systems 5. make sure the app is exclusively for women

Without a clear goal, it's too hard to stick to it.

Why?

If you set a goal for yourself, can you do it little by little?

Repeating the same action and doing it correctly is so hard that it won't last more than a few days.

The more you do it, the more tired you get, the lazier you get and the more you give up.

It's too exhausting to go to the gym after work and then come home, and there are always people who are good at it trying to tell you what to do.

Often there is a strange smell in there and an instructor will often come and teach you in hopes that you will experience a card after the class.

And most men feel really uncomfortable casting occasional glances at their bodies.

”I couldn't

keep up

as well as not being able to find the right gym."

I gave up a month ago because it was too much of a waste of money.

10.1% High strength

8.6% Relax

1. It is not possible to make a fitness plan, so you need to choose your own. 2. Some courses are paid and few courses 3. Poor escorting effect, need to listen before practicing. 4. High demand for fitness equipment

regular hours

How's it going in the gym?

But it still works, right?

total population

1. No separate action library 2. Low user activity

"Not having

months in the gym.

no exercise

28.78% x 960 million

1. The instructor will explain and demonstrate, and then the students will practice. 2. Combine the moves by yourself and then generate the workout. 3. Individual timers

Persona

exercise regularly

400 million

1. Develop a fitness program 2. Built-in fitness moves 3. High quality article videos

Social

It' s too boring to work out alone.

124 million

RJ FitTime 1. The course has individual movements explained in detail 2. It requires the use of fitness equipment, so it is effective. 3. Participants will share articles to motivate gym-goers. 4. Dietary guidance 5. User Activity

Improvements

Data from the Ali economy 276 million

FitTime LLC

Phsical

fitness experience

exercise regularly

HotBody

1.00%

2016

Analysis of popular sports software

Exercise

1.50%

4.4

1 2015

Competitive Analyze

2.00%

Background

Lily - Busy salaryman who works from 9am to 8pm with occasional overtime, she has no regular time to go to the gym and some of the distances are far away.

Pain Points No regular time to work out Not easy to maintain Overcharging the gym Inadequate Distance It's not safe to go home alone at night.

Practical Goals Physical Health Save some money Safe

Emotional Goals Exercise with a purpose that can be maintained Having the company of others reduces loneliness

with the exercise at home.“ Background

Meimei Li - A junior who is renting an apartment out of college. Every time she opens an exercise app for a week, and then she gives up because she has no one to exercise together.

Pain Points No regular time to work out Easy to give up

Practical Goals Physical Health Clearly defined exercise goals Someone to work out with

Emotional Goals Exercise with a purpose that can be maintained Clearly defined exercise goals Someone to work out with

Journay Map Scene

Case Studies Doing

Choosing a Gym as a Workout Location

Pain Point

Spending too much money

Drafts

Opportunity

Download the app for free to use with user phone

VR Fitness Equipment

Switch Ring Fit Adventure Fun

Fun

Portable

Exercising alone

Prone to an inferiority complex

Exercise at home by choosing classes that match friends and encourage each other

Setting

Operation Simplification Money

Advantages:

Having a trainer do a careful exercise

1. Spending too much money 2. People encounter a male personal trainer who makes you feel uncomfortable.

Download the app for free to use with user phone

Portable

1. For people who don't have time to go to the gym. 2. Can be resold 3. High degree of freedom

Disadvantages:

1. Insufficient exercise intensity 2. High prices 3. Hit mode brings sports injuries to inactive people.

Operation Simplification Money

Advantages:

1. For people who don't have time to go to the gym. 2. High purchase choice 3. Can be resold 4. Fun and interesting

Functional Analysis

Disadvantages:

User interface

1. Very high price 2. Product variety is not easy to choose 3. The current quality of the product is not stable enough

Privacy Setting

User Name

Collection

Ages Create Account

Exercise Preference

Personal Information

Main Page

Preference

Going to the gym after work and come home late at night.

It is not safe for a person to go home alone at night

Avoiding unsafe nights,so user exercise at home

Aim of Design

2. One-on-one mutual supervision model to exercise - Supervision

Mechanism People will feel very tired when them get home

User can take a shower at home right after exercising

3. Users get to know each other and can make offline appointments with gym - Exercise continuity mechanism 4. Meeting to be systematically notified of security - Security

mechanisms

Body Data

Instructions for use Social System

1. Unlock courses with coins earned through workouts - Bonus

mechanism

Taking public trans-portation or walk home from the gym

Entrance

Coin System

Courses Recommandation Recommended interface Sign In

Interest List Popular Science Articles

Friends Finding Local Activities User matching

Exercise

Communication Preference

Training Process

Wireframe TIM 4G

10:20 PM

TIM 4G

42%

10:20 PM

42%

TIM 4G

10:20 PM

42%

TIM 4G

10:20 PM

TIM 4G

42%

10:20 PM

TIM 4G

42%

Completely random Cross-match, and trial period of one day

Nancy Forest

Age

Welcome to join DAiry. Hope you can get the figure in your heart.

Under 18

CREAT ACCOUNT

18~26 26~45

Coin

Privacy

TIM 4G

42%

10:20 PM

185

Likes

Personal information

Notice:

10 Coin

If you want to open this video,you should pay 5 coin.

Are you sure open it?

Over 45 Body data

Social

Friends

Exercise Preference

Forget password?

October

Home

I have read and agree with all the above regulations.

Gym

Excercise preference

Allow this software to get your current location.

Shape and Fitness

Allow this software to send information to the emergency contact you have entered.

Fat-lostt

42%

Private lessons

5 Coin

Using Rule:

User name

10:20 PM

Coin

System allocation

Build Muscle

Yes

15 Coin

16 17

24 25

20 Coin

TIM

10:20 PM

42%

TIM 4G

10:20 PM

42%

TIM

10:20 PM

42%

TIM 4G

10:20 PM

42%

TIM 4G

10:20 PM

42%

Looking a partner Traning 1

TIM 4G

10:20 PM

TIM 4G

42%

Heart:

Blood pressure:

Calories:

Hello! I’m Lily. Nice to meet to you.

Calories:

Heat:

Consumption:

Win

Lose

Parents Friends

Time:

2Information about GYM:

Time

SO IF YOU WANT TO JOIN ME, CONTANCT WITH ME! WE CAN GOING THIS GYM TOGETHER.

Looking a partner

13,12,2017 Lisa Guardin

So, we’re traning now?

*Congratuations! You got a coin!

Oh, I’m lose. That’s pretty good, Lily.