2018
My next stop.
ZHENNI DUAN
C OLL EC TI ON O F WO RKS
Start here
››
2018 All right reserved. No part of this publication can be reproduced without express permission from Zhenni Duan.
For my mom and dad ››
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Contents
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PA G E N U M B E R
CONTENT
004
« Ride around the city
028
« Stay awhile at the taproom
044
« Be a kid again
058
« Cook up a tasty surprise
076
« Play with the typography
100
« Meet our best soulmate
116
« Drive with the tech
136
« Think like the animals
160
« Cultivate Interest
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C A B R I O TA X I
Ride around the city
project
The Cabrio Taxi Branding
d at e
Summer 2017
i n s t r u c to r
Thomas McNulty
discipline
Strategies for Branding
key words
Unique Dynamic Friendly Professional
›› «
background
The Cabrio Taxi offers the boldest, most stylish pedicabs, which are driven by the most professional drivers anywhere. As the company continues to grow, they hope to continue to be a positive force in shaping the community. The Cabrio Taxi provides their passengers, advertisers, and partners with an unparalleled pedicab experience. Responsibility, reliability, and safety are their mantras.
«
concept
I created a new branding identity for their company. The new logo uses simple line graphics and shapes to show the pedicab. Bold sans-serif typeface indicates the power of human labor. The light red color makes the company more dynamic and vibrant.
PROJECT 01
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C A B R I O TA X I
Visual System
PROJECT 01
project
The Cabrio Taxi Branding
d at e
Summer 2017
i n s t r u c to r
Thomas McNulty
discipline
Strategies for Branding
key words
Aa Primary font
Arial Black
Secondary Font
Arial Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[] ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Unique Dynamic Friendly Professional
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C A B R I O TA X I
Process
PROJECT 01
project
The Cabrio Taxi Branding
d at e
Summer 2017
i n s t r u c to r
Thomas McNulty
discipline
Strategies for Branding
key words
Unique Dynamic Friendly Professional
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C A B R I O TA X I
PROJECT 01
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C A B R I O TA X I
PROJECT 01
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C A B R I O TA X I
PROJECT 01
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C A B R I O TA X I
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BERRYESSA BREWING
Stay awhile at the taproom «
project
Berryessa Brewing
d at e
Summer 2017
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Local Premium Craftsmanship Natural
››
background
Berryessa Brewing Co. is a 20 barrel craft brewery located just outside historic Winters, California. They take pride in producing fresh quality beer available for wholesale or to enjoy at their taproom. Located at the brewery, The tap room is a relaxed, family friendly atmosphere in a country setting which offers indoor seating, scenic outdoor seating, food trucks, live music, good company and most importantly, excellent fresh beer.
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concept
Brand new packaging design and brand identity makes the brewery more unique, recognizable and perceived high quality in the marketplace. The new design combines the vintage and modern style, gives consumers an unforgettable impression.
PROJECT 02
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BERRYESSA BREWING C A B R I O TA X I B R A N D I N G D E S I G N
Visual System
PROJECT 02
project
Berryessa Brewing
d at e
Summer 2017
Primary font
LAKESTER REGULAR
Secondary Font
Knockout Regular
a
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Local Premium Craftsmanship Natural
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BERRYESSA BREWING
Process
PROJECT 1
project
Berryessa Brewing
d at e
Summer 2017
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Local Premium Craftsmanship Natural
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POUR A HAZY ORANGE WITH A THICK WHITE HEAD AND A STICKY MANDARIN-TROPICAL AROMA WITH A RICH MALT BASE A HOP DRENCHED MOUTH FEEL TASTES OF FRUIT AND BITTERNESS THAT WILL NOT LINGER. BERRYESSA BREWING COMPANY 27260 HWY 128, WINTERS, CA 95697 WWW.BERRYESSA.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
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MAGICAL FOREST
Be a kid again
PROJECT 03
project
Magical Forest 3D Puzzle
d at e
Fall 2016
i n s t r u c to r
Michael Osborne
discipline
Packaging & Toy Design
key words
Lovely Absorbing Naive Friendly
›› «
background
Tablets, phones, and computers offer a seemingly endless amount of entertaining puzzle games to keep children entertained, but nothing can replace the feeling of accomplishment that comes with completing actual, tactile puzzles. Fun 3D puzzles for kids offer not only mental stimulation but also give children the opportunity to work with something hands-on, in the real world rather than the tiny virtual world that exists in their devices.
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concept
This colorful set of high-quality forest 3D puzzles includes 80 wooden pieces, including trees, flowers, leaves, animals, and wooden bases. Little hands will get right to work building beautiful, colorful forests where animals feel happy, and flowers bloom joyfully.
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MAGICAL FOREST 3D PUZZLE
Visual System
PROJECT 03
project
Magical Forest 3D Puzzle
d at e
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i n s t r u c to r
Aa Primary font
Alice
Secondary Font
Knockout Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Michael Osborne
discipline
Packaging & Toy Design
key words
Lovely Absorbing Naive Friendly
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MAGICAL FOREST 3D PUZZLE
Process
PROJECT 03
project
Magical Forest 3D Puzzle
d at e
Fall 2016
i n s t r u c to r
Michael Osborne
discipline
Packaging & Toy Design
key words
Lovely Absorbing Naive Friendly
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OSMANTHUS’ SECRET
Cook up a tasty surprise
project
Osmanthus’ Secret
d at e
Fall 2016
i n s t r u c to r
Ariel Grey
discipline
Typography Cook book Design
key words
Healthy Herbaceous Delicious Traditional
›› «
background
let’s talk about today’s mystery Asian ingredient – sweet osmanthus. If that name sounds completely foreign to you, don’t worry. The sweet osmanthus was always called by its Mandarin name in my household: “gui hua”. The fragrant dried small yellow flowers of the sweet osmanthus tree valued in cooking. And if you ever have the pleasure of visiting when they are in bloom in the fall, the fragrant flowers will woo you with the scent of apricots.
«
PROJECT 04
concept
Many people know osmanthus, but only a few people know that osmanthus can be used to make delicious food. Osmanthus is a kind of Chinese herb with precious medicinal value. This book introduces recipes for osmanthus. The design of the book is modern but still keeps the traditional Chinese culture.
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O S M AT H U S ’ S E C R E T
Visual System
PROJECT 04
project
Osmanthus’ Secret
d at e
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Primary font
Chronicle Text
Secondary Font
Knockout Regular
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
i n s t r u c to r
Ariel Grey
discipline
Typography Cook book Design
key words
Healthy Herbaceous Delicious Traditional
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OSMANTHUS’ SECRET
Process
PROJECT 04
project
Osmanthus’ Secret
d at e
Fall 2016
i n s t r u c to r
Ariel Grey
discipline
Typography Cook book Design
key words
Healthy Herbaceous Delicious Traditional
桂 花 简 介
桂 花 简 介
桂 花 简 介
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OSMANTHUSâ&#x20AC;&#x2122; SECRET
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OSMANTHUSâ&#x20AC;&#x2122; SECRET
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N AT U R A L P H E N O M E N A
Play with the typeface ›› «
background
Many extraordinary natural phenomena are happening every day on the planet where we live. In the society we live in, there are all sorts of fonts everywhere, such as advertising posters, product packaging and costume decorations. What kind of visual impact does natural phenomena and typography combine? I believe experimental typography express nature phenomena will create a lot of visual effects.
«
concept
The book contains two books; the first book is the experimental typography I designed related the natural phenomena. The second book details the reasons for the various natural phenomena created in the first book. Let the reader quickly understand the causes of various natural phenomena.
PROJECT 05
project
Natural Phenomena
d at e
Fall 2017
i n s t r u c to r
Ariel Grey
discipline
Experimental Typography
key words
Scientific Creative Discoverable Innovative
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N AT U R A L P H E N O M E N A
Visual System
PROJECT 05
project
Natural Phenomena
d at e
Fall 2017
i n s t r u c to r
Primary font
Ciutadella
Secondary Font
EideticNeo Italic
Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Ariel Grey
discipline
Experimental Typography
key words
Scientific Creative Discoverable Innovative
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Process
PROJECT 05
project
Natural Phenomena
d at e
Fall 2017
i n s t r u c to r
Ariel Grey
discipline
Experimental Typography
key words
Scientific Creative Discoverable Innovative
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PROJECT 05
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PROJECT 01
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12â&#x20AC;&#x201C;16. July. 2020 Lincoln Center. San Francisco
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This natural phenomena list chronicles some of the most stunning, and rare, occurrences in nature. The natural world is packed to the brim with amazing life forms and spectacular accomplishments, but there are some things that just stand out. Mostly because they are so rare and unusual.
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Key Speakers Ninay Martin
The Experimen -tal Typography
NATURAL PHENOMENON
Abigail Minsky EthaN Martin
A designer may look at typography in the
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APHROMES
Find the best soulmate ›› «
background
Aphromes is a dating App that highlights book lover to find a person can read through you and explore your inner core by discussing any book you have read. We can know people’s personality by what kinds of book they like or through reading their article, because what your choice of words says about your personality. Aphromes will let you find your soul mate easily.
«
concept
People won’t waste time on choosing a right person. Each user can find the person they want. This App is not just about dating, it also about the book, the life, and the communication. People not only can find your lover or your friends but also can learn life philosophy by discussing one famous book.
PROJECT 06
project
Aphromes App Design
d at e
Spring2017
i n s t r u c to r
Megumi Kiyama
discipline
UX/UI Design
key words
Friendly Communicative Emotional Reassuring
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APHROMES
Visual System
PROJECT 06
project
Aphromes App Design
d at e
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i n s t r u c to r
Primary font
Ciutadella
Secondary Font
EideticNeo Italic
Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Megumi Kiyama
discipline
UX/UI Design
key words
Friendly Communicative Emotional Reassuring
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APHROMES
Process
PROJECT 1
project
Aphromes App Design
d at e
Spring2017
i n s t r u c to r
Megumi Kiyama
discipline
UX/UI Design
key words
Friendly Communicative Emotional Reassuring
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B U I C K – V E L I T E B R A N D I N G
Lead the future
PROJECT 07
c o r p o r at e s p o n s o r e d project
Buick – Velite Branding
d at e
Fall 2017
team numbers
Zhenni Duan Sadie Williams Simon Tong
i n s t r u c to r
Antonio Borja Claudia Dallendoerfer
discipline
Strategies for Branding
key words
Quality Efficiency Sustainability Handcrafted
›› «
background
In this corporate sponsored project, I worked with two of others academy students, Sadie Williams and Simon Tong. We are given a project directly by the sponsor, GM, and produce design proposals based on the sponsor’s project brief and will make adjustments based on sponsor feedback. Our mission is to create a new branding identity for Buick Velite.
«
concept
The Buick emblem is a recognizable logomark with three shields representing LeSabre, Invicta, and Electra. A strong heritage of luxury vehicles backs this logomark. Rebranding retains the emblem’s strong recognizability among consumers while opening the door to a younger persona that values simplicity and minimalism.
Household
3d
m o d e l i n g by
Kevin Chen Mitchell Galik
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Visual System
PROJECT 07
c o r p o r at e s p o n s o r e d project
Buick – Velite Branding
d at e
Fall 2017
team numbers
Zhenni Duan Sadie Williams Simon Tong
i n s t r u c to r
Antonio Borja Claudia Dallendoerfer
discipline
Strategies for Branding
key words
Quality Efficiency Sustainability Handcrafted
Aa Primary font
Din Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Household
3d
m o d e l i n g by
Kevin Chen Mitchell Galik
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B U I C K – V E L I T E B R A N D I N G
Process
PROJECT 07
c o r p o r at e s p o n s o r e d project
Buick – Velite Branding
d at e
Fall 2017
team numbers
Zhenni Duan Sadie Williams Simon Tong
i n s t r u c to r
Antonio Borja Claudia Dallendoerfer
discipline
Strategies for Branding
key words
Quality Efficiency Sustainability Handcrafted Household
3d
m o d e l i n g by
Kevin Chen Mitchell Galik
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PROJECT 07
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For the Velite wordmark, the wide, geometric forms of the Velite wordmark create visual stability while the extended ligatures of the E represent the connection between Buickâ&#x20AC;&#x2122;s rich heritage and the progressive future introduced in the Velite brand.
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PROJECT 01
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T H E S T U DY O F A N I M A L C O G N I T I O N
Think like the animals
project
The Study of Animal Cognition
d at e
Spring 2017
i n s t r u c to r
Megumi Kiyama
discipline
Visual System 1
key words
Investigative Associated Significant Astonishing
›› «
background
Can dog tell time? How do horses communicate with humans? What do we know about the minds of spiders? Are you curious for the answers? You can find the answers in this book. When we learn more about animals, we will discover the magic of animals. At the same time, it calls for human protection of animals.
«
concept
This book explores research on the mental capacities of animals: how animals think, solve problems, understand concepts, communicate, and empathize. Also focused on producing articles and other types of media that help the public develop a better understanding of animal minds.
PROJECT 08
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T H E S T U DY O F A N I M A L C O G N I T I O N
Visual System
PROJECT 08
project
The Study of Animal Cognition
d at e
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Avenir Regular
Secondary Font
Big Caslon Regular
Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Spring 2017
i n s t r u c to r
Megumi Kiyama
discipline
Visual System 1
key words
Investigative Associated Significant Astonishing
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Process
PROJECT 08
project
The Study of Animal Cognition
d at e
Spring 2017
i n s t r u c to r
Megumi Kiyama
discipline
Visual System 1
key words
Investigative Associated Significant Astonishing
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Cultivate interest
PROJECT 09
project
Dot Studio
d at e
Fall 2017
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Attractive Creatively Elaborate Curious
›› «
background
I love the design and enjoy painting. I have learned Chinese ink painting, watercolors and pencil drawings since childhood. Inspired by Renaissance oil paintings during my university, I taught myself oil painting. Painting built my patience and perseverance; also let me enjoy the life.
«
concept
The DOT Studio is a brand of art supplies that I created. The name of the brand called DOT because all elements are composed of the dot. From dot to the line, the line to face, and then formed a piece of art. All packaging designs incorporate my paintings. The content of the painting contains human portrait, still life, animals, and nature. Making consumers aware of beneficial interest will add more color to their life.
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Visual System
PROJECT 09
project
Dot Studio
d at e
Primary font
Selfie Regular
Secondary Font
Ciutadella Regular
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()_+<>?{}[]
Fall 2017
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Attractive Creatively Elaborate Curious
ZHENNI DUAN
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09/10
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Process
PROJECT 09
project
Dot Studio
d at e
Fall 2017
i n s t r u c to r
Thomas McNulty
discipline
Branding & Packaging
key words
Curious Attractive Creatively Elaborate
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D OT S T U D I O
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• 4 F irs t -aid m e a sur e s
• Abo u t T he P ro duc ts
•
MATTE Matt Paint Low Pressure New Concept
• Shake w e l l : Dot products contain the highest quality ingredients and a high pigment load to guarantee an extraordinarily strong coverage. For optimum results, make sure to shake the can to mix the paint very well by using the technique shown here. For optimal lifespan, always make sure to store with the nozzle on the can.
Warning:
400 ml . 11 oz
This Produc t con t ains a chemi cal kn own t o the ta te o f californi a t o cause cancer.
dotstore.com 1036 Dog pat ch s t . CA 94511 MADE IN USA
•
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Thank You
m y f a m i ly
Mom Dad Doudou
my friends
Janet Liu Dongni Yang Sadie Williams Simon Tong Ruby Deng Nouchen Tan John Wu
my teacher
Mary Scott Thomas McNulty Michael Osborn Ariel Grey Megumi Kiyama David Hake
››
Colophon
c o n ta c t
printing
zhenniduandesign.com
Graphic Imagery
zhennidesign@gmail.com
360 Forbes Blvd
925. 437. 8064
San Franciso, CA 94080
binding
The Key Printing & Binding 1934 Park Blvd Oakland, CA 94606
m at e r i a l
Arrestox B, Pewter Linen Mohawk Digital, 80lb
p h oto g r a p h y
Zhenni Duan Canon EOS 70D
â&#x20AC;şâ&#x20AC;ş
Never end