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Internet Marketing Alchemy
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Scientific Internet Alchemy & Traffic Gems ___________________________
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Scientific Internet Alchemy & Traffic Gems ___________________________ suitable for everyone. You may not rely on any information presented on the website or otherwise provided by us, unless you do so with the knowledge and understanding that you can experience significant losses (including, but not limited to, the loss of any monies paid to purchase The Product, and/or any monies spent setting up, operating, and/or marketing The Product, and further, that you may have no earnings at all (whether monetary or advertising credits, whether convertible to cash or not). Note: This email series are partially based on scientific advertising by Claude Hopkins
Who Am I? My name is Ziki De Naim and I want to thank you for joining the "Internet Marketing Alchemy" newsletter. I have been marketing and doing SEO full time since 2007. I’m not much of an internet marketing's public figure as I have spent most of my online career “underground” ..until now. Although SEO is my speciality, I am doing substantial volumes as marketing analyst/strategist for international companies besides being a professional blues musician.
Why I’m Revealing My Internet Marketing's Alchemy Ways? I wanted to add something to the community that has value. I know you are going to get more out of your "Internet Marketing Alchemy" newsletters than you would with any $xxx.00 course. "Internet Marketing Alchemy" members newsletters consist of important announcement for online marketers from all profession levels whether you are a newbie or advanced marketer. Newest affiliate promotions you can you can profit from by following proven affiliate marketing techniques, Pure and high value info and content revealing my marketing strategies, Copywriting's tips, List building, Marketing and SEO tools, Traffic gems etc. Note: before I will ever send you a new strategy or an offer, be sure that I an using it, achieved the desired results, I created the product or bought it, have tested it for the results it claims, otherwise the letters will be filed with ONLY content :). I hope you'll enjoy reading my material and please do suggest to me things you would like to know as I am more than happy to provide any support that you may need.
Sincerely, Ziki De Naim NetCom Marketing inc. Publishing Contact and Support ®©Ziki De Naim _________________________________________________________________________3
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Scientific Internet marketing Chapter 7 How and why to psychology in marketing? The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most respects, it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. We learn, for instance, that curiosity is one of the strongest of human incentives. We employ it whenever we can. We learn that cheapness is not a strong appeal. Americans are extravagant. They want bargains but not cheapness. They want to feel that they can afford to eat and have and wear the best. Treat them as though they could not and they resent your attitude. We learn that people judge largely by price. They are not experts. In the British National Gallery is a painting which is announced in the catalogue to have cost $750,000. Most people at first pass it by at a glance. Then later they get farther on in the catalogue and learn what the painting cost. They return then and surround it. We often employ this factor in psychology. Perhaps we are advertising a valuable formula. To merely say that would not be impressive. So we state--as a fact--that we paid $100,000 for that formula. That statement when tried has won a wealth of respect. Many articles are sold under guarantee--so commonly sold that guarantees have ceased to be impressive. But one concern made a fortune by offering a dealer's signed warrant. The dealer to whom one paid his money agreed in writing to pay it back if asked. Instead of a far-away stranger, a neighbour gave the warrant. The results have led many to try that plan, and it has always proved effective. Many have advertised, "Try it for a week. If you don't like it we'll return your money." Then someone conceived the idea of sending goods without any money down, and saying, "Pay in a week if you like them." That proved many times as impressive. One great advertising man stated the difference in this way: "Two men came to me, each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could ride them”. One man said, 'Try the horse for a week. If my claims are not true, come back for your money.' The other man also said, 'Try the horse for a week.' But he added, 'Come and pay me then.' I ®©Ziki De Naim _________________________________________________________________________4
Scientific Internet Alchemy & Traffic Gems ___________________________ naturally bought the second man's horse." Now countless things--cigars, typewriters, washing machines, books, etc.--are sent out in this way on approval. And we find that people are honest. The losses are very small. An advertiser offered a set of books to business men. The advertising as unprofitable, so he consulted another expert. The ads were impressive. The offer seemed attractive. "But," said the second man, "let us add one little touch which I have found effective. Let us offer to put the buyer's name in gilt lettering on each book." That was done, and with scarcely another change in the ads they sold some hundreds of thousands of books. Through some peculiar kink in human psychology that name in gilt gave much added value to the books. Many send out small gifts, like memorandum books, to customers and prospects. They get very small results. One man sent out a letter to the effect that he had a leather-covered book with the man's name on it. It was waiting for him and would be sent on request. The form of request was enclosed, and it also asked for certain information. That information indicated lines on which the man might be sold. Nearly all men, it was found, filled out that request and supplied the information. When a man knows that something belongs to him - something with his name on--he will make the effort to get it, even though the thing is a trifle. In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer. For instance, an offer limited to veterans of the war. Or to members of a lodge or sect. Or to executives. Those who are entitled to any seeming advantage will go a long way not to lose that advantage. An advertiser suffered much from substitution. He said, "Look out for substitutes," "Be sure you get this brand," etc., with no effect. Those were selfish appeals. Then he said, "Try our rivals' too"- said it in his headlines. He invited comparisons and showed that he did not fear them. That corrected the situation. Buyers were careful to get the brand so conspicuously superior that its maker could court a trial of the rest. Two advertisers offered food products nearly identical. Both offered a full-size package as an introduction. But one gave his package free. The other bought the package. A coupon was good at any store for a package, for which the maker paid retail price. The first advertiser failed and the second succeeded. The first even lost a large part of the trade he had. He cheapened his product by giving a 15-cent package away. It is hard to pay for an article which has once been free. It is like paying rail road fare after travelling on a pass. The other gained added respect for his article by paying retail price to let the user try it. An article good enough for the maker to buy is good enough for the user to buy. It is vastly different to pay 15 cents to let you try an article than to simply say "It's free." So with sampling. Hand an unwanted product to a housewife and she pays it slight respect. She is in no mood to see its virtues. But get her to ask for a sample after reading your story, and she is in a very different position. She knows your claims. She is interested in them, else she would not act. And she expects to find the qualities you told. ŽŠZiki De Naim _________________________________________________________________________5
Scientific Internet Alchemy & Traffic Gems ___________________________ There is a great deal in mental impression. Submit five articles exactly alike and five people may each choose one of them. But point out in one some qualities to notice and everyone will find them. The five people then will all choose the same article. If people can be made sick or well by mental impressions, they can be made to favour a certain brand in that way. And that, on some lines, is the only way to win them. Two concerns, side by side, sold women's clothing on instalments. The appeal, of course, was to poor girls who desired to dress better. One treated them like poor girls; and made the bare business offer. The other put a woman in charge--a motherly, dignified, capable woman. They did business in her name. They used her picture. She signed all ads and letters. She wrote to these girls like a friend. She knew herself what it meant to a girl not to be able to dress her best. She had long sought a chance to supply women good clothes and give them all season to pay. Now she was able to do so, with the aid of the men behind her. There was no comparison in those two appeals. It was not long before this woman's longestablished next-door rival had to quit. The backers of this business sold house furnishings on instalments. Sending out catalogues promiscuously did not pay. Offering long-time credit often seems like a reflection. But when a married woman bought garments from Mrs., -and paid as agreed, they wrote to her something like this: "Mrs. -, whom we know, tells us that you are one of her good customers. She has dealt with you, she says, and you do just as you agree. So we have opened with you a credit account on our books, good any time you wish. When you want anything in furnishings, just order it. Pay nothing in advance. We are glad to send it without any investigation to a person recommended as you are." That was flattering. Naturally those people, when they wanted some furniture, would order from that house. There are endless phases to psychology. Some people know them by instinct. Many of them are taught by experience. But we learn most of them from others. When we see a winning method we note it down for use when occasion offers. These things are very important. An identical offer made in a different way may bring multiplied returns. Somewhere in the mines of business experience we must find the best method somehow.
ŽŠZiki De Naim _________________________________________________________________________6
Scientific Internet Alchemy & Traffic Gems ___________________________
Traffic Gems Secret Tips For Generating Traffic To Your Website Generating traffic to your website can be easy if you know the little secrets about how to drive massive volumes of traffic at no cost. This article presents some secret ways through which you can easily boost traffic to your website.
Have your own website’s discussion board or forum, and invite people to visit and participate on your forum. This generates traffic to your website and all the posts on your website’s forum will help to improve your search engines position, which will boost traffic to your website. People who visit your forum will also visit your website, hence driving massive amounts of volume to your website.
Offer an e-zine on your website and invite people to subscribe to your free e-zine. When people subscribe, they will give in their email address. Every time they read your e-zine, it will remind them to return to your site since you will have your website URL in your e-zine.
Invite people to bookmark your website. This is particularly effective if you have high quality content on your website which makes people want to spend more time reading all the useful content on your site. Give away free content to other web masters for them to add on their websites. By allowing your visitors and other webmasters to use your articles on their own web site or in their e-zine, including your resource box, you are effectively advertising your website through their web sites. In addition, allow your visitors to give away your online freebies, and these will include your website URL, thus effectively multiplying your traffic.
You can also ask your website visitors to refer your web site to their friend(s) who may benefit from visiting your website. This will increase traffic to your website.
Invite your visitors to sign your guest book. When people sign your guest book they may give you valuable feedback that will help you to improve your web site. This in turn will help you increase traffic to your web site by providing a useful website.
Offer an affiliate program. Having hundreds of affiliates advertising your website is an effective way of generating traffic to your website.
Give some testimonials or product reviews including your website URL to websites that get high volumes of traffic. By having a testimonial on a website that is visited by thousands of people, you are getting free publicity and free advertising and traffic for your website. ®©Ziki De Naim _________________________________________________________________________7
Scientific Internet Alchemy & Traffic Gems ___________________________ Use the secret tips outlined above to easily generate high volumes of traffic to your website and boost your online profits. To your success, Ziki De Naim
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