Scientific-Internet-Marketing-Trafic-Gems-chapter-8 by Ziki De Naim

Scientific Internet Alchemy & Traffic Gems ___________________________

Internet Marketing Alchemy

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ÂŽÂŠZiki De Naim _________________________________________________________________________1

Scientific Internet Alchemy & Traffic Gems ___________________________

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Your Success Your success in using the information or strategies provided by this website, depends on a variety of factors. We have no way of knowing how well you will do, as we do not know you, your background, your work ethic, your dedication, your motivation, your desire, or your business skills or practices. Therefore, we do not guarantee or imply that you will get rich, that you will do as well, or that you will have any earnings (whether monetary or advertising credits, whether convertible to cash or not), at all. Internet businesses and earnings derived there from, involve unknown risks and are not ÂŽÂŠZiki De Naim _________________________________________________________________________2

Scientific Internet Alchemy & Traffic Gems ___________________________ suitable for everyone. You may not rely on any information presented on the website or otherwise provided by us, unless you do so with the knowledge and understanding that you can experience significant losses (including, but not limited to, the loss of any monies paid to purchase The Product, and/or any monies spent setting up, operating, and/or marketing The Product, and further, that you may have no earnings at all (whether monetary or advertising credits, whether convertible to cash or not). Note: This email series are partially based on scientific advertising by Claude Hopkins

Who Am I? My name is Ziki De Naim and I want to thank you for joining the "Internet Marketing Alchemy" newsletter. I have been marketing and doing SEO full time since 2007. I’m not much of an internet marketing's public figure as I have spent most of my online career “underground” ..until now. Although SEO is my speciality, I am doing substantial volumes as marketing analyst/strategist for international companies besides being a professional blues musician.

Why I’m Revealing My Internet Marketing's Alchemy Ways? I wanted to add something to the community that has value. I know you are going to get more out of your "Internet Marketing Alchemy" newsletters than you would with any $xxx.00 course. "Internet Marketing Alchemy" members newsletters consist of important announcement for online marketers from all profession levels whether you are a newbie or advanced marketer. Newest affiliate promotions you can you can profit from by following proven affiliate marketing techniques, Pure and high value info and content revealing my marketing strategies, Copywriting's tips, List building, Marketing and SEO tools, Traffic gems etc. Note: before I will ever send you a new strategy or an offer, be sure that I an using it, achieved the desired results, I created the product or bought it, have tested it for the results it claims, otherwise the letters will be filed with ONLY content :). I hope you'll enjoy reading my material and please do suggest to me things you would like to know as I am more than happy to provide any support that you may need.

Sincerely, Ziki De Naim NetCom Marketing inc. Publishing Contact and Support ®©Ziki De Naim _________________________________________________________________________3

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Scientific Internet marketing Chapter 8 Being Specific Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, "Best in the world," "Lowest prices in existence," etc., are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a carelessness of truth. They lead readers to discount all the statements that you make. People recognize a certain license in selling talk as they do in poetry. A man may say, "Supreme in quality" without seeming a liar, though one may know that other brands are equally as good. One expects a salesman to put his best foot forward, and excuses some exaggeration born of enthusiasm. But just for that reason general statements count for little. And a man inclined to superlatives must expect that his every statement will be taken with some caution. But a man who makes a specific claim is either telling the truth or a lie. People do not expect an advertiser to lie. They know that he can't lie in the best mediums. The growing respect for advertising has largely come through a growing regard for its truth. So a definite statement is usually accepted. Actual figures are not generally discounted. Specific facts, when stated, have their full weight and effect. This is very important to consider in written sales pages or personal salesmanship. The weight of an argument may often be multiplied by making it specific. Say that a tungsten lamp gives more light than a carbon and you leave some doubt. Say that it gives three and one third times the light and people realize that you have made tests and comparisons. A dealer may say, "Our prices have been reduced" without creating any marked impression. But when he says, "Our prices have been reduced 25 per cent" he gets the full value of his announcement. A mail order advertiser sold women's clothing to people of the poorer classes. For years he used the slogan, "Lowest prices in America." His rivals all copied that. Then he guaranteed to undersell any other dealer. His rivals did likewise. Soon those claims became common to every advertiser in his line, and they became commonplace. Then, under able advice, he changed his statement to "Our net profit is 3 per cent." That was a definite statement and it proved very impressive. With their volume of business it was evident that their prices must be minimum. No one could be expected to do business on less than 3 per cent. The next year their business made a sensational increase. At one time in the auto mobile business there was a general impression that profits were ÂŽÂŠZiki De Naim _________________________________________________________________________4

Scientific Internet Alchemy & Traffic Gems ___________________________ excessive. One well-advised advertiser came out with the statement, "Our profit is 9 per cent." Then he cited actual costs on the hidden parts of a $1,500 car. They amounted to $735, without including anything one could easily see. This advertiser made a great success along those lines at that time. Shaving soaps have long been advertised "Abundant lather," "Does not dry on the face," "Acts quickly," etc. One advertiser had as good a chance as another to impress those claims. Then a new maker came into the field. It was a tremendously difficult field, for every customer had to be taken from someone else. He stated specific facts. He said, "Multiplies itself in lather 250 times." "Softens the beard in one minute." "Maintains its creamy fullness for ten minutes on the face." "The final result of testing and comparing 130 formulas." Perhaps never in advertising has there been a quicker and greater success in an equally difficult field. Makers of safety razors have long advertised quick shaves. One maker advertised a 78-second shave. That was definite. It indicated actual tests. That man at once made a sensational advance in his sales. In the old days all beers were advertised as "Pure." The claim made no impression. The bigger the type used, the bigger the folly. After millions had been spent to impress a platitude, one brewer pictured a plate glass room where beer was cooled in filtered air. He pictured a filter of white wood pulp through which every drop was cleared. He told how bottles were washed four times by machinery. How he went down 4,000 feet for pure water. How 1,018 experiments had been made to attain a yeast to give beer that matchless flavor. And how all the yeast was forever made from that adopted mother cell. All the claims were such as any brewer might have made. They were mere essentials in ordinary brewing. But he was the first to tell the people about them, while others cried merely "pure beer." He made the greatest success that was ever made in beer advertising. "Used the world over" is a very elastic claim. Then one advertiser said, "Used by the peoples of 52 nations," and many another has followed. One statement may take as much room as another, yet a definite statement be many times as effective. The difference is vast. If a claim is worth making, make it in the most impressive way. All these effects must be studied. Salesmanship-in-print is very expensive. Every word you use may cost $10 to insert. A salesman's loose talk matters little. But when you are talking to millions at enormous cost, the weight of your claims is important. No generality has any weight whatever. It is like saying, "How do you do?" when you have no intention of inquiring about one's health. But specific claims when made in print are taken at their value.

ÂŽÂŠZiki De Naim _________________________________________________________________________5

Scientific Internet Alchemy & Traffic Gems ___________________________

Traffic Gems Ways To Drive Targeted Traffic To Your website Although it is important to generate high volumes of traffic to a website, it is important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting your website can take some effort and money, you don't want to just anyone to visit your site. Instead, you only want people who would be interested in what you have to offer. This article outlines how you can build a steady stream of visitors to your website who are targeted and likely to bring you sales. 

Know your target customers and make sure that all your advertising campaigns are targeted at these customers. This means that you must use all the necessary keywords which define your potential customers in all your advertising campaigns. If you are using Google Adwords, your advert must specify the targeted customers. If you are writing articles as a way of promoting your website, your articles must contain the keywords for your niche.

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List your website with top search engines and directories in categories that suit your niche. If your website is about selling products or services that relate to making money online for example, get your website listed under this category on relevant websites. This means that people who are looking for this specific information that relate to your website will easily find your website.

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Advertise your website in relevant forums and online groups. The more you know about your potential customers, the better you will know where to find them. This means you can go to the relevant forums or online groups where your customers are and you can advertise your website there through having your website URL in your signature when you make posts in these forums. People in forums that related to your niche are targeted customers who have high potential to buy from your website.

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Write articles that are rich with your keywords. Your articles get picked up and published by many websites, e-zines and directories. You can therefore quickly have thousands of back links pointing to your website. It is therefore important that all your articles have several of your keywords so that when people type these keywords on search engines while looking for information, your website comes up and ranks high on these search engines. This drives targeted traffic to your website.

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Use your own e-zine and other related e-zines to advertise your website. By publishing your own e-zine, you already have many prospects who are interested in what you have to offer. Make sure that your e-zine has new content and gives away some free report or e-books to your subscribers. Make sure that your website URL is added in all your ezine publications. Identify other e-zines with a readership that matches your target niche market and advertise your website in these e-zines. ®©Ziki De Naim _________________________________________________________________________6

Scientific Internet Alchemy & Traffic Gems ___________________________ 

Research and look for other web sites where your target customers visit and inquire about advertising your website on these websites.

The six tools outlined above can help you generate targeted traffic to your website. If you want to increase your conversion rate and boost your sales, you need to have targeted visitors on your website.

To your success, Ziki De Naim

®©Ziki De Naim _________________________________________________________________________7

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