STORE, MSD, ALPHA60 ZIMENG ZHANG A LAB WITHIN A STORE
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CONTENTS A. INTRODUCTION (P. 4–7) B. REAL (P. 8–19) C. VIRTUAL (P. 20-37 ) D.MIX (P.38-55) E. DEVELOPMENT (P. 56-97) C. FINAL (P. 98–163)
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A. INTRODUCTION (PP. 4-7)
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A. INTRODUCTION. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
FASHION X ARCHITECTURE
LUXURY
What relationship between luxury fashion retail and architecture design? What can architect do for luxury store? The cooperation between OMA and Prada indicates that more opportunities can be created for architect within fashion space.
John Pawson said” despite the rise of online shopping, there is still a demand for quality retail spaces, as they offer a different experience.”
In FA Prada men’s and women’s showcontinuous interior in 2017, AMO used several one meter high continuous wooden partition to divide the interior into a series of consecutive sceneries. In order to create a more realistic and domestic space, various ordinary materies were introduced into the interior space. For instance,terrazzo, tiles and formica. They amplified a sense of domesticity. Moreover, with the use of beds and benches, they define a rhythm for the overall composition. The rough concrete walls are in sharp contrast with the soft wooden partition. The layout creates multiple perspectives for each guest. The boiseries, with their limited height, separate the whole room into various areas, while still allow the views of audiences intertwine with models. The visual connection, sounds and eye contracts through the differ area.
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The boundary between luxury retail space and art space is getting blurred, they often exist as a gallery or exhibition space, telling the story to visitors. How to convey the narrative and lifestyle to consumers through the atmosphere, light and materials is the crucial of the design. Chanel once said “Fashion is architecture, it’s all about proportions and divisions”. In the design of fashion retail store, not only makes the space becomes the garment of fashion, but also determine the quality of store by the spacial proportions.
A. INTRODUCTION. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
1:50 SECTION
Poster by U-P, 2020
Apply online msd.unimelb.edu.au
2017 FW PRADA MEN’S AND WOMEN’S SHOW - CONTINUOUS INTERIOR -OMA WITH PRADA
MSD.UNIMELB.EDU.AU/ALPHA60
2020
Melbourne School of Design, University of Melbourne
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B. REAL (PP. 8-19)
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STACK - TRANSFER Escalator always play an important role in shopping. It connects different levels, efficiently brings customers to each individual space. People moving, searching or wandering to purchase. Hence, The purchase behaviour controlled by the product. What if the relationship between consumers and goods is reversed? The huge “Stack device” carrying hundreds of products, is controlled by customers. Each track can bring various products to consumers like an escalator. This installation represents an immersive space dominated by electronics. In contrary to the smallness of men against the technology, all virtual worlds are programmed and operated by human. Each track can bring various shoes to consumers like an escalator, people no longer need to constantly shuttle between each individual space. Each display device enables comprehensive observation of shoes for customers in different position Each shoes are fixed to the board. For instance, the Hypelev levitation stand, through the manipulation of electromagnetic currents, allowing the shoes to suspend in mid-air.
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This “stack installation” can be placed in various point in the retail store. Customers can choose products from different angles of the device. Moreover, the center of the installation is a private customized space. After choosing their favorite shoe type, customers can come to this individual space for customization.
B. REAL. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
-Flowing device This “stack installation” can be placed in various point in the retail store. Customers can choose products from different angles of the device. The center of the installation is a private customized space.
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1 FUTURE NOIR ALPHAVILLE-Jean-Luc Godard In Alphaville, Jean-Luc Godard created a “Future Noir”. The world so familiar to our own world and yet so ironic that our world will exactly follow the same track. Alpha 60 has outlawed free thought and individualist concepts.
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High technology will undoubtedly replace our future world. How we survive under their control? As the increasingly interacting between physical and the electronic reality, architecture becomes a intervention strategic as smart phones and personal digital assistant. Retail store as a customers’digital assistant. It doesn’t like a trading area but more like a experience and customization zone in 2040.
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PERSONALIZED LIFE IN 2040 In the illusionary world, when we stop searching for our uniqueness and personality, electronic virtual reality will assimilate all humans like the Alpha 60. To escape this trajectory, customized space will become an important activation factor for the retail stores in 2040.
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1. Alphaville, Jean-Luc Godard, movie (1982) 2. Alphaville, Jean-Luc Godard, movie (1982)
3. Lus Courchesne, Portrait One, (1990)
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NIKE HOUSE OF INNOVATION
NIKE HOUSE OF INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION
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The entire immersive space is dominated by exhibits-shoes. Various installations with LED lamp create the unique retail concept to guide customers interaction with the products.
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Escalator always play an important role in shopping. It connects different levels, efficiently brings customers to each individual space. People moving, searching or wandering to purchase. Hence, The purchase behaviour controlled by the product. What if the relationship between consumers and goods is reversed? P. 17 1. Escalator, Srdjan Jovanovic Weiss and Sze Tsung Leong, thecity
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-Display device
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-PROTOTYPE
The huge “Stack device” carrying hundreds of products, is controled by customers. Each track can bring various products to consumers like an escalator.
-Hypelev Levitation Stand Through the manipulation of electromagnetic currents, allowing the shoes to suspend in mid-air.
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D. VIRTUAL. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
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C. VIRTUAL. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
C. VIRTUAL (PP. 20-37)
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VIRTUAL DEVICE The method of using virtual technology to gigantic objects can enhance the immersive experience, strengthen sensory reception and spatial atmosphere. In Blade Runner 2049, huge virtual robots appear in the crowded street, successfully enhance the science fiction elements of the movie. This method is also used in KAWS marketing strategies. “When an item is small, consumers only regard it as a toy. However, when the item is huge, they will but it as an artwork” Said by Karnes. Gigantic products can increase the artistic value of commodities. In Alphn 60, we can also apply this strategic to show our products through virtual reality. Moreover, applying Mixed reality experience on virtual fitting. To be more specific, customers can put on the VR headset while trying on shoes, the virtual environment will change following the type of the shoes. For example, when people wearing a leather shoes, the background will change to ballroom or office. Meanwhile, the clothes and hairstyle can be changed too I want an information receiving device can be installed on this Stack device, which can receive hints provided by the user, such as gestures or voice. For example, in virtual reality, a variety of clothing combinations are provided with numbers, 1 is for black suits, 2 is for white suits and 3 for pink skirt. The receiver can capture the user’s choice through projection technique. P. 22
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VIRTUAL-REALITY MOVIES ILLUSTRATION: DARROW; J. R. EYERMAN/THE LIFE PICTURE COLLECTION/GETTY IMAGES (AUDIENCE); F. MARTIN RAMIN/THE WALL STREET JOURNAL (HEADSETS)
Viewing VR is starkly different than watching a traditional film: With conventional movies, the director dictates your focus of attention. An aerial view cuts to a medium shot cuts to a close up— giving you no say in what you see. But virtual reality puts you in charge. The headset allows you to observe any aspect of a setting and, in some cases, even affect the way the story unfolds depending on where you look.
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ILLUSTRATION: Jonathan Nafarrete, August 24, 2015/ A Front Row Seat at Rebecca Minkoff’s Runway Show in Virtual Reality
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BALMAIN-PARIS ILLUSTRATION: “MY CITY OF LIGHTS”-Olivier Rousteing put the focus of the house’s dynamic young spirit, introduce VR technology to launch new store concept of BALMAIN.
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Space Popular, FREESTYLE The earliest, architecture stood in one place and could nor be transported. But the limited state ended 500 years ago as building can be print at book and started to travel virtually. But in this transparent process, aesthetic play an important role. Therefore, the subjective explanation dominates the transmission of the space, which restrains further transferable between individuals. Hence, the FreeStyle exhibition uses mixed reality experience, allows people have a dialogue with architectural history. “Vitual worlds will intensify our interest and appreciation of physical environments”, said by Lara and Fredrilk in 10 propositions for virtual architecture. This strategy also suit at retailing, some retail store introduce mixed reality experience to enhance shopping experience. For instance, The Topshop created a immersive and engaging window installation through physical design and virtual reality. The interactive experience combining real touch and virtual vision enhances the customer’s shopping experience and stimulate the desire to buy.
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ILLUSTRATION: TOPSHOP SPLASH! BY YOURSTUDIO
D. VIRTUAL. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
The method of using virtual technology to gigantic objects can enhance the immersive experience, strengthen sensory reception and spatial atmosphere. In Blade Runner 2049, huge virtual robots appear in the crowded street, successfully enhance the science fiction elements of the movie. This method is also used in KAWS marketing strategies. “When an item is small, consumers only regard it as a toy. However, when the item is huge, they will but it as an artwork� Said by Karnes. Gigantic products can increase the artistic value of commodities. In Alphn 60, we can also apply this strategic to show our products through virtual reality.
ILLUSTRATION: BLADE RUNNER 2049
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“Gigantic” “Gigantic” “Gigantic”
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Customers can put on the VR headset while trying on shoes, the virtual environment will change following the type of the shoes. For example, when people wearing a leather shoes, the background will change to ballroom or office. Meanwhile, the clothes and hairstyle can be changed too
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VR HEADSET
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D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
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D. MIX (PP. 38-55)
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D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
MIX The concept of the mix reality display device is to combine the floating and projection technology. Let the virtual data and real product overlap in the air. The represent shoes provide visitors with a new form of interaction, they can manipulate any virtual level on the physical shoes and add different layer like material, history data. Even they can redesign the shoes by virtual manipulation. The device base can be covered with anything that doesn’t stick to magnets. For instance, wood, mirror or plastic. However, this systems use an optical sensor to detect the position of the floating disk. So the cover of the base should keep a hole for the sensor to see through. The base cover the Ventilation and electric system. A levitation module can generate heat when working hard. Therefore it is important to have a ventilation system under the base magnet. The base magnet has the air intakes and exhausts, worked by fans. They suck up the cool air in one place and blow out the hot air in the other. Moreover, the small feet ensure the bottom ventilation and heat dissipation. The carrier magnet is cover by the actual shoes. it allows the shoes floating and rotating in the air. The virtual shoes which projected by the holographic can display more information about the actual shoes. For example, displaying about what changes have been made to the shoes over a period of time or displaying the shoes’ materials that can be zoomed in and out.
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D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
Avatar
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Star Trek
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Levitation technology has always been a favorite element of science fiction movies and novels. For example, the suspended mountain in Avatar or floating car in Star Trek. Tangible entities that effortlessly defy gravity, the weight and lightness are no longer being contradictory.
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Levitation modulesCrealev Continuous innovation in technology has allowed people to find new way to eliminate the restriction of gravity on objects. This device allows designers, artists and brand owner to display object in different ways.
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PRINCIPLE The base idea of the levitation device is to make a magnet float by holding it up with the repelling force from another magnet. But the floating magnet tends to rotate around, flipping itself to attract to the other magnet. In order to keep the magnet stable, an external force must be restrained. Therefore, we need to add some electromagnets to repel the floating magnet back into the centered position, a sensor which can maintain the floating magnet also need to be equipped on the base.
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PROJECTION TECHNOLOGY Free-floating holograms that require no glasses, devices or other lenses between the human eye and the effect, and where 3D objects can be viewed and interacted with from different angles. Conventional TV screens use electricity to power millions of small light-emitting pixels. As each pixel continuously shines its light in all directions, only a tiny fraction of the light targets the viewers’ eyes, essentially leaving the additional light and electricity wasted. The Light field display works by selectively directing the light from its pixels directly to the eyes of the viewers.
D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
DEEPFRAME It’s a Mixed Reality display that merges the real and virtual world, making it possible to blend physical and digital elements in real-time. By simply looking through the display lens, spectators can collectively experience lifelike animations P. 50 of any size and at any distance, entirely without the use of traditional and immersive VR eyewear.
D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
As deepframe can show virtual odjects in their true size, an entire range of cars can be realistically showcased in one single space, also with a digital overlay of information on top of a real car. This device also allow people to explore and configure the cars in a playful and informative way with simple smartphone or gesture interactivity.
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CONCEPT Combine the floating and projection technology. Let the virtual data and real product overlap in the air. The represent shoes provide visitors with a new form of interaction, they can manipulate any virtual level on the physical shoes and add different layer like material, history data. Even they can redesign the shoes by virtual manipulation. The device base can be covered with anything that doesn’t stick to magnets. For instance, wood, mirror or plastic. The base cover the Ventilation and electric system. A levitation module can generate heat when working hard. Therefore it is important to have a ventilation system under the base magnet. The base magnet has the air intakes and exhausts, worked by fans. They suck up the cool air in one place and blow out the hot air in the other. Moreover, the small feet ensure the bottom ventilation and heat dissipation. The carrier magnet is cover by the actual shoes. it allows the shoes floating and rotating in the air. The virtual shoes which projected by the holographic can display more information about the actual shoes. For example, displaying about what changes have been made to the shoes over a period of time or displaying the shoes’ materials that can be zoomed in and out.
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D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
MIX REALITY DISPLAY DEVICE
Screen
5mm Refraction Glass
Carrier magnet Base magnet
Computer fan Cool air
Adaptor Elevator plinth with small feet
Ventilation A levitation module can generate heat when working hard.
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The virtual shoes which projected by the holographic can display more information about the actual shoes. For example, displaying about what changes have been made to the shoes over a period of time, displaying the shoes’ materials that can be zoomed in and out, and different colors.
The carrier is cover by the actual shoes. It allows the shoes floating and rotating in the air.
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The base can be covered with anything that doesn’t stick to magnets.
D. MIX. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
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E. DEVELOPMENT (PP. 56-97)
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INTDUSTRIAL DESIGN REFERENCE A 1960´S BRAUN SK-61 RADIO RECORD PLAYER by Dieter Rams and Hans Gugelot.
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MID SEMESTER Immersive experience is a way to let consumers to examine, touch and interact with goods and services. It convert static building into virtual experience. In blade runner 2049, Ridley Scott created a lot of science fiction immersive space, Walkway of light and dark transition, floating stairs in a dark space. To some extent, dim space and light can better immerse people in the feeling. The five senses of human are our connection to the outside world. The interesting thing is that when one of the senses is weakened, the other senses will be amplified and vice versa. There are many ways to attenuate, such as a single tone space, regularly repeated sound or light. Brianna Ahearn said that ‘experiential retail is bridging the divide between digital and reality with personalized experiences. ’However, Under the pandemic period, Shopping means that customers want to get in and out of the store as quickly as possible, which is the opposite of this retail encouraged. So How do we create a space that allows customers to stay at ease for a long time and provides a rich experience. As we begin to imagine retail store in a post-COVID world, I decide to use ‘untouched’ interactive experience and disinfection measures to ensure that the retail not only create a immersive playground, but also provide a safer and cleaner space for customers to engage with the product. P. 62
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Acne Studios
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ACNE STUDIOS The whole interior uses cool colors to emphasize the sense of the future, not only using gray rough concrete as the main structure and entrance, but also using stainless steel furniture, which forms a sharp contrast with the products. The display stand is reminiscent of the operating table in laboratory, which giving people a cold and extremely clean feeling. This lab style and also we under the pandemic situation now, which give me a inspiration that in the future design, i can use the advance technology to create a more safety retail store like a lab. Offering contact-less experiences. give a new experience for customers.
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In order to enhance this spatial experience, the designer moved all equipment to the roof, thereby increasing the freedom of the space. It’s interesting that the concrete structure in first floor is separated from the translucent walls, as if suspending on the air. The floating elements are also applied in the spiral staircase and the entrance. Throughout the day, natural light is diffused through the double-layered sheets of polycarbonate facade. When dark outside, the light from bare florescent also can be soften through the metal grid. The soft clothes blend in the gentle light, forming a sharp contrast with the metal material.
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GROUND FLOOR
Section
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Pared-back concrete celling Bare fluorescent bulbs P. 69
Metal grid
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This large-area lighting ceiling is widely used in exhibitions or new retail store, for instance, the Shanghai fashion showroom, an illuminated ceiling which inspired by science fiction film call THX 1138. Acne Studios seem to like to use the ceiling lamps to highlight the space atomosphere of advant-guard or science fiction. The large-area illuminated ceiling and repeated lamp decorations, which can evenly spread light in any corner of the room.
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1. Acne Studios in Shenzhen MixC, China 2. Acne Studios SKP in Beijing, China 3. Acne Studios llum Women in Denmark
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The exhibition of retail apocalypse introduces the history of retail development, the rise and fall of shopping malls, and the collision of art and architecture.
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The emergence of shopping malls is to satisfy people’s desires and social interactions. However, with the development of technology, virtual reality and online shopping will replace the status of physical retail. The only “flagship store” that can survive, but they are not to meet people’s shopping demand, but to focus more on providing product experience, exhibition, archive, customization and brand culture promotion. Which means there are more space to focus on customer experience.
E. DEVELOPMENT. ZIMENG ZHANG, A LAB WITHINA A STORE. STORE MSD ALPHA60.
The Akka gallery designed by Tadao Ando in 1985 shows the combination of avant-garde and shopping center, creating a space that satisfies the extreme site limitation and interacts with nature, light and materials in the crowded and chaotic business district of Osaka.
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ENTRANCE-Dr. Jart+ Korean skincare brand Dr.Jart+ create a unique entrance of the store. Visitors enter through an air shower booth which cleanses the user, purifies the air and keeps the space clean from the outside.
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1. Nike House of innovation 2. Durasport store
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Immersive experience is a way to let consumers to examine, touch and interact with goods and services. It convert static building into virtual experience.
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In blade runner 2049, Ridley Scott created a lot of science fiction immersive space, Walkway of light and dark transition, floating stairs in a dark space. P. 80
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To some extent, dim space and light can better immerse people in the feeling. The five senses of human are our connection to the outside world. The interesting thing is that when one of the senses is weakened, the other senses will be amplified and vice versa. There are many ways to attenuate, such as a single tone space, regularly repeated sound or light. Brianna Ahearn said that ‘experiential retail is bridging the divide between digital and reality with personalized experiences. ’However, Under the pandemic period, Shopping means that customers want to get in and out of the store as quickly as possible, which is the opposite of this retail encouraged. So How do we create a space that allows customers to stay at ease for a long time and provides a rich experience. 1. The Weather Project of Olafur Eliasson 2. NJ-2, Rounds by Richard Serra
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In the film Gattaca, People can create a new and perfect child by filtering different genes. This process is quit similar with the private custom in retail store.
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ALPHA60 Fitzroy - 179 Brunswick St “Experiential playground” aim to provide a safer and cleaner space for customers to engage with the product. Each products will display by themselves. Customers would be forgiven for thinking they’ve entered a futuristic playground instead of a store, as they pass through the industrial air-shower booth zone that blows off dust and germs accumulated in the outside world. Each space is a small scene stage, connected by circulation to form a complete story of ALPHA60.
1. Air shower booth 2.Data collection 3.Exhibition area 4.Customization area 5.Preparation area 6.Environmental simulation studio
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1.Air-shower booth 2.Data collection 3.Exhibition area
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4.Customization area 5.Preparation area
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6.Environmental simulation studio 7. Air purification system
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People need to pass through the air shower booth to enter the space. The ground floor is based on the real exhibition space. The first floor is a mixed reality space, customers can experience non-contact virtual customization services. The third floor is a virtual space, using wearable VR devices to introduce people into a new virtual tryon environment. To be more specify. On the ground floor, the huge rotating device is placed in the center of the exhibition area. The elevator always provides convenience for people to purchase, transporting them to each floors to find goods. However, in the future store, this relationship will be reversed, the goods will be transported to the customers along the track, and the flexible base can display products from different angles.
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The transition from the real space to the mix reality space is a dim stairs tunnel. The vision is weakened here, while the sense of touch and hearing will be enlarged. Each stairs use special technology, when people step on it, they can feel different ground materials, and the installation on the wall will play the sound of different shoes stepping on this ground.
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In the customization area, people can create their own shoes through virtual collage, color change and so on. Then go to the preparation area to input the information of their design in the computer and then wear the VR headset. Experience virtual try-on in the Environment simulation studio.
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In this area, different digital backgrounds will be projected into the fog through the light board, forming a virtual light band, and people can shuttle between different scenes in the same space. Moreover, pedestrians on the street can see the indoor virtual reality scene through the translucent facade.
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Before Elevation
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Shopfront render
As for the shopfront, Dividing the facade into three parts through the interior space. The entrance on the ground floor is receded to attract people go into the store. The air tunnel and filters are exposed, so people can intuitively see the operation of the machine. The space on the second floor surrounded by translucent glass is the showcase stage of this store to the city. And the last one is the shopfront section.
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Double-layered sheets of polycarbonate
Double-layered glass Air percolator
Sculpture concrete
Double-layered glass
Air sprayer
Air sprayer
Gesture sensor
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John Pawson said” despite the rise of online shopping, there is still a demand for quality retail spaces, as they offer a different experience.” The boundary between luxury retail space and art space is getting blurred, they often exist as a gallery or exhibition space, telling the story to visitors. How to convey the narrative and lifestyle to consumers through the atmosphere, light and materials is the crucial of the design. Chanel once said “Fashion is architecture, it’s all about proportions and divisions”. In the design of fashion retail store, not only makes the space becomes the garment of fashion, but also determine the quality of store by the spacial proportions. David Chipperfield usually use high ceiling with relatively narrow space in museum exhibition, this spacial proportions allows visitors to focus on the exhibits and elevate the space quality. 1. Neues Museum, by David Chipperfield, Berlin, Germany. 2. West Bund Museum, by David Chipperfield, Shanghai, China.
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The luxury store in Milan design by John Pawson merge the minimalism, using simple plaster surfaces and grey stone floors to create a gallery-like store. “The space appears rigorous, monumental” explained the brand. “The vision of the intervention is not simply to create a container for the product, but a spatial narrative that enhances the experience of proportion, surface, and scale.” 1. Valextra store, by John Pawson, Milan, Italy. 2. Valextra store, by John Pawson, Milan, Italy.
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Normal translucent material
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Activating the AI Screen
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S1: Scene Immersive Project System S2: Backstage Personali zed Customization System S3: Environment Simulation System 1. Control Panel 2. Customization Screen 3. Data Control 4. Project Screen 5. Mist spray System
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SECOND FLOOR - VIRTUAL NETWORK
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The studio on the top is clad with glass screen which the transparency can change with the function of the room , when the space is used for urban virtual interaction the facade will turn into a highly transparent AI screen. There is only one furniture which covered with plate grey plaster in the center. Users can touch on the screen to see the information of material, texture or design concept of the different garments. Also, the garments they choose and the virtual models of the users will appear on the AI screen with urban context, then they can experience virtual try on by changing texture, colors and so on. Another theme is environmental simulation interaction, the facade will turn into a semi-transparent screen. The spray system on the ceiling can create an artificial fog so that different virtual scenes can be projected throughout the space, and users can adjust the fog density, background, lighting and sound through the control panel to achieve an immersive interactive experience. For the space design, Simplifying the spatial form to emphasis the virtual interactive and spatial quality. And the lightness of the facade stood in sharp contrast to the thick plaster clad roof . The main colour comes from the gray and white, meaning the virtual garments can take centre stage.
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F. FINAL (PP. 98-163)
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Previously, my design concept was focus on how to create an immersive customization and fitting space from virtual visuals. Then I was inspired by the Motion-capture artwork, and combined it with electronic sensors and motion tracking to try to redefine the fitting experience from a visual and tactile interaction.
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Motion-capture artwork
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Scientists have developed a stretchable electronic sensor, It can be printed on the surface of the human body or assembled on a lightweight panel in combination with a micro-circuit board to track human movement, body data, facial expressions and so on. The hand wearable device can track the movement of each finger to complete virtual typing, movement and fineadjustment.
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1:
Electronic Temporary Tattoo
2:
Lesia Trubat’s Ballet Shoes
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1: Facial Sensors 2: The gest- digital interaction
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Shopfront render
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After Elevation
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Before Elevation
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1. Air shower booth 2.Exhibition area 3.Interaction stair 4.Customization area 5.Elevator room
6. Preparation area 7. Virtual showroom 8. Mirror room 9. Customization area 10. Waiting area
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TWO FLOORS ON THE TOP FLOOR -Overall arrangement
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ELEVATOR
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5.Elevator room 6.Preparation area 7.Virtual showroom 8.Press 9.Mirror area
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Sculpture concrete
Double-layered glass Air sprayer Air sprayer
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180° BODY SCANING CAMERA WITH INBUILT MOVEMENT SENSOR
THE BODY SCANING SYSTEM ALLOWS STORE TO COLLECT THE DATA INFORMATION OF CUSTOMERS FOR VIRTUAL EXPERIENCE.
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ELEVATOR CAR SECTION
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INTERACTIVE DEVICE: The pressure regulator is a wearable device that receives virtual data through Bluetooth. When the microcontroller panel receives command from the regulator, it will add adjustable pressure to the human body.
Pressure regulator
Microcontroller board
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Soft, deformable and attachable panel
It connects with the panel by electromagnetism.
Attach to the joints
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TWO FLOORS ON THE TOP FLOOR -Virtual network
AV-7
AV-
AV-1
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AV-3
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AV-6
AV-4
AV-0
AV-5 AV-6 AV-4
HDMI1 HDMI2
AV-4
BLUETOOTH BASE STATION
AV-1
AV-0
VIDEO WALL- 8 x 25 METER
AV-1
VIDEO WALL- 8 x 7 METER
AV-3
MIRRORED FILM- 4.5 x 3 METER
AV-4
INTERACTIVE TOUCH MONITOR
AV-5
PROJECTION FLOOR PANEL
AV-6
PROCESSOR
AV-7
COMPUTER- CONTROL STATION
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PRESSURE TESTING AREA: The multi-high stairs in the pressure testing area allow users to test the comfort of the virtual pants of shoes more naturally. The video wall on the right-hand will display images that can be switched.
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BLUETOOTH PROCESSOR
VIDEO WALL
BLUETOOTH
Virtual try-on image
TESTING STAIRS Color selection image
Pressure regulator
Pressure map
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Celling Polished Plastic
Metal Pipe For E
Mirror wall
Sensing floor Transmissive Flooring (grey) Metal Support Accessories Light Panel (following the footprint) Concrete Foundation
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Celling ( black)
Electrical Wiring
Holographic projector Focal Length: 30mm Amount: 14 (whole room) Projection Angle: 45°
Digital garment The garment will be projected on the body. The camera will create multiple point on the virtula garment, then the points can be change through the movement of body to generat new shape of cloth.
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CONTROL SYSTEM
EXTEND FABRIC SHORTEN FABRIC
EXTEND FABRIC SHORTEN FABRIC
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SCREEN CONTROLLERS
ADJUST GARMENT SIZE
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INTERACTIVE MONITOR
INCREASE PRESSURE DECREASE PRESSURE
SCREEN CONTROLLERS
ADJUST SUPPORT FORCE
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CUSTOMIZATION AREA: Customers can use screen controllers to adjust the size of various parts of the garment. For instance, when the user feels too much pressure on the shoulders, they can operate the control handle to adjust the size of the textile on the shoulder part, then the processor will send the signal to the Bluetooth receptor, which will convert the signal and then send it to the pressure regulator, hence reduce the pressure accordingly, repeatedly to achieve the most comfortable size.
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Customization area BLUETOOTH PROCESSOR Digitally-coded pluses of infrared radiation
BLUETOOTH
signal
Adjusting pressure intensity
INFRARED RECEIVER PROCESSOR Pressure regulator INTERACTIVE MONITOR
Screen Controllers signal
INTERACTIVE MONITOR
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STORE. A collaboration with the fashion label ALPHA60 exploring the future of what a fashion ‘store’ can be. Semester 2 2020
MSD.UNIMELB.EDU.AU/ALPHA60