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STRATEGY DESIGN MARKETING WEBSITES TECHNOLOGY MOBILE TECH SUPPORT CAMPAIGNS SOCIAL MEDIA
T H E
D I G I T A L
K N O W L E D G E
G A R D E N
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MAKING A COMPLEX WORLD SIMPLE The web is an infinitely large, unbelievably complex, constantly evolving place. To take full advantage of it, you need to live it and know it inside out. WE DO, SO YOU DON’T HAVE TO We are the ‘Digital Knowledge Garden’, helping our clients by making a complex world simple. Enabling them to exploit the web’s potential, and making their digital strategy the centre of their organisation’s landscape. OUR KNOWLEDGE IS YOURS By understanding your organisation’s strategy we are able to build a solution that engages your target audiences through the use of creative digital communications, innovative technology and engaging social activity. Sounds simple, but it requires a sound knowledge of every discipline to deliver an intuitive digital solution. Zinc have an impressive track record of getting results for a diverse range of clients.
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Providing innovative packages to CSUs, CCGs, GPs and private healthcare organisations including websites, intranets, online software solutions and marketing communication services.
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TECHNOLOGY f
• Intuitive Navigation • Flexible Content Management • Fast • Secure • Stable • Reliable
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• Strengthen brand positioning • High impact imagery
DIGITAL WEB CENTRIC STRATEGY f
SEARCH
BRAND
• World Web Standards • Optimisation • Multi Platform
• Business Focus Engagement • Rich Information • Desire • Call to action
• User friendly • Interactive • Topical
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CONTENT
EXPERIENCE
CREATIVITY • Dynamic Design • Informative • Engaging
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THE WORLD IS CHANGING The way people make decisions has changed. Today a very large percentage of people carry out day-to-day activities online.Therefore the website that is the easiest to find and intuitively provides the information they want is the one that becomes the favourite and receives a higher level of engagement. Our approach is to deliver your organisation’s objectives through a web centric strategy, combining a deep understanding of the way people make decisions and their information needs with the new communication technologies and techniques. f
We create and manage your web centric strategy
THE DIGITAL KNOWLEDGE GARDEN
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WEB CENTRIC GROWTH SE
CU
RI
TY
MOB ILE/A PPS
S
ET N A R NT
AL DIGIT
TING HOS
W EB
SI T
ES
I
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HEALTHY TECHNOLOGY Our knowledge of the web, how it works, where it’s going and what to avoid, enables us to create digital solutions that visitors love to use. Our online solutions are built with intuitive navigation, appealing design, and the finest technology and software to ensure a healthy website. We consistently expand our technical expertise in order to refine our services, allowing your digital solution to reach its full potential.
THE DIGITAL KNOWLEDGE GARDEN
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Increase or decrease ‘appropriate’ demand for health services
Signpost and encourage individuals into services when they are ready to ‘change’ for the better e.g. stop smoking
Redirect the public to alternative or new treatment options
Change the behaviour of specific groups of the population, especially those who are traditionally ‘hard to reach’
Encourage individuals and groups to take part in screening or testing programmes and adopt healthier lifestyles
Facilitate improved dialogue between different parts of the health economy behaviour
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BEHAVIOUR CHANGE MARKETING THE RIGHT MIXTURE In the health sector today, the foundation of behaviour change or social marketing is the recognition that simply giving people information and asking them to be healthy is not enough. We have in-depth knowledge in designing and delivering a short term fix, an integrated change strategy or long term behaviour change programme. Behaviour change marketing is based on social psychology and commercial marketing theory, but ultimately it’s about getting the right message to the right people through an engaging visual and creative language that connects with your customer, faster, for less cost and ‘nudging’ them towards healthier choices.
THE DIGITAL KNOWLEDGE GARDEN
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CULTIVATING SYNERGY
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Zinc has all the skills you need, in one place, working cohesively to the same goal. We are not integrated by virtue of bolting on departments; we are integrated in our thinking, skills and experience to deliver your objectives. BRANDING
DIGITAL STRATEGY
BEHAVIOUR CHANGE MARKETING
STRATEGY GUARDIANSHIP
TENDER DOCUMENTS
PRESENTATIONS
WEB TECHNOLOGY
DESIGN
INTRANETS / EXTRANETS
GRAPHICS/VIDEO
BESPOKE WEB SOFTWARE
E-MARKETING SOCIAL MARKETING PROGRAMMES
RESOURCING DIGITAL SOLUTIONS
N3 NETWORK
DOMAIN MANAGEMENT
DISASTER RECOVERY
SUPPORT
APPS
PROJECT MANAGEMENT
HOSTING MICROSITES
SECURITY
MOBILE
MANAGED BACKUP
STATISTICS/ANALYTICS
SOCIAL MEDIA
THE DIGITAL KNOWLEDGE GARDEN
MANAGEMENT REPORTS
TRAINING
DDA W3C COMPLIANCE RETURN ON INVESTMENT
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ENGAGING CREATIVITY Digital Strategy changes the way we work, how we connect with the world outside and the way we work with our community and stakeholders.
Example client branding:
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SHARING OUR KNOWLEDGE Everybody is different, so we work with individuals and groups in order for us to make the most impact.
CREATIVE MICROSITES SOCIAL MEDIA VIRAL MARKETING ENGAGEMENT Campaign microsites & social media examples
THE DIGITAL KNOWLEDGE GARDEN
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AWARD WINNING CAMPAIGNS
Corportate communications
Behaviour change marketing examples
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SECURE N3 INTRANETS
Employee intranet examples
COMMUNICATION COLLABORATION CULTURE ACTIVITY ENGAGEMENT “Going digital” means that organisations can be more efficient, more transparent and more effective.
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STREAMLINE PROCESSES Websites, mobile technology, document libraries, extranets & mapping examples
At a time of tightening budgets, it is a powerful way to improve services while significantly reducing costs.
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ADMIN247 OUR ENTERPRISE EMPOWERMENT PLATFORM
EMPOWER MODULAR SECURE INTUITIVE ENGAGEMENT
Empowering staff with the knowledge, skills, permissions and confidence to embrace digital opportunities, deliver better results and better value for all.
Content management system examples
THE DIGITAL KNOWLEDGE GARDEN
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DELIVERING RESULTS
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PROVEN PROCESSES f
To form a strong and sustainable partnership we need to align our abilities and focus on your objectives. To that end we have 4 steps to start working with you
3 v PROJECT PLANNING
4 v FULFILMENT & DELIVERY
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2 v CREATIVE THINKING PROPOSAL
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1 v INNOVATION WORKSHOP
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We also offer return on investment analysis as part of any project. We use integrated data systems, traditional campaign metrics and statistics from specific service providers to evaluate the impact of our projects.
THE DIGITAL KNOWLEDGE GARDEN
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OUR PARTNERS
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A STRONG FOUNDATION TO SUPPORT YOU Our team will be happy to share their knowledge with you, helping you prepare the ground and fill any knowledge gaps that you may have in-house. All our partners have been carefully selected to enable us to provide the best, most reliable service and support. We collaborate with people who are the best at what they do to ensure our clients are always at the forefront of the technology frontier. With over 5 years of continuous development, Zinc has been awarded significant Government R&D Tax Credits for its technology innovation and investment.
THE DIGITAL KNOWLEDGE GARDEN
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The Stables Milton Malsor Towcester Road Northampton NN5 6JN
01604 59 89 99
growth@zincdigital.com
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zincdigital.com
www.