ZINC SHOWER
DRIVING THE NEW CREATIVE INDUSTRIES
WHAT ARE THE NEW CREATIVE INDUSTRIES?
FASHION, DESIGN, VIDEOGAMES, ANIMATION, PUBLISHING, CRAFTS, SOFTWARE, ARCHITECTURE, ARTS PERFORMING ARTS, ART, MUSIC, ADVERTISING, CINEMA, RADIO AND TELEVISION
THE NEW CREATIVE INDUSTRIES ARE TRANSFORMING THE SECTOR AND SOCIETY ITSELF THROUGH CREATIVITY AND INNOVATION.
AND IS CURRENTLY ONE OF THE MAIN ECONOMIC GROWTH INDUSTRIES IN OUR COUNTRY
THE ACTIVITY OF THE CCIs IN SPAIN (ACCORDING TO THE DATA FROM THE SATELLITE ACCOUNT OF CULTURE PUBLISHED BY THE MINISTRY OF EDUCATION, CULTURE AND SPORT 2011) STANDS AT MORE THAN 41 BILLION EUROS (4% OF GDP) WITH MORE THAN 625,000 JOBS (3.1% OF TOTAL EMPLOYMENT). IF WE TAKE INTO ACCOUNT THE INTERDEPENDENT AND SUPPORT ACTIVITIES, THE CCIs REPRESENT A MARKET WORTH 62 BILLION EUROS (5.6% OF GDP) AND EMPLOY 1,2 MILLION PEOPLE (5.9% OF TOTAL EMPLOYMENT).
IN SPITE OF BEING A SECTOR EXPERIENCING CONTINUOUS GROWTH, THE CCIs IN SPAIN STILL HAVE A CONSIDERABLE MARGIN TO REACH HIGH GROWTH RATES UNTIL COMING CLOSE TO 7.5% OF GDP LIKE FRANCE OR 9.6% OF GDP LIKE THE UK. IN THE EU-27, THE CCIs REPRESENT 6.9% OF THE TOTAL GDP.
WHAT DOES THE NEW CREATIVE INDUSTRIES NEED TO CONTINUE THIS TRANSFORMATION?
·TRAINING ·PROMOTION ·INVESTMENT ·COLLABORATION · INTERNATIONALISATION
BUT MOST OF ALL... OPTIMISM AND INSPIRATION
WHAT DOES ZINC SHOWER WANT? TO DRIVE THE NEW CREATIVE INDUSTRIES BY CHANNELLING INVESTMENT, TRAINING OF CCI PROFESSIONALS, PROMOTING BUSINESS PROJECTS AT A NATIONAL AND INTERNATIONAL LEVEL AND THE COLLABORATION BETWEEN COMPANIES AND PROFESSIONALS OF THE CCI AND OTHER SECTORS.
DEVELOP AND CONSOLIDATE ZINC SHOWER AS ONE OF THE MAIN FORUMS OF THE CCI AT AN INTERNATIONAL LEVEL ATTRACTING ENTREPRENEURS, CCI PROFESSIONALS, SPEAKERS AND INVESTORS FROM OTHER COUNTRIES.
SUPPORT THE INTERNATIONALISATION OF SPANISH CCI ENTREPRENEURS PRESENTING THEM IN OTHER SIMILAR FORUMS ABROAD.
ZINC SHOWER, THE EVENT A MEETING SHOW FOR ENTREPRENEURS, INVESTORS AND PROFESSIONALS FROM THE CULTURAL AND CREATIVE INDUSTRIES (CCI). A MEETING POINT TO SHOW BUSINESS PROPOSALS RELATED TO THE CCIS TO POTENTIAL INVESTORS, PROMOTING A NETWORK OF COLLABORATION AND TRAINING AMONG ALL THE PARTICIPANTS ALL ACCOMPANIED WITH A FESTIVE PROGRAM, IN A TRANSFORMING AND CREATIVE SETTING, WHOSE FIRST EDITION TOOK PLACE FROM 11TH TO 13TH APRIL 2013, IN MATADERO MADRID.
DISRUPTIVE, INSPIRING, OPTIMISTIC AND INNOVATIVE BASED ON THE MIX OF CREATIVE DISCIPLINES AND SECTORS, COLLABORATION, SYNERGIES, SERENDIPITY, TALENT, THE DESIRE TO CHANGE THE WORLD, ON ACTION AND REFLEXION
ZINC SHOWER
CONTENT THE SPACE WHERE THE MOST TRANSFORMING PROJECTS SELECTED THROUGH THE ZINC SHOWER CALL FOR PROJECTS ARE PRESENT
TO ENJOY THE CULTURAL AND CREATIVE INDUSTRY THROUGH CREATIVE PROCESSES, PERFROMING ARTS, MUSIC, ETC
DIFFERENT PARTICIPATION DYNAMICS TO EXCHANGE IDEAS AND EXPERIENCES AND MAKING NEW PROFESSIONAL CONTACTS
WORKSHOPS FOR PUTTING NEW IDEAS AND TOOLS INTO PRACTICE
PROFESSIONALS FROM THE CCIS SHARE THEIR INSPIRING EXPERIENCES IN PARTICIPATORY FORMATS TO LEARN, RETHINK AND CHANGE
AND ALSO...
#wethebiocloud
#CROWDFEST #ZINCFOOD #TUNEYOURCOMPANY #COLLABORATIVEMAR KET
THE KNOWDLE FOUNDATION, THE MAIN SPONSOR OF ZINCSHOWER, HELD THE 2ND NATIONAL DAY OF OPEN BIOINSPIRED KNOWLEDGE AND COLLECTIVE INTELLIGENCE
NEW FORMATS, NEW CONCEPTS, NEW INDUSTRY
#wethebiocloud THE KNOWDLE FOUNDATION, THE MAIN SPONSOR OF ZINCSHOWER, HELD THE 2ND BIOINSPIRED OPEN KNOWLEDGE & COLLECTIVE INTELLIGENCE CONGRESS.
SCIENTIFIC CREATIVITY 3.0 SHINED WITH ITS OWN LIGHT DURING THE CONGRESS, VINDICATING THE GREAT LEVEL OF OUR COUNTRY.
18 #ZINCTALKS 17 #ZINCNETWORK 22 #ZINCLABS
THE BUAALA.TV PROJECT DRIVEN BY KNOWDLE, WAS ONE OF THE INNOVATIONS OF THE CULTURAL AND CREATIVE INDUSTRIES PRESENTED AT ZINC SHOWER. THE PRESENTATION TOOK PLACE AT THE SHOWER AREA ON APRIL 12TH AT 4:30 PM
KNOWDLE AWARDS PRESENTED DURING ZINC SHOWER OPEN UNIVERSES 1 OPEN MIND: Jorge Mata presented by FELIPE GARCÍA President of KNOWDLE 2 OPEN INNOVATION: Rafa de Ramón presented by JORGE MATA CEO of KINCUBATOR 3 OPEN SOLIDARITY: Ana García Narvaez presented by JORGE MATA CEO of KINCUBATOR 4 OPEN RESPONSIBILITY: FUNDACIÓN FRdelaF. Odile Rodriguez. JORGE MATA CEO of KINCUBATOR 5 OPEN INVESTIGATION: Ana María Garcia Serrano JORGE MATA CEO of KINCUBATOR TALENT Window to the future 1. Mathematics: Pedro García Guillem presented by JORGE MATA CEO of KINCUBATOR 2. Art: Patricia Cancelo presented by FELIPE GARCÍA President of KNOWDLE 3. DAD: Belén Martí Junco y Carmen Escalona de Charhadas presented by Reina Cáceres on behalf of DAD 4. Innovation: Beatriz Sigüenza KIBO FACTORY presented by Jose Antonio Puértolas MNOPI 5. Internet: MNOPI. José Antonio Puértolas Montañés presented by FELIPE GARCÍA President of KNOWDLE ZINCSHOWER APP 1. Zinc Shower Award presented by Phil González. Cooking Channel. ADTRIBOO
THE MEETING SHOW GATHERS THE NEW CREATIVE INDUSTRY
CALL FOR PROJECTS (SHOWERS 2013)
February
Event CALL FOR INVESTORS
CALL FOR PROJECTS ADVERT
THE SHOWERS
HAD TO OVERCOME A LONG ROAD ONLY SUITABLE FOR THE MOST MOTIVATED
THE SHOWERS IN THE OPINION OF IMAGIC VISION, YOU HAVE DONE A GREAT JOB AND MADE A SIGNIFICANT EFFORT TO PROVIDE AN OUTLET FOR IDEAS AND PROJECTS THAT QUITE OFTEN DON’T HAVE THE OPPORTUNITY TO BECOME KNOWN AND DEVELOP IF THEY DO NOT HAVE FORUMS SUCH AS THE ONE YOU HAVE SET UP. I WOULD PERSONALLY VALUE AS POSITIVE ASPECTS: 1. VERY GOOD PRE-EVENT INFORMATION 2.PERFECT PLACE FOR THE MEETING 3.VERY ORIGINAL SET-UP 4.QUALITY SERVICES (CATERING, INFORMATION, ORGANISATION, ETC.) 5.THE PROJECT PRESENTATION SYSTEM AND WORKSHOPS WERE WELL SET-UP AND ORGANISED. (ANTONIO GONZALEZ, SHOWER 29. THE PUBLISHING WORLD IN THE DIGITAL ERA)
ZINC SHOWER HAS BEEN VERY PRODUCTIVE FOR US, EVEN MORE SO THAN OTHER CONSOLIDATED FAIRS SUCH AS LIBER, SPECIALLY AS WE HAVE MADE CONTACTS WITH INVESTORS WITH WHOM WE ARE NOW HAVING MEETINGS, WE HAVE MADE COMMERCIAL CONTACTS AND EVEN SIGNED SOME AGREEMENTS. IT IS AN INNOVATIVE FORMAT AND IT HAS CERTAINLY WORKED FOR US. ISABEL RODRÍGUEZ CACHERA DIRECTOR OF CONTENT LA [ ] LIBRO
SHOWERS 2013
ZINC SHOWER HAS WITHOUT A DOUBT BEEN A VERY ENRICHING AND POSITIVE EXPERIENCE, IN WHICH I HAVE COME TO KNOW ABOUT PROJECTS AND INTERESTING INITIATIVES FIRST HAND. LIKEWISE, THEY HAVE HELPED ME OPEN MY MIND AND I HAVE MET MANY ENTREPRENEURS WITH WHOM I CAN SHARE DOUBTS AND PROJECTS LAURA MARTINEZ.
THE PARTICIPANTS
THE ZINKERS
PARTICIPATING IN ZINCSHOWER HAS BEEN A REFRESHING EXPERIENCE, AN AUTHENTIC STIMULATING SHOWER OF CREATIVITY, PROJECTS, ENERGY, A DESIRE TO LISTEN, TO PARTICIPATE, TO BUILD. EXPERIENCE SPEAKERS IN FRONT OF MORE PARTICIPANTS THAN CHAIRS (NOT THAT THERE WEREN’T MANY), PROJECTS WITH A DIFFERENT FAR-REACHING POTENTIAL BUT THE SAME AMBITION AND DRIVE. AN EFFICIENT ORGANISATION AS IF IT WERE ONE MORE EDITION OF A LONG RUNNING AND TRADITIONAL EVENT. MY PRAISE TO THOSE THAT HAVE MADE IT POSSIBLE AND HOPEFULLY IN FUTURE EDITIONS, THERE WILL BE AN INCREASE IN THE INVOLVEMENT OF THOSE, WHO WITH THEIR CAPITAL, CAN GIVE A PUSH TO THESE SEEDS AND SHOOTS OF CREATION AND INNOVATION IGNASI GUARDANS CEO CUMEDIAE, CULTURE & MEDIA AGENCY EUROPE BRUSSELS
THE FIRST EDITION OF ZINC SHOWER WAS GREAT EXPERIENCE, AND IT VERY IMPRESSIVELY SHOWCASED HOW ENTREPRENEURS, INVESTORS, AND PROFESSIONALS FROM THE CULTURAL AND CREATIVE INDUSTRIES ARE ABLE TO TACKLE SOME OF THE GREAT CHALLENGES OF TOMORROW'S SOCIETY WHEN THEY COMBINE THEIR ENTHUSIASM AND KNOW-HOW FROM MANY VARIOUS FIELDS. IN A VERY ORIGINAL FORMAT, ZINC SHOWER BRINGS TOGETHER INSPIRING PEOPLE WITH AN AMBITION TO MAKE A DIFFERENCE AND THUS IGNITES AN EMPOWERING PROCESS THROUGH START-UP COMPETITIONS, THRILLING WORKSHOPS, EXCITING PRESENTATIONS, AND LOTS OF FUN. I HAVE ALREADY BOOKED MY FLIGHTS FOR 2014. RASMUS WIINSTEDT TSCHERNING, MANAGING DIRECTOR OF CREATIVE BUSINESS CUP AND CHAIRMAN OF THE EUROPEAN CREATIVE INDUSTRIES ALLIANCE.
321 SPEAKERS 174 ACTIVITIES 17CROWD-FUNDING /INVESTMENT /SOURCING PLATFORMS
THE INVESTORS THAT ATTENDED ZINC SHOWER WERE GRATEFUL THAT IT WASN’T JUST ANOTHER INVESTMENT FORUM, LIMITED TO SHORT PITCHES OF 10 MINUTES, SO THAT THEY COULD ENJOY AN EVENT WHERE THE ENTREPRENEURIAL PROJECTS DEMONSTRATED THEIR MARKETABLE CAPACITY OVER THREE DAYS. FOR MANY INVESTORS, ZINC SHOWER MEANT THE DISCOVERY OF THE INNOVATIVE CAPACITY OF THE CREATIVE INDUSTRIES, AND THE PROOF THAT THE ENTREPRENEURS OF THIS INDUSTRY KNOW HOW TO MAKE THE MOST OUT OF TECHNOLOGY TO ACHIEVE THE CHANGE THEY ARE LOOKING FOR. MIGUEL CARRASCAL
THE INVESTORS WHERE THE BUSINESS ANGELS INVESTED IN 2010
149 CONTACTED 80 REGISTRED 20 ONE TO ONE MEETINGS 2 PRIVATE EVENTS (BREAKSAFT-19 PAX/LUNCH-18 PAX) 25% PRIVATE BUSINESS ANGELS 21% BUSINESS ANGELS NETWORKS 42% INVESTMENT FUNDS START UP FUNDS 12% CCI SECTOR COMPANIES
CAPITAL AGREEMENTS
INVESTED
%
%
INTERNET
33.3
35.7
CREATIVE INDUSTRIES
13.9
8.9
MANUFACTURING
13.2
14.8
BIOTECHNOLOGY AND HEALTH SCIENCES
10.3
8.5
ENVIRONMENT AND CREATIVE INDUSTRIES
9.6
10.0
OTHER (AUTOMOTIVE)
4.2
5.3
SANITATION AND SANITATION TECHNOLOGY
2.8
4.7
ENERGY
2.8
0.4
RETAIL DISTRIBUTION
2.9
1.3
LOGISTICS AND TRANSPORTATION
2.8
1.8
TELECOMMUNICATIONS
2.1
7.7
SOCIALLY RESPONSIBLE INVESTMENTS
1.4
0.1
FINANCIAL SERVICES
0.8
0.8
THE MEDIA TOTAL AUDIENCE: 37,000,000 TOTAL VALUE: 455,000EUR PRESS 14,000,000 AUDIENCE 180,000 EUR. VALUE 24 MEDIA
DOWNLOAD PRESS DOSSIER
RADIO 1,000,000 AUDIENCE 120,000 EUR. VALUE 10 INTERVIEWS TELEVISION 2,000,000 AUDIENCE 140,000 EUR. VALUE 7 INTERVIEWS INTERNET 20,000,000 AUDIENCE 115,000 EUR. VALUE 52 MEDIA
VIDEOS ABOUT ZINC SHOWER
SOL MÚSICA REPORT ÁGORA NEWS REPORT CANAL IWOMEN TV ZINC SONG (COLLABORATIVE SONG) CUATRO NEWS CHRONICLE TELECINCO NEWS CHRONICLE
THE INSTITUTIONS
ZINC SHOWER STANDS OUT FROM OTHER FAIRS THAT OUR INSTITUTION HAS PARTICIPATED IN. THIS HAS NOT ONLY BEEN IN THE NOVELTY OF ITS FORMAT OR IN THE ORIGINALITY OF ITS PROPOSAL OR ITS SCENOGRAPHY. FOR US, IT HAS MEANT A DISRUPTION IN THE MANNER OF COMMUNICATING THE VALUE OF TRAINING FOR EMPLOYMENT AND AN OPPORTUNITY TO ADDRESS COLLECTIVES FULL OF FUTURE, SUCH AS THE ENTREPRENEURS AND PROFESSIONALS OF THE CREATIVE INDUSTRIES, IN THEIR ENVIRONMENT AND IN THEIR OWN LANGUAGE. (FUNDACIÓN TRIPARTITA FOR TRAINING IN EMPLOYMENT)
WE BELIEVED IN THE EVENT RIGHT FROM THE START AND IN THE PEOPLE THAT SET THIS PROJECT IN MOTION AND THE EVENTS HAVE CONFIRMED THAT BELIEF. THE RESULTS OF THE CALL FOR PROJECTS WERE SPECTACULAR, AS HAVE BEEN THE EVENT. IT IS A FORMULA FOR SUCCESS AND WE HOPE IT CONTINUES GROWING AT AN INTERNATIONAL LEVEL ISABEL ESPUELAS PEÑALVA. HEAD OF CIT AND DIGITAL CONTENT DEPARTMENT ICEX SPAIN EXPORTS AND INVESTMENTS
COPRODUCERS:
COLLABORATING INSTITUTIONS:
ZINC SHOWER HAS MANAGED TO HAVE THE COUNCIL OF THE CITY OF MADRID AND FOUR MINISTRIES WORKING CLOSELY TOGETHER ON A COMMON PROJECT.
THE SPONSORS
MAIN SPONSORS:
SPONSOR:
SPONSORING ZINCSHOWER IS A DEMONSTRATION OF COLLECTIVE INTELLIGENCE, WHAT YOU KNOW THAT I DON’T KNOW AND WHAT I KNOW THAT YOU DON’T KNOW, BUT TOGETHER IT BECOMES A MOTOR ABLE OF THE BEST, AS HAS BEEN PROVEN: THE BEST OF THE BEST AT #ZINCSHOWER (FELIPE GARCÍA, KNOWDLER)
MAIN COLLABORATOR:
COLLABORATORS:
THE COLLABORATORS ZINC SHOWER HAS BEEN A MARVELLOUS EXPERIENCE, ESPECIALLY FOR THE PEOPLE THAT WE HAVE MET AND THE CONTACTS WE HAVE MADE IN OUR INDUSTRY. TO HAVE THE FORTUNE TO COLLABORATE IN THE EVENT HAS HELPED US TO UNLEASH OUR CREATIVITY PRODUCING A WEB SERIE AS TEASER FOR THE EVENT AND THE COLLABORATIVE SONG. AN EXPERIENCE WE WILL REPEAT YEAR AFTER YEAR. (ROBERTO CARRERAS, MUWOM)
68 VOLUNTEERS SET-UP ACCESS CONTROL REGISTRATION INFORMATION SPEAKER SUPPORT
ZINC SHOWER IS CREATIVITY, ENERGY, CONNECTION, IMPACT, BATH ROBE, CONTAGIOUS ATTITUDE!!! FOR ME, ZINC SHOWER IS SARA, JULIÁN, CARO, ANDRÉS, TAMARA, RAFA, MARÍA, LUCÍA, GEMA, RUT, MIGUEL, ETC… AND MANY MORE!!! PEOPLE WORKING IN A TEAM, WITH A LOT OF EXCITEMENT AND A GREAT DESIRE TO CHANGE THE WORLD. ANYTHING CAN BE DONE, SO, TAKE THE PLUNGE AND GET INTO THE SHOWER! (ISABEL ASENSIO, VOLUNTEERS COORDINATOR)
THE VOLUNTEERS
THE SPACE 1 CARDBOARD DESIGN 9 PIECES PER DESIGN 1 SHOWER 5.000 UNITS 3 DAYS OF ASSEMBLY 1 DAY OF DISASSEMBLY 1 SELF USE MANUAL 100 STANDS 20 STAGES 300 TABLES
A NEW CONTEXT TO SHARE EXPERIENCES, KNOWLEDGE AND FASCINATING INITIATIVES IN THE CREATIVE INDUSTRY (MATADERO MADRID)
MATADERO DE MADRID 7.000 SQUARE METRES USED 2 WARE HOUSES 2 AUDITORIUMS 5 STAGES 3 MULTI-USE AREAS 10 SIMULTANEOUS AREAS
THE MEETING SHOW IN FIGURES
ORGANIGRAM
IDEA CREATORS AND PRODUCERS
DIRECTED BY:
DESIGN OF VARIOUS ELEMENTS
DESIGN OF PROGRAM BROCHURE
EVALUATION COMMITTEE
PRESS AND MEDIA
ONLINE MARKETING
SOCIAL NETWORKS AND WEB CONTENT
SPONSORING TRANSLATION
CONTENTS TEAM
PROJEC TEAM
ADMINISTRATION
PHOTOGRAPHY
HEAD OF PRODUCTION CONTACT WITH INVESTORS
ARCHITECTURAL STUDY
LA PARTICIPACIÓNPARTICIPATION IMPRESCINDIBLE DEOF MÁSMORE DE 60 VOLUNTARIOS Y LA WITH THECON INDISPENSABLE THAN 60 VOLUNTEERS PACIENCIA INFINITA DE TODOS LOS CO-WORKERS DE UTOPIC_US QUE NOS AND THE NEVER ENDING PATIENCE OF ALL THE CO-WORKERS AT UTOPIC_US HAN HECHO ESTE VIAJE MUCHO MÁS FÁCIL. THAT HAVE MADE THIS JOURNEY SO MUCH EASIER.
HEAD OF VOLUNTEERS
PRINTING
PRESS AND RADIO PUBLICITY (EL PAÍS MEDIA AGREEMENT) 43 ADVERTS (EL PAÍS, CINCO DÍAS AND AS) 62 RADIO MENTIONS (CADENA SER AND CADENA 40) OUT DOOR ADVERTISING 200 MUPIS 5,000 PROGRAMS 1 MONTH CALLAO STREET SCREENS
2,070,000 VIEWS (ELPAIS.COM, CINCODIAS.COM, AS.COM) ePR CAMPAIGN 100 BLOGGERS CONTACTED 57 PUBLISHING 1,361,848 TOTAL HITS 2,924 FOLLOWERS ON TWITTER 2,840 FOLLOWERS ON FACEBOOK ZINCSHOWER.COM 120,000 TOTAL VISITS 65,000 UNIQUE VISITORS
ZINC SHOWER WEB SERIES
MARKETING
BUT THIS IS ONLY THE BEGINNING BECAUSE WE ARE GOING TO...
MAKE ZINC SHOWER INTO AN INTERNATIONAL EVENT AND A LEADING BRAND OF THE NEW CREATIVE INDUSTRIES
Showers follow-up 2013
Showers training 2014
Design plan 2013/2014
Activity program and ticket sales
Set partners and collaborators 2014
Showers 2013 Internationalization
Launch call For projects
Call for investors
Showers selection 2014
Zinc Shower 2014
DO YOU WANT TO JOIN US? andres@zincshower.com - 607 160 490 rafaderamon@utopicus.es - 676 220 566 sara@zincshower.com - 637 893 823 @zincshower facebook.com/zincshower linkedin.com/company/zincshower