Skool OS !
CORE! ZIQI LIU_VIVIA!
© The Skool Inc,
CORE Brand Attributes !
1. Brainstorm Six (2 min) 2. Choose Top Three (1 min)
Culture
Co-Creators
How would your community to describe you? Curious ! Adventure! Infectious! Open-minded! Fast Paced! Hard working! Persist! Spontaneous! Authentic! Innovative! Change Makers! Intuitive! Creative! Progressive!
How would you describe your cocreator? Passionate! Multi-Cultural! Risk-taking ! Efficient! Skillful! Responsible! reliable! Successful! Thoughtful! Kind! !
3. Choose Top One (1 min)
Voice
Feeling
How do you sound to others?
How others feel after interacting with you?
Hardworking! Adventure! serious! perseverance! Concentrated! Unfiltered! Truthful! Educational ! Caring! Curious! capable!
Smart! Playful! potential! stylish! forgetful! Responsible! Social! Easygoing! dedicated! Friendly! Achiever! !
Impact
X-Factor
What tangible impact How are your dierent do you have on from others? What others? makes you special? Encouragement! ProblemAnalysis! Strategy ! Assurance! Deep thinking! High quality! ! ! ! !
Multi-culture! Multi-background! Perseverance! Insightful! ! Interactive! Hard working! !
Example:!
Vivia Liu provides product and interaction design to thoughtful! customers in open-minded environment with a capable! voice. Helping them feel achieved and be encouraged. !
Quirky !
X-Factor: multibackground ! Š The Skool Inc,
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Archetype:
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CORE Community Members ! Javier Verdura, The Director!
Demographics ! ! Male! 56! Los Angeles! Married! BS at Art Center College of Design !
His Back Story (Problems) ! ! -Senior Designer of Group Four Design! ! -Design Manager of Inno! ! -Vice president of Product Ventures! ! -Product Design and Project Management Director of Tesla Motors! !
His Needs & Why ! ! - Needs to refine the design of interior user experience for their current cars.! - Needs to implement the advance interaction in their existing mode. ! - Needs to understand the potential user of Tesla in order to attract the certain market by its design.! - Needs to improve the communication with engineering to realize innovative design! - Peripheral products to spread and advertise the brand !
© The Skool Inc,
How do I Exceed His Needs? ! ! - Implement Interaction project experience! - The frontier of interaction design! - young or mid-aged people who are interested in high-tech products and sustainability! - Engineering background helps to understand the feasibility aspects! - Family product that continue the brand and enhance the recognition of the brand !
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CORE Community Members ! Charles Goran, UX Lead!
Demographics ! ! Male! 40! Boulder, Colorado! Musicians Institute ! BFA at the Art Institute!
His Back Story (Problems) ! ! UX Design Lead at Google! ! Design Lead at Skype! ! Creative Director at T- Mobile! ! Creative Director at Principal! ! Art Director at Anark! ! Art Director at Design Farm! ! ! ! !
His Needs & Why ! ! - Needs a breakthrough for developing innovating new products ! - Needs a better communication with computer engineers ! - Needs to understand the user’s behavior better!
How do I Exceed His Needs?! ! - Innovative and feasible interaction products! - The experience of cooperating with computer engineers at Lenovo! - Field trips and interviews with the users!
Image Courtesy of: Shutterstock.com ! © The Skool Inc,
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