THE CONSUMERTIST WORLD OF FUTURE

Consumerism Trilogy

Project Type: Acedemic, personal project

Architecture Type: Shopping Unit, Residential Unit, Club for Pig

Instructor: Kai Yu

In 2100, "symbolization" erodes the social structure from every crevice, and people are completely engulfed by consumerism. Under the banner of environmentalism, people are immersed in the rainy shopping malls, buying those worthless pieces of paper clothes. Pigs have transformed from food to a status symbol. People have built luxurious clubs for pigs to enjoy, and even packaged pigs gorgeously after they died and sold them at high prices. The form of living has also undergone great changes.

Changes of Clothing

It is stipulated that clothes can only be made of "paper", and paper clothes become a symbol of legal citizens. At the same time, it rains 24 hours a day in the mall, and people can "recycle" old clothes directly in the mall. In shopping malls, clothes cannot be worn when they are wet, and every buyer must constantly buy the latest styles.

Changes in the Use of Pigs

Pigs are no longer food, but a symbol of class and a collectible. Everyone believes that each part of a pig can bring different good luck to people. Therefore, people built luxurious clubhouses for pigs to enjoy. After they die, every part of their body will be carefully packaged and sold at a high price and in limited quantities.

Today's Home Thumbnails

Under the influence of consumerism

Mass consumer culture is the basic support of Pop Art, which further satirizes consumerism by extracting elements from the collages of Pop Art masterRichard Hamilton.

Changes in Living Habits

Buying a house has been identified as the biggest obstacle to the development of consumerism. The living pattern has undergone earth-shaking changes. People have no privacy at all, the sleeping space is compressed to the minimum, and people are squeezed into a coffin-like space. Instead, grooming became the top priority.

In 2100

The symbolization of consumerism is the only dominant culture;

Mainstream media endows objects with new meanings and makes them commodities;

Lead to changes in people's living habits and distortions of the social composition.

SHOPPING - Paper Clothes

In the shopping mall of the future, clothes can only be made of paper, and people buy new clothes while discarding old clothes in the rain.

1 - Wood pulp flows into clothes manufacturing factory;

2 - Wood transported upwards by machinery;

3 - 'Designers' make paper clothes from wood pulp;

4 - Some limited edition paper clothes are being displayed;

5 - People shopping in the rain.

PIG - Eat? or Collecting?

People build luxurious clubs, let pigs get the most luxurious service in it, and sell them as collectibles after their death.

1 - Pigs sunbathe in the open-air swimming pool;

2 - In the spa, pigs enjoy massage while listening to music;

3 - After the pig died, the waiter printed the logo on it;

4 - After the pig dies, professionals make up and pack it;

5 - People line up to buy a pig part as a collectible.

LIVING - What is important?

Here people have no privacy at all, the quality of life is compressed to the minimum, and makeup is the most important thing.

1 -What should be the most private thing is exposedf;

2 - People compress their living space to a minimum;

3 - Provide special display space for collections;

4 - The exclusive stage has its own unique stage lighting;

5 - People scrambled for the exclusive stage and dressed up.

Plan of the Consumerism City

The consumerist city mainly consists of three units: Shopping Unit, Residential Unit, and Club for Pig. Urban planning is mainly a block model, including residential blocks, shopping blocks, and comprehensive blocks. The residential block consists of nine Residential Units, the shopping block includes a shopping unit and a club, and the comprehensive block is formed by the Residential Unit surrounding the Shopping Unit or Club for Pig.