2014 Zulu Visuals Š
table of contents Ghoulish Science
Branding, Packaging, Web Interface
Egami
Branding, Mobile App Interface
Uber Goober
Branding, Mobile App Interface
Oh, Sleeper
CD/DVD, Web Interface, Event Materials
Bare Minerals
Print Advertisements, Campaign Media
Defenders of Wildlife
Print Advertisements, Campaign Media
Survivalist
Magazine Re-brand, Spread Layout, Mobile Interface
Neo
Branding, Packaging, Food Truck
84 Lumber
Re-Branding, Enviromental
The Princess and the Locksmith Book Design, Illustration, Story
Zulu Visuals: Table of Contents
ghoulish science Branding, Packaging, Web Interface
» The mission of Ghoulish Science is to create a children’s science brand that evokes creativity, exploration, and the growth of the imagination. The brand aims to transport little ghouls, young boys between the ages of 6 and 12, into a world of unique and friendly monsters that inhabit the small and odd town of Ghoulsburg. These ghouls teach children how to do basic and exciting science experiments. The logo, packaging, and website interface successfully accomplish these goals by keeping a consistent theme of lively illustrations and child-friendly navigation/layout. »
The logo consists of an illustration
of a slime ghoul. All of the ghouls have the
same illustration style and color palate. The illustration style that is used is personable and urges the users to have a fun time while
The web interface is created to be easily navigational. There are simple icon instructions on how to sign up, tour Ghoulsburg, and where one can go to purchase the science kits. The responsive design assures an immersive experience for both the child and parent, making them excited to return and explore more of Ghoulsburg while collecting achievements. »
» The packaging, along with the logo, utilizes the ghouls as the main layout. Each packaging is designed as a ghoul that lives in Ghoulsburg with a short summary of who they are and what they are like. By creating packaging that resembles ghouls, the user can become more personable with the brand. This encourages exploration and a sense of imagination.
preforming science experiments. The colors used in this project are mostly pastels, and colors that exemplify creativity. The logo also has a torn ribbon with a playful arrangement of type to cater to the ghoulish aspect of the brand; the atomic symbol is to cater to the science side.
» Credits: Google Chrome Browser Mockup— Seth Coelen
Logo
Zulu Visuals: Ghoulish Science
Packaging (Zakk the Zombie)
Packaging (Oli the Ogre)
Zulu Visuals: Ghoulish Science
Packaging (Victor the Vampire)
Website Interface
Zulu Visuals: Ghoulish Science
egami
Branding, Mobile App Interface
» Egami is a puzzle application that » The interface is a flat design with combines creativity with puzzle solving the exception of the lens. By having the in order to keep the mind working while lens differ from the rest of the interface, men and women of all ages take a break there is continuity with the icon as well from the world we live in. Egami aims to as an emphasis on profiles. This decision challenge the mind while being completely makes socializing and customization more customizable and interactive as well as comfortable and attractive. The game itself having a sense of community. With Egami, is a flat design incorporating squares of the user can take a photo that best describes different shades. The squares derive from how they are felling and apply it to their pixels, much like photos have when they account in order to completely change are at a large scale. The colors are connected the interface of the app as well as level to the current photo the user has uploaded. » The packaging, along with the logo, difficulty. Users can add friends through utilizes the ghouls as the main layout. Each e-mail and Facebook allowing them to » Credits: packaging is designed as a ghoul that lives message, challenge, and compare scores. iPhone Mockup—Dooca with a short summary of who This is all used to atmospherically engulf thein Ghoulsburg Flickr Creative they are & what theyCommon are like.Photos: By creating user into their own little world. — Hilighters packaging that resembles ghouls, the user — Oleh Slobodeniuk can become more personable with the brand. » The name Egami is word “image” — epSos.deexploration & a sense of This encourages backwards. This is because images that are imagination. — JodiWomack uploaded or taken on the app personalize — DrivingtheNortheast the experience. This is why the app icon — AfghanistanMatters is a camera lens surrounded by a square — {Charlotte.Morrall} symbolizing a pixel. The colors are more muted; this is because Egami is essentially a blank canvas for the user.
Logo
Zulu Visuals: Egami
App Icon
App Pages
Zulu Visuals: Egami
uber goober Branding, Mobile App Interface
» Uber Goober is a user-centered iPad app for autistic children. The app caters to specific needs of autistic children while still being functional for those who do not have autism. Music is one of the only parts of the brain that is not affected for someone with autism; studies also show that music can help raise the IQ of children with autism. Uber Goober is a DJ who allows you to create songs by mixing existing songs on your iTunes with just a touch of a button. The user can also pick a song and watch Uber Goober preform that song, as well as directly listen to their iTunes songs from the app. » The whole creation process of Uber Goober, from the name to app interface, was designed specifically for the autistic user Connor. Connor’s IQ is on the lower spectrum of the autism disorder which made music an ample choice for subject matter. He also enjoys iconic characters such as Mickey Mouse, which is why the decision to personify Uber Goober as a DJ. The Illustration style is entertaining and by no means intimidating, which caters best to Connor. The colors are high contrasting which is easier when it comes to distinguish items such as buttons and reading.
» The logo evokes a “name in lights” atmosphere while having the musical notes and vinyl record to represent the music aspect of the app. The colors found in the logo are found throughout the app as well as being the colors of Uber Goobers clothing. Readability was taken into account when choosing the type for the logo, resulting in a thick sans serif in all caps. » The navigation is simplified to the
core with large red buttons and icons along with text. Autistic children cannot associate words with pictures so it is vital to have both in the navigation. The navigation bar is hidden in a “hamburger” icon. This is specifically for teachers working with children that have autism so they can control where the app goes next. These settings can all be taken off for at home use as well as settings to turn off flashing lights and social media usage.
» Credits: iPad Mockup— Dooca
Logo
Zulu Visuals: Uber Goober
Character Design
App Pages
Zulu Visuals: Uber Goober
oh, sleeper
CD/DVD Packaging, Web Interface, Event Materials
» The design challenge for this album artwork is to showcase the overall theme on Son of the Morning; restoration of the kingdom of heaven. The images of the mirrors display this theme. To take something that is broken, such as a mirror, and in the end have it restored is demonstrating this concept. The powerful images are used to reflect the power of God. Having a Christian band with such diversity, the images and type were used to reflect the style of music that is Oh, Sleeper. All of the imagery and type is hand made.
» The goal of the album artwork is to impact the viewer with a message the band is trying to convey. It is intended for people to see that God can restore anything, even something like a mirror, which is the ultimate concept of the album Son of the Morning. The powerful imagery, and typography will be used to achieve the spreading of this message. The event materials and web interface are all cohesive with the imagery used throughout the album. This cross media promotion helps to keep a strong and consistent band essence as well as fan base. » Credits: Google Chrome Browser Mockup— Seth Coelen Poster Mockup— Mike Delsing Flickr Creative Common Photos: — Suzy S PhotWography — HelsinkiValo
Logo
Zulu Visuals: Oh, Sleeper
CD/DVD Packaging
CD/DVD Packaging
Zulu Visuals: Oh, Sleeper
Web Interface home
news
tour
music
store
Promotional Material
Zulu Visuals: Oh, Sleeper
bare minerals Print Advertisements, Campaign Media
» The design challenge for the Bare Minerals advertising campaign was to promote Bare Minerals makeup. The makeup is introduced in a new fashion; where makeup is art. The use of watercolor throughout the campaign demonstrates this
» The billboard and bus stop are both interactive to create an exciting way to engage the user. The billboard changes into a watercolor display when water is applied and the bus stop invites the users to write how they feel about the product on advertisement. These decisions are all to create an effervescence within the audience, making them want to participate in this campaign.
» The goal of the ad campaign was to promote the Bare Essentials line in an artistic way. The print advertisements, as well as other media, use beautiful typography rather than pictures of people. This creates an emotional connection rather than a physical. The campaign also uses the means of social media to connect the user and the product in a new and exciting way, a way that makes users excited about Bare Minerals.
» Credits: Poster Mockup— Mike Delsing
concept. The campaign is also interactive, where users can tweets their thoughts about Bare Minerals and possibly be made into a hand drawn watercolor ad.
Zulu Visuals: Bare Minerals
Print Advertisements
Interactive Bus Stop
Stephanie bury
Zulu Visuals: Bare Minerals
Billboard (When Dry)
Billboard (When Wet)
Zulu Visuals: Bare Minerals
defenders of wildlife Print Advertisements, Campaign Media
» The design challenge for this campaign is to bring the viewer awareness of how animals need to be defended through showing results rather than proposing a problem. The ad will make the donator feel like they are purchasing something for the animals as well as their self. This campaign will be based around an app that will allow you to adopt an endangered animal and give it “super powers” with in app purchases while donating that money to the preservation of the specific animal.
» The ad makes the donator feel like they are purchasing something for the animals. This will be through imagery that promotes positive feelings to the user. They will be based off of retro video games in order to reach the target audience » Credits: iPhone Mockup— Dooca Flickr Creative Common Photos: — USFWS Headquarters — GTMResearchReserve — Desert Rivers Audubon
Zulu Visuals: Defenders of Wildlife
Print Advertisements
Campaign Merchandise
Zulu Visuals: Defenders of Wildlife
App Pages
Social Media Page
Zulu Visuals: Defenders of Wildlife
survivalist
Magazine Re-brand, Spread Layout, Mobile Interface
» The design challenge for the Survivalist magazine was to completely re-brand the magazine, giving it a more credible and realistic feel. In doing so, the concept was to create a magazine that looks like journal entries from those who have survived specific scenarios that are featured in the issue. This is to create a convincing parody of “real life” situations for those who take conspiracy theories seriously, as well as those who find humor in over the top apocalyptic writings. By taking a serious conspiracy driven magazine and creating a thematic, well-designed look, the Survivalist expands its audience my more than half as well as becoming an instant cult classic.
» The mobile magazine takes the
concept of Survivalist to the next level. Users can take notes, highlight and write in the margins of the articles. These features only enhance the experience that the print version offers. » Credits: iPad Mockup— Dooca Magazine Mockup— Carlos Viloria Flickr Creative Common Photos: — Michael B. Rasmussen — Ivan Bandura — Greg Brummel
Masthead
Photo By: Michael B. Rasmussen
Zulu Visuals: Survivalist
Magazine Re-brand
Before
After
Magazine Layout
Zulu Visuals: Survivalist
Spread Layout
Mobile Interface
Zulu Visuals: Survivalist
neo
Branding, Packaging, Food Truck
» Neo, Meals to Go, is intended to not only provide the consumer with a package containing your health/nutritional needs for the entire day, but to encourage a new Nutritional and Environment Outlook. It is intended not to just get or to be fit, but more importantly to be healthy. The idea is to contain the nutrition within Neo that most fast food products are found to lack. The package is a simple day-by-day, small ration amount designed so the consumer may have it on the go.
» The packaging is simplistic and
rationalizes the proper food groups
according to a healthy nutritional diet. This successfully meets the goals of the target user due to the fact that they would be too busy to rationalize their own food and worry about calorie counting. » The food truck would hold the same
products, but they would be in convenient locations for those who are looking for a healthy alternative to the every day food trucks of hotdogs and pizza.
Logo
Zulu Visuals: Neo
Packaging
Foof Truck
Zulu Visuals: Neo
84 lumber Re-Branding, Enviromental
Âť The goals for re-branding 84 Lumber were bountiful. The brand needed a distinct voice, a symbol that they could be recognized by while expanding their audience to more than contractors. The symbol that was created is simplistic and memorable, a tree in an emblem with gold and yellow. The colors are commonly used among the construction industry, while the symbol represents the lumber aspect of the brand.
Âť When creating the environmental
design for 84 Lumber, the goal was to bring a rustic and more masculine quality to the brand. In doing this, the 84 Lumber store was transformed to an experience where men can go and shop around.
Logo
Zulu Visuals: 84 Lumber
Re-brand
Before
After
Exterior
Zulu Visuals: 84 Lumber
Exterior Signage
Interior
Zulu Visuals: 84 Lumber
the princess & the locksmith Book Design, Illustration, Story
» The Princess and the Locksmith was
created for the use of a marriage proposal.
The story and character design are all based off of real life events and people, but also foretells the future when the question, “Ashley Nicole Madden will you marry me?” is asked and the couple ends up happily ever after.
Cover
Zulu Visuals: The Princess and the Locksmith
Character Design
Cover
Zulu Visuals: The Princess and the Locksmith
Book Layout
Book Layout
Zulu Visuals: The Princess and the Locksmith
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