POWER OF THE YOUTH
youth
POP YOUTH MAGAZINE ISSUE 1 SS 20
BLACK LIVES MATTER BUCKET HAT SEASON A PASTEL SUMMER REAL BEAUTY
POP YOUTH MAGAZINE ISSUE 1 SPRING /SUMMER 2020
Shoes by Asos Design Skirt by Monki Shirt by Asos Knit by Zara
Model: Hannah Giron
THE HAT THAT BROUGHT STREET STYLE TO RUNWAY
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AMBER CONRAN: BLM ILLUSTRATOR
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DEPOP: FROM A WARDROBE CLEAR OUT TO A BRAND
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A PASTEL SUMMER
THE INNER ATTITUDE OF REAL BEAUTY
PALM ANGELS
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THE HAT THAT BROUGHT STREET STYLE TO RUNWAY
We’ve seen the 90s trend of bucket hats return, spotted at London, Milan, New York and Paris fashion weeks. Though initially designed as durable protection for fisherman, they were popularized by hip-hop artists as a unisex streetwear accessory. Most recently seen in OffWhite and Fendi SS20 men’s collections bucket hats have brought a wearable, street-style edge to the runway. Marni is all for this trend, styling their bucket hats with chilled oversized linen shirts and neutral tones. So this is a message to all men, do not keep your summer outfits locked away; switch up your lockdown sweats with oversized casual shirts, balloon pants and a bucket hat to protect your quarantine hair cut. Stay cool in lockdown with this effortless look. Girls, bucket hats are a must-have for you too. Wear the unisex accessory for a masculine look with a feminine edge. Street style is massively on the rise amongst females, with Instagram full of oversized fits inspired by the 90s. Pair this Marni bucket hat also with seasonal colour blocking fitting the oversized, and pastel trend.
I UNDERS TA N D THAT I WILL NE VER UNDERSTA ND BUT I STAND. I UNDERSTAND THAT I WILL NEVER UNDERS TAND.BUT I S 04
AMBER CONRAN: THE
ILLUSTRATOR PROMOTING THE BLM MOVEMENT
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Amber Conran is a young illustration artist who has begun sharing her work supporting the Black Lives Matter Movement. Worldwide people are joining in solidarity with protestors in America condemning the horrific death of George Floyd, Breonna Taylor and all the black men and women who have died due to the hands of American police officers. As protests continue, the public worldwide have come together to influence, encourage and educate those who may not understand the means of this movement. Illustrators like Amber Conran are using their talent to create visual reminders of the Black Lives Matter movement, as well as using their platforms to spread information on how to help. Ambers visual reminders are so important as they are shared on all social media platforms to then be re-shared, reaching a large number of people. It also helps that they are incredible illustrations and are very aesthetically pleasing.
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HOW THESE DEPOP SELLERS made A WARDROBE CLEAR OUT in to A SUCCESSFUL BRAND
Photography by @ellahannington
Photography by Millie Adams (@studdedpetals)
Let’s talk about Depop. The app targeted at Gen Z’s; the entrepreneurial, environmentally conscious and unique generation. Its popularity has grown hugely in recent years and we are addicted to finding the huge mine of rare vintage finds. Depop has a community aspect that’s so personal, it allows sellers to have full control over the aesthetic of their shop all through their phone. From y2k to throwback streetwear to rare designer vintage, it has everything millennials desire. For many Depop is just the beginning of a very successful brand that escalated from a wardrobe clear out. Having had and loved Depop for numerous years now, I spoke to POP Youth’s favourite successful Depop sellers that are CEOs of very profitable Depop shops and brands. Ella Hannington (@ellahannington) is the owner of a Depop shop with 81K followers. At the age of 21, she is the CEO of a very successful small business that evolved from Depop. Ella began selling on Depop in May 2016 as a way of upcycling old clothes, a wardrobe clear out. After being shocked at how quickly they sold, she invested all her savings into creating her own Depop shop. She began selling handmade items with design ideas of clothes that she wanted but did not exist. After reaching out to a seamstress she sold both their designs. Her shop now sells handpicked items by Ella herself, that are inspired by y2k and noughties fashion having been the era she grew up in. The rise of the y2k trend has been huge, especially amongst Gen Z and Tiktok culture. Although trends tend to revolve every twenty years anyway, this one seems as though it is going to stick around for a while. For many Depop sellers, including Ella, the y2k trend has made their shops even more successful as their images are being shared on all platforms like Instagram and Pinterest as an aesthetic. An important value that Ella stands by is that all the clothes she sells are ethical and as sustainable as possible. She works to reduce the negative impact that fashion
has on the environment. The handmade items that she sources for Depop are all designed and made in the UK by people that she has direct and personal relationships with. They are all paid a substantial amount for their work and the fabrics are all as locally sourced as possible. Everything is also handmade to order, reducing waste. Ella explained that she is also constantly practising new ways to be more sustainable, as there is so much that goes into the production process. Ella recently created her own brand Sakyri. After successfully selling handmade pieces on Depop, she came up with the concept for a collection that became the first drop of Sakyri. After dedicating so much time and effort into her brand, she decided to create its very own website, separate to Depop, for its release. At the moment the team behind the brand consists of just her and a parttime assistant who helps with meetings, fittings etc. Ella is the stylist, creative director, designer, photographer… you can imagine how this has become her full-time job yet she enjoys every second. For this reason, and her ethical, moral and sustainable stance Ella is one of our favourite Depop sellers that has started a brand. She works to keep Sakyri as sustainable as possible and is so glad that more and more people are becoming environmentally conscious.
“We just need to keep the conversation going around sustainability and continue to educate people.” I then had a conversation with a Depop seller that I have followed since the beginning, a favourite of mine; Studded Petals Vintage. Studded Petals has a Depop following of 56K. Owner Millie Adams began her Depop store in 2014 but began selling rare designer vintage pieces in 2018 after noticing the huge trend of vintage designer monogram pieces, especially Dior Trotters and Fendi Zucca. She decided she wanted to be in this market as it was something she was also personally obsessed with. One thing I’ve noticed after researching and talking to many successful Depop sellers is that they all are huge fans of their items themselves. Their Depop shops are a reflection of their style and personality; this reflects the amazing personal aspect of Depop that allows sellers to brand themselves. Millie sources pieces that she personally loves as well as products that she knows will sell well. She buys in response to seasons,
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for example, bikinis for summer and sweaters for winter. She is also a huge fan of 90s Chanel so will always purchase one of those iconic runway pieces. The y2k trend has been a huge contribution to the success of her store as her customers are predominantly Gen Z, aged 18-28, however, this is no surprise being the average age of users on depop. Her main tip on how to grow a successful depop is that professional looking photos are key. They are a huge factor that helped grow her store from a girl selling her old clothes to a growing brand. Millie went from shooting selfies in a mirror to buying a backdrop and professional lights which resulted in her page getting featured by Depop quite regularly. Depop has become Millie’s full-time job and she has big ideas for the future of Studded Petals. She plans now to move away from Depop and begin selling predominantly on her own website. At the moment she sells on both platforms but is consistently promoting her website with the hopes of that being her only platform soon. For some, including Ella and Millie, being in lockdown due to the Coronavirus pandemic has increased their income. They are both able to spend more time on their brands, searching for niche stock and growing their stores on social media. For Ella it has been easy to get stock as she sources online, however, for Millie, it has been harder to receive stock due to postal services being hugely delayed. Some customers also do not want to wait longer for the stock to arrive. It’s no surprise that many Gen Z’s are creating a business out of a second-hand shop. Currently, the industry accounts for 10% of global carbon emissions, and its water consumption is expected to grow by 50% in 2030. It’s millennials that thrift the most and by 2030 the resale market will be 1.5 times bigger than fast fashion. In our eyes, Depop is the way forward and we hope that it remains a successful platform for buying and selling clothes. After seeing how so many have evolved their second-hand Depop shop into a very successful brand, we hope it inspires others to do the same whilst helping the environment simultaneously.
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LEFT: Dress by Zara RIGHT: Blazer by 4th and reckless
PAs TEL SUM 11
Model: Alice Juniper Inspired by the British Fashion Councils New Wave Creative Alexandra Carl.
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THE INNER ATTITUDE OF REAL BEAUTY Beauty today is an amazing tool to express oneself. Makeup should be liberating, it allows us to experiment with identity and break the rules. Makeup should empower and complement your multifaceted personality, enhancing the very best of yourself but it should not disguise your real beauty. Real beauty is nothing to do with long hair or a thin face but instead, real beauty comes from an inner attitude. It magnifies your internal warmth, it is your character communicated externally. Therefore, makeup should be used to embrace yourself, your ideals, and personal ideology but without it, you should also have the confidence to truly believe in who you are. We need to change the old unrealistic beauty standard. Today there is a disruptive voice who wants to be different but we need to be happy with our physical appearance first in order to change the views of society. We are so obsessed with social media that we have fallen in love with our filtered selves, so we are depressed when we look in the mirror. Say this until you believe it: My identity is me and it is never going to change so the sooner I accept that and love myself I will live life to the fullest. Let’s not waste our life wishing we looked like someone else because of an unrealistic standard of beauty that is plastered over Instagram. Stop comparing yourselves to filtered beauty and love your real beauty.