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CONTENTS 4
studs and spikes @zoeeeeeeeee_
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test your insights www.whereiwanderx.wordpress.com
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brand campaign pinterest.com/zoepullinger
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promotional plan issue.com/zoepullinger
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work experience
studs and spikes visual awareness report This was our first summative task at university as well as our first formal report. Delving into the world of studs and spikes I discovered the impression that this trend gives off when looking into visual merchandise and advertising. I explored the trend through historical, social and creative concepts to undercover where it comes from as well as the notations that comes with this popular punk trend.
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test your insights fragrance project Splitting up from our groups to create an individual insight report based on our original findings. Within this report I gathered research, both primary and secondary to come to a conclusion on which direction was best. It contains backgrounds from both insights explaining customer profile and positioning maps in the market. I decided feminine hygiene, all natural market was the best insight to go with due to it being unique and on trend at the moment.
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BRANDfragrance CAMPAIGN project Getting our imaginations going we had to create a print advertising campaign for our brand Eva. Eva is an all natural, feminine hygiene brand which aims to make girls feel knowledgeable and comfortable about their intimate areas. Taking our initial research and brand aesthetics, we believed it was best to be honest within our campaigns. Using Prue Stent, an Australian photographer, as inspiration we created this.
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promotional plan fragrance project For our final summative brief of first year we were asked to create a promotional plan for our brand, Eva. After describing the creative concept of our brand which includes; the usp’s, logo, colour scheme and general feeling of Eva as a whole, I have adapted the creative concept for Summer and Winter. I have started to plan the future of my brand and which direction I want it to go in. The next 12 months have been carefully organised, beginning with the launch and ending with festival freebees. Using a range of different promotional tools was important for my brand to make it stand out and be different to its competitors while staying true to the brand values.
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WORK EXPERIENCE 37
100 Women in Hedgefunds diane von furstenberg event - July 2015
While I was in New York I was lucky enough to volunteer at Diane Von Furstenberg breakfast at Bergdorf’s. I was responsible for checking people into the event as well as take photographs of the catwalk and speech which took place.
100 Women in Hedgefunds london gala
- 27th Oct 2016
At 100 Women in Hedgefunds London Gala last year I was alocated the role of VIP check in hosts where I would check people in as they came into the event. I was also there to collect cheques from anyone at the end of the night that wanted to donate money. This was a huge eye opener for me as I have always been interested in working within events and I realised how much effort it takes to make sure everything runs smoothly.
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