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DESIGN PORTFOLIO BOOK

TONGDAO

ANDY WARHOL

JUNSHAN SLIVERNEEDLE TEA

Tourist Service Design

Book Choreography and Graphic Design

YUMMY

WUCHANG RESINOSIS RICE

Package Structure and Container Design

Package Design

Brand image design

ILLUSTRATION

TONGDAO Tourist Service Design

BACKGROUND

About Tong Dao

Cultureal architecture & living place

Folk Song & Dance

Peaceful & slow living style

Interesting Game

Dong minority peopleâ&#x20AC;&#x2122;s unique architecture, embroidery, clothing, etc is glamorous in native culture and art treasure house. Within the county, there are beautiful and exquisite sceneries, as well as the scenic wonders scenery around.

Natural & healthy food

Beautiful Scenery

Dong Autonomous County of Tongdao is located in southwest of Hunan Province, which is ethnic minority areas mainly used for Dong minority settlement and have brilliant Dong minority culture heritage and classic and simple custom.

Traditional Clothes &Handicraft

agate green

LOGO DESIGN

light bean green

The floxers and plants pattern

Free-hand sketch Refining the logo design and the roughly modeling of text outline

The electronic line art & square filling Squaring the logo design and text modeling Strictly control in the rectangular square Pursuing the rigorous design and the delicate feeling

grey green The final logo plan Adding the transparency masking Rich the logo,to be more refined

Inspiration The typical flowers and plants pattern of Dong nationality brocade Ancient modeling, refined embroidery technique, rigorous pattern Recreation of the graphic pattern with seizing the feeling of packet

The color scheme The feeling of Tongdao---natural, healthy Looking for the color scheme with the main colors of green which let people feel comfortable peacock green

1 Many traditional cultural architecture 2 Good Weather 3 Cultural, traditional activities and handmade products 4 Peaceful

Persona Name: Mike Age: 25 Sex: Male Occupation: Staff in internet company

Characterist: Mike is a yuoung people who just graduate from collage for not so longtime, he is a hardworking and responsible man, as he want to make good performance in career, so he work very hard and sometimes he feel really in high pressure. He love travelling since collage, when he is in holiday,he will usually go for a trip alone or with a few other friends. He is come from small city and now he is working in big city, sometimes he really wants to have good rest in a small village.

Traditional musician & dancer Travellers

Traditional handicraft artist

Stakeholders Map

S W

SWOT Analysis

Stakeholders Local people

1 Behindhand living harbit 2 Lack of young people 3 Not so many people know about this place

O T

Organiser Local house owner

1 Natural life style is more popular 2 The law protect the traditonal architecture 3 Tranffic improvement

Guide

1 There are also a lot of places are similar to Tongdao 2There are places that are similar to Tongdao but more famous than it

Stakeholders Motivatian Matrix Traditional Living Place

gives to...

Traditional Clothing

Local Game

Offering Map Healthy farm Work Health Relax Tranquil

Natural Healthy Food

Folk Song and Dancing

Beautiful Landscape

DIY Handicraft

Local house owner

Travellers

Traditional musician & dancer

Traditional handicraft artist

Organiser

Guide

Local house owner .Renting their houses to travellers .Earning money

Travellers .The house owner can help them to creat a feeling of being home, provide them farming activities and so on

Traditional musician & dancer

Traditional handicraft artist

.House woner can tell travellers information of the show

.The product put in the house may help them to attract people to buy

.To expend the serviceâ&#x20AC;&#x2122;s attraction .Earning money

Organiser

Guide

.Release house information in their website so that people can have more choice in the website

.The house owner can provide the guide with place to live. They can be the same people

.Show their works, clothes and instruments.

.The most easy way to show what Tongdao people like in the website

.They play the good show and the guide can lead people to view

.Provide the products for them to sell

.Attract people to go to Tongdao so that the house can be rent out

.Give good show to them and invite them to join in

.Creat beautiful things to decarate the house

.Provinde them with good product to buy

.Provide them with cloths and music instrument

. Sell product to earn money

.They can provide product for them to sell on the website

.Lead people to go here

.Guide them the route and provide help if itâ&#x20AC;&#x2122;s needed

.Lead more people to join in their activities

.Introduce the product to the travellers

.They can help the company to .Lead the travellers to go here and lead them to view the advitise and help to handle problems when the users need scenary. .Provide help if need

.They are the people who pay money

To relax and experience the healthyand slow life here

.They are the people who pay money

.Pay money when booking service in the website

.Help them to sell the product

. Provide the service to earn money and help develop Tongdao.

.Help them to show the .Provide them with a .Provide them a platform to beauty of culture platform to show find infromation of this service & people to attract information to traveller travellers

.They are the people who pay money

.Help them to find the information of tourist and give them job

System Map

Storyboard

Travellers

Guide & Travellers

Guide

Guide & Travellers

$ Money of this service

Service information

Traveller

Organizer

Booking information Recomendation

Money Massgae of sending money

House information Traveller information

Local people

House owner

1 Mike is a Young people who work in big city, he feel so tired that he wants to find some place where he can really feel relax.

2 The holiday is coming, so he is planning going to a place for relaxing, so he go on the internet to see whether there are some good places to go for travel.

3 He find the tavel to Tongdao is really suitable for him, so he book the service and pay the money to the company that provide this service.

4 Mike go to Tongdao . Travelling in the place that has really beautiful secenry and he feels very relaxed

5 The healthy natural food and farming work here make heâ&#x20AC;&#x2122;s body energentic.

6 Slow and peaceful living style here let he forget the pressure, he feels really relaxed

Money of this service

Bank

Information flow Massage

Money flow

Human flow

Money

Human

Customer Journey Map Activities Touch Point

Finding information of travelling to Tongdao

Book the service and pay the money

Go to the place the organizer told

Go to Tongdao with the guide and other travellers

Live in the house booked on the website before

Website/Phone Long journey bus

Touching Point Plan

Guide House owner Local people

Activities Touch Point

Website/Phone Long journey bus

Attract Attention Choose to do the farming The guide gether travellers together, work with the house go to enjoy some show or view the owner /go ouside landscape / DIY things with others

Live there for certain days and go back home with the guide and other travellers

Send massage to confirm the service is over and then maybe give some remarks

Inform

Use

.Website .TV

Support

Maintain

.Website

.App

.Email

.Phone

.Website

.Local people .TV

.Media

Guide

.Propaganda Posters

.Guide

House owner Local people

DESIGN OF MAIN TOUCHPOINT

Web design is one of the enterprise external publicity materials. Elegant web design is crucial to improve the enterprise internet brand image. Through transmitting the information of Tongdao, including attractions, services, ideas, culture and customs, I planned the website function and designed and beautified the page design. In order to conform and relax people, I made the decision on the whole style and characteristic of the website. Web design can greatly promote the publicity of Tongdao, enable more people to find and know this good place

Based on the impromptu and interactive characteristics of mobile, App is easier to share and spread information through microblog, SNS and other ways to realize the fission growth. The development costs of App are lower than the traditional marketing tools. The enterprises can constantly contact with the mobile users who installed APP. The design and use of mobile APP is more convenient, its function is more centralized, which easily start the leisure tour of Tongdao.

WEB DESIGN | HOMEPAGE DISPlAY Standard of The Match Colors peacock green

light bean green

grey green

agate green

Welcome to TongDao

Search in TongDao

A peaceful travel to Dong Minority people’s home！

Welcome to TongDao

Homes

Attractions

Activties

Shopping

Having a peaceful living style trip ! mm/dd/yyy

mm/dd/yyy

Homes (126) Homes

mm/dd/yyy

Attractions

mm/dd/yyy

Activties

Shopping

Softly Home

Ayouduo’s Home

Homes (126) Travelling

Culture

Architecture

Handicraft

￥60 /night Others

Find Hotels

243 Reviews

￥70/night

103 Reviews

Find Hotels

Sisters Home

Ashange’s Home

￥65/night

204 Reviews

￥80/night

202 Reviews

Four Main Functions

WEB DESIGN | HOMEPAGE DISPLAY

Welcome to TongDao

A peaceful travel to Dong Minority people’s home

Please wirte down your information

Tongdao Dong Autonomous County Huai Hua City, Hunan Province, China

Our Team

Organizer

House Owner

Local people

T：0123456789 F：0123456789

Tongdao@office.com

Standard of The Match Colors light bean green

peacock green

Five Modules grey green

agate green

WEB DESIGN | EFFECT DISPLAY

Welcome to TongDao Having a peaceful living style trip !

Homes

mm/dd/yyy

Attractions

Activties

Shopping

Find Hotels

mm/dd/yyy

Welcome to TongDao Having a peaceful living style trip !

Homes

mm/dd/yyy

Attractions

mm/dd/yyy

Activties

Shopping

Find Hotels

Welcome to TongDao A peaceful travel to Dong Minority people’s home！

Homes (126) Travelling

Culture

Architecture

Handicraft

Others

WEB DESIGN | EFFECT DISPLAY

Welcome to TongDao Search in TongDao

Homes

mm/dd/yyy

Attractions

mm/dd/yyy

Activties

Shopping

Welcome to TongDao

A peaceful travel to Dong Minority people’s home

Please wirte down your information

Our Team

Tongdao Dong Autonomous County Huai Hua City, Hunan Province, China

Find Hotels Organizer

Homes (126)

243 Reviews

￥70/night

T：0123456789 F：0123456789

103 Reviews

Tongdao@office.com

Sisters Home

Ashange’s Home

￥65/night

Local people

Softly Home

Ayouduo’s Home

￥60/night

House Owner

204 Reviews

￥80/night

202 Reviews

MOBILE APPS DESIGN

中国移动

3:36

100%

3:36

中国移动

Back

100%

The Drum Tower

Downloaded

Map

Mobile Application

TongDao

Call

Save

Been

280

Map

Checking in the home of the local resident, comprehensively reflecting the local customs and practices of Dong minority

Tongdao is the oldest minority autonomous county in Hunan Province. It is also the old revolutionary base areas, the key counties Search in TongDao

Looking up the local tourist attractions with one-click and having a thorough understanding of the local customs and history Choosing to join in the local traditional activities and completely blending in the happy singing to relax our mind and body Selectively purchasing the local characteristic food and cultural products to retain the good memories

The Drum Tower 259 Reviews

Homes (126)

3,965 mi

Architecture

Attractions (56) Activties (98) Shopping (27)

Drum Tower’s introduction Drum tower is the sign of Dong stronghold. Where there is Dong stronghold, there is drum tower. The drum tower was built by imitating the shape of fir

MOBILE APPS DESIGN 中国移动

中国移动

3:36

100%

3:36

100%

3:36

100%

Homes AllAll Homes

Back Back Downloaded Downloaded

3:36

中国移动

Ayouduo’s Ayouduo’shome home

Find Hotels

mm/dd/yyy

Find Hotels

mm/dd/yyy

Ayouduo’s Home

￥60/night

TongDao

Diversified Choice

TongDao lalala

￥60/night

280

243 Reviews

Map

Map Tongdao is the oldest minority autonomous county in Hunan Province. It is also the old

Ashange’s Home

Ashange’s Home ￥65 /night Search in TongDao

204 Reviews

￥65/night

204 Reviews

Search in TongDao

Homes (126)

Softly Home

￥70/night

Homes (126) (56) Attractions

103 Reviews

Softly Home

￥70/night

Activties(56) (98) Attractions

103 Reviews

Sisters Home

Shopping (27) Activties (98)

Tong Dao is the national ecological demonstration area, the hometown of Chinese folk culture and art, the national best leisure tourism counties, Chinese college students’ favorite travel destination, the national leisure agriculture and rural tourism demonstration counties, China’ most promising ten tourism counties.

3:36

中国移动

Clicking to enter and open your leisure tour

￥80/night

中国移动

100%

Shopping (27)

Ayouduo’s Home Ayouduo’s Home Back

Back

Sisters Home

100%

3:36

Share Share

202 Reviews

3:36

中国移动

Back

100%

￥80/night

202 Reviews

The Drum Tower

Reviews

Map

Call

Save

Been

243 Reviews

Real Dispersed Evaluation “overall a very warm and comfortable stay”

The Drum Tower 259 Reviews

Oct 22,2014

3,965 mi

Architecture

“overall a very warm and “The best of the best comfortable stay” hotels of Tongdao” Oct Oct22,2014 22,2014

“The best of the best hotels of Tongdao”

Drum Tower’s introduction Drum tower is the sign of Dong stronghold. Where there is Dong stronghold, there is drum

MOBILE APPS DESIGN Multifunctional&Handy&Flexible

wherever you are, you can take out of your mobile phone and open your quiet and leisure trip at any time

Download map & reviews to use offline

中国移动

3:36

100%

Book the local sweet homes anytime

中国移动

100%

All Homes

Back Downloaded

3:36

100%

Ayouduo’s Home

Discover candid photos and maps

3:36

中国移动

Back

100%

The Drum Tower

Reviews mm/dd/yyy

Find Hotels

￥60/night

Map

Call

Save

Been

243 Reviews

Ayouduo’s Home

TongDao

中国移动

Back

Ayouduo’s home mm/dd/yyy

Access real traveler reviews

243 Reviews

280

Map

Tongdao is the oldest minority autonomous county in Hunan Prov-

Ashange’s Home

￥65/night

204 Reviews

Search in TongDao

Homes (126) Attractions (56)

“overall a very warm and comfortable stay”

103 Reviews

“The best of the best hotels of Tongdao” Oct 22,2014

Sisters Home

￥80/night

3,965 mi

Architecture

Activties (98) Shopping (27)

259 Reviews

Oct 22,2014

Softly Home

￥70/night

The Drum Tower

202 Reviews

Drum Tower’s introduction Drum tower is the sign of Dong stronghold. Where there is Dong stronghold, there is drum tower. The drum tower was built by imitating the

Leisure Travel The Website of Mobile Terminal

Welcome to TongDao

Having a peaceful living style trip !

Homes

Attractions

Downloaded

Having a peaceful living style trip !

Activties

Shopping

TongDao 中国移动

3:36

280

Map

100%

lalala

lalala Tongdao is the oldest minority autonomous mm/dd/yyy

mm/dd/yyy

Downloaded

Find Hotels

TongDao

280

Map

Tongdao is the oldest minority autonomous county in Hunan Search in TongDao

Homes (126)

county in Hunan Province. It is also the old revolutionary base areas, the key counties

Search in TongDao

Homes (126)

Attractions (56) Activties (98) Shopping (27)

Attractions (56)

PROPAGANDA POSTER DESIGN

Intercepting the most four representative and attractive traits of Tongdaoďź&#x152;Using the frame to highlight the amplification, made a series of posters, and expressed the epitome of Tongdao leisure tour by the form of snapshots

Lusheng

Silver ornament

Drum Tower

Family

So as to echo the match color of the theme-natural, healthy, which was in conform to the feeling of Tongdao and let people feel comfortable.

ANDY WARHOL Book Choreography and Graphic Design

Book Cover Design Warholâ&#x20AC;&#x2122;s 32 series painting Canned Campbellâ&#x20AC;&#x2122;s soul is his first pope art exhibition, which occupied the important position of the modern and contemporary art history in the world. Hence the cover adopted this canned soup with strong personal color and representativeness and symbolism and followed his works which took repeat, repeat and repeat for purpose, through discoloration and adjustment hue to arrange, deliberately eliminated personality and emotional color in the picture, and quietly put the ordinary image list out so as to make the picture presenting in front of us concise and clear, with a clean, geometric and mechanical model.

Discoloration

Adjustment Hue to Arrange

The Final Effect

Text Choose

MUSEUM ARCHIVES, EXHIBITIONS, & STUDY CENTER

THE ANDY WARHOL MUSEUM

I chose my always favorite starlet artist, Andy Warhol to introduce.

More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol’s life and work inspires creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far deeper and greater than his one prescient observation that“everyone will be world famous for fifteen minutes.” His omnivorous curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture. A skilled (analog) social networker, Warhol parlayed his fame, one connection at a time, to the status of a globally recognized brand. Decades before widespread reliance on portable media devices, he documented his daily activities and interactions on his traveling audio tape recorder and beloved Minox 35EL camera. Predating the hyperpersonal outlets now provided online, Warhol captured life’s every minute detail in all its messy, ordinary glamour and broadcast it through his work, to a wide and receptive audie nce. The youngest child of three, Andy was born Andrew Warhola on August 6, 1928 in the workingclass neighborhood of Oakland, in Pittsburgh, Pennsylvania. Stricken at an early age with a rare neurological disorder, the young Andy Warhol found solace and escape in the form of popular celebrity magazines and DC comic books, imagery he would return to years later. Predating the multiple silver wigs and deadpan demeanor of later years, Andy experimented with inventing personae during his college years. He signed greeting cards “André”, and ultimately dropped the “a” from his last name, shortly after moving to New York and following his graduation with a degree in Pictorial Design from the Carnegie Institute of Technology (now Carnegie Mellon University) in 1949. Work came quickly to Warhol in New York, a city he made his home and studio for the rest of his life. Within a year of arriving, Warhol garnered top assignments as a commercial Female Fashion Figure, 1960 Andy Warhol Ink and Dr. Martin's Aniline Dye on board 22*17 inches

“HISTORY BOOKS ARE BEING REWRITTEN ALL THE TIME.”

— Andy Warhol 7

The page size：230 X 202 mm Pages：32 The text font：Akzidenz-Grotesk BQ Light The grid settings as shown

The Body Page After determining the general layout framework, alignment after baseline, I rechecked and proofread every line of texts in every page and corrected the unreasonable place, adjusted the spacing convenient for reading. A lot of blanking place made the text not too dense. The text used reddish which echoed the tonal of the cover theme. Aligned on both ends of the text, paragraph segmented by several spaces. On the whole, it seemed a large patch of red added with a small square piece of white blocks, which madethe font layout overall had the plane and design feeling and increased the interest and sense of rhythm.

The Andy Warhol Photographic Legacy Program was launched in 2007 in celebration of the Foundation’s 20th Anniversary. This unprecedented program donated over 28,500 photographs by Andy Warhol to educational institutions across the United States. More than 180 college and university museums, galleries and art collections throughout the nation participated in the program, each receiving a curated selection of original Polaroid photographs and gelatin silver prints. The portraits, celebrity snapshots, couples, nudes, painting ideas, party photos, still lifes and outdoor scenes that make up each selection demonstrate the range of Warhol’s aesthetic interests and the reach of his curious and far-roaming eye. The Polaroid portraits reveal the artist’s profound and frank engagement with the personality in front of his camera – be it a celebrity, a beauty, a tycoon or a socialite – while the gelatin silver photographs reveal his extraordinary compositional skill, his eye for detail and his compulsive desire to document the time in which he lived. Warhol often used these photographs as the basis for commissioned portraits, silkscreen paintings, drawings, and prints. He published three books, one posthumously, featuring his black and white photographic work: Andy Warhol’s Exposures (1979), America (1985) and Andy Warhol’s Party Book (1988). Together with the photographic exhibitions that began in the early 1990s, they offer the public a glimpse into Warhol’s photographic practice. The aim of the Photographic Legacy Program was to provide even greater access to Warhol’s work and process, and to enable a wide range of individuals from communities and institutions across the country to view and study this important body of work. The institutions were required only to demonstrate that they could exhibit the work and care for it properly. Through its democratic approach to distribution, the program offered institutions that did not have the means to acquire works by Warhol the opportunity to bring a significant number of photographs into

their permanent collections while allowing those institutions that already had Warhol in their collections to enrich the breadth and depth of their holdings. Through the gift of this material to teaching institutions around the country, the Foundation hopes to spark interest, discussion and future scholarship about the essential role photography played in Warhol’s artistic production and to draw attention to the lifelong commitment he had to the medium.

POP ARTIST AND CULTURAL ICON

ANDY WARHOL BIOGRAPHY

world. Art critic David Bourdon wrote, “word around town was underground cinema had finally found its Sound of Music in Chelsea Girls.” Warhol would make nearly 600 films and nearly 2500 videos. Among these are the 500, 4-minute films that comprise Warhol’s Screen Tests, which feature unflinching portraits of friends, associates and visitors to the Factory, all deemed by Warhol to be in possession of “star quality”. Despite a brief self-declared retirement from painting following an exhibition of Flowers in Paris, Warhol continued to make sculptures (including the well known screenprinted boxes with the logos of Brillo and Heinz Ketchup) prints, and films. During this time he also expanded his interests into the realm of performance and music, producing the traveling multi-media spectacle, The Exploding Plastic Inevitable, with the Velvet Underground and Nico, In 1968 Warhol suffered a nearly fatal gun-shot wound from aspiring playwright and radical feminist author, Valerie Solanas. The shooting, which occurred in the entrance of the Factory, forever changed Warhol. Some point to the shock of this event as a factor in his further embrace of an increasingly distant persona. The brush with death along with mounting pressure from the Internal Revenue Service (stemming from his critical stance against President Richard Nixon), seem to have prompted Warhol to document his life to an ever more obsessive degree. He would dictate every activity, including noting the most minor expenses, and employ interns and assistants to transcribe the content of what would amount to over 3,400 audio tapes. Portions of these accounts were published posthumously in 1987 as The Warhol Diaries. The traumatic attempt on his life did not, however, slow down his output or his cunning ability to seamlessly infiltrate the worlds of fashion, music, media, and celebrity. His artistic practice soon intersected with all aspects of popular culture, in some cases long before it would become truly popular. He co-founded Interview Magazine; appeared on television in a memorable episode of The Love Boat;

“HISTORY BOOKS ARE BEING REWRITTEN ALL THE TIME.”

The Body Page

— Andy Warhol 3

A large number of texts in the counter page with few spaces. A small amount of text in one page with large amount of spaces. With the distinctive contrast layout method, easy to read, make the whole thin and dense, harmonious and beautiful color piece distribution.

Illustration page Illustration page adopted the representative work of Andy Warhol to insert and had a simple introduction. Typesetting adopted the distinct contrast, one page is the full color drawing with the following introduction note, the counter page is red color piece of text with sufficient space, which gave adequate space for illustration show.

“l’VE NEVER MET A PERSON I COULDN'T CALL A BEAUTY.”

— Andy Warhol 17

— Andy Warhol 5

THE COMPLETE WORKS

Mao, 1972-74 Andy Warhol Synthetic polymer paint and silkscreen ink on canvas. 35*28 inches

CATALOGUES RAISONNÉS

Self - Portrait with skull,1977 Andy Warhol Polacolor Type 108 22*17 inches

“I LOVE IT WHEN YOU ASK ACTORS, ‘WHAT’RE YOU DOING NOW?’ AND THEY SAY, ‘I’M BETWEEN ROLES.’ TO BE LIVING ‘LIFE BETWEEN ROLES, ‘THAT'S MY FAVORITE.”

Flowers, 1970 Andy Warhol Screen print on white paper 36*36 inches 8

POP ARTIST AND CULTURAL ICON

ANDY WARHOL BIOGRAPHY

YEAR 2015

YEAR 2013

Warhol Retrospective Jumex Collection Mexico City, Mexico February 1, 2015

Andy Warhol: Life, Death and Beauty Beaux-arts Mons Mons, Belgium October 4, 2013 - January 9, 2014

Reading Andy Warhol Museum Brandhorst Munich, Germany September 18, 2013 - January 1, 2015

Andy Warhol: Power and Politics The Scottish Parliament Edinburgh, Scotland October 1, 2013

YEAR 2014

Andy Warhol: 15 Minutes Eternal National Art Museum of China Beijing, China September 27, 2013 - December 12, 2013

Warhol Retrospective Istanbul Museum of Modern Art Turkey September 1, 2014 The Prints of Andy Warhol Telfair Museum Savannah, Georgia September 1, 2014 The Prints of Andy Warhol TBD Taiwan May 1, 2014 Most Wanted Men Exhibition Queens Art Museum New York, NY April 1, 2014 - September 1, 2014 Andy Warhol: 15 Minutes Eternal Mori Art Museum Tokyo, Japan February 1, 2014 - May 6, 2014 Andy Warhol: Life, Death and Beauty Beaux-arts Mons Mons, Belgium October 4, 2013 - January 9, 2014 Pop Camera Fondazione FORMA Per Le Fotografia Milan, Italy September 26, 2013 - January 26, 2014

Pop Camera Fondazione FORMA Per Le Fotografia Milan, Italy September 26, 2013 - January 26, 2014 Andy Warhol Photographic Legacy Contemporary Art Center Cincinnati, OH September 21, 2013 - December 30, 2013 Steichen/Warhol: Picturing Fame Mary and Leigh Block Museum of Art, Northwestern University Chicago, IL September 20, 2013 - December 1, 2013 Image Machine: Andy Warhol and Photography Rose Art Museum, Brandeis University Waltham, Massachusetts September 19, 2013 - December 20, 2013 Reading Andy Warhol Museum Brandhorst Munich, Germany September 18, 2013 - January 1, 2015

Reading Andy Warhol Museum Brandhorst Munich, Germany September 18, 2013 - January 1, 2015

Wanted! Selected Works from the Mugrabi Collection Tel Aviv Museum of Art Tel Aviv, Isreal August 8, 2013 - November 8, 2013

Warhol Out West Bellagio Gallery of Fine Art Las Vegas, Nevada February 8, 2013 - January 2, 2014

American Pop Art The National Art Center Tokyo, Japan August 7, 2013 - October 21, 2013

The Appendix Page List the exhibition about Andy Warhol in recent years, which let the layout and content of book more interesting. At the same time, it also proved his immortal status and enormous influence in the art world.

The final finished book The final finished book adopted the no smooth creamy white paper, the seal flush with glue and inkjet printing which is more amiable and natural. From the very beginning that I looked for the paper factory, cut paper to contact printing and print shop for a month, there is many mistakes which I overturned the correction to print. I really grew up when this book from a original concept on the computer to the final finished product in readerâ&#x20AC;&#x2122;s hands.

The final finished book

JUNSHAN SLIVERNEEDLE TEA Brand image design

Keywords Extraction

Junshan Silver Needle Tea, as thin as needle, is one of the Chinese famous teas, producing at Junshan of Dongting Lake, Yueyang Hunan.

Pureness

Start

Original Intention

Material with principle, human with conscience. Essence is the pure, real and objective existence in the nature, without any decoration.

Inspiration In face of fickleness and hypocrisy of current society, I hope to advocate the attitude towards life of pursuing kindness and sincerity, and probing into essence, getting rid of vanity so as to feel the essence of materials and human.Tea is the production of environment and the essence of universe. Regarding Junshan Silver Needle Tea as the carrier, I hope to make people feel the scenery of Dongting Lake, taste sincere temperament of heroes and poets, savor life and pursue essence through various tea cultures.

Explore essence from three aspects of Junshan Silver Needle Tea

Essence of landscape

Tea ceremony cleans heart

Dongting Lake heroes

Design Orientation Plainness, innocence and simplicity are to be embodied in the brand image of Junshan Silver Needle Tea.

Tea, whose essence roots from nature, is the cream of universe and the spirit of nature.

Only eliminating distractions and cleaning original intention can people keep authenticity and pureness.

Stay foolish, Stay hungry. Original intention is the purest dream.

Logo Design

Ancient Poetry Form

Juanshan Island

Dongting Lake

Because of its pureness, the character style is designed with the simplest lines, straight and lathy and decorated with sharp small horn so as to emphasize the feeling of â&#x20AC;&#x153;as thin as needleâ&#x20AC;? and enrich details.

Tea Book Design——Spread Core Ideology

Around the logo, the overall design style is simple. The cover of the book is designed in the shape of Junshan Island, promoting tea culture through the book of tea and adding freshness to tea culture。

Abundant and Elegant Picture--plain and ancient style Text--Essence of landscape & Tea ceremony cleans heart & Dongting Lake heroes

Binding style: Thread stitching Thread stitching is a technique of binding books, evolving from traditional books art, echoing the theme of turning back to originality

Cover

Contents Page Essence of Landscape & Tea Ceremony Cleans Heart & Dongting Lake Heroes Contents Construction Natural environment of Dongting landscape Quality characteristics and picking features of Junshan Silver Needle Tea Lionheart of FAN Zhongyan and QU Yuan

“本” 是不加修饰的纯粹的真实的客观存在物有本原人有本心

山水本源篇茶道净心篇洞庭豪杰篇

Splendid Inside Pages Exhibition Pictures inside pages mainly are line drawings, with a few words and leaving abundant space, vividly introducing the culture of Junshan Silver Needle Tea and building a simple, plain and pure atmosphere.

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“

7-10 ”

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“

7-10 ”

“

—— ——

茶道净心篇

Splendid Inside Pages Exhibition Graphic depiction is combined with the essence of Junshan Silver Needle Tea which is more concretely presented to readers through pictures and words.

山水本源篇

特质

“金镶玉”

君山银针属芽茶芽头茁壮紧实而挺直茶芽大小长短均匀形如银针内呈金黄色白毫显露

金镶玉色尘心去川迥洞庭好月来叶子正面是淡淡的金黄色背面是分布均匀的细绒毛

汤色

等级

橙黄明净香气清纯滋味甜爽叶底嫩黄匀亮

根据芽头肥壮程度分特号、一号、二号三个档次

Splendid Inside Pages Exhibition

军人视之谓“刀枪林立” 文人赞叹如“雨后春笋” 艺人偏说是“金菊怒放” 君山银针茶汁杏黄，香气清鲜叶底明亮，又被人称作“琼浆玉液”

Making Junshan Silver Needle Tea with clean and transparent glass, people can first see that tea-leaves are floating on the water, with shoot tip upwards and head downwards; and then they are gradually falling down, standing at the bottom of glass. Lifting and falling up to three times and consequently it is called as “three times ups and downs”.Junshan Silver Needle Tea sinks and stands on the bottom of the glass, like the scene of being bristling with bayonet and bamboo shoot springing up. It is froze in the book with line drawing technique, vividly reappearing such interest scene.

初始芽尖朝上、蒂头下垂而悬浮于水面随后缓缓降落，竖立于杯底忽升忽降，最多可达三次最后竖沉于杯底，芽光水色，浑然一体，堆绿叠翠

Splendid Inside Pages Exhibition

范仲淹字希文，汉族，不仅是北宋著名的政治家和军事家，还是一位卓越的文学家和教育家。作为宋学开山、士林领袖，他开风气之先，文章论议，必本儒宗仁义；并以其人格魅力言传身教，一生孜孜于传道授业，悉心培养和荐拔人才；乃至晚年“田园未立”，居无定所，临终《遗表》一言不及私事。范仲淹政绩卓著，文学成就突出。

Paper Product Design——Propaganda and Promotion Paper product design with simplified design style+Logo+ Plain pictures+ Concise and poetic words

冷暖自知，禅道自悟。饮酒

须知饮茶也如同坐禅一样，

冷暖自知，禅道自悟。饮酒

须知饮茶也如同坐禅一样，

多为酩酊大醉，饮茶却能似

醉非醉，化天地入茶道。故

﹃禅茶一味﹄也。

须知饮茶也如同坐禅一样，

冷暖自知，禅道自悟。饮酒

多为酩酊大醉，饮茶却能似

醉非醉，化天地入茶道。故

﹃禅茶一味﹄也。

始也净也初心也

茶熏

冥想

多为酩酊大醉，饮茶却能似

醉非醉，化天地入茶道。故

﹃禅茶一味﹄也。

须知饮茶也如同坐禅一样，

冷暖自知，禅道自悟。饮酒

多为酩酊大醉，饮茶却能似

醉非醉，化天地入茶道。故

﹃禅茶一味﹄也。

始也净也初心也

冥想

Propaganda Card

始也净也初心也

茶熏

冥想

茶熏

冥想

The making process of Junshan Silver Needle Tea is also the unique embodiment of its quality and cultural connation.Each procedure of collection, manufacture and brewing is the process of cleaning heart.

Bookmark Propagandize and promote tea culture Only the wearer knows where the shoes pain; only oneself understands Chandao; drinking wine will be drunk, while drinking tea can make people in half-drunken state, uniting the universe with tea ceremony.

始也净也初心也

茶

须知饮茶也如同坐禅一样，冷暖自知，禅道自悟。饮酒多为酩酊大醉，饮茶却能似醉非醉，化天地入茶道。

始也净也初心也

须知饮茶也如同坐禅一样，冷暖自知，禅道自悟。饮酒多为酩酊大醉，饮茶却能似醉非醉，化天地入茶道。

茶

Postcard Design To all the lakes, the Dongting Lake is the most gorgeous. To all the towers, the Yueyang Tower is the most magnificent. To all islands, Junshan Island is the most beautiful. To all teas, Junshan Silver Needle tea is the finest.

VI Effect Picture Clean Pure Simple

始也净也初心也

须知饮茶也如同坐禅一样，冷暖自知，禅道自悟。饮酒多为酩酊大醉，饮茶却能似醉非醉，化天地入茶道。始也净也初心也

须知饮茶也如同坐禅一样，冷暖自知，禅道自悟。饮酒多为酩酊大醉，饮茶却能似醉非醉，化天地入茶道。须知饮茶也如同坐禅一样，冷暖自知，禅道自悟。饮酒多为酩酊大醉，饮茶却能似醉非醉，化天地入茶道。

茶

Packaging Design 始也净也初心也

Simple geometrical modeling Clear edges and corners, straight lines Extracting color element from ink and washing paintings Combining landscapes with tea Traditional plain tone presenting the pure and authentic feeling to people

YUMMY Package Structure and Container Design

Inspiration Divergent Association of Keywords: Candy-Eating-Mouth Making containers holding colorful candies in the shapes of all kinds of mouths

CANDY

EAT

MOUTH

Mouth, with the widest range of motion and full of expression changes in the face, can produce rich expressions, with arresting shapes.

Various Mouth Shapes

MODERN

With modern lines to shape container, breaking through conventional container shapes

YUMMY!

Features Extraction

Rich Expressions

EMOTION

Study mouths in different shapes, making containers emotional

Brand name: Yummy Container shape: mouth Container features: candy

Color Scheme of Chromatic

Design Orientation

MODERN Exaggerated Bottle Line

Shape of Bottleneck

Locating Position of Bottleneck

Visual Element

Bright and simple comparison of high purity Fresh color scheme and coordination Warm, bold, vivid visual imagery

+ Porcelain with red and white spots Colorful candies

Viaual Imagery

EMOTION

Porcelain with red and white spots Colorful candies

Color schemes of container Color Scheme-1

Container

Color Scheme-2 Color Scheme-3

The Color of Container: Red&White

Draft

Color Contrast of Container: Contrast of Bright Degree&Purity

180째

Viaual Imagery

Carrier

Color schemes of carrier

Material Selection

Porcelain

-Detailed pottery -Firm -Translucent -White -Non-porous -With clear and melodious sound

Manufacturing Process Selecting Clay→Washing Clay→Forming Blank→Drying→Fettling→Tinting→Firing

Result Show

-Various shapes of mouth, and each is unique -Differ in size dimension, fat or thin, high or low -Same in red and white style, interspersed with spots, bringing strong visual impact of activeness -Various attempts: white bottle body with red mouth shaped bottleneck/ red bottle body with white mouth shaped bottleneck/ red bottle body with red mouth shaped -bottleneck + customized porcelain doll with red and white spots

YUMMY!

-Colorful candies add indefinite aliveness to container, full of enthusiasm -Colorful candies add magic to container, emerging stirring and rousing atmosphere -Strong and powerful visual impact leaves a deep impression on people

Exhibition Effect A visual feast of modern porcelain Around the theme, closely follow red and white spots, candies and YUMMY to decorate

Commercial Photography Pictures Adopt personification technique use shapes of dialog box, sunglasses, and the trumpet, yelling at â&#x20AC;&#x153;YUMMYâ&#x20AC;? Endow container with aliveness,energy

VI Design

YUMMY!

A series of VI design combined with theme, lively and modern

YUMMY!

-Red and white color -Mouth -YUMMY!

YUMMY!

Creation elements

YUMMY!

YUMMY! YUMMY!

YUMMY!

WUCHANG RESINOSIS RICE Package Design

Inspiration

Color Extraction

Adding more architecture feature in the product.

The color of exterior packing

The color of interior packing

Sketch

Abstract fantasy The shape is based on the overlaying between square and square.

Specific Bodying the square, highlight the sense of layering.

The initial conception of the product.

Flexibility and plasticity were added to the packaging, to make it have a sense of interest and meaning.

Place of origin

Sales Information

Logo

INTSIDE PACKAGING

OUTSIDE PACKAGING

Brief introduction

Four steps to distinguish the rice

WUCHANG RICE PACKAGING DESIGN

texture

Dismantling Figure

Bonus cards

Packaging design taken from Wuchang rice shape: slim, translucent. The proportion of each part of the golden ratio in line with the packaging of rice, graphic design brief and clear, inherited the traditional style of the East, showing the five permanent members of the pristine quality of rice. Overall packaging capacity of 2 pounds of Wuchang rice. Packing into four parts, each available for three home consumption once the calculated capacity to facilitate the use of the family outing. Green corrugated packaging inspired by the contours wheat fields, green organic forms to create a flavor from the wheat fields. Four separate but linked carton packaging can be arbitrarily placed into any shape, giving consumers more likely to create.

WuChang: The five laws in acient China: Intelligence Honest Mercy Etiquette Justice

尙智誠信举仁崇礼由义

Effect Picture of Material Object

ILLUSTRATION

Point

Line

Surface

《Sunflower Girl》 Wanting the bright smile like sunflowers, but sad always sprung up Life always backfires.

《The Cowgirl》

《Forever Young》

《Hide》

Butter yellow

《The Cowgirl》

Tree brown Sky blue

Aqua blue

Brown

Orange

Pink

Cherry pink

《Spring Breeze》

《Hide》

“Brother and sister Would you please come here quickly?“

”Sit in line and eat fruit Give you one and also give me one. “

《Children Pasteup》 Originated from Cantonese nursery rhymes < sit in line > and embodied the childish fun Conducting conception, tear and shear, arrangement and paste with Chinese traditional big cotton prints and ticker tape

PERSONAL INFORMATION

SELF-EVALUATION

Name: HE Yuqing Gender: Female Date of Birth: 29/12/1993 Education Background: Majoring in visual communication design of school of design at Hunan University.

Drawing

Creative

8.5

Eye for the detail

Communication Skills

9.5

THE PRIZE

2015

2014

《Self-portrait》

2013

2015 The works Huayao Nationality Affection was awarded the second prize in the central south region of the 8th National Computer design Competition 2015 The works Huayao Nationality Affection was awarded the third prize in the National Computer design Competition

2014 Honorable Mention in Uniqlo the First Campus Design Competition in Hunan division 2014 The Third Prize in the First Mobile Phone Photo Contest in Hunan University—Looking for the Moving Around 2014 Excellence Award in Bookmark Design Contest which held by the reader association of Hunan University 2014 Outstanding Award in summer teaching at Banghai Primary school which held by Fly association of Hunan University 2013-2014 The Second-class Scholarship at Hunan University 2013 One Hundred Kilometers Trailwalk Certificate 2013 Excellent Volunteer at Hunan University

TECHNICAL SKILLS

Ps Adobe Photoshop

MAX

Adobe Illustrator

Adobe indesign

Adobe Flash

3D Studio Max

Thanks

13574130443

979685660@qq.com

979685660

Joker--3