BRAND IDENTITY GUIDELINES
EXCLUSIVE. E LUXURIOUS. BOLD. NEUTR STRIKING. IC COMPANY OVERVIEW The elements described in this brand guide need to be applied consistently so anyone dealing with NUDE
knows who we are and what we stand for. These guide-
lines are to help you represent our brand consistently. This document is a guide to the brand communication style for NUDE. It explains what our brand stands for and
how the creative elements fit together in all our communications. The guide should be followed when commission-
ing, designing or delivering any kind of communications.
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ELEGANT. SI DYNAMIC. L RAL. TRENDY CONIC. CHIC. 3
DESIGNED FOR FIT. LOVED FOR STYLE. 4
Contents Company overview. . . . . . . . . . . . . 2 Identity. . . . . . . . . . . . . . . . . . . . . . . 6 Logo. . . . . . . . . . . . . . . . . . . . . . . . . 7 Logo Usage. . . . . . . . . . . . . . . . . . 12 Logo Placement . . . . . . . . . . . . . . 15 Color Palette . . . . . . . . . . . . . . . . . 20 Typography. . . . . . . . . . . . . . . . . . 23 Packaging. . . . . . . . . . . . . . . . . . . . 28
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BOLD. ELEGANT. FIERCE. 6
IDENTITY NUDE is inspired by elgance and simplicity. The brand translates into classy and elegant wear; casual and structured at the same time. We must demonstrate these personality characteristics with our customers, precisely and continually. Our personality describes the tone and manner of NUDE that we want to communicate. 7
LOGO
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The NUDE logo has been carefully made to symbolize our values. Therefore it should never be altered in any way. Our logo is classy and confident. No other elements should be used in conjunction with it as this will only weaken its effectiveness. It is very important that the logo Is reproduced from high quality original artwork. 9
X
1/3 X
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exclusion zone
1/2 X
This is the master brand logo. Use this on all branding and corporate applications: corporate stationary, press and commercial releases, apparell labelling, and retail packaging. 11
To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as followed
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LOGO USAGE 13
ACCEPTABLE color variations
use colors only from the secondary palette.
secondary logo
when constraining logo, only place in secondary pantone color 5. 11.2 cm 14
UNACCEPTABLE
do not use any colors other than the primary/secondary colors from the palette.
do not add a drop shadow or any effects on the logo.
when enclosing the logo, do not use any other color other than secondary color Pantone 1. (absolutely NO black).
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LOGO PLACEMENT
grayscale
when on the web, be sure to stay print
web
consistent with the primary color scheme.
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business card always print paper on opaque secondary color
gold foil
NUDE 859 Cedar Court Central Islip, NY 11722 (288)-475-8840 www.nudefashion.com
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always ensure good legibility of the logo when using it on photographic backgrounds. There are two variations of placing the logo onto a photographic background. (Brand mark vs. Full logo) To add variation and flexibility, the logo can be tinted with other colors from the secondary palette. to add flexibility, a transparent strip can be used together with the logo (Pantone color 5).
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THE PERFECT PAIR.
COLOR PALETTE 21
PRIMARY Pantone
Pantone
C: 17
C: 0
M: 39
M: 27
Y: 45
Y: 27
K: 0
K: 0
Our primary colors are used in combination, as they signify our brand and make it stronger. It’s important they are only used carefully on core items so that they remain powerful and effective brand elements.
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Pantone C: 0 M: 10 Y: 4 K: 0
Pantone C: 0 M: 25 Y: 10 K: 25 Our secondary colors can be used in combination together, or with our primary colors. This is to add variety to executions. These must be used carefully to represent our values.
Pantone C: 20 M: 15 Y: 5 K: 0 Pantone C: 10 M: 20 Y: 10 K: 5
Pantone C: 15 M: 20 Y: 25 K: 0 Pantone C: 15 M: 20 Y: 25 K: 0
SECONDARY 23
SOPHISTICAT NEUTRAL. G T YP O G CLASSIC. STR LOVELY. SIM 24
TED. NEAT. GRACEFUL. RA P H Y RIKING. CHIC MPLE. TREND 25
Two typefaces have been chosen for the NUDE brand communications: Red Velvet and Avenir Next. Used in conjunction, they carry across the warm, feminine and timeless tone. To add flexibility, Avenir Next can be used as regular and italic, uppercase and lower case. the secondary color palette is to be used with body text. the primary color palette is to be used with headers.
AA
headers
red velvet, regular tracking: 70
Aa Aa secondary/body text avenir next, regular tracking: 10
leading: 21pt 26
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STYLE IS THE ANSWER TO EVERY THING. 28
PACKAGING
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hang tags
clothing label 30
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ZO H A L A Z I M I | D E S I G N P R O D U C T I O N | FA R M I N G DA L E STAT E CO L E LG E