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RETAIL PARTNERSHIP OPPORTUNITY
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WHY ZONE3?
DESIGN. DEVELOP. INNOVATE.
- Some of the highest rated products on the market - Developed by elite athletes, perfected by everyday athletes - The highest quality whilst maintaining affordable pricing
WHAT MAKES US DIFFERENT?
“OUR MISSION IS TO BE THE MOST LOVED AND CHOSEN SPECIALIST SPORTS BRAND AROUND THE WORLD - CREATING PRODUCT THAT EMBODIES OUR PASSION AND INSPIRES ATHLETES TO ACHIEVE THEIR PERSONAL GOALS.”
Since Zone3 was founded in 2007, our philosophy has always been to design product which enables athletes to achieve their personal goals and be the best they can. From first-timers, to elite Pros; the athlete has always been at the centre of our design process – thinking of how we can help them succeed. At the very beginning this was a personal motive as founder, James Lock, looked for ways he could gain an advantage over the opposition as an elite triathlete. This passion and motivation runs through every product in our range today, supporting athletes in all aspects of their racing, training and lifestyle. The 2019 range is a reflection of our growing popularity not just within triathlon, but also the individual sports. We have added some exciting new products as well as reworked and innovated several of our existing lines to ensure we’re at the forefront of product development and innovation. Like an athlete, we aim to get better and faster every year, and our new range doesn’t disappoint.
- Superior brand imagery and product assets - Highest standards in customer service - Committed to developing a leading global brand
BECOMING THE NUMBER ONE TRIATHLON BRAND IN THE WORLD Zone3 has enjoyed unprecedented organic growth over the last few years through positive word of mouth and some of the best industry reviews. Product development is at the heart of our success, but we are committed to growing our brand awareness further. Marketing, Sponsorship and PR play an important role and we are working closely with leading media, events and athletes worldwide. We are focused on becoming the number one triathlon brand in the world. We have had a huge amount of demand across the new range in 2018 and know that athletes want much more from Zone3 than just wetsuits and triathlon apparel. The swimwear collection continued to be very strong and goggles sales have skyrocketed. With our new range of technical compression and lifestyle apparel launching in Autumn 2018 we’re excited to be able to support the athlete at every stage of their journey.
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VISION WETSUIT
REVIEWS
Flexible, fast and very,very hard to fault. 92% rating from 220 Magazine. Winner of the ‘Cutting edge’, ‘ Gold Award’ and ‘Best on Test’ awards.
VANQUISH WETSUIT ‘As close to perfection as you can get with a wetsuit’There really is nothing to fault. 94% rating from 220 Magazine. Winner of the ‘Cutting edge’ award.
ADVANCE WETSUIT
ASPIRE WETSUIT
A Brilliant all-rounder that comesat a great price.
The first and only 10/10 rating from 220 Magazine
94% rating from 220 Magazine. Winner of ‘Best on test’, ‘Best buy’ and ‘Top Value’ awards.
95% rating from 220 Magazine. Winner of the ‘Best Value’, ‘Best Buy’ and ‘Editors Choice’ awards.
TRANSITION BACKPACK Some great tri friendly upgrades make this a brilliant and affordable race companion 90% rating from 220 Magazine.Winner of the ‘Best Value’ and ‘Best on Test’ awards.
MEN’S JAMMERS Quality Jammer that are made to last 90% rating from 220 Magazine.
VOLARE GOGGLES A mightly impressive set of gogglesthat tick all the performance boxes. 94% rating from 220 Magazine. Winner of the ‘Best on Test’ award.
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ZONE3 ATHLETES
ZONE3 EVENTS Events and grassroots support are at the heart of the Zone3 brand. We supported a huge number of events last year, from local club races to high profile Ironman, Challenge and ITU events. We sponsor events in over 15 different countries have direct contact with hundreds of thousands of competitors. These events provide us with the opportunity to reach and engage with a huge captive audience; from first-timers to seasoned Pros.
TIM DON
SARAH PIAMPIANO
MARK FOSTER
JAKE BIRTWISTLE
ANDI BOECHERER
Recently back from a life threatening injury and underwent a gruelling 6 month recovery, 4 months of which he was immobilised, wearing a halo with titanium bolts screwed into his skull. Tim Don has won the renowned Ironman and held the title for fastest IM of 7:40:23 until another Zone3 athlete, Matt Hanson took the title.
Sarah Piampiano is a professional Triathlete from America. Her career has taken her round the world, notably winning Ironman 70.3 in New Orleans and Western Australia. Currently residing in California; Sarah is in training under the guidance of Matt Dixon and swims in the Zone3 Vanquish wetsuit.
Mark Foster is an ex-international competitive swimmer and multiple World-record breaker. Zone3 and Mark have worked closely together to produce the MF-X range of swimwear, using Mark’s knowledge of swim fabrics and materials alongside his keen eye for style.
Australian elite triathlete Jake Birtwistle’s 2018 career has already been fantastic for him, coming 2nd in the prestigious Commonwealth Games Triathlon and 2nd place in the ITU Yokohama event as part of the World Triathlon Series. He races in our exclusive Zone3 Vanquish Elite model, featuring an upward zip for faster transitions and we are sure of a big future for him.
Andi has frequently held podium positions and is somewhat of a national treasure in Germany where he was born. Renowned for his incredible bike speeds, Andi is set to reach new limits as a serious swim contender in his Vanquish wetsuit. At 35 years, we see no signs of him slowing down and are proud to sponsor such a hard working athlete.
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DIGITAL MARKETING EMAIL MARKETING Email marketing is one of our strongest assets at Zone3. Our database is highly reactive to our news, offers and promotions and we have an ever-growing database of passionate triathletes of all abilities. The content we create for these newsletters follows a monthly theme, set out in our content strategy, but the content remains reactive to triathlete news from our elite athlete’s races and stock levels. By maintaining a balance of structured, themed content and reactive, highly topical news we ensure we provide the best content possible, maintaining strong relations with our customers.
EXAMPLE ZONE3 MARKETING NEWSLETTER
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COMPETITONS Competitions are a great way to raise awareness, collect data and collaborate with other brands to tap into new customer bases that aren’t yet aware of the Zone3 brand. We host regular competitions with sports lifestyle brands to collect data for our database as we know that once a customer is on our database they are much more likely to become loyal and convert. Brands we’ve previously ran joint competitions with are SIS, London Triathlon, BKOOL and Redber Coffee.
We work with our PR agency to ensure Zone3 gets the best coverage possible in the most relevant magazines and online publications across the globe. We are fortunate to have become one of the most highly reviewed brands in the industry, receiving some of the worlds greatest reviews such as 220 Triathlon’s first and only 10/10 review for the Aspire wetsuit. We release consistent weekly press releases sharing news on our products, athletes, awards and races, all to remain a thought leader in the industry.
PR
VIDEO & PHOTOGRAPHY The finest triathlon apparel deserves the correct visual aesthetic to support it. We ensure the hard work put in by our product development team is properly presented through the photography and videography by maintaining close relations with some of the industries’ greatest sports photographers and videographers. The strength of the photography and videography at Zone3 sets us aside from our competition and greatly aids maintaining our brand image in the eyes of our customers. We ensure our models are industry known triathletes to further strengthen the Zone3 brand image.
SOCIAL MEDIA We run a consistent omni-channel digital marketing operation, and carefully structure our weekly content rollout to ensure our customers are being provided with a balance of sales messages and emotive, captivating content surrounding the lifestyle of a triathlete. We are strict on this to maintain our thought-leadership position in the market. We ensure to keep on top of social media trends and utilise all sales tools where we can. Our most successful channels are Facebook & Instagram where we receive the most interaction and traffic to the website.
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PRODUCT INFORMATION
ZONE3 ASSETS
PRODUCT PRICE LIST/ WHOLESALE ORDERING INSTRUCTIONS
In addition to the imagery we include all product descriptions to enrich your SEO and provide your customers with detail to aid in their buying decision and strengthen the Zone3 though leadership position we have in the triathlon industry.
We believe in equipping our partners with the tools necessary to enrich their customers and provide a seamless, educational shopping experience every time. We achieve this through the creation of the Zone3 Assets Pack.
All included to make your experience of partnering with Zone3 easier.
PHOTOS & VIDEO This Assets Pack includes all POS imagery of every product in highres and web version, macro shots highlighting the finite details of every product and lifestyle imagery to help market the product across your online channels. We invest heavily into ensuring the photography is of the highest quality and are proud of the relationship we’ve build and maintained with the industry’s most reputable photographers and videographers.
BRAND INFORMATION Within the Assets pack we’ve included the Product Brochure, Reviews Brochure and all branded supplementary information to help when talking with your customers.
SIZE GUIDES
BRANDING
Every product has its own unique size guide, we’ve included all of these in the Assets Pack for use on your website, we know from experience that sizing is crucial in triathlon and so we highly recommend using these charts to help convert online traffic to customers.
All brand logos, brand guidelines and 2018 video are included for hosting on your sites and Youtube/Vimeo accounts.
REVIEWS & PRESS All 9 years of reviews and awards are included in the Assets Pack, this is one of our strongest assets and a real dial turned when a customer in making a purchase. We strongly recommend using these regularly as we have some of the worlds highest rated products from some of the industry’s most reputable magazines and brands.
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CONTACT For more information, please contact: partnerships@racezone3.com Zone3 Unit 1, Bridge Park Merrow lane Guildford GU4 7BF 01483 332045
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Working together to
REACH NEW LIMITS