2016 ZONG-YOU TSAI
PORTFOLIO TRANSPORTATION DESIGN
CONTENTS 01 RESUME
03 HAOJIN LYRA
13 HAOJIN TAURUS
17 HUDSON HSA INTERIOR
23 SUZUKI NEX 125 HEADLIGHT 31 PURESSENCE CONCEPT
37 SPEEDOMETER PROPORSALS 43 GRAPHICS
RESUME 4 th March 1988 Taipei, Taiwan +886 983 488 460 alphonse.liod@gmail.com
LANGUAGES Mandarin - Native English - Fluent German - Basic
EDUCATION 2006.09-2010.10 Bachelor degree Industrial Design, Tunghai University, Taiwan
1
INTERESTS Riding Motorcycle, SurďŹ ng, Model Collecting
EXPERIENCE 2011-2015 Delta Design Co., Ltd. - Exterior Designer / Design Assistant
Guangzhou Haojin Motorcycle Projects 2014 Cub : LYRA HJ 110-11 / Cruiser : TAURUS HJ125-22 2013 Off Road : HAWK HJ200GY-3 2012 Street Sport : EVO HJ150-15 / Street : HJ150-15 Xiamen Feipeng Group (HUDSON) Utility Terrain Vehicle Projects 2013 HSA 2012 HUA Taiwan SUZUKI Motor Co., Ltd. Projects 2013 Scooter : NEX 125 Headlight Proposals 2012 Scooter : New NEX 125 Proposals
2010-2011
Military Service
2008
Delta Design Co., Ltd. - 2 months Internship
2009-2010
Tunghai University Dept. of Industrial Design 18th Yodex Exhibition Group - Vice Director / Visual Design Team Leader
SKILLS Creativity, Ideation, Sketching, Rendering, Illustration, Clay Modeling, Model Making SOFTWARE TOOLS 2D Adobe Photoshop, Illustrator, InDesign, Sketchbook Pro 3D Alias Automotive (Basic), Solidworks PC and Mac Platform
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HAOJIN LYRA Haojin Lyra is a cub project which designed for Guangzhou Haojin Motorcycle Co., Ltd. (China). Lyra aims at South American market. Cub
is
a
kind
of
transportation
between scooters and motorcycles
and has huge number of female customers. However, most cub products
on the market are designed for practi-
cal purposes and the styles are non-integral.
I connected front to rear parts of a cub and integrate the style to make it more
elegant and integral. And the style was
inspired by the shape of spearheads. I used
elements
of
spearheads
to
arrange the style curves and make it more sporty and fashionable.
3
4
5
HAOJIN LYRA
6
1:1 scale clay model
7
HAOJIN LYRA
Commercialization
8
HAOJIN LYRA This is an unused proposal of Haojin Lyra. The style is more suitable for
West African market. Therefore, my client didn’ t adopt this proposal.
I want to present the characteristic of predators. My idea is use image of
attacking snake to enhance the ten-
sion of muscles. The intriguing twist connect the front and rear parts of the cub to have a tight arrangement like a jumping snake.
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10
11
HAOJIN LYRA
12
HAOJIN TAURUS Haojin Taurus is a small scale cruiser project
which
was
designed
for
Guangzhou Haojin Motorcycle Co., Ltd.
The targeted markets are West Africa and China for practical usage.
Considering the targeted markets, I combined function and style in this
proposal. The shapes of tank and seat
were inspired by classic American mo-
torcycles. I used decorated chromes and upturned style rack to make it
entirely more intriguing and full of spirit.
13
14
15
HAOJIN TAURUS
Speedometer proposals
16
HUDSON HSA INTERIOR
Image board
This is a Utility Terrain Vehicle ( UTV )
project designed for Xiamen Feipeng Group.
HSA aims at outdoor activities lovers,
so my idea is to present the character-
istics of an adventurous, curious, and fearless person. I combined features
of the interior and the exterior to make the interior look sporty.
Exterior of HSA ( designed by Benjamin Yeh)
17
18
19
HUDSON HSA INTERIOR
Interior topview layout
20
21
HUDSON HSA INTERIOR
Rear exterior layout
22
SUZUKI NEX HEADLIGHT
This project was designed for Taiwan
SUZUKI Motor Co., Ltd. SUZUKI Motor aims at youth and wants to revise the
headlight style of NEX 125 to compete with their rivals.
Inspiration for the headlight comes
from traditional Japanese warrior’ s helmet and mask to create the sense of mystery and majesty.
23
Exterior of SUZUKI NEX 125
24
25
SUZUKI NEX HEADLIGHT
26
Other proposals
27
SUZUKI NEX HEADLIGHT
Interior proposals
28
ï¼£lay model process
29
SUZUKI NEX HEADLIGHT
2016 SUZUKI new NEX
30
PURESSENCE CONCEPT
Lotus
The Puressence is my graduation project at Tunghai University. The concept is to create a new type of city’ s individual transportation which has the advantages of both vehicle and scooter.
Puressence is an electrical vehicle and
charging system setting uses electro-
Purity
Lightweight
magnetic induction charge technology. As the result, it has a large diameter rear wheel as a coil to charge through
electromagnetic
when it’ s parking.
induction
The theme of Puressence focuses on a pollutionless micro car. Therefore,
I
chose the images and characteristics of the lotus flower to create its style.
31
Structure
32
33
PURESSENCE CONCEPT
34
Interior layout
Motor 1:3 Clay model process
35
PURESSENCE CONCEPT
Battery
Final model
36
SPEEDOMETER PROPOSALS
These are some speedometer proposals which I made while working for Delta Design Co., Ltd. Most of them are
designed for motorcycles and scooter and are in production.
The design of motorcycle and scooter meters is not just a flat and simple
anymore. Even through the digital meter has been used, the appearances of meters show the sense of three
-dimensionality. I used different layers and textures to present the 3D effects.
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Speedometer proposals of Haojin Lyra
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Speedometer proposals of Haojin Hawk
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SPEEDOMETER PROPOSALS
Speedometer proposals of Haojin EVO
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Speedometer proposals of SUZUKI NEX
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SPEEDOMETER PROPOSALS
Speedometer proposals of Hudson HSA
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GRAPHICS These are my graphical works includ-
ing some graphics proposals, illustrations, and sketches.
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2010 YODEX Exhibition visual design
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HAOJIN EVO Motorcycle sticker proposals
45
GRAPHICS
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HAOJIN Lyra Cub sticker proposals
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GRAPHICS
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RTC electric scrooter proposals
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GRAPHICS
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Aircraft sketches
51
GRAPHICS
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Environment sketches
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GRAPHICS
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Environment sketches
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GRAPHICS
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Environment sketches
57
GRAPHICS
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Bird sketches
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GRAPHICS
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ZONG-YOU TSAI +886 983 488 460 alphonse.liod@gmail.com