![](https://assets.isu.pub/document-structure/220408081507-98ee215aec9095e58c3741bb25cd350e/v1/71261b91e992235bded92635a2fe1cc5.jpeg?width=720&quality=85%2C50)
1 minute read
6.2 Timelines
from CCR - zo agency
by zo agency
Phase 1 Planning
1a
Advertisement
1b 1c
2022
Phase 2 Early Execution
2a
2b
2c
Phase 3 Conversion
3a 3b
3d.1 3d.2
3c
3d.3
3d.4
2023
Phase 1 - Planning
[1a] Upon agreement
30 days to produce campaign direction, strategy, brand, audience, voice, target and necessary brand, campaign and style guides. We’ll walk this road with you to prepare for the next 14-15 months using clear guidelines.
[1b] Media planning
From day 21-45 concurring with the outcome of strategy. We’ll use the right mediums for the highest and best possible outcomes. They may include traditional, digital, PR, outreach, events and more. We’re exceptional media buyers.
[1c] Initial Production
From day 30-60 concurring with strategy and media - developing initial materials, web development, collateral and outreach directed to various stakeholders.
Phase 2 - Early execution
[2a] Early Messaging
Days 15-30 - An interim bridge to the larger unfolding messaging, creative and media plan underway.
[2b] Stakeholder blueprint
Days 30-45 Segmentation of audiences and identification on communication styles, necessary materials and campaigns to meet objective.
[2c] Build campaigns and supporting materials
Days 60-90 - Robust materials underway to deliver on campaign objectives for the duration, including print, event, digital, social, PR, TV, radio, OOH or any mediums deemed appropriate during strategy phase.
Phase 3 - Conversion & Cohort planning
[3a] Implementation of mediums
Day 60 onwards - Full implementation of all assets, via all mediums, for each audience.
[3b] Tracking and data procurement
Day 75 onwards - Live dashboards and tracking mechanisms to learn about and advance best practices. Split testing of digital ads, refining campaigns. Evaluating and fine tuning outreach, traditional media and response rates.
[3c] Ongoing active marketing
Day 90 onwards - Ongoing adjustments, updating of ads as needed, refining to get the best ROI. Reporting weekly
[3d] Cohort planning
Day 30 - First cohort planning Day 30 - summer offerings to schools Day 120 - Cohort 2 marketing Day 210 - Cohort 3 marketing
![](https://assets.isu.pub/document-structure/220408081507-98ee215aec9095e58c3741bb25cd350e/v1/258215dc24482aacd8ce226375e71517.jpeg?width=720&quality=85%2C50)