Cobb-Vantress introduces a new Male and updated management guides and supplements

Vantage™ Male: New North American Vantage™ Male offers improved feed conversion and weight gain

North American poultry producers working in the big bird debone market have a more efficient, easier-to-manage male coming online this summer: The Cobb Vantage™ male. Cobb-Vantress, Inc. introduced the new product – the company’s first new male since 2017 – at the 2020 International Production & Processing Expo (IPPE) in Atlanta.

“Cobb developed the Vantage male to be an outstanding performer in the big bird market,” said Dr. Mark Cooper, managing director of global genetics at Cobb. “We’ve taken into consideration ease of management and coupled that with market-leading growth rates and outstanding feed conversion ratios while keeping meat quality top of mind with this new release.”

The Vantage is a package-only male primarily designed to cross with the Cobb700™ female. Field results have consistently shown decreased feed conversion and increased body weight gains for birds over 8.5 pounds. The stature of the broiler will be taller and deliver more robust legs.

“We understand our customers rely on Cobb to provide superior, industry-leading genetics,” said Dr. Aldo Rossi, vice president of research and development at Cobb. “We’ve seen the Vantage male provide significant advantages in feed conversion, growth rate and livability at heavier weights. On top of that, we saw excellent results in breast yield and evisceration yield.”

The Vantage male is easy to manage and has demonstrated hatch improvements. The Vantage matures faster than the CobbMV™ Male and exhibits a larger comb.

With similar meat quality performance, the Vantage delivers superior meat quality over the competition. The fillet dimensions of the Vantage crossed with the Cobb700 female lend themselves to prime cuts and less trim.

“Our commitment to meat quality really shines through with the introduction of the Vantage male,” adds Dr. Rossi. “We’re committed to starting at the beginning of the process and delivering better uniformity, less trim and more valuable yield. Couple that with the advantages the Vantage brings to the table and you have premium meat quality and texture that ultimately can help impact the bottom line.”

Cobb’s commitment to meat quality doesn’t stop with superior genetics. Cobb offers customers a 360-degree evaluation — looking at their operation from hatchery to processing – to help make meat quality and texture work for an operation’s bottom line.

New Management Guide and Supplements

Cobb-Vantress has also announced seven new or updated management guides and supplements. The updates and new introductions help expand upon Cobb’s commitment to providing customers with the latest recommendations based on breed performance, current scientific knowledge and practical field experience from around the world.

Included in the updated offerings are:

• Vantage™ Male Supplement

• Vaccination Management Guide

• Cobb500™ Grandparent Male Management Supplement

• Cobb700™ FF Breeder Supplement

• Cobb700™ SF Breeder Supplement

• Cobb700™ Broiler Performance and Nutrition Supplement

• CobbMV™ Male Supplement

“Customers use Cobb’s resources to help obtain the full genetic potential of our family of products,” said Cody Polley, Director World Technical Support at Cobb. “We regularly review and update our resources to keep our customers up to date with the latest information available. We’ve even expanded our team to continue to develop this important content.”

The most extensive work was done to the Vaccination Management Guide, which was outfitted with animal welfare tips and redesigned for ease of use in the field. Cobb tailored the guide to help field personnel with the proper use and administration of poultry vaccines. This resource offers standard operating procedures to improve the delivery and efficacy of vaccines from hatchery to farm, ultimately helping to optimize flock performance and immunity.

“Our vaccination guide includes detailed information on vaccine preparation, storage, and delivery of vaccines at multiple sites of inoculation and several ages,” said Dr. Nicholas Anthony, technical content manager at Cobb. “We’ve also included animal welfare tips to provide our customers with methods and strategies to vaccinate flocks in a manner that promotes the best animal welfare outcomes.”

Additionally, the team created a new resource: the Cobb500 Grandparent Male Management Supplement, which provides information Cobb customers may use for their Cobb500 Grandparent operations, including general management guidelines for rearing and production, promoting and sustaining fertility, and performing grading and selection.

All management guides and supplements are housed on Cobb’s website and mobile application (Cobb Connection), and include recommendations for grandparent stock, parent stock and broilers. Additional guides cover hatchery, vaccination and processing procedures. Topic-driven white papers, technical articles and a full range of performance charts are also available.

To access these resources, visit www.cobb-vantress.com/resource.