PESTLE Analysis & Site Strategy

PESTLE Analysis

Political

The City of Melbourne has a vision for creating a food system which is secure, healthy, sustainable, thriving and socially inclusive. To ensure that the food we produce and consume improves our environment, regenerate our natural resource base and promote sustainable and fair food practices with the United Nations Sustainable Development Goals (SDG)

The Melbourne of 2050 will need to be a low-carbon city designed to cope with the effects of climate change. To achieve those aims Victoria will reduce greenhouse gas emissions to net zero emissions by 2050 while creating new jobs, driving innovation within new and traditional industries and reducing household energy bills. In addition, areas at risk from natural hazards will be identified and planned for.

Economical

•Climate change impacted global production of key commodities – (decrease 5-11%) •Australia’s commodities production may – (decrease 13-19%) • Australia’s agricultural exports of key commodities expected (decrease 15-79%) • Unemployment rate increase 5.6 – 6.3% (2020-2021)

Social

• Melbourne’s urban population – + 58-60% • Housing Stress 24% & Homeless 9% (2021) -Savings, AU Financial Journalist • Australia’s Food Insecurity & Food Waste 31% (2020) – Food Bank

PESTLE Analysis

Technology

• Encourage more active modes of transport and reduce car dependency. • Buildings will be designed to improve energy efficiency, collect and re-use water and to generate energy from local renewable sources and distributed energy technologies. • Generate less waste, with resource recovery technologies extracting economic value from recycling of waste streams – Melbourne Plan 2050

Legal

• CCZ2: To provide for the intensification of retail and other complementary commercial, community and entertainment uses within the established retail core.

• VICTORIA PLANNING PROVISIONS - HERITAGE OVERLAY - To conserve and enhance heritage places of natural or cultural significance. - To conserve and enhance those elements which contribute to the significance of heritage places. - To conserve specified heritage places by allowing a use that would otherwise be prohibited if this will demonstrably assist with the conservation of the significance of the heritage place.

Environmental

• The community’s access to open space and nature will be enhanced and biodiversity and ecological processes will be safeguarded for future generations. • Protecting the health of the city’s waterways and bays, reducing the risk of flooding and keeping parks, gardens and street trees thriving.

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Site Strategy

Station to Station

Creating pedestrian circulation connecting Elizabeth Street with Degraves Street leading pedestrian towards to tram station and Campbell Arcade by passing through the site

Double Facade

The historical warehouses facade act as the front and back entrance the building and creating a new arcade leading people towards the site and both streets (Flinders Street & Flinders Lane)

Site Strategy

The historical warehouses facade act as the front and back entrance the building and creating a new arcade leading people towards the site and both streets (Flinders Street & Flinders Lane)

Transition Point

When two horizontal circlation creating intesection point which also known as transition point from 4 difference direction and creating an central atrium as public interaction space