ZWZ
CONTENTS CHARLES SMITH WINES CHEAT CODES COPIC: HUEMAN CAMPAIGN ARBOR DAY EVENT UNCLE LEE’S BAMBOO TEA CRUELTY FREE INTERNATIONAL PSA FRAMED FOR 5 LITTLE RED HUNTING HOOD
Branding / Illustration Branding Advertising / Branding Branding / Advertising / Illustration Packaging / Branding Advertising Advertising / Branding / Animation Illustration / Bookwork
CHARLES SMITH WINES WINE LABELS Packaging & Branding
CHARLES SMITH WINES is a brand that puts on no airs, and makes no compromises when it comes to flavor
and technique. This wine is for those who don’t care about setting, whether it’s at a fancy restaurant, in a crowded rock bar, or in a garage with your friends after band practice; this wine is for those who drink it however they want. The goal with these new special edition labels is to pay homeage to the origins of the wines and the inspiration for their names. The labels are all their own unique piece, but retain similarity for brand recognition through black and white figures, pops of color, and background textures.
VARIETIES: • Eve (Chardonnay) • The Velvet Devil (Merlot) • Band of Roses (Rose) • Boom Boom (Syrah) • Kung Fu Girl (Riesling) • Chateau Smith (Cabernet Sauvignon)
C O D E S
CHEAT CODES - MUSICIANS LOGO & ALBUMS Branding
CHEAT CODES is an American electronic music DJ trio consisting of KEVI, Trevor Dahl, and Matthew Russell
who are based in Los Angeles. To help them achieve better recognition, their logo has been redesigned to stand out more. Along with the logo, the artwork for three of their single track albums has been redesigned to fit with their new branding and to better represent their songs. The artwork for the albums are all based off of singles that the group has produced and they are inspired by the lyrics in the songs and what imagery was brought to mind while listening to them.
COMPONENTS: • Visions •Only You • Queen Elizabeth • Visions Tour Poster
COPIC: HUEMAN CAMPAIGN AD CAMPAIGN ADVERTISING
COPIC HUEMAN Experience Ad campaign is meant to bring overall awareness of the brand up and increase
popularity of the brand and increase sales through recognition and quality assurance through imagery of product usage and consumer use. The campaign is meant to advertise the marker brand not just as a marker for novice artists, but for professionals too. To visualize this, most of the adds display vibrant and illustrative artwork that was made using COPIC markers, and even displays the markers along with the artwork.
COMPONENTS: • Bus Stop Poster • Billboard • Mall Kiosk • Window Graphic • Social Media
• Interactive mall kiosk: The first screen on this kiosk prompts psserbys to tap the touch screen. After touching the area on the screen as indicated in the first image, the screen will countdown letting you get into position to get your picture taken. The screen will then prompt you to touch anywhere on the image, as indicated in the second image. After choosing a part of the image, it will scan what color you touched, and it will show you that color in COPIC Marker.
• Interactive decal that features large areas of white space that would be open for the public to draw on in marker
• Social media campaign for the COPIC: HUEMAN Experience that promotes an art contest for COPIC Marker users where the winner of the contest will win a large collection of COPIC Markers. The posts will show artwork using the markers and/or the artists’ shopping experience buying the markers.
ARBOR DAY EVENT SAINT AUGUSTINE BEACH Branding, Advertising & Illustration
The City of Saint Augustine Beach holds an annual event on Arbor Day for free for young children.They
were looking for a rebrand and redesign of their logo, flyers, pamphlets, and banner. The challenge with the design was creating a new design that is appealing to children between the ages of 5-10, while also being visually interesting for the parents that would take their children to the event. To achieve the desired outcome, the color palette uses bright, almost pastoral colors that are in a cool and earthy spectrum with a pop of bright pink to add a nice contrast to the other colors. The color scheme also does not lean toward any specific gender making it more inclusive for all children.
COMPONENTS: • Logo • Handout Flyer • Roadside Banner • Pamphlet
ORGANIC BAMBOO TEA
UNCLE LEE’S
Packaging & Branding
This project uses the Organic Bamboo Tea from Uncle Lee’s Tea. The project focuses on the packaging of the teas and aims to redesign the packaging for the teas to make it stand out from other teas that would be sold along side it on shelves. To make the packaging stand out, the concept is to make the packaging reflect the main selling point of the tea, which is the organic bamboo tea. To reflect it, the packaging is made to look like bamboo shoots.
VARIETIES: • Mint • Hibiscus •Lemon & Ginger
CRUELTY FREE INTERNATIONAL
PSA ADS
ADVERTISING
This ad campaign is based off the Cruelty Free International organizations message and what they stand for. CFI is against animal testing and cruelty in make-up and other areas. The campaign focuses more on animal cruelty in make-up testing and uses the traditional layout of make-up ads against them to mock them. The ads feature a combination of a delicate serif and sans-serif typeface that would appear in any make-up to further mock the ads.
COMPONENTS: • 3 Magazine Ads • Bus Stop Poster • Billboard • Interactive Web Banner
• Interactive web banner: The banner changes when the user drags their cursor over the words “Drop Dead Gorgeous” and the resprective tools underneath them.
• Imagery that appears when the cursor hovers over the word “Drop” and the brush beneath.
• Imagery that appears when the cursor hovers over the word “Dead” and the eyelash brush beneath.
• Imagery that appears when the cursor hovers over the word “Gorgeous” and the purfume bottle beneath.
FRAMED FOR 5
ARTIST VIDEO SERIES
Advertising, Branding & Animation
Framed for 5 covers visiting artists at Flagler Collegeand includes some faculty artist interviews as well. The
segments include the artist talking about his or her work, and what they are involved in while visiting (or working at) Flagler College. The first artist to be interviewed in the series is Adler Guerrier. To promote him and the video series, flyers and pamphlets would be available at multiple spots all over the campus at Flagler. These would be updated and changed whenever a new video for the series covering a new artist would be uploaded.
COMPONENTS: • Logo • Animated Logo • Flyer • Pamphlet • Quad Lawn Sign
LITTLE RED HUNTING HOOD ILLUSTRATED BOOK Illustration Bookwork
This version of Little Red Riding Hood is not for kids. This rendition of the classic tale is for an older audience who has always enjoyed this tale, but wants a more modern twist that thrills them more than it use too. To give this story book a twist, it is made to resemble a journal with rough, ripped journal pages that recount the story of Little Red, who in this version is a werewolf hunter in modern age. This book shows her story through a film noir style with red being the only bright pop of color through the story which adds a sense of heightened drama.
ONCE UPON A TIME, there was a little girl who lived with her mother and grandmother. They both loved the little girl, just as much as they loved the color red. This family was known to ONCE UPON A TIME, there was a little girl who lived with her mother and grandmother. They both loved the little girl, just as much as they loved the color red. This family was known to all of their friends as the Reds, and the young girl was often called Little Red.
all of their friends as the Reds, and the young girl was often called Little Red.
had passed, and the little girl was now a
man. She came home one day to find her
The girl had taken up the hunt. She was now
her with a sad look, holding her mothers
known by other hunters by the red jacket she
red jacket. It was then that her
her told her that their family was one
wore on every hunt, the very same her mother had left her when she was kil ed. She, however, fil ed
ted supernatural creatures, and that her
with rage towrds the beasts who kil ed her
ad been kil ed by a werewolf during one of
mother, specialized in only kil ing werewolfs and
ng trips. Her mothers jacket was all that Time had passed, and the little girl was now a and it had been left to Little Red, who young woman. She came home one day to find her taken up the mantle of hunter. grandmother with a sad look, holding her mothers favorite red jacket. It was then that her grandmother told her that their family was one
nothing else.
The girl had taken up the hunt. She
known by other hunters by the red j
wore on every hunt, the very same her m
left her when she was kil ed. She, how
that hunted supernatural creatures, and that her
with rage towrds the beasts who
mother had been kil ed by a werewolf during one of
mother, specialized in only kil ing wer
her hunting trips. Her mothers jacket was all that
no
was left, and it had been left to Little Red, who had now taken up the mantle of hunter.
ZWZ ZACHARY WILLIAM SMITH Designer • Illustrator