trixcorp.com
CREATIVE DIGITAL AGENCY
self portrait Some agencies are creative, others are technical and a few understand online customer behaviour. What marks out Trix is our holistic approach to digital marketing communications‌.We call it the Van Gogh effect.
Digital Super Heroes. Trix is a Creative Digital Agency that invents ways to engage communities online and off. We're a passionate group of 20+ strategists, designers, developers and producers capable of building everything from apps to animations to massive multi-day festivals to social strategies that transform organizations. You can see our work here.
SOCIAL MEDIA
Client:
Sony, VAIO
PROJECT Facebook app for the launch of Sony Vaio’s latest range of ultra light laptops: Pro 13 and Duo 13. The app featured a 360 viewing experience of the devices with a dedicated tab for sweepstake.
Client:
Fanta, Coca Cola
PROJECT Design, develop and deploy a fun themed facebook game for the relaunch of Fanta Citrus in the MENA region. The brief for the game was to capture Fanta Citrus’ unique mix - Lemon with a shock of Lime!
Client:
Post It, 3M
PROJECT Official Digital Agency tasked with designing, developing and managing Integrated Social Media campaigns, competitions, games, community management, online ads‌
Client:
HCL, ME Tablet
PROJECT Facebook app for the launch of HCL’s ME Tablet G1 For the Middle East launch of G1, we created a facebook app that doubles both as a features box and competition module.
INTERACTIVE
Client:
YOUTH AND SPORTS AUTHORITY, DUBAI Project The General Authority of Sports and Youth Welfare required a cutting-edge interactive solution to showcase their informational content to the community, as well as patrons.
Impact Work in progress
• Interactive multimedia presentation with multi-level Navigation, for describing informational content DMA •Navigational tree and Userinterface modelling •Theming and Layouting including SFX and transitions •Interoperability across Windows OS platform, and support for Windows 7, Vista and XP •Optimised for Video playback, tamper-proof support, scripts for calibration of touch-scree, zWindow order priority •3-D modelling and rendering •Ask Me Section •Bi-lingual (two versions, in English & Arabic Languages) •Integration of 3rd party Application for customer suggestions and feed back, Contact the minister Integration •Facebook Integration Hardware: •40” commercial LED panel with IR touch overlay which allows multitouch up to 6 points simultaneously. •Intel I7 based system with 2 GB Graphic Card •Kiosk with MDF and Custom branding
Client:
SHARAF DG
Project Design & implementation of marketing concepts for Sharaf DG’s DCC store during DSF.
Impact Footfall increased by 11% during the 30 days of DSF ’13.
Interactive Projection System: A system that creates dynamic images on the floor which respond to any movement over the surface. The creative installation provides fun, exciting and engaging sensory learning experiences. The images projected by this intuitive and highly flexible system respond to the smallest gesture or movement, enabling users to easily interact and generate immediate, real-time audiovisual experiences.
Features: • Integrate advertising into amazing entertainment experience • Make display come alive • Flexible image with different types and sizes • Superior visibility • Huge information • 14’ x 5’ interactive area • Unlimited visual layouts
Client:
ABU DHABI JUDICIAL DEPARTMENT Project 70”, 32-point Multi-touch Presentation, commissioned during Gitex – one of the world’s premier IT exhibition and conference.
Impact ADJD’s stand was one of the more popular ones at Gitex, with His Highness himself praising the project.
• Easy navigability with pleasing and efficient user interface, infused with multi-level navigational capability • Configured with full-screen settings, optimized for running standalone, plug-and-play, and ready-to-use format, with tamper proof operation • Intense 3-D graphics, with realistic and sharp imaging, to provide a dynamic user experience • Color cues will be selected for optimal viewing, even in conditions of low or bright lights, or glare
For this project, Trix envisioned a sleek, elegant and efficient combination of text, audio, still images, animation, video, and pleasantly interactive content, juxtaposed together in a very elegant presentation. The proposed presentation was set in an Interactive Display Engine, with multi-level navigation capabilities whereby active content progresses with navigational control for the viewer. Developed using the latest authoring technologies, the system is highly scalable. Modules and features can be added on to it with ease as and when the need arises.
Client:
AMERICAN UNIVERSITY OF SHARJAH Project AUS commissioned us for Interactive touchscreen kiosks, to be used at all their exhibitions as well as outside their admission centre.
Result All sorts of people associated with the project: students, lecturers and chancellor himself have rated the project very high.
• Interactive multimedia presentation with multi-level navigation, for describing informational content AUS • Navigational tree and User-interface modelling • Theming and Layouting including SFX and transitions • Interoperability across Windows OS platform, and support for Windows 7, Vista and XP • Optimised for Video playback, tamper-proof support, scripts for calibration of touch-scree, z-Window order priority • 3-D modelling and rendering • Bilingual version of presentation
Client:
MINISTRY OF ENVIRONMENT AND WATER Project Multiple bespoke kiosks with highly engaging interactive touchscreen presentation.
Result Instrumental in improving Customer Service and Experience. Reduced the time taken to serve a customer by 25%.
• Interactive multimedia presentation with multi-level navigation, for describing informational content AUS • Navigational tree and User-interface modelling • Theming and Layouting including SFX and transitions • Interoperability across Windows OS platform, and support for Windows 7, Vista and XP • Optimised for Video playback, tamper-proof support, scripts for calibration of touch-scree, z-Window order priority • 3-D modelling and rendering • Bilingual version of presentation
Client:
OASIS CENTRE MALL
Project Oasis Centre needed a mega concept to celebrate their 1st Anniversary. Memory Mania was launched with 63 episodes of mind twisting questions and puzzles.
Result The Mall was jam-packed all through the show, with more than 100,000 participating and winning some amazing stuffs along the way.
• Developing Concept for game. • Memory Based Quiz at Oasis Centre for 21 Days. (3 Days a week with 3 shows per day) • Each Show with 3 Rounds. Round 1 with Questions of Relative Ease, Round 2 Intermediate and Round 3 Intermediate and Tough Questions. • Questions based on Visual, Audio and Video • 20 Questions per Contest • Music Interlude at Participant Draw, QM Entrance, Questions, Answers, Winning, Wrong Answer, Correct Answer, Turntable presentation - Custom Edited Music • Countdown timers for Participant announcements, Questions • Operation of software for quiz during event • Developing rules
Client:
MAX BURGER
Project Sweden’s biggest burger chain was launching in the Middle East and we were roped in to create a dynamic Digial Menu.
Result They are one of the fastest growing food chains in the region and the Menu sure works up a great appetite.
Trix developed an interactive digital signage player for Max Burger with a digital content management system. The bundled Windows-based signage software enables file transfer and playlist management of digital media assets on Digital Display Boards (JPEG, MP3, MPEG1/2/4). Independent operation with continuous playback of content, the display software features an in-built scheduling module which allows for customizing the menu boards depending on the time of the day, as well as provision for highlighting Promotions, Offers, Happy Hours etc, which is controlled using a Windows based administration back-end. • Change menu items & pricing anytime • Schedule menu pricing at different times of the day – its possible to put up different menus for breakfast, lunch and dinner • Low cost installation, hassle free • Easily add specials, promotions and show videos • Flexibility to manage and add menu items & prices using networked server in-store • Comprehensive video output connectivity, featuring 720p HD resolution • Windows-based administration tool • Eliminate the cost of printing & replacing old static menu boards
VIDEO PRESENTATIONS
Client:
DORMA GULF
Project Video presentation for DORMA’s world conference in New York, USA.
Result The presentation helped Dorma Gulf to bag a coveted award at the World Dorma Conference held in New York.
• Multiple videos for Dorma: Avg 5 to 6 minutes each • Conceptualization, Design, Animation, Stock Footage, Text Embedding in English • Theme and Layout including SFX and transitions • Editing, compositing, and special effects addition • Video Shoot for footage in locations, Interview, Sound Recording, Voice over • Authoring of video sequences, include adequate CPU processing cycles necessary for rendering of production • 3-D modelling and rendering • 16:9 scaled, HD interlaced resolution
Client:
MALABAR GOLD
Project Video presentation for the launch of Malabar Gold’s new brand ambassador – Bollywood diva, Kareena Kapoor.
Result The curtain raiser presentation was showcased with much fanfare and was a runaway hit with the audience.
• Conceptualization, Design, Animation, Text Embedding in English • Theme and Layout including SFX and transitions • Editing, compositing, and special effects addition • Authoring of video sequences, include adequate CPU processing cycles necessary for rendering of production • 3-D modelling and rendering • 16:9 scaled, HD interlaced resolution
Client:
PYROTENAX
Project Pyrotenax was celebrating their 75th Anniversary and the show needed a rousing curtain raiser.
Result Delegates from the world over gave a 2mn standing ovation for the 8mn spectacle.
• Multiple layer videos • Conceptualization, Design, Animation, Stock Footage, Text Embedding in English • Theme and Layout including SFX and transitions • Editing, compositing, and special effects addition • Video Shoot for footage in locations, Interview, Sound Recording, Voice over • Authoring of video sequences, include adequate CPU processing cycles necessary for rendering of production • 3-D modelling and rendering • 16:9 scaled, HD interlaced resolution
ONLINE MARKETING
Client:
DUBAI QUALITY GROUP
Project Social Media Marketing for Dubai Quality Group’s “Excellence – the Future of Business” conference.
Result 1.5m impressions Received delegate confirmation from countries like USA, Nigeria…
Client:
YASH RAJ FILMS
Project Online marketing for JAB TAK HAI JAAN in - GCC, Middle East, UK, USA.
Result 25m impressions in 15 days. 200k social media impressions.
Client:
INSTITUTE OF MANAGEMENT TECHNOLOGY Project Online marketing for one of the premier management institues in Dubai.
Result 6m impressions 15% increase in admissions for Spring 2012.
Client:
YASH RAJ FILMS
Project Online marketing for EK THA TIGER in - GCC, Middle East, UK, USA.
Result 30m impressions in 20 days. 200k social media impressions.
EVENTS
Client:
DWCCR
Project Digital partner for the inaugural Dubai World Conference for Consumer Rights.
Result The 3 day event was attended by close to 1.2m.
Inspirational design cues were translated onto the website template. The website was created based on client’s extensive feedback and recommendations, with a unique and consistent design style. • Design concept and layout definitions • 30-pages within the website • Unique picture gallery, with options for stock imagery • Style-sheets that observe W3C web optimized standards, PHP scripting • Animation graphics and banners where necessary • Contact form programming for customer interaction with data validators • Basic booking Calendar engine with and database validation
Client:
The KEF Company
Project Press conference and PR for the launch of multiple projects in India.
Result 80+ members of the Press USD 200,000 ACE PR value.
DIFC based The KEF Company were launching multiple projects – infrastructure, healthcare, hospitality, education – in India and our challenge was to design and execute the entire event. Key roles: •Creative Theme and Design •Event Management •Press conference • Press release
Client:
HONEYWELL
Project Digital content creation for Honeywell’s annual global conference.
Result Produced a stunning curtain raiser video montage with multiple presentations for speakers.
For tune 100 company was organizing their Annual event for Middle Eastern partners. We were commissioned to create digital content for the entire evening. Key roles: •Creative Theme and Design •Event Management •Presentations
ECOMMERCE
Client:
UMI PEARLS
Project Revamping the pearl brand. Building the region’s biggest ecommerce website for pearls and pearl jewellery.
Result The website does monthly sales in excess of $330k, with customers from Belgium to New Zealand.
For Umi Pearls, our vision was simple – to offer a stylish design, and inspirational design platform. A design that’s part of everyday life, comprising of the following salient features: • An inspirational theme and overall look-and-feel, that evokes flow and harmony •Design that reinforces corporate brand, with bold and progressive design cues •Emphasis on information retrieval, with a text to white space ratio of 70/30 •Content formatted for optimum web usage, tightly following W3C compliance guidelines •Content written by web-trained writers and designers •Multiple information paths (e.g., dynamic site map, site index, How To’s, etc.) with taxonomy-supported meta tagging •Performance measures are actively monitored and tracked versus the baseline •Web 2.0 architecture, highly-scalable, with plug-in compatibility for seamless up gradation •Ability to integrate with in-house servers or existing corporate databases
Product Catalog features:
Merchandising/Inventory:
• Unlimited number of product categories • Product cloning • Unlimited category nesting • Bulk product/category management • Ability to assign products to multiple categories • Manageable product manufacturers list • Featured products list and cross selling • Digital delivery system • Configurable products • Quantity discounts • Discount coupons • Membership based access to every category
Full product stock control Low-stock notifications Wholesale trade Ability to set minimal order amount 'List Price' and 'Our Price' options Enabling/disabling product inventory control Extended import/export of product database
Product Details: • Various display types for product options • HTML enriched product descriptions • Related products list • “Customers also bought…” list • Unlimited product images • Product large image popup
Marketing & Promotional Tools: • E-mail/postal gift certificates • RMA (Return Merchandise Authorization) • Featured/Related products, cross selling • Ability to set up variety of promotions • Product reviews and ratings • Gift Registry wish list • One-page checkout • Bestsellers • 'Send to friend' feature • Integrated live chat system • Reward points add-on
Repeat Customer Accommodation: Cart content is stored in database Each customer can have unlimited number of profiles Registered customers can edit their account details at any time Registered customers can view their order history
Shipping & Tax: • UPS, FedEx, USPS, DHL & Australia Post real-time calculations • Inter-shipper real-time calculator • Customizable shipping surcharges • Unlimited custom delivery methods • Unlimited custom-defined destinations • Shipping restriction by location • Free shipping option • Drop shipping • Flexible shipping customization (based on the number of items, weight or order amount) • Customers can choose delivery methods • Customizable tax calculation • Product-specific taxes • 'Tax exempt' feature
Web-based administration panel: Easy and quick addition of multiple items (products, categories, static pages, etc) File browser and template editor use AJAX technologies Ability to configure every aspect of e-commerce site in real-time Integrated database backup/restore tool Flexible organization of web shop informational part Privileged classes of admin accounts Multiple levels of administrative access Ability to act on behalf of other users Ability to collect statistical data IP-based access restrictions
Customer Care: • Advanced product search • Password reminder for customers • Customers can view order history • Customer memberships and special pricing • Membership based access to the informational part of the store • 'Continue shopping' and 'Clear cart' buttons • Printable invoices • 'Wish list' feature • 'Feature comparison' option • Customer can edit product options directly in the cart
Security: Full HTTPS/SSL support Secure HTTPS/SSL administrative access Secure HTTPS/SSL checkout, login and customer profile pages Customer passwords are MD5 encrypted in database Password-protected administrative access
•Design graphics for site, includes: 1 original graphic design templating. Approx: 30 pages + pages for picture gallery •Dynamic Menus, auto-updating navigational trees, and animated header graphics, selection of Royalty-free Stock Images options •Style-sheets for consistent design cues set according to W3C web compliance standards •Client Side and Server Side Programming with scaleable components, scripts for simplified HTML traversal, handlings of events, and animations •Advanced JavaScript programming, utilization of Jquery scripting for handling events, simplified HTML traversals, and lightweight animation effects •Adobe Flash 10.1 based animations, and ActionScript3 programming •AJAX based search capabilities, for instant search results & retrievals •Support for SERPS robot scripts and keyword meta-tagging •Dynamic Forms with client-side form validators, to ensure speedy and accurate informational gathering •Authentication module for providing access to Secure Section of website •Placeholders on the homepage for posting News Updates, and listing changes to policies or product information etc •Back-end Content Editor privileges for dynamically adding textual and graphic content as required •Industry accepted CMS platform, for dynamic content delivery and optimization, with SEO optimized pages •Includes 2-day, off-site Staff Training on How to Use the backend operations, and content editing
Client:
BRANDSOUK
Project Website building for Brandsouk. Brandsouk sells high-end luxury handbags and accessories. Featured brands include Louis Vuitton, Hermes, Dior‌
Result The website does monthly sales in excess of $500k, with customers from Europe to Australia. Sales saw more than 150% increase
• Design graphics for site, includes: 1 original graphic design templating. Approx: 30 pages + pages for picture gallery •Dynamic menus, auto-updating navigational trees, and animated header graphics, selection of Royaltyfree Stock Image options •Style-sheets for consistent design cues set according to W3C web compliance standards •Client Side and Server Side Programming with scalable components, scripts for simplified HTML traversal, handlings of events, and animations •Advanced JavaScript programming, utilization of Jquery scripting for handling events, simplified HTML traversals, and lightweight animation effects •Adobe Flash 10.1 based animations, ActionScript3 programming •AJAX based search capabilities, for instant search and results •Support for SERPS robot scripts and keyword meta-tagging •Authentication module for providing access to Secure Section of website •Dynamic Forms with client-side form validators, to ensure speedy and accurate informational gathering •Back-end Content Editor privileges for dynamically adding textual and graphic content, with SEO optimized pages
Client:
IMS E Shop
Project Ecommerce website with dynamic SEO, inventory management for one of the largest electronics distributors in the region.
Result The eshop will be opened for business in June 2013.
• Design graphics for site, includes: 1 original graphic design templating. Approx. 30 pages + pages for picture gallery •Dynamic Menus, auto-updating navigational trees, and animated header graphics, selection of Royalty-free Stock Images options •Style-sheets for consistent design cues set according to W3C web compliance standards •Client Side and Server Side Programming with scalable components, scripts for simplified HTML traversal, event listeners, and animations •Back-end administrator privileges based content updation, for making content revisions easier, configuring or improving Search Engine visibility for each product page, for instant search results & retrievals •Product Pages with zoom function for detailed views, quantity selection. Basic inventory management provided for delisting products from sale based on availability •Dynamic Forms with client-side form validators, to ensure speedy and accurate informational gathering •Provision for online quotes, and dynamic customer-feedback forms, Support for SERPS robot scripts and keyword metatagging •Placeholders on the homepage for posting News Updates, and listing changes to policies or product information etc •HTTPS based secure browsing capability, Shopping cart module, with integration with a local bank (Network International) for Payment Gateway •Option to add different Fixed Shipping Charges to purchases based on Country or Continents
Client:
Bazar Store
Project Corporate website with Ecommerce module and SAP integration.
Result The store will be opened for business in July 2013.
•Web and usability style guide •Information Architecture •Client-side programming •Messaging & Application Platform integration •Inventory & stock updation module •SAP integration bridge •Secure checkout module •Shipping module with optional Fedex rate •Calculator setup •Interaction design •Prototypes and user tests •UI behavior specifications tests •Network & social feed integration •Payment-gateway integration with Test •credentials •Present exploration results •Change managed revisions •User personas & scenario development •Deployment into client’s servers •Software leaks assessment •Payment-gateway enabled Test transactions •Present findings and determine directives •Content refinement •Explore conceptual approaches and formal approaches •Confirm application and usage •Website usage analytics, click-tracking •Future enhancement plan •Link building, site wide-SEO optimization
WEBSITES
Client:
THE WOODS RESORTS
Project Tagline, HTML-based Corporate Website for a nature resort, snuggled away in the lush green forests of Waynad, Kerala – one of Nat Geo’s Top 10 destinations in the world.
Result The resort is scheduled to be opened in October 2013.
•Design concept and layout definitions 20-pages within the website •Unique picture gallery, with options for stock imagery •Style-sheets that observe W3C web optimized standards, PHP scripting •Animation graphics and banners where necessary •Contact form programming for customer interaction with data validators •Basic room booking Calendar engine with and database validation •Menus and animated header graphics •Style-sheets for consistent design cues set according to W3C web compliance standards •Client Side and Server Side Programming with scalable components, scripts for simplified HTML traversal, handlings of events, and animations •PHP Client side, Adobe Flash 10.1 based animations, and ActionScript3 programming •Basic room booking Calendar engine with and database validation •Placeholders on the homepage for posting News Updates, special offers, and listing changes to policies or product information etc
Client:
ALPHA PAIN CLINIC
Project Rebranding, Tagline, Website for India’s biggest hope in palliative care – Alpha Pain.
Result The website will go live in July, 2013
•Design concept and layout definitions •JavaScript Libraries with xHTML enabled content structure •25-pages within the website •unique picture gallery, with options for imagery •Elegant store locator with description •Style-sheets that observe W3C web optimized standards, •Animation graphics and banners where necessary •Contact form programming for customer interaction, PHP scripting •Content Management System •Design graphics for site, includes: •1 original graphic design templating. 25 inner pages + pages for picture gallery •Dynamic Menus, auto-updating navigational trees, and animated header graphics, store locator with description •Style-sheets for consistent design cues set according to W3C web compliance standards •Dynamic Forms with client-side form validators, to ensure speedy and accurate information gathering •Placeholders on the homepage for posting News Updates, and listing changes to policies or product information etc •Content Management System •Payment Gateway Integration with secure HTTP transfer, purchase & installation of 256-bit SSL certificate, dynamic order capture system for bank handover, PCI-DSS compliance
Client:
MBT SHOES
Project Regional version of the MBT Shoes global website – based on CMS.
Result The regional website saw an mammoth increase in sales
•Website addition of content to UAE link on www.swissmasai.com upto 12 pages on dynamic portal. •Editing, amendment and addition of content on CMS •Inserting and amending flash pages •Arabic Translation and Copy Writing •Page Creation of Arabic Website •Updation of Arabic Flash
Client:
CIRCUIT FACTORY
Project HTML / J Script based website for the no frills fitness concept – Circuit Factory.
Impact Membership and subsequently business, went up by 200%
•Design concept and layout definitions 15-pages within the website •Unique picture gallery, with options for imagery •Style-sheets that observe W3C web optimized standards, PHP scripting, J Script/ J Query •Adobe Flash 10.3 based animation graphics and banners where necessary •Contact form programming for customer interaction •Page for updates from your social media presence like Facebook & Twitter to automatically appear within your website •Social bookmarking enabled product listings and categorization, to encourage visitors to “SHARE” their favorite website experiences, from news feeds, collections, or picture galleries •Menus and animated header graphics •Style-sheets for consistent design cues set according to W3C web compliance standards •Client Side and Server Side Programming with scalable components, scripts for simplified HTML traversal, handlings of events, and animations
Client:
MULK HOLDINGS
Project Redesigning website – ALUBOND, the world leader in Aluminum composite panels.
Result The website mirrored the high-tech revolutionary nature of the company taking something as simple as aluminium to glamorous standards
•Dynamic Website development for Alubond– English Language •Concept building based on client-inputs •Presentation of design layout in English language with maximum 3 revision rounds •Navigational tree, User-interface modelling, template creation, •Development of 25 pages within the website •Customer forms, provision for login upto 50 users, multimedia section with streaming •SEO friendly, per page CleanURL/meta description/keyword support, dynamic news updates, RSS
Client:
DHL
Project E-invite and Microsite for DHL during Abu Dhabi F1 race.
Impact Received immense applause for the project from client and users. More than 150k impressions online
E-invite •Design & programming of an Electronic invite with customer registration contact form validators. The e-invite was linked with a database for capturing registration information, with automated email confirmations sent back as replies. Trix built three versions of the invite for different days of the event. Single-page Javascript based event microsite •Developed using the latest JavaScript based authoring libraries to bring a rich and unique design that is consistent across desktops, mobiles & tablets. We employed industry-leading XML technologies for making content updating & revision a breeze. • •Inspirational design cues translated onto the website template. The website was be created based on client’s extensive feedback and recommendations, with unique and consistent design style.
Client:
APPAREL GROUP
Project Website, Intranet for the global brand conglomerate, home to brands such as Aldo, Nine West, Tommy Hilfiger, Tim Hortons etc.
Impact The website was voted the region’s best retail website for 3 consecutive years.
•Employee Login •Employee Details •Salary/ Passport Details •Blog •Contact Form •Design graphics for site, includes: •1 original graphic design. 50 pages approx. •Corresponding header graphics for subsequent pages •based on the sections and section names listed in this •proposal •Modification to the selected design •Programming for entire website - Client Side and Server Side Programming with scaleable components, •Client Side and Server side scripting •Flash Programming •Forms and Links
Client:
AL AAN TV
Project Redesigning CMS based media website for Middle East based Al Aan TV.
Pitch submitted
Client:
KING’S SCHOOL
Project CMS Website development for 'Kings' Dubai' – English language
Pitched Submitted
•Concept building based on client-inputs •Presentation of design layout in English language with maximum 3 revision rounds •Development of 25 pages within the website •Navigational tree, User-interface modelling, template creation, Sharepoint architecture •Database capability, feedback forms, social media sharing •SEO friendly, per page Clean URL/meta description/keyword support, dynamic news updates, RSS •CMS template with Dynamic administration panel for easy change of content •Organic SEO integration at development •Integration of Client supplied API’s for News updates or Events, if available •Website content update training [1 day]
PROFILES
Client:
THE ATHLETE’S CO
Project New Tagline, Profile creation for a brand new sports store in Dubai – Athlete’s Co.
Approach Building a new brand is as exciting as it is challenging. We took the central element of sports as a theme and worked around it. The element being; perseverance .
•Profile for Athlete Co and Athlete Co Kids •Content writing for Profile •Layout and Design of Profile •Stock Images •Content formatting and typesetting
Client:
LANDMARK GROUP
Project Profile creation for the biggest business houses in the region, Landmark Group.
Approach This was about capturing the corporate vision of this retail giant in all the work, from its high fashion standards to crisp brand identity
•Profile for Athlete Co and Athlete Co Kids •Content writing for Profile •Layout and Design of Profile •Stock Images •Content formatting and typesetting
Client:
ARROW
Project Profile creation for the world’s second oldest brand – Arrow, since 1851.
Approach The cult image of Arrow was given a modern, classy, minimal twist which received much appreciation from client.
•Branding brief (key elements: value proposition, goals,etc.) •Concept development based on extensive client interaction •Custom design with 3 revisions •Profile delivery on CD in digital format(s) for CD distribution •Content writing for Brand Pitching •Stock Images •Content formatting and typesetting
Client:
NAVRANG
Project New tagline, Profile creation for a prolific jewellery chain – Navrang.
Approach We highlighted the avant-garde identity of the brand while maintaining the softness of its collection.
•Branding brief (key elements: value proposition, goals,etc.) •Concept development based on extensive client interaction •Custom design with 3 revisions •Profile delivery on CD in digital format(s) for CD distribution •Content writing for Brand Pitching •Stock Images •Content formatting and typesetting
Client:
R&B
Project This fashion brands asked to develop their Profile, Content writing for Profile Layout and Design of Profile Stock Images, Content formatting and typesetting
Approach We built this value-chain’s fashion identity by giving it an edgy twist
•Profile for R&B •Content writing for Profile •Layout and Design of Profile •Stock Images •Content formatting and typesetting
APP
Client:
RAMADAN APP
Project Ramadan Clock - A desktop for that brings you the daily Ramadan timings, besides showing you 5 daily prayers, facebook and twitter updates‌
Result A flexible app that can be used by various brands got a tremendous response
•Custom branded Ramadan Calendar with built-in dates and times of Emsak and Maghrib events over the course of Ramadan for 30 days, along with display of Prayer Timings. •A Desktop version of the calendar was developed using Adobe Flex authoring Platform, and compatible in both Windows and Mac Operating Systems. •A micro-optimized version was developed along with above, to be placed in Website, and/or Intranet for employee or public use. •Additionally, mobile app versions of the calendar can be developed for iPhone, Android and/or Blackberry Platforms.
•Desktop application •Branding Opportunity/ Options •Custom Design •Standalone Adobe Flex platform, easily installed •Digitally-signed, with application certificate •Ready to implement •Can be ported to USB-drives or CDs, set to autoplay •Calendar to open upon computer restart •Extremely light on resources •Custom Application Icon •Alerts and greetings and specific times •Works on Windows, Mac (10.5.8+) •Live Twitter updates from corporate twitter feed
BRANDING
Client:
KRISTENSEN DIAMONDS Project Brand identity, Website for Sophia Kristensen’s elegant diamond jewellery collection.
Result We were instrumental in increasing the sales of this website. The approach to branding was carefully elegant, envisaging the brand
•We developed an identity at two levels – visual directives and final fine-tuned core identity system – consisting of logo, brand color palette and recommended typography taken across 2-3 primary application of the brand to show extendibility. •Graphics were be approached carefully and tastefully. Imagery of very high quality used. The brand strategy will be communicated through the right selection and use of color, typography, media objects and images.
Client:
WORLD CUISINE NETWORK Project Corporate Identity, Tagline, Website for Dubai based restaurateur – World Cuisine Network. We were also tasked with creating identities for their individual restaurant concepts.
Result We delved into the different concepts that made up the restaurateur and painted them all in their unique ways.
Client:
BURJ AL SALAM
Project Brand identity, Website for Burj Al Salam – a stellar property on Sheikh Zayed Road, Dubai comprising a hotel, commercial space and residential units.
Result Applauded for being able to create the right brand identity that was bespoke and reflective of the grandeur and refinement of the property.
Client:
AL KHOORY GROUP
Project Website development and stationary for the Al Khoory Group.
Result The brand identity was developed into a minimal design scheme used across the website and stationary
MULTIMEDIA PRESENTATIONS
Client:
DNATA
Project Multimedia Sales Presentation for Cargo Partner, cargo arm of Dnata.
Result Enabling the Sales Team to better their presentation skills
Client:
SHARJAH e GOVERNMENT Project Multimedia presentation for Sharjah e Government.
Result The presentation mirrored the beauty of Sharjah in all the various modes of communication
Client:
DUBAI CHAMBER OF COMMERCE Project Multimedia presentation for Dubai Chamber’s conference in Azerbaijan.
Result The presentation got applauded for its fresh design perspective.
Client:
FORD
Project Event presentation, for Ford ME’s Annual dinner with Ford USA officials.
Result Ford ME received a special mention at the dinner for the high quality of the presentation
Client:
DUBAI JUDICIAL INSTITUTE Project Multimedia presentation for Dubai Judicial Institute.
Result The presentational was edgy, colorful and ultra-modern to envision the futuristic approach to law education
Client:
LAND ROVER
Project Event presentation, for Land Rover ME’s Annual dinner.
Result Land Rover’s European delegates congratulated the ME team on the presentation
MARKET RESEARCH
Client:
ALDO
Project Market Research in stores across the region. Sample size 1,500.
Result Key market insights and customer satisfaction index were measured and shared.
PRINT DESIGN
Client:
COLD STONE CREAMERY Project Middle East launch for America’s #1 Ice Cream Brand.
Result Today Cold Stone is one of the fastest growing brands, scooping up many awards along the way.
Client:
SHARJAH AVIATION Project Collaterals for Sharjah Aviation.
Result Created a handbook for employees comprising a gamete of information on the Airline.
Client:
SHARJAH CHAMBER Project Design for Sharjah Chamber’s Annual magazine.
Result The Annual Magazine had members praising the design
Client:
AL KHOORY – WASTE MANAGEMENT DIVISION Project Print advertisement to effectively explain the importance of recycling.
Result Our print work got as much appreciation as our digital capabilities
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Touch
LABS Trix Communications Suite# 305, Alphamed Building Abu Hail 2 Dubai, UAE t: +971 4 269 6970 f: +971 4 269 6943 www.trixcorp.com