Brandbook 2016
Guidelines. These guidelines describe the basic elements of Bang&Olufsen PURE logo and provide detailed example its application. The correct application of the basic elements is essential for maintaining the intergrity of Bang&Olufsen PURE logo identity.
04 B&O PURE Values 06 Our logo 08 Logo instructions 10 Our typeface 12 Colour swatches 14 Inspirational mood board 16 Product packaging
04
B&O PURE Values.
Persistence The same as in the Bang&Olufsen, this extension focus on the dedication
and sustainable business. It is accomplished by leveraging focus on the turn for the customers.
Superiority
All Bang&Olufsen Pure products are made with the greatest attention to det
ers truly magical experience. Due to using ecological materials it was possi of the product.
Entertainment
Bang&Olufsen Pure effectively bring the energy, emotion and excitement to
entirely new generation of the possibilities of premium sound pleasure for re
to excellence and commitment to build healthy
ning the raw ambitions into the great experience
tails and passion in order to provide the custom-
ible to lower the cost by maintaining high quality
o the listening experience and had introduced an
easonable value.
06
Our logo. Is valuable asset to us. Our logo is an important element of Bang&Olufsen family identity. The logo is sophisticated and it still keps the B&O identity feel. B&O PURE colours should not be changed at any cost due to misleading visual information from B&O logo. If the unthinkable will happens and logo is in black and white we strongly advice to make sure “PURE� is well visible but we would like if you keep our logo as it is. We like it like that.
o va w t g . usin e logo r r a u o We
ts rian
of
B&O logo with steel blue text on white background white text on steel blue background.
08
Do’s and Dont’s. We adore our logo so here are some instructuions.
01 Perfection. It looks clean and fresh on the white background and keep in mind a space so the logo can breath.
01
02 Mysterious.
03 Red alert!
We like the dark steel background with the white text. This reverse choice of our logo would be perfect for advertising use on light photographs.
Oh please do not! It is painful for the eyes.
02
03
X
04 Looking mess.
05 Falling down?
06 Smokey.
Do not place a photography under our logo. You cannot see the logo and it looks unprofessional.
Don’t scale out logo. It doesn’t look good.
No mather how good it might look do not apply shadows on our logo.
04
X
05
X
06
X
10
Our typeface. B&O PURE logo
Frutiger - LT Std
Headline
Arial - Black
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%^&*()
Content
Fira Sans - Heavy
Arial - Regular
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%^&*()
12
Our colours swatches. Logo colour Primary palette
Secondary palette
Dark grayish blue.
Very dark desaturated blue.
CMYK 21, 14, 0, 39 RGB 123, 134, 156 HEX 7B869C
CMYK 43, 12, 0, 65 RGB 51, 78, 89 HEX 334e59
Mostly da
4 RGB H
y desaturated ark blue.
CMYK 43, 17, 0, 53 B 69, 100, 120 HEX 456478
Ligter grayish blue.
Grayish blue.
CMYK 20, 7, 0, 30 RGB 143, 165, 178 HEX 8fa5b2
CMYK 10, 3, 0, 18 RGB 188, 203, 210 HEX BCCBD2
14
Mood Board
16
Product packaging
B&O PURE Brandbook 2016