PORT FOLIO ZUZANA HRUSKOVA
Bang & Olufsen PURE Project goals: Creating cheaper line for Bang & Olufsen so it does not ruin B&O expensive brand identity but it creates the sustainable, back to earth materials instead. Creative solution: Nowadays is everything about ecological and sustainable approach but it also means the products are usually more expensive therefore our approach is more focus on refurbished interesting materials such a cork, felt wool and refurbished steel.
My role: I have created the entire brand book of Bang & Olufsen PURE sub-brand.
The FOUR Studio Final 2nd Semester Exam
Project goals: How can we build and develop The FOUR start up company brand awareness effectively especially on low budget. Creative solution: Optimization the web page among with creating their own web shop in the efficient way and user friendly. Social media engagement with potential consumers on already active platforms and developing a brand voice on other social platforms. Launching guerrilla marketing campaign in connection to upcoming Budapest Fashion Week.
My role: I was behind creative guerrilla marketing and social media campaigns to engage more people in Budapest community and raised awareness to the FOUR brand. Campaign included of promotion materials such as leaflets and posters, therefore with social media power to engage people to get involve and win a tickets to the Budapest Fashion Week.
Branding Identity The FOUR STUDIO
Performance Poster
Street Studio Poster
E-Magazine- InDesign Class Project goals: To create an e-magazine that would describe ourself and show our gained skills within 2 weeks of InDesign lectures. Creative solution: I put my focus on traveling where traveling magazine for hip people following social media, maily intsagram of my age and younger would relate.
My role: I made list of places I would love to one day visit and wrote why and what exactly to see. I added nifty tips for the travel and some inspirational instagram accounts to follow.
Fashion Fashionista Sue Kreitzman Project goals: Present brand collaboration between Topshop and Sue Kreitzman for their Spring/Summer 2016 collection. Creative solution: The goal was to show how colourful and full of energy Sue is and how despite her age Topshop would benefit do collaboration with her to attract mature and young generation of fashion causes consumers. This brand-book is very colourful and full of energy to present Sue exactly how she feel through my brand-book.
My role: I have created visual brand-book how the logo would look like and other brand essentials with Sue and Topshop collaboration. I put focus on her significant red glasses |Sue wears and create it as a logo and other visual materials. I believe this Sue true brand mark and by this the logo strongly connect to her persona.
Tote bags - Promotional material Sue Kreitzman for Topshop Logo on white background
Sue Kreitzman for Topshop Logo on black background
Sue Kreitzman for Topshop Brand Logo
Sue Kreitzman - Business Card
Sue Kreitzman
Recycle Now Campaign Project goals: We were working closely with Recycle Now company to create a recycling campaign for students at Cardiff University, Wales. Creative solution: Old school recycling campaign just simply do not work and especially now when everyone owns a smart mobile device we saw the potential of augmented reality printed on the packaging of students most used products. There is something as important as studying for students and that is partying. Especially in the beginning of the semester where you try to fit into a new social group which is perfect to start the recycling habit as well so we are presenting the #trashparty.
My role: I have been behind a trend research, target group research and survey. Additionally I have created the campaign poster and how augmented reality will work.
RE - Elegance Sustainability Project
Project goals: Realizing that sustainability is the only future way and because of that we started to focus on ladies hosiery products and this enormous waste in the world. Creative solution: In this sustainable project, we came up with the idea to recycle nylon from stockings and pantyhose to reduce waste.
My role: My role included of creating Re- Elegance Brand Identity among with other visual material such as clear understanding of the company Life Cycle and other advertising based materials. Therefore values and philosophy through its sustainable Identity, thus establishing a Brand Equity of the brand.
RE-Elegance logo process
Final RE-Elegance logo
RE-Elegance LIFE CYCLE
ZUZANA HRUSKOVA Email: zuzana.hruska@hotmail.com // Mobile: 50 29 85 67 // linkedin.com/in/zuzana-hruskova-76a52a116/