SKATE BOARDING S032017
SKATE BOARDING S 03 2 017
04 \ FOOTWEAR 06 \ TECHNOLOGY OVERVIEW 09 \ TIAGO LEMOS S 15 \ DC X SK8 MAFIA FOOTWEAR 26 \ DC X SK8 MAFIA APPAREL 33 \ APPAREL
FOOTWEAR
F O OT W E A R T E C H N O LO G Y OV E R V I E W
Select models of DC’s high-performance skate shoes have a thermoplastic urethane airbag to provide superior cushioning. Three sizes of airbags are used to enhance the performance of DC’s footwear.
Inflexion technology features inverted cones constructed of a lower durometer rubber to allow compression upon landing. IMPACT-I protects the foot from harsh impacts while retaining the board-feel and flexibility of a traditional vulc shoe.
DY N A M I C G R I P T E C H N O LO G Y ™ Naturally super light, super flexible so it moves with your foot, provides long lasting cushioning and impact protection, and because it’s outsolegrade, we can use less rubber on the bottoms of the shoes without compromising performance.
Two densities of UNILITE™ working together to create superior cushioning and support. A firmer injected EVA layer gives support to an additional cushioning layer to provide two benefits that seldom exist side by side in one midsole.
DGT is engineered around the fact that each part of a skate shoe’s sole does different things, and wears out at different rates. With DGT, there’s soft rubber for control on ollies and flips, medium rubber for grip and traction, and tough, hard rubber for durability.
S U P E R C A N VA S 50% more durable than regular suede and retains the instant comfort and soft feel of regular suede.
ADDITIONAL ICONS
Heavy weight canvas construction backed with DC’s SUPER CANVAS reinforcement creates a textile option that will not blow out like traditional canvas, while also retaining structural integrity.
GOLD MARKETING SUPPORT Marketing support at gold level.
SUPER STITCH This high tensile thread contains superior durability properties in compared to a standard cotton strand. SUPER STITCH significantly increases the life-span and integrity of the shoe’s support and performance.
SILVER MARKETING SUPPORT Marketing support at silver level.
DC ESSENTIAL Essential DC staples that are carried over each season.
BRON ZE MARKETING SUPPORT Marketing support at bronze level.
DC COLLABORATION Unique products developed with artists and brands.
Custom insole system that isolates the heel and forefoot landing zones. Provides comfort and protection for the areas of your feet that take the most abuse. Ideal for high-impact skating.
SUPER RUBBER A 50% more abrasion resistant compound rubber, to provide a longer life span to high-wear areas on your outsole when skateboarding.
TIAGO LEMOS \ BLABAC PHOTO
MEN’S
FOOTWEAR
TIAGO S ADYS100386
Unless youve been living under a rock, its no surprise that Tiago Lemos is getting his own pro shoe. Coming out swinging with insane video parts, massive pop, and style that harkens back to skateboardings golden era, Tiago has made his mark on skateboarding. His new pro model also aims to make its mark, with innovative technologies like an IMPACT-A airbag for heel cushioning and SUPER STITCH for longer lasting performance. DCs proven SUPER SUEDE adds 50% more durability to the toe area while the jacquard style tongue offers exceptional breathability. FEATURES ++SUPER SUEDE ++Jacquard style mesh tongue for breathability ++Elastic tongue centering straps ++EVA midsole with medial heel stabilizer ++IMPACT-A™ for Impact Protection ++SUPER STITCH for Longer Lasting Integrity ++ORTHOLITE Sockliner
SIZES 6 to 14 (no 13.5)
BTN BROWN/TAN
XKWR BLACK/WHITE/RED
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S3 2017
EVAN SMITH S
ADYS300203
Seamlessly fusing boardfeel with impact protection, DC presents the Evan Smith S with IMPACT-I technology. A low profile silhouette with SUPER SUEDE, unique rubber toe cap, and first of its kind vulcanized sole create a style as original as Evan himself. FEATURES ++DC’s IMPACT-I™ Inflexion Vulc Technology ++Rubber Toe Cap for a Longer Lasting Skateboarding Shoe ++SUPER SUEDE ++Rubber Reinforced Canvas Quarters ++Extra Plush 7mm ORTHOLITE Sockliner ++Evan Smith Branding
SIZES 6 to 14 (no 13.5)
10
TOB TOBACCO
MLB MILITARY/BLACK
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SKATEBOARDING
EVAN SMITH \ BLABAC PHOTO
EVAN SMITH \ BLABAC PHOTO
MEN’S
FOOTWEAR
EVAN SMITH HI S
ADYS300380
Seamlessly fusing boardfeel with impact protection, DC presents the Evan Smith with IMPACT-I technology. A low profile silhouette with SUPER SUEDE, unique rubber toe cap, and first of its kind vulcanized sole create a style as original as Evan himself. FEATURES ++DC’s IMPACT-I™ Inflexion Vulc Technology ++Rubber Toe Cap for a Longer Lasting Skateboarding Shoe ++SUPER SUEDE ++Extra Plush 7mm ORTHOLITE Sockliner ++Evan Smith Branding
SIZES 6 to 14 (no 13.5)
BGM BLACK/GUM
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WES KREMER \ BLABAC PHOTO
MEN’S
FOOTWEAR
WES KREMER 2 X SK8MAFIA ADYS300400
Sk8 Mafia is not a skateboard company, it’s a way of life. This season we are partnering with the crustiest crew in San Diego to bring you a collab capsule of footwear, apparel and accessories. Never afraid to get dirty, the capsule features a crackle leather Wes Kremer 2, reminiscent of grime encountered on the Mafia’s everyday life in the streets. FEATURES ++Wes Kremer’s Second Pro Model ++Slip On Style Construction ++Additional Lacing For Extra Support ++SUPER SUEDE ++IMPACT-S™ for Added Protection ++High Abrasion Screen Print On Vamp for Added Durability ++DC x SK8MAFIA Branding
SIZES 6 to 14 (no 13.5)
BWB BLACK/WHITE/BLACK
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S3 2017
WES KREMER 2 S ADYS300241 FEATURES ++Wes Kremer’s Second Pro Model ++Slip On Style Construction ++Additional Lacing For Extra Support ++SUPER SUEDE ++IMPACT-S™ for Added Protection ++High Abrasion Screen Print On Vamp for Added Durability
SIZES 6 to 14 (no 13.5)
NGL NAVY/GOLD
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SKATEBOARDING
MEN’S
FOOTWEAR
COLE LITE 3 S ADYS100230
Evolving on the lightweight durability of its predecessors, the Cole Lite 3 is the pinnacle of performance skate shoes. A DUAL LITE midsole, SUPER SUEDE, High Abrasion Screen Print Toe Panel, and brand new SUPER STITCH gives the shoe long lasting durability, while the internal bootie and ORTHOLITE sock liner provide the step in comfort your feet will thank you for. Simply put, a shoe of this caliber has NEVER BEEN DONE. FEATURES ++SUPER SUEDE ++High Abrasion Screen Print for added Durability ++SUPER STITCH for Longer Lasting Integrity ++DUAL LITE Midsole for Impact Protection ++Memory Foam Tongue for Customized Comfort and Foot Protection ++ORTHOLITE Sockliner ++Internal Bootie for Optimal Fit
SIZES 7 to 14 (no 12.5,13.5)
BO2 BLACK/OXBLOOD
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MATT MILLER \ BLABAC PHOTO
MEN’S
FOOTWEAR
ASTOR S MATT MILLER ADYS100393
The Astor S is a clean, classic blucher toe silhouette designed using DCs IMPACT-I technology to provide maximum comfort and shock absorption. Matt Millers signature colorway takes workwear inspiration and adds a twist with Matts San Francisco influenced branding. FEATURES ++Classic Blucher Toe with Leather, Nubuck, Suede and/or Canvas Upper ++Slight Tongue Padding and Internal Elastic Gore ++ORTHOLITE Sockliner ++IMPACT-I™ With SUPER RUBBER Outsole for Durability and Shock Absorption ++Herringbone Tread for Traction ++SUPER SUEDE ++Matt Miller Signature colorway
SIZES 6 to 14 (no 13.5)
TAN TAN
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S3 2017
SWITCH PLUS S ADYS300399 FEATURES ++SUPER SUEDE ++All New Last for Superior Fit and Comfort ++Blind Seam on Lateral Side for Added Durability ++Achilles Relief at Heel ++IMPACT-S™ Footbed for Increased Comfort and Impact Resistance ++IMPACT-I™ Inflexion Technology Outsole for Improved Impact Protection.
SIZES 6 to 14 (no 13.5)
20
MAR MAROON
BKW BLACK/WHITE
GRW GREY/WHITE
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SKATEBOARDING
MEN’S
FOOTWEAR
NEW JACK S
ADYS100324 FEATURES
++Clean Elongated Vamp for Reduced Wear Areas ++SUPER SUEDE for Durability ++Light Weight Spandex Construction for Improved Fit ++Internal Bootie ++Fit Targeted Foam ++Perforated Breathability Story ++Slim Cup Sole that Tapers into the Upper for “Out of the Box” Flick and Feel ++IMPACT-I™ and Grooving in Tooling to Resist Impact and Reduce Rubber Weight
SIZES 6 to 14 (no 13.5)
DEW DEEP WATER
NGM NAVY/GUM
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S3 2017
PLAZA TC S
ADYS100319 FEATURES
++SUPER SUEDE for Durability and Canvas Upper for Breathability ++Foam Padded Tongue and Collar for Comfort ++Performance Cupsole
SIZES 6 to 14 (no 13.5)
BO2 BLACK/OXBLOOD
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SKATEBOARDING
MEN’S
FOOTWEAR
SWITCH S ADYS300104 FEATURES ++SUPER SUEDE ++All New Last for Superior Fit and Comfort ++Blind Seam on Lateral Side for Added Durability ++Achilles Relief at Heel ++Extra Plush ORTHOLITE Footbed for Cushioning ++New Outsole Designed Specifically to Resist Heel Impact and Provide Flexibility
SIZES 6 to 14 (no 13.5)
NC5 NAVY/DK CHOCOLATE
BB2 BLACK/BLACK
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S3 2017
TRASE S ADYS300206 FEATURES ++SUPER SUEDE ++HD Print Logo ++Cotton Flat Laces ++Mesh Sockliner ++Vulcanized Construction ++Abrasion-Resistant Sticky Rubber Outsole ++DC’s Trademarked “Pill Pattern” Recessed Tread
SIZES 6 to 14 (no 13.5)
24
DEW DEEP WATER
TAN TAN
BHH BLACK/WHITE/WHITE
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SKATEBOARDING
TRISTAN FUNKHOUSER \ BLABAC PHOTO
APPAREL
MEN’S
APPAREL
SK8MAFIA PUFF VEST ADYJK03042
60% Cotton, 40% Nylon Sk8Mafia x DC Shoes collaboration + Standing collar self fabric lining + Full-length zipper from hem to chin + Slant pockets at front and zipper closure pocket inside + Quilted shell S, M, L, XL, XXL
KVJ0 Black
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29
S3 2017
SK8MAFIA STASH FLEECE ADYFT03180
80% Cotton, 20% Polyester Sk8Mafia x DC Shoes collaboration + Washed treatment + 280gsm + Hidden pocket in hood lining + Pocket with zipper at front left chest and side rear waist + Kangaroo pocket. + Core trims S, M, L, XL, XXL
KVJ0 Black
30
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SKATEBOARDING
MEN’S
APPAREL
SK8MAFIA TEXTURE TEE SS ADYZT04098
100% Cotton Sk8Mafia x DC Shoes collaboration + Standard Fit + Acid Dye + Graphic Print at front left chest and large back print S, M, L, XL, XXL
KVJ0 Black
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31
S3 2017
SK8MAFIA STASH SNAP ADYHA03469
68% Acrylic, 30% Wool, 2% Elastane Sk8Mafia x DC Shoes collaboration + Sk8Mafia logo embroidered on front + DC core flag label at rear next to snapback adjuster + Stash pocket at inside of front panel One Size
KVJ0 Black
32
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SKATEBOARDING
MEN’S
APPAREL
CORE ALL SEASON PANT ADYNP03031
65% Polyester, 35% Cotton Front Slash and Rear Welt Pockets + Button and Zip Fly with Metal Hardware at Center Front Closure + DC Skateboarding Trim Package 28, 30, 31, 32, 33, 34, 36, 38
KVJ0 Black
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33
S3 2017
SKATE LS POLO ADYKT03106
100% Cotton Rugby Polo + Dual front pockets at side seams + Jersey fabrication + Embroidered label at left chest + Striped rib at cuffs, collar and bottom hem S, M, L, XL, XXL
KVJ0 Black
34
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SKATEBOARDING
MEN’S
APPAREL
SKATE CIRCLE FLEECE CREW ADYSF03016
80% Cotton, 20% Polyester 280gsm french terry crew + Screen print at left chest + Embroidered art right sleeve above cuff seam S, M, L, XL, XXL
KVJ0 Black
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35
S3 2017
SKATE CIRCLE SS EDYZT03732
100% Cotton Skate fit + Graphic printed with softhand ink S, M, L, XL, XXL
36
KVJ0 Black
WBB0 Snow White
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SKATEBOARDING
MEN’S
APPAREL
GLOBAL TEAM SS EDYZT03729
100% Cotton Skate fit + Graphic printed with softhand ink S, M, L, XL, XXL
KVJ0 Black
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37
S3 2017
NINE FOUR FLAG SS EDYZT03730
85% Cotton, 15% Polyester Skate fit + Graphic printed with softhand ink S, M, L, XL, XXL
KNFH Grey Heather
38
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SKATEBOARDING
MEN’S
APPAREL
CORE BEANIE 2 ADYHA03491
100% Acrylic Ribbed longshoreman beanie + Cuffed bottom + Woven label at top of fold One Size
KVJ0 Black
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39
S3 2017
SKATE TECH SOCK ADYAA03042
64% Viscose, 24% Nylon, 12% Lycra Compression Crew Sock + Contrast Colored Panels + DC Skateboarding Trim Package 9-11, 10-13
KVJ0 Black
40
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SKATEBOARDING
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