O'NEILL SS18 KIDS MAGAZINE

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SPRING SUMMER 2018

LOST IN PARADISE


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We are all awesome in our own way. And what makes us awesome is that we can dream and make dreams real. All you need to do is believe that nothing is impossible, be strong and keep on trying until you succeed. This is how Jack O’Neill ended up making O’Neill. Because he had a dream that everyone could have fun, surf and go on adventures, and he made cool stuff, like the wetsuit, to make that happen.

‘Go on adventures and find your own paradise’ Whatever your dream is for 2018 you’ll find some cool stuff in this magazine to do it in. There’s amazing beachwear to keep you safe from the sun, in and out of the water. You can make a big splash or shred like Jordy Smith in our trendy swimsuits and boardshorts. Or just live the O’Neill dream at home, in the skate park or at school in our cool T-shirts, shirts, shorts, skirts and more. Just remember, anything is possible, you just have to believe.


HIM

Jacket 8A1070-5145

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Sweater 8A6472-4090 Short 8A7576-5046

We are all awesome in our own way. And what makes us awesome is that we can dream and make dreams real. All you need to do is believe that nothing is impossible, be strong and keep on trying until you succeed. This is how Jack O’Neill ended up making O’Neill. Because he had a dream that everyone could have fun, surf and go on adventures, and he made cool stuff, like the wetsuit, to make that happen.

‘Go on adventures and find your own paradise’ Whatever your dream is for 2018 you’ll find some cool stuff in this magazine to do it in. There’s amazing beachwear to keep you safe from the sun, in and out of the water. You can make a big splash or shred like Jordy Smith in our trendy swimsuits and boardshorts. Or just live the O’Neill dream at home, in the skate park or at school in our cool T-shirts, shirts, shorts, skirts and more. Just remember, anything is possible, you just have to believe.


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Vest 8A6470-5046 Dress 8A8974-4061 Legging 8A7774-5940

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Sweater 8A1471-5056 Short 8A2572-6141


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Vest 8A6470-5046 Dress 8A8974-4061 Legging 8A7774-5940

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Sweater 8A1471-5056 Short 8A2572-6141


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Jacket 8A1070-5145 Short 8A2574-5056

H E R L EF T

Jacket 8A6070-5056 Sweater 8A6472-4090 Short 8A7576-5046

H E R R I GH T

Sweater 8A6472-4090 Short 8A7576-5046

H I M R I GH T

Sweater 8A1470-5900


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Jacket 8A1070-5145 Short 8A2574-5056

H E R L EF T

Jacket 8A6070-5056 Sweater 8A6472-4090 Short 8A7576-5046

H E R R I GH T

Sweater 8A6472-4090 Short 8A7576-5046

H I M R I GH T

Sweater 8A1470-5900


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T-Shirt 8A7175-5046 Short 8A7570-3350

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T-Shirt 8A2478-2011 Short 8A2574-8001 Bag 8A4012-9900


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T-Shirt 8A7175-5046 Short 8A7570-3350

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T-Shirt 8A2478-2011 Short 8A2574-8001 Bag 8A4012-9900


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T-shirt 8A7170-1900 Short 8A7570-5144 Cap 8A4172-5139

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T-Shirt 8A2494-5056 Boardshort 8A3276_9960

Waves for days


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T-shirt 8A7170-1900 Short 8A7570-5144 Cap 8A4172-5139

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T-Shirt 8A2494-5056 Boardshort 8A3276_9960

Waves for days


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Bikini 8A8384-5046 Playsuit 8A8972-5900

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T-Shirt 8A2471-1900 Short 8A2580-5056


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Bikini 8A8384-5046 Playsuit 8A8972-5900

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T-Shirt 8A2471-1900 Short 8A2580-5056


The cool thing about the past is that you can pick the bits you like and remake them to fit your present. This was the idea behind our Re-issue line. We paddled back through O’Neill’s history of surf and adventure to the 80s and 90s, plucked out the coolest styles, colours and graphics and remade them for 2018. These fragments from the past tell a story of a California surf scene on fire. Thrusters were tearing up Ocean Beach, surfers were getting airborne and neon was the new black. If you weren’t rocking Black Flag on the Walkman then you weren’t riding sideways.

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This is back to the future O’Neill style!

T-Shirt 8A2471-1900 Short 8A2580-5056

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Bikini 8A8380-9900 Short 8A7570_2028

COMMERCIAL BREAK 2 MINUTES >


The cool thing about the past is that you can pick the bits you like and remake them to fit your present. This was the idea behind our Re-issue line. We paddled back through O’Neill’s history of surf and adventure to the 80s and 90s, plucked out the coolest styles, colours and graphics and remade them for 2018. These fragments from the past tell a story of a California surf scene on fire. Thrusters were tearing up Ocean Beach, surfers were getting airborne and neon was the new black. If you weren’t rocking Black Flag on the Walkman then you weren’t riding sideways.

HIM

This is back to the future O’Neill style!

T-Shirt 8A2471-1900 Short 8A2580-5056

H E R RI GHT

Bikini 8A8380-9900 Short 8A7570_2028

COMMERCIAL BREAK 2 MINUTES >


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T-Shirt 8A2486-8003 Boardshort 8A3270-9900

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Bikini 8A8380-9900 Short 8A7570-2028

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FlipFlops 8A4974-6900

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T-Shirt 8A2486-8003 Boardshort 8A3270-9900

BACK TO THE FUTURE >


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T-Shirt 8A2486-8003 Boardshort 8A3270-9900

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Bikini 8A8380-9900 Short 8A7570-2028

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FlipFlops 8A4974-6900

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T-Shirt 8A2486-8003 Boardshort 8A3270-9900

BACK TO THE FUTURE >


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Bikini 8A8388-4091 Bag 8A9007-7027

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Boardshort 8A3276-9960

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Bikini 8A8378-5940

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Boardshort 8A3271-2950


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Bikini 8A8388-4091 Bag 8A9007-7027

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Boardshort 8A3276-9960

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Bikini 8A8378-5940

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Boardshort 8A3271-2950


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Bathingsuit 8A8270-6900 Boardshort 8A8170-6900

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Skin 8A1670-5056 Boardshort 8A3274-6950

HELLO SUNSHINE DON’T GET BURNED

UPF 50+

Jack O’Neill’s rallying cry of “first in and last out” applies to adventures both wet and dry. Our wetsuits have helped board riders surf longer since 1952 and in 2018 our new season’s UV protective clothes will let kids have more fun in the sun by cutting out the nasty rays. The dudes in the white coats (scientists) gave these versatile togs a UPF 50+ certificate, which means they block 98% of the bad stuff. In terms of time outdoors this equals less cream clogged with sand; longer, safer fun in and out of the water; and healthier, happier kids. It’s the coolest way we could think of not getting burned.


HER

Bathingsuit 8A8270-6900 Boardshort 8A8170-6900

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Skin 8A1670-5056 Boardshort 8A3274-6950

HELLO SUNSHINE DON’T GET BURNED

UPF 50+

Jack O’Neill’s rallying cry of “first in and last out” applies to adventures both wet and dry. Our wetsuits have helped board riders surf longer since 1952 and in 2018 our new season’s UV protective clothes will let kids have more fun in the sun by cutting out the nasty rays. The dudes in the white coats (scientists) gave these versatile togs a UPF 50+ certificate, which means they block 98% of the bad stuff. In terms of time outdoors this equals less cream clogged with sand; longer, safer fun in and out of the water; and healthier, happier kids. It’s the coolest way we could think of not getting burned.


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Skin 8A6672-5144 Bikini 8A8388-4091

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Skin 8A1670-5145 Boardshort 8A3286-9930

Sun Warriors


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Skin 8A6672-5144 Bikini 8A8388-4091

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Skin 8A1670-5145 Boardshort 8A3286-9930

Sun Warriors


See you out there


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