O'NEILL SS18 MAGAZINE

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O’Neill THE ORIGINAL CALIFORNIAN SURF COMPANY

Jack O’Neill was born to surf and wasn’t going to let the cold waters of Northern California dictate when and for how long he could get in the water. Blessed with creativity that others thought verged on the eccentric, and necessity being the mother of his invention, he equipped the surf world with rubber blubber – wetsuits to you and I – and in 1952 rallied the brother and sisterhood of board riding to the call of “first in and last out”, with the launch of the original Californian surf company O’Neill. Jack’s vision of making functional and innovative adventure wear for both sides of the tide line continues to this day, opening up a world of fun for anyone who craves a life that goes beyond what nature and nurture dictate. It’s about living a life less boring. From the world’s first wetsuit and leash to 2018’s world’s first aquatic denim boardshort, Jack’s spirit of invention and adventure lives on. Thanks Jack!

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O’Neill THE ORIGINAL CALIFORNIAN SURF COMPANY

Jack O’Neill was born to surf and wasn’t going to let the cold waters of Northern California dictate when and for how long he could get in the water. Blessed with creativity that others thought verged on the eccentric, and necessity being the mother of his invention, he equipped the surf world with rubber blubber – wetsuits to you and I – and in 1952 rallied the brother and sisterhood of board riding to the call of “first in and last out”, with the launch of the original Californian surf company O’Neill. Jack’s vision of making functional and innovative adventure wear for both sides of the tide line continues to this day, opening up a world of fun for anyone who craves a life that goes beyond what nature and nurture dictate. It’s about living a life less boring. From the world’s first wetsuit and leash to 2018’s world’s first aquatic denim boardshort, Jack’s spirit of invention and adventure lives on. Thanks Jack!

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“As a man, Jack O’Neill has demonstrated the fluidity of a Zen master in bringing soul to the marketplace and wit to a world that would have been way more boring without him.”

Roll on Spring & Summer Spring and summer come rolling in like fast, fun waves. Time to kick back in boardies and bikinis and drink in life like it’s the last cocktail of a monumental summer festival. Find freedom. Get creative. Have fun. These are the brass tacks of our 2018 spring and summer collections. Check out our fiercely functional surf shorts, built to make getting wet fun and free. Or our super stretchy Stretch Shorts and technical Hyperfreaks for popping airs and getting radical. And we even created the world’s first denim boardshort, for that rock & roll style, in and out of the water. For the fairer sex we’ve created a smorgasbord of active bikinis, with a fit for every body shape and style. And we have a range of boho beachwear, for that 24/7 festival feeling. Also if you’re looking for active wardrobe that fits adventure living then look no further than our versatile Active line, for fun and freedom on both the wet and dry side of the tide line. Last but not least, we’ve revived some truly bodacious classics from O’Neill’s 80s closet and given them a 2018 twist. Think thrusters, go-faster fonts, neon, lashings of zinc and DK cracked up to 11 on the Walkman. Are you having fun yet? Come join the O’Neill wave cult.

04. JACK O’NEILL

32. LIVE THE BEACH

52. O’NEILL ACTIVE

06. HYPERFREAK BOARDIES

37. O’NEILL HYBRID DENIM SHORTS

57. O’NEILL HYBRID

14. STRETCH SHORTS

42. O’NEILL X MARISSA QUINN

60. RE-ISSUE

20. BIKINI FESTIVAL

44. O’NEILL X OLIVER HIBERT

68. O’NEILL BLUE

28. TRANS-SEASONAL

46. SUMMER FESTIVAL

70. FLIP-FLOP REVOLUTION

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“As a man, Jack O’Neill has demonstrated the fluidity of a Zen master in bringing soul to the marketplace and wit to a world that would have been way more boring without him.”

Roll on Spring & Summer Spring and summer come rolling in like fast, fun waves. Time to kick back in boardies and bikinis and drink in life like it’s the last cocktail of a monumental summer festival. Find freedom. Get creative. Have fun. These are the brass tacks of our 2018 spring and summer collections. Check out our fiercely functional surf shorts, built to make getting wet fun and free. Or our super stretchy Stretch Shorts and technical Hyperfreaks for popping airs and getting radical. And we even created the world’s first denim boardshort, for that rock & roll style, in and out of the water. For the fairer sex we’ve created a smorgasbord of active bikinis, with a fit for every body shape and style. And we have a range of boho beachwear, for that 24/7 festival feeling. Also if you’re looking for active wardrobe that fits adventure living then look no further than our versatile Active line, for fun and freedom on both the wet and dry side of the tide line. Last but not least, we’ve revived some truly bodacious classics from O’Neill’s 80s closet and given them a 2018 twist. Think thrusters, go-faster fonts, neon, lashings of zinc and DK cracked up to 11 on the Walkman. Are you having fun yet? Come join the O’Neill wave cult.

04. JACK O’NEILL

32. LIVE THE BEACH

52. O’NEILL ACTIVE

06. HYPERFREAK BOARDIES

37. O’NEILL HYBRID DENIM SHORTS

57. O’NEILL HYBRID

14. STRETCH SHORTS

42. O’NEILL X MARISSA QUINN

60. RE-ISSUE

20. BIKINI FESTIVAL

44. O’NEILL X OLIVER HIBERT

68. O’NEILL BLUE

28. TRANS-SEASONAL

46. SUMMER FESTIVAL

70. FLIP-FLOP REVOLUTION

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O’Neill Hyperfreak Hydro AS INNOVATIVE AS THE WETSUIT. ONLY SHORTER.

HYPERFREAK HYDRO 8A3100-9900

JORDY SMITH TEAM O’NEILL - CLOUDBREAK, FIJI


O’Neill Hyperfreak Hydro AS INNOVATIVE AS THE WETSUIT. ONLY SHORTER.

HYPERFREAK HYDRO 8A3100-9900

JORDY SMITH TEAM O’NEILL - CLOUDBREAK, FIJI


Jordy Smith is a beast on a board and surfs waves that would rip the backend off a battleship. This is why when we built him boardshorts they had to survive the beatings of his pro life on tour and let Jordstar do what he does best, which is slice and dice waves like a gang of vengeful samurais.

Jordy Smith The Hyperfreak Hydro boardshorts packs 170% stretch, for freedom that only naked surfers know; has no seams for a lifetime in the lineout without rashes; and are made from mad lightweight fabric that water literally runs away from. In short (excuse the pun) if you like getting radical like Jordy, the Hyperfreak boardshort is the next best thing to fish skin.

HYPERFREAK HYDRO 8A3100-9900

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Jordy Smith is a beast on a board and surfs waves that would rip the backend off a battleship. This is why when we built him boardshorts they had to survive the beatings of his pro life on tour and let Jordstar do what he does best, which is slice and dice waves like a gang of vengeful samurais.

Jordy Smith The Hyperfreak Hydro boardshorts packs 170% stretch, for freedom that only naked surfers know; has no seams for a lifetime in the lineout without rashes; and are made from mad lightweight fabric that water literally runs away from. In short (excuse the pun) if you like getting radical like Jordy, the Hyperfreak boardshort is the next best thing to fish skin.

HYPERFREAK HYDRO 8A3100-9900

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Features O’Neill Hyperfreak 170% Stretch

The ultimate in 4-way stretch that allows for complete freedom and unrestricted performance in and out of the water.

O’Neill Hyperdry

Premium water repellant plasma treatment for a lightweight feel and ultra-fast dry time.

Welded Construction

No stitching equals no rash – surf longer!

Reflective Drawcord

Technical weave pattern stays secure in even the heaviest conditions.

Laser Cut Bottom Hem

Eliminates restriction of movement for maximum turn extension. HYPERFREAK HYDRO 8A3100-9900

Welded zip pocket Low profile functional design.

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Features O’Neill Hyperfreak 170% Stretch

The ultimate in 4-way stretch that allows for complete freedom and unrestricted performance in and out of the water.

O’Neill Hyperdry

Premium water repellant plasma treatment for a lightweight feel and ultra-fast dry time.

Welded Construction

No stitching equals no rash – surf longer!

Reflective Drawcord

Technical weave pattern stays secure in even the heaviest conditions.

Laser Cut Bottom Hem

Eliminates restriction of movement for maximum turn extension. HYPERFREAK HYDRO 8A3100-9900

Welded zip pocket Low profile functional design.

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“Soft, stretchy, breathable and like wearing nothing. O’Neills Hyperfreak trunks are a game changer.” Soli Bailey

HYPERFREAK HYDRO 8A3102-6900

SOLI BAILEY TEAM O’NEILL - CLOUDBREAK, FIJI


“Soft, stretchy, breathable and like wearing nothing. O’Neills Hyperfreak trunks are a game changer.” Soli Bailey

HYPERFREAK HYDRO 8A3102-6900

SOLI BAILEY TEAM O’NEILL - CLOUDBREAK, FIJI


Stretch Shorts FREEDOM TO MOVE

The list of things you can do with water, aside from drink it, is endless. You can surf and paddle in it; swim, float or dive in it; drive a boat through it; or just stick it in a water pistol and shoot your buddies with it. To make all these activities way more fun we invented the Stretch Boardshorts, for more stretch, more freedom and more comfort and fun. The short comes in a huge array of designs – you’d be hard pressed to find one that doesn’t match your board graphics – and three distinct styles. Functionally, they are lightweight, quick drying, breathable and repel water like a tight wax on fish.

Freak

Frame

Fert

Specifically created for the surfer who

Made for the surfer who prefers a retro

Designed for the guy who enjoys the time-

goes out in any condition. Fitted with a

surf style. Fitted with a semi-elastic

less, classic beach style. Fitted with a

rigid waistband and cord, this gear can

waistband and cord.

comfortable, elastic waistband and cord.

8A3118-6900

8A3222-9010

be adjusted any way you like.

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8A3234-1900


Stretch Shorts FREEDOM TO MOVE

The list of things you can do with water, aside from drink it, is endless. You can surf and paddle in it; swim, float or dive in it; drive a boat through it; or just stick it in a water pistol and shoot your buddies with it. To make all these activities way more fun we invented the Stretch Boardshorts, for more stretch, more freedom and more comfort and fun. The short comes in a huge array of designs – you’d be hard pressed to find one that doesn’t match your board graphics – and three distinct styles. Functionally, they are lightweight, quick drying, breathable and repel water like a tight wax on fish.

Freak

Frame

Fert

Specifically created for the surfer who

Made for the surfer who prefers a retro

Designed for the guy who enjoys the time-

goes out in any condition. Fitted with a

surf style. Fitted with a semi-elastic

less, classic beach style. Fitted with a

rigid waistband and cord, this gear can

waistband and cord.

comfortable, elastic waistband and cord.

8A3118-6900

8A3222-9010

be adjusted any way you like.

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8A3234-1900


LEFT Boardshort 8A3228-9930

TOP RIGHT Boardshort 8A3110-9900

BOTTOM RIGHT Boardshort 8A3124-5900

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LEFT Boardshort 8A3228-9930

TOP RIGHT Boardshort 8A3110-9900

BOTTOM RIGHT Boardshort 8A3124-5900

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More stretch. More freedom. More comfort. More fun.

LEFT Boardshort 8A3124-5900

RIGHT Boardshort 8A3234-1900

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More stretch. More freedom. More comfort. More fun.

LEFT Boardshort 8A3124-5900

RIGHT Boardshort 8A3234-1900

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Bikini Festival THE BIKINI FIT THAT FITS YOU

FROM LEFT TO RIGHT MINIMAL COVERAGE Bikini 8A8546-9910 Bottom 8A8554-9910

CHEEKY COVERAGE Bikini 8A8515-9010 Bottom 8A8525-9910

COMFORT COVERAGE Bikini 8A8521-5144 Bottom 8A8540-5940

MEDIUM COVERAGE Bikini 8A8533-1951 Bottom 8A8538-1951

FULL COVERAGE Bikini & Bottom 8A8322-5943


Bikini Festival THE BIKINI FIT THAT FITS YOU

FROM LEFT TO RIGHT MINIMAL COVERAGE Bikini 8A8546-9910 Bottom 8A8554-9910

CHEEKY COVERAGE Bikini 8A8515-9010 Bottom 8A8525-9910

COMFORT COVERAGE Bikini 8A8521-5144 Bottom 8A8540-5940

MEDIUM COVERAGE Bikini 8A8533-1951 Bottom 8A8538-1951

FULL COVERAGE Bikini & Bottom 8A8322-5943


Five Unique Fits To Choose From

Full

Medium

confidence feels good

Classic bikini curves

O’NEILL’S NEW BIKINI COVERAGE SYSTEM WITH FIVE DISTINCT FITS

Mid-to-high waist

Mid waist

5 Fits Choice and variety make the world an exciting place. And it is choice and variety that are the inspirations for our 2018 collection of bikinis. We’ve created five distinct fits to please every woman’s cover preference and complement their many beautiful shapes. Each fit comes in a spectrum of patterns and colours to go with every imaginable dimension of active life both in and out of the water. Whether swimming or surfing, paddling or chilling or just wanting to

Minimal

Comfort

Less material

Feminine, yet modest

Full comfort

Designed to flatter

Low waist

Mid-to-high waist

look amazing this summer we’ve got the perfect bikini just for you!

Cheeky Low waist

Trend-friendly and Tan-friendly

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Five Unique Fits To Choose From

Full

Medium

confidence feels good

Classic bikini curves

O’NEILL’S NEW BIKINI COVERAGE SYSTEM WITH FIVE DISTINCT FITS

Mid-to-high waist

Mid waist

5 Fits Choice and variety make the world an exciting place. And it is choice and variety that are the inspirations for our 2018 collection of bikinis. We’ve created five distinct fits to please every woman’s cover preference and complement their many beautiful shapes. Each fit comes in a spectrum of patterns and colours to go with every imaginable dimension of active life both in and out of the water. Whether swimming or surfing, paddling or chilling or just wanting to

Minimal

Comfort

Less material

Feminine, yet modest

Full comfort

Designed to flatter

Low waist

Mid-to-high waist

look amazing this summer we’ve got the perfect bikini just for you!

Cheeky Low waist

Trend-friendly and Tan-friendly

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TOP LEFT Bikini 8A8546-9910 Bottom 8A8554-9910

BOTTOM LEFT Bikini 8A8532-5940 Bottom 8A8523-4091

CENTER Bikini 8A8556-6940 Bottom 8A8526-6114

RIGHT Bikini 8A8516-4091 Bottom 8A8541-9945

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TOP LEFT Bikini 8A8546-9910 Bottom 8A8554-9910

BOTTOM LEFT Bikini 8A8532-5940 Bottom 8A8523-4091

CENTER Bikini 8A8556-6940 Bottom 8A8526-6114

RIGHT Bikini 8A8516-4091 Bottom 8A8541-9945

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Cutting edge beachwear.

CENTER Swimsuit 8A8205 -9940

LEFT Bikini 8A8546-9910 Bottom 8A8554-9910


Cutting edge beachwear.

CENTER Swimsuit 8A8205 -9940

LEFT Bikini 8A8546-9910 Bottom 8A8554-9910


Trans-Seasonal RIDE THE TRANSITION

How do you cross the divide between chilly dawn patrols, hot days and cold evenings spent outdoors? Our spring collection gives you the layering options to ride the transition, with street inspired jackets and sweats adding warmth to uniquely cut and classic logo Ts, surf-side shorts, pants and more, all in a choice of cool colours to match the season. Riding the transition is all about being prepared. Celebrate spring O’Neill style: Get out, get creative and go wild.

WOMAN Jacket 8A5904-9010 T-shirt 8A7368-1990 Legging 8A7712-9910

MAN Jacket 8A0904-5900 T-shirt 8A2354-5056 Pants 8A2704-8026

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Trans-Seasonal RIDE THE TRANSITION

How do you cross the divide between chilly dawn patrols, hot days and cold evenings spent outdoors? Our spring collection gives you the layering options to ride the transition, with street inspired jackets and sweats adding warmth to uniquely cut and classic logo Ts, surf-side shorts, pants and more, all in a choice of cool colours to match the season. Riding the transition is all about being prepared. Celebrate spring O’Neill style: Get out, get creative and go wild.

WOMAN Jacket 8A5904-9010 T-shirt 8A7368-1990 Legging 8A7712-9910

MAN Jacket 8A0904-5900 T-shirt 8A2354-5056 Pants 8A2704-8026

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Get out. Get Creative. Go wild.

MAN LEFT Jacket 8A0000-5145 T-shirt 8A2325-6900 Pants 8A2710-9010 Cap 8A4101-5145

WOMAN RIGHT Jacket 8A6000-6112 T-shirt 8A6468-1035 Pants 8A7702-6058

WOMAN BOTTOM RIGHT Jacket 8A6006-5046 T-shirt 8A6402-1030 Short 8A7562-8001

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Get out. Get Creative. Go wild.

MAN LEFT Jacket 8A0000-5145 T-shirt 8A2325-6900 Pants 8A2710-9010 Cap 8A4101-5145

WOMAN RIGHT Jacket 8A6000-6112 T-shirt 8A6468-1035 Pants 8A7702-6058

WOMAN BOTTOM RIGHT Jacket 8A6006-5046 T-shirt 8A6402-1030 Short 8A7562-8001

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Live the beach WITH THE ORIGINAL CALIFORNIAN SURF BRAND

From island hopping adventure, to fun filled staycation we have the perfect warm weather wardrobe to freshen up your summer. Men get to beat the heat in functional summer essentials, complete with iconic surf style detailing and classic logos. While bright, stand out pieces with fluid summer cuts add a flavour of the exotic to our women’s summer collection. Wherever you spend summer take a bit of the beach life with you.

LEFT T-shirt 8A2342-1030 Short 8A2516-6055 Cap 8A4118-9010 Towel 8A4254-1900

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Live the beach WITH THE ORIGINAL CALIFORNIAN SURF BRAND

From island hopping adventure, to fun filled staycation we have the perfect warm weather wardrobe to freshen up your summer. Men get to beat the heat in functional summer essentials, complete with iconic surf style detailing and classic logos. While bright, stand out pieces with fluid summer cuts add a flavour of the exotic to our women’s summer collection. Wherever you spend summer take a bit of the beach life with you.

LEFT T-shirt 8A2342-1030 Short 8A2516-6055 Cap 8A4118-9010 Towel 8A4254-1900

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WOMAN LEFT Dress 8A8918-4091

MAN CENTER T-shirt 8A2342-1030 Short 8A2516-6055 Cap 8A4118-9010

WOMAN CENTER LEFT Dress 8A8918-4091

WOMAN CENTER RIGHT

Live the beach life anywhere with O’Neill.

Cover up dress 8A8908-1030

WOMAN TOP RIGHT Bikini 8A8532-1954 Bottom 8A8538-9940 Cover up cardigan 8A8936-9910

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WOMAN LEFT Dress 8A8918-4091

MAN CENTER T-shirt 8A2342-1030 Short 8A2516-6055 Cap 8A4118-9010

WOMAN CENTER LEFT Dress 8A8918-4091

WOMAN CENTER RIGHT

Live the beach life anywhere with O’Neill.

Cover up dress 8A8908-1030

WOMAN TOP RIGHT Bikini 8A8532-1954 Bottom 8A8538-9940 Cover up cardigan 8A8936-9910

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O’Neill Hybrid Denim Shorts

ROCK THE FIRST DENIM BOARDSHORTS. EVER.

HYBRID DENIM SHORTS 8A3101-5137

RUSSELL BIERKE TEAM O’NEILL - NOOSA AUSTRALIA


O’Neill Hybrid Denim Shorts

ROCK THE FIRST DENIM BOARDSHORTS. EVER.

HYBRID DENIM SHORTS 8A3101-5137

RUSSELL BIERKE TEAM O’NEILL - NOOSA AUSTRALIA


The Denim Hybrid Shorts ROCK THE FIRST DENIM BOARDSHORTS. EVER.

Rock, in all its horns blazing, head banging, air guitaring, balls out glory isn’t just a sound, it’s a lifelong attitude and style. For all those rail digging, air popping, fast living rockers out there (and nice folks who just can’t live without denim) we’ve built the world’s first Denim boardshort for land and sea.

They’re fully functional boardies, armed with 4-way stretch and super lightweight, fast drying fabric for unrestricted drop-knee turns and Dave Mustaine high-kicks. We also made them water repellent so water runs off them like purple rain from Prince’s “Cloud”. From the Viper Room to the green room our Denim Boardshort let you ROCK!

HYBRID DENIM SHORTS 8A3101-5137

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The Denim Hybrid Shorts ROCK THE FIRST DENIM BOARDSHORTS. EVER.

Rock, in all its horns blazing, head banging, air guitaring, balls out glory isn’t just a sound, it’s a lifelong attitude and style. For all those rail digging, air popping, fast living rockers out there (and nice folks who just can’t live without denim) we’ve built the world’s first Denim boardshort for land and sea.

They’re fully functional boardies, armed with 4-way stretch and super lightweight, fast drying fabric for unrestricted drop-knee turns and Dave Mustaine high-kicks. We also made them water repellent so water runs off them like purple rain from Prince’s “Cloud”. From the Viper Room to the green room our Denim Boardshort let you ROCK!

HYBRID DENIM SHORTS 8A3101-5137

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The world’s first Denim boardshort is made possible by a progressive collaboration with denim professionals iSKO. Like O’Neill, iSKO is a leader in innovation and committed to creating products that are both environmentally more sound and sustainable. iSKO has been manufacturing high-end fabrics since 1904 and from their 300,000 m2 plant and 1,500 automated looms weave over 250 million metres of fabric a year, creating a portfolio of more than 25,000 products. Our Denim boardshort is made from a 4-way stretch natural fibre denim, iSKO Blue Skin™, which delivers unrestricted mobility in and out of the water and has patented recall technology, so they maintain their shape however hard they are ridden. The short’s denim is also 50% lighter than traditional jean fabric and is made hydrophobic thanks to a DWR treatment applied by the clever guys and gals at Martelli. This means that the shorts absorb very little water and dry in a flash. The treated fabric also remains soft and breathable both in and out of the water, with a durability that can withstand surf after surf and home wash after home wash. Together, O’Neill and iSKO, have given hardcore watermen the option of taking their rockers style to the ocean.

HYBRID DENIM SHORTS 8A3101-5137


The world’s first Denim boardshort is made possible by a progressive collaboration with denim professionals iSKO. Like O’Neill, iSKO is a leader in innovation and committed to creating products that are both environmentally more sound and sustainable. iSKO has been manufacturing high-end fabrics since 1904 and from their 300,000 m2 plant and 1,500 automated looms weave over 250 million metres of fabric a year, creating a portfolio of more than 25,000 products. Our Denim boardshort is made from a 4-way stretch natural fibre denim, iSKO Blue Skin™, which delivers unrestricted mobility in and out of the water and has patented recall technology, so they maintain their shape however hard they are ridden. The short’s denim is also 50% lighter than traditional jean fabric and is made hydrophobic thanks to a DWR treatment applied by the clever guys and gals at Martelli. This means that the shorts absorb very little water and dry in a flash. The treated fabric also remains soft and breathable both in and out of the water, with a durability that can withstand surf after surf and home wash after home wash. Together, O’Neill and iSKO, have given hardcore watermen the option of taking their rockers style to the ocean.

HYBRID DENIM SHORTS 8A3101-5137


SWEATSHIRT 8A6406-1035

SWIMSUIT 8A8201-7097

O’Neill x Marissa Quinn AN ILLUSTRATIVE ARTIST, WHOSE PASSION FOR THE ENVIRONMENT MATCHES OUR OWN

On the California coastline, you’ll find an artist with a passion for protecting our playgrounds that matches our own. Marissa Quinn illustrates coastal flora and fauna and donates her earnings to protect their homes. We pair her designs with eco-friendly, organic cottons and natural dyes to create apparel that you can feel good about wearing.

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43


SWEATSHIRT 8A6406-1035

SWIMSUIT 8A8201-7097

O’Neill x Marissa Quinn AN ILLUSTRATIVE ARTIST, WHOSE PASSION FOR THE ENVIRONMENT MATCHES OUR OWN

On the California coastline, you’ll find an artist with a passion for protecting our playgrounds that matches our own. Marissa Quinn illustrates coastal flora and fauna and donates her earnings to protect their homes. We pair her designs with eco-friendly, organic cottons and natural dyes to create apparel that you can feel good about wearing.

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BOARDSHORT 8A3112-1900

O’Neill x Oliver Hibert PSYCHEDELIC ARTWORK THAT TRANSCENDS TIME

Contemporary, yet retro, Oliver Hibert’s psychedelic artwork transcends time. Alluding to the past and speaking to the future, its influences are music, death, life, beauty, ugliness, cartoons, drugs, sex and magic. Oliver works from his farm of cacti and peacocks in Scottsdale, Arizona.

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BOARDSHORT 8A3112-1900

O’Neill x Oliver Hibert PSYCHEDELIC ARTWORK THAT TRANSCENDS TIME

Contemporary, yet retro, Oliver Hibert’s psychedelic artwork transcends time. Alluding to the past and speaking to the future, its influences are music, death, life, beauty, ugliness, cartoons, drugs, sex and magic. Oliver works from his farm of cacti and peacocks in Scottsdale, Arizona.

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Summer Festival READY FOR SUMMER HAPPINESS

LEFT Tanktop 8A6910-1030 Short 8A7508-4930

CENTER LEFT Bikini 8A8556-6940 Short 8A7504-6043

CENTER RIGHT Dress 8A8902-9941

RIGHT Bikini 8A8311-1030 Pants 8A7705-1950


Summer Festival READY FOR SUMMER HAPPINESS

LEFT Tanktop 8A6910-1030 Short 8A7508-4930

CENTER LEFT Bikini 8A8556-6940 Short 8A7504-6043

CENTER RIGHT Dress 8A8902-9941

RIGHT Bikini 8A8311-1030 Pants 8A7705-1950


Summer time and the living is easy SPREAD YOUR WINGS AND TAKE TO THE SKY

Join our beach festival of long sultry nights, made luxurious with flowing feminine silhouettes that channel the rich beauty of Janis Joplin’s interpretation of Summertime. With an added sprinkling of bohemian magic from festivals past, present our beach festival will be a party that you just can’t miss. LEFT Dress 8A8902-9941

RIGHT Bikini 8A8311-1030 Pants 8A7705-1950

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Summer time and the living is easy SPREAD YOUR WINGS AND TAKE TO THE SKY

Join our beach festival of long sultry nights, made luxurious with flowing feminine silhouettes that channel the rich beauty of Janis Joplin’s interpretation of Summertime. With an added sprinkling of bohemian magic from festivals past, present our beach festival will be a party that you just can’t miss. LEFT Dress 8A8902-9941

RIGHT Bikini 8A8311-1030 Pants 8A7705-1950

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LEFT Bikini 8A8556-6940 Short 8A7504-6043

CENTER LEFT Tanktop 8A6910-1030 Short 8A7508-4930

CENTER RIGHT Bikini 8A8311-1030 Pants 8A7705-1950 Towel 8A9250-1954

RIGHT Dress 8A8902-9941


LEFT Bikini 8A8556-6940 Short 8A7504-6043

CENTER LEFT Tanktop 8A6910-1030 Short 8A7508-4930

CENTER RIGHT Bikini 8A8311-1030 Pants 8A7705-1950 Towel 8A9250-1954

RIGHT Dress 8A8902-9941


WOMAN Skin 8A6606-5940 Bottom 8A8511-5940

Stylish performance on land, in the water and on the go O’Neill Active O’Neill Hybrid

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WOMAN Skin 8A6606-5940 Bottom 8A8511-5940

Stylish performance on land, in the water and on the go O’Neill Active O’Neill Hybrid

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O’Neill Active ON LAND, ON WATER, ON THE GO

O’Neill Activewear knows no borders. Built from fast drying, moisture wicking and UV protective eco fabrics and featuring fits that are defined by function O’Neill Active provides women with effortless, comfortable transition between environments. Wherever you go, whatever the conditions O’Neill Active has got you covered. As part of our O’Neill Blue collection, O’Neill Active incorporates eco threads made from recycled beach plastic. We help protect the places you play.

LEFT Bra top 8A8700-3350 Legging 8A7726-9910

RIGHT Bra top 8A8702-5940 Legging 8A7718-5940

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O’Neill Active ON LAND, ON WATER, ON THE GO

O’Neill Activewear knows no borders. Built from fast drying, moisture wicking and UV protective eco fabrics and featuring fits that are defined by function O’Neill Active provides women with effortless, comfortable transition between environments. Wherever you go, whatever the conditions O’Neill Active has got you covered. As part of our O’Neill Blue collection, O’Neill Active incorporates eco threads made from recycled beach plastic. We help protect the places you play.

LEFT Bra top 8A8700-3350 Legging 8A7726-9910

RIGHT Bra top 8A8702-5940 Legging 8A7718-5940

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WOMAN LEFT

MAN

Bra top 8A8700-3350

T-shirt 8A1704-8001

Legging 8A7726-9910

Hybrid short 8A3308-5046

WOMAN RIGHT Bra top 8A8702-5940 Legging 8A7718-5940


WOMAN LEFT

MAN

Bra top 8A8700-3350

T-shirt 8A1704-8001

Legging 8A7726-9910

Hybrid short 8A3308-5046

WOMAN RIGHT Bra top 8A8702-5940 Legging 8A7718-5940


O’Neill Hybrid ON LAND, ON WATER, ON THE GO

O’Neill Hybrid knows no borders. Technical eco fabrics and a fit defined by function deliver effortless transition between environments, delivering fast drying, moisture wicking and UV protective comfort on land, in the water and on the go. As part of our O’Neill Blue collection, O’Neill Active and O’Neill Hybrid incorporate eco thread into each garment, which helps clear waste plastics from beaches around the world. The freedom to enjoy environments that you are helping to protect.

LEFT T-shirt 8A1708-8029 Hybrid short 8A3306-5046

RIGHT T-shirt 8A1704-8001 Hybrid short 8A3308-5046

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O’Neill Hybrid ON LAND, ON WATER, ON THE GO

O’Neill Hybrid knows no borders. Technical eco fabrics and a fit defined by function deliver effortless transition between environments, delivering fast drying, moisture wicking and UV protective comfort on land, in the water and on the go. As part of our O’Neill Blue collection, O’Neill Active and O’Neill Hybrid incorporate eco thread into each garment, which helps clear waste plastics from beaches around the world. The freedom to enjoy environments that you are helping to protect.

LEFT T-shirt 8A1708-8029 Hybrid short 8A3306-5046

RIGHT T-shirt 8A1704-8001 Hybrid short 8A3308-5046

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59


Re-Issue The cool thing about having a history like ours is you can cherry pick the best bits, give them a fresh wax job and re-issue them as new. This was the idea behind our Re-issue line. We paddled back to the 80s and 90s, plucked out the coolest styles, colours and graphics and remade them for 2018.

A blast from the past

These polished nuggets of pure surf culture speak volumes of a California surf scene burning bright as the sun. Thrusters, like toothpicks, were tearing up Ocean Beach; Fletch and the new school crew were getting airborne; neon was the new black; and if you weren’t rocking Black Flag then you sure weren’t riding sideways. Welcome to back to the future O’Neill style!

SWIMSUIT 8A8210-9011

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Re-Issue The cool thing about having a history like ours is you can cherry pick the best bits, give them a fresh wax job and re-issue them as new. This was the idea behind our Re-issue line. We paddled back to the 80s and 90s, plucked out the coolest styles, colours and graphics and remade them for 2018.

A blast from the past

These polished nuggets of pure surf culture speak volumes of a California surf scene burning bright as the sun. Thrusters, like toothpicks, were tearing up Ocean Beach; Fletch and the new school crew were getting airborne; neon was the new black; and if you weren’t rocking Black Flag then you sure weren’t riding sideways. Welcome to back to the future O’Neill style!

SWIMSUIT 8A8210-9011

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WOMAN LEFT Bikini 8A8582-9900 Bottom 8A8586-9900

WOMEN TOP RIGHT Swimsuit pink 8A8210-4091 Swimsuit black 8A8210-9010 Swimsuit blue 8A8210-5144

MAN BOTTOM T-shirt 8A2334-3350 Boardshort 8A3134-5900

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63


WOMAN LEFT Bikini 8A8582-9900 Bottom 8A8586-9900

WOMEN TOP RIGHT Swimsuit pink 8A8210-4091 Swimsuit black 8A8210-9010 Swimsuit blue 8A8210-5144

MAN BOTTOM T-shirt 8A2334-3350 Boardshort 8A3134-5900

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Rewind. Refresh. Re-Issue.

The future’s behind us WOMAN LEFT T-shirt 8A7322-3350 Bottom 8A8586-9900

MAN RIGHT Tanktop 8A1901-9010 Boardshort 8A3208-2011 Cap 8A4104-4900

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Rewind. Refresh. Re-Issue.

The future’s behind us WOMAN LEFT T-shirt 8A7322-3350 Bottom 8A8586-9900

MAN RIGHT Tanktop 8A1901-9010 Boardshort 8A3208-2011 Cap 8A4104-4900

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65


FROM LEFT TO RIGHT WOMAN Swimsuit 8A8210-9011 MAN T-shirt 8A2334-3350 Boardshort 8A3134-5900 WOMAN T-shirt 8A7322-3350 Bottom 8A8586-9900 MAN Tanktop 8A1901-9010 Boardshort 8A3208-2011 Cap 8A4104-4900 WOMAN Bikini 8A8584-9900 Bottom 8A8587-9900 WOMAN Swimsuit 8A8210-4091 MAN T-shirt 8A2334-5500 Boardshort 8A3134-9900


FROM LEFT TO RIGHT WOMAN Swimsuit 8A8210-9011 MAN T-shirt 8A2334-3350 Boardshort 8A3134-5900 WOMAN T-shirt 8A7322-3350 Bottom 8A8586-9900 MAN Tanktop 8A1901-9010 Boardshort 8A3208-2011 Cap 8A4104-4900 WOMAN Bikini 8A8584-9900 Bottom 8A8587-9900 WOMAN Swimsuit 8A8210-4091 MAN T-shirt 8A2334-5500 Boardshort 8A3134-9900


O'Neill Blue OUR OCEAN MISSION

O’Neill was born from the waves of the Pacific Ocean but the very environment that inspired Jack O’Neill to create the company is now under threat from a tidal wave of plastic waste. An estimated 8 million tons of the stuff enters our precious playground each year and if we don’t do anything about it life in the big blue will be destroyed forever. This tragedy is the inspiration for O’Neill’s Blue Project; an initiative to produce sustainable surfwear using an eco-thread called Bionic Yarn, made from recycled ocean plastic. The Blue Project may be a drop in the ocean when it comes to eliminating ocean plastic but O’Neill hopes that the program will inspire others in the surf industry to take their lead and put the problem of plastic choked seas at the forefront of their thinking.

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The idea of taking something that would otherwise be waste or stuff that’s polluting our beaches and incorporating it back into the lifecycle of our clothes is a win win situation.


O'Neill Blue OUR OCEAN MISSION

O’Neill was born from the waves of the Pacific Ocean but the very environment that inspired Jack O’Neill to create the company is now under threat from a tidal wave of plastic waste. An estimated 8 million tons of the stuff enters our precious playground each year and if we don’t do anything about it life in the big blue will be destroyed forever. This tragedy is the inspiration for O’Neill’s Blue Project; an initiative to produce sustainable surfwear using an eco-thread called Bionic Yarn, made from recycled ocean plastic. The Blue Project may be a drop in the ocean when it comes to eliminating ocean plastic but O’Neill hopes that the program will inspire others in the surf industry to take their lead and put the problem of plastic choked seas at the forefront of their thinking.

68

The idea of taking something that would otherwise be waste or stuff that’s polluting our beaches and incorporating it back into the lifecycle of our clothes is a win win situation.


FROM LEFT TO RIGHT Flipflops mix 8A9512-9010 Flipflops white 8A9506-1008 Flipflops blue 8A4522-7990 Flipflops black 8A4536-9010 Flipflops green 8A4524-6055

RIGHT Plusfoam Flipflop 8A4524-6055

Flip-flop revolution JOIN THE REVOLUTION AND MAKE FEET HAPPY

Smash the shackles of conventional footwear. And set feet free. Our flipflop revolution comes in all shapes and designs, fit for the full spectrum of footwear revolutionaries, on and off the sand.

O’Neill x Plusfoam PLUSFOAM is a 100% recyclable alternative for performance products. PLUSFOAM not only has invented a smarter material, they’ve pioneered a closed-loop system that recycles manufacturing scrap and incentivizes consumers to return products after they are done using them.


FROM LEFT TO RIGHT Flipflops mix 8A9512-9010 Flipflops white 8A9506-1008 Flipflops blue 8A4522-7990 Flipflops black 8A4536-9010 Flipflops green 8A4524-6055

RIGHT Plusfoam Flipflop 8A4524-6055

Flip-flop revolution JOIN THE REVOLUTION AND MAKE FEET HAPPY

Smash the shackles of conventional footwear. And set feet free. Our flipflop revolution comes in all shapes and designs, fit for the full spectrum of footwear revolutionaries, on and off the sand.

O’Neill x Plusfoam PLUSFOAM is a 100% recyclable alternative for performance products. PLUSFOAM not only has invented a smarter material, they’ve pioneered a closed-loop system that recycles manufacturing scrap and incentivizes consumers to return products after they are done using them.


See you out there


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