S P R I N G
2 0 1 3
team
3
belts
13
backpacks
37
accessories
45
tees & hoodies
53
hats & beanies
63
hard goods
67
Here at AWSM we believe in the importance of fun, family, and community. We strive each and every day to be much more than just another company. We take great pride in the people that we have aligned ourselves with here at AWSM, starting with our incredible factories and employees in China; who produce the highest quality product, using eco-friendly and recycled materials, whenever possible. Here at AWSM, our desire is to elevate and push the envelope of technology, with product that is fun, fashionable, and functional; while also promising a 100% guarantee on all of our product. To be more than just another company, we are putting our passion for helping others into AWSM, by placing a large emphasis on making it about more than just “us.” We are doing this by giving back to those in need around the world. For starters, we are donating 1% of all sales to families in Nicaragua and Cambodia, to provide food and clean drinking water. Also, 5% of all sales from our skateboard tool, The LC, will be donated to Mothers Against Drunk Driving (MADD) in honor of our good friend, Luke Ceballos, who was killed by a drunk driver in 2010. We look forward to discovering other good causes, to which we can contribute in the future, thereby helping those who are truly less fortunate. Our hope is that by discovering and contributing to need, we will also help to open all of our eyes to the need for knowledge, cure, and compassion in our world. Lastly, here at AWSM, we would like to express our appreciation for the outpouring of support that we have received from everyone that we have had the privilege of speaking and interacting with. AWSM was created to be something fun, fresh, and different. We are very excited to present this new line to all of you, with the confidence that you will see our mission shining through in each and every item that we have created…now go be AWSM.
awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand 702 N Helena Street Spokane, WA 99202 509.474.1573
team
3
belts
13
backpacks
37
accessories
45
tees & hoodies
53
hats & beanies
63
hard goods
67
Here at AWSM we believe in the importance of fun, family, and community. We strive each and every day to be much more than just another company. We take great pride in the people that we have aligned ourselves with here at AWSM, starting with our incredible factories and employees in China; who produce the highest quality product, using eco-friendly and recycled materials, whenever possible. Here at AWSM, our desire is to elevate and push the envelope of technology, with product that is fun, fashionable, and functional; while also promising a 100% guarantee on all of our product. To be more than just another company, we are putting our passion for helping others into AWSM, by placing a large emphasis on making it about more than just “us.” We are doing this by giving back to those in need around the world. For starters, we are donating 1% of all sales to families in Nicaragua and Cambodia, to provide food and clean drinking water. Also, 5% of all sales from our skateboard tool, The LC, will be donated to Mothers Against Drunk Driving (MADD) in honor of our good friend, Luke Ceballos, who was killed by a drunk driver in 2010. We look forward to discovering other good causes, to which we can contribute in the future, thereby helping those who are truly less fortunate. Our hope is that by discovering and contributing to need, we will also help to open all of our eyes to the need for knowledge, cure, and compassion in our world. Lastly, here at AWSM, we would like to express our appreciation for the outpouring of support that we have received from everyone that we have had the privilege of speaking and interacting with. AWSM was created to be something fun, fresh, and different. We are very excited to present this new line to all of you, with the confidence that you will see our mission shining through in each and every item that we have created…now go be AWSM.
awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand 702 N Helena Street Spokane, WA 99202 509.474.1573
team signature colors Torstein Horgmo troop
nicole 1
web belt
reversible web belt
midland
kicker headphones
mutant
torstein horgmo “AWSM is the reward you get from doing something people said you couldn’t do. The feeling you get from setting big goals and all the fun you have chasing your dreams. AWSM is that feeling you get when you see something insane, something that inspires you so much that you don’t care about doing anything else. AWSM is finding your passion, your dreams, your fun.”
3
4
team signature colors Torstein Horgmo troop
nicole 1
web belt
reversible web belt
midland
kicker headphones
mutant
torstein horgmo “AWSM is the reward you get from doing something people said you couldn’t do. The feeling you get from setting big goals and all the fun you have chasing your dreams. AWSM is that feeling you get when you see something insane, something that inspires you so much that you don’t care about doing anything else. AWSM is finding your passion, your dreams, your fun.”
3
4
team signature colors Andreas Wiig dead ringer
new weave
nicole 2
web belt reversible
Andreas wiig “AWSM started out as a crew that was all about having a good time together. AWSM is based on friendship and good times, and it’s an amazing opportunity to let that grow into a company. We don’t take ourselves too seriously, and we want to keep that spirit as the brand moves on. At the same time, we’re serious when it comes to making the most AWSM products out there! All in all I just feel honored to own a part of AWSM together with my very talented friends, and I can’t wait to see what the future brings.”
5
6
team signature colors Andreas Wiig dead ringer
new weave
nicole 2
web belt reversible
Andreas wiig “AWSM started out as a crew that was all about having a good time together. AWSM is based on friendship and good times, and it’s an amazing opportunity to let that grow into a company. We don’t take ourselves too seriously, and we want to keep that spirit as the brand moves on. At the same time, we’re serious when it comes to making the most AWSM products out there! All in all I just feel honored to own a part of AWSM together with my very talented friends, and I can’t wait to see what the future brings.”
5
6
team signature colors Mark McMorris fatty laces
troop
invader
web belt
mark mcmorris “AWSM is a huge part of me, it’s the first thing I’ve ever been an owner in and we are so fortunate to have some of the biggest names in action sports fully backing it. AWSM is something very passionate to me and it will always be a big part of me! For myself, AWSM is a way of life. Its all about hanging with good friends and family and enjoying life to the fullest.”
7
8
team signature colors Mark McMorris fatty laces
troop
invader
web belt
mark mcmorris “AWSM is a huge part of me, it’s the first thing I’ve ever been an owner in and we are so fortunate to have some of the biggest names in action sports fully backing it. AWSM is something very passionate to me and it will always be a big part of me! For myself, AWSM is a way of life. Its all about hanging with good friends and family and enjoying life to the fullest.”
7
8
team signature colors Christian Hosoi dead ringer
invader
fatty laces
velcro wallet
troop
christian hosoi tee
skate tool
hoodies
christian hosoi
contour
9
10
team signature colors Christian Hosoi dead ringer
invader
fatty laces
velcro wallet
troop
christian hosoi tee
skate tool
hoodies
christian hosoi
contour
9
10
team signature colors Ryan Decenzo new weave
troop
dead ringer
champ
web belt
mutant
nicole 2
velcro walleT
fatty laces
skate tool
kicker headphones
ryan decenzo
11
12
team signature colors Ryan Decenzo new weave
troop
dead ringer
champ
web belt
mutant
nicole 2
velcro walleT
fatty laces
skate tool
kicker headphones
ryan decenzo
11
12
BELTS // Essentials
BELTS // Essentials
disco
techno
The Disco is made of a waxed canvas front, for
The Techno is a PU-split leather belt, which
increased weather resistance, and a full-grain
allows for a wide array of colors. It includes a
leather back. It also includes a leather patch,
leather patch, surrounded by belt eyelets, as
surrounding the metal belt eyelets, for durability.
well as metal snaps. Belt sizes: s (94cm),
Belt sizes: s (94cm), M (102cm), l (110cm),
M (102cm), l (110cm), xl (118cm)
xl (118cm) cyan / magenta S / M / L / XL
cyan / yellow S / M / L / XL
99808 12363 9
99808 13020 0 ships immediate ships immediate
purple / yellow S / M / L / XL
white / magenta S / M / L / XL
black / blue S / M / L / XL
99808 12364 6
99808 12367 7
99808 12361 5
scott decenzo
white / black S / M / L / XL
black / green S / M / L / XL
brown / green S / M / L / XL
99808 12366 0
99808 12362 2
99808 12365 3
black S / M / L / XL 99808 13018 7
13
14
BELTS // Essentials
BELTS // Essentials
disco
techno
The Disco is made of a waxed canvas front, for
The Techno is a PU-split leather belt, which
increased weather resistance, and a full-grain
allows for a wide array of colors. It includes a
leather back. It also includes a leather patch,
leather patch, surrounded by belt eyelets, as
surrounding the metal belt eyelets, for durability.
well as metal snaps. Belt sizes: s (94cm),
Belt sizes: s (94cm), M (102cm), l (110cm),
M (102cm), l (110cm), xl (118cm)
xl (118cm) cyan / magenta S / M / L / XL
cyan / yellow S / M / L / XL
99808 12363 9
99808 13020 0 ships immediate ships immediate
purple / yellow S / M / L / XL
white / magenta S / M / L / XL
black / blue S / M / L / XL
99808 12364 6
99808 12367 7
99808 12361 5
scott decenzo
white / black S / M / L / XL
black / green S / M / L / XL
brown / green S / M / L / XL
99808 12366 0
99808 12362 2
99808 12365 3
black S / M / L / XL 99808 13018 7
13
14
BELTS // Essentials
BELTS // Essentials
tj
the belt AWSM’s basic belts, The Belt and The Bite, are made with genuine full-grain leather and have a durable stainless steel
The TJ is a PU-split leather belt with a screenprinted
belt buckle. The Bite also includes metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
poncho wool material front, embossed belt snaps, and debossed AWSM logos on the keeper and belt back. Belt sizes: s (94cm), M (102cm), l (110cm),
black S / M / L / XL
xl (118cm)
99808 12347 9
ships immediate
brown S / M / L / XL 99808 12346 2
green S / M / L / XL 99808 12374 5
ships immediate
purple S / M / L / XL
white S / M / L / XL
99808 12375 2
99808 12373 8
the bite black S / M / L / XL 99808 12359 2
ships immediate
white S / M / L / XL 99808 12358 5
brown S / M / L / XL 99808 12376 9
15
CRAIG MCMORRIS
16
BELTS // Essentials
BELTS // Essentials
tj
the belt AWSM’s basic belts, The Belt and The Bite, are made with genuine full-grain leather and have a durable stainless steel
The TJ is a PU-split leather belt with a screenprinted
belt buckle. The Bite also includes metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
poncho wool material front, embossed belt snaps, and debossed AWSM logos on the keeper and belt back. Belt sizes: s (94cm), M (102cm), l (110cm),
black S / M / L / XL
xl (118cm)
99808 12347 9
ships immediate
brown S / M / L / XL 99808 12346 2
green S / M / L / XL 99808 12374 5
ships immediate
purple S / M / L / XL
white S / M / L / XL
99808 12375 2
99808 12373 8
the bite black S / M / L / XL 99808 12359 2
ships immediate
white S / M / L / XL 99808 12358 5
brown S / M / L / XL 99808 12376 9
15
CRAIG MCMORRIS
16
BELTS // Essentials
BELTS // Essentials
web
reversible web
The Web Belt is made of nylon webbing, with a metal belt buckle
The Reversible Web Belt is made of nylon
that has a bottle cap opener on the underside. The Torstein
webbing, with a metal belt buckle that
Horgmo Green colorway has a glow-in-the-dark pattern; Camo
features a bottle cap opener on the
has a digi-camo screenprint; and Rasta has an AWSM pattern
underside. Colorful digi-camo on one
screenprint. Belt sizes: one size fits most
side with solid color on the reverse. Belt sizes: One size fits most
cyan 99808 13013 2
torstein horgmo 99808 13137 5
ships immediate
ships 03/01/13 white
camo
purple
99808 13015 6
99808 13012 5
99808 13016 3
purple / gray camo 99808 13138 2
ships immediate
ships immediate
ships immediate
rasta
torstein horgmo
torstein horgmo
99808 13011 8
green
red
99808 13010 1
99808 13099 6
andreas wiig 99808 13139 9
ships 11/01/12
ships immediate
ships 03/01/13
black
green / brown
torstein horgmo
99808 13017 0
99808 13101 6
blue 99808 13100 9
ships immediate
ships 03/01/13
ships 03/01/13
ryan decenzo
mark mcmorris
magenta
99808 13102 3
99808 13103 0
99808 13014 9
ships 03/01/13
17
ships 03/01/13
ships immediate
18
BELTS // Essentials
BELTS // Essentials
web
reversible web
The Web Belt is made of nylon webbing, with a metal belt buckle
The Reversible Web Belt is made of nylon
that has a bottle cap opener on the underside. The Torstein
webbing, with a metal belt buckle that
Horgmo Green colorway has a glow-in-the-dark pattern; Camo
features a bottle cap opener on the
has a digi-camo screenprint; and Rasta has an AWSM pattern
underside. Colorful digi-camo on one
screenprint. Belt sizes: one size fits most
side with solid color on the reverse. Belt sizes: One size fits most
cyan 99808 13013 2
torstein horgmo 99808 13137 5
ships immediate
ships 03/01/13 white
camo
purple
99808 13015 6
99808 13012 5
99808 13016 3
purple / gray camo 99808 13138 2
ships immediate
ships immediate
ships immediate
rasta
torstein horgmo
torstein horgmo
99808 13011 8
green
red
99808 13010 1
99808 13099 6
andreas wiig 99808 13139 9
ships 11/01/12
ships immediate
ships 03/01/13
black
green / brown
torstein horgmo
99808 13017 0
99808 13101 6
blue 99808 13100 9
ships immediate
ships 03/01/13
ships 03/01/13
ryan decenzo
mark mcmorris
magenta
99808 13102 3
99808 13103 0
99808 13014 9
ships 03/01/13
17
ships 03/01/13
ships immediate
18
BELTS // Essentials
BELTS // Essentials
DEAD RINGER
TROOp
The Dead Ringer is made with canvas
The Troop has an eco-friendly aluminum roller-cam
webbing and features a custom
buckle. The band is made of eco-friendly webbing.
aluminum D-Ring buckle.
Belt sizes: s (94cm), M (102cm), l (110cm),
BELT SIZES: ONE SIZE FITS MOST
xl (118cm)
BLACK / black
brown / green S / M / L / XL
99808 13108 5
99808 13163 4 ships 02/01/13 ships 03/01/13
brown / green
black / red
torstein horgmo S / M / L / XL
black / gray S / M / L / XL
S / M / L / XL
99808 13109 2
99808 13110 8
99808 13164 1
99808 13165 8
99808 13166 5
andreas wiig
ryan decenzo
99808 13111 5
99808 13112 2
mark mcmorris S / M / L / XL
white / black S / M / L / XL
christian hosoI S / M / L / XL
99808 13167 2
99808 13168 9
99808 13169 6
ryan decenzo
christian hosoi 99808 13113 9
19
20
BELTS // Essentials
BELTS // Essentials
DEAD RINGER
TROOp
The Dead Ringer is made with canvas
The Troop has an eco-friendly aluminum roller-cam
webbing and features a custom
buckle. The band is made of eco-friendly webbing.
aluminum D-Ring buckle.
Belt sizes: s (94cm), M (102cm), l (110cm),
BELT SIZES: ONE SIZE FITS MOST
xl (118cm)
BLACK / black
brown / green S / M / L / XL
99808 13108 5
99808 13163 4 ships 02/01/13 ships 03/01/13
brown / green
black / red
torstein horgmo S / M / L / XL
black / gray S / M / L / XL
S / M / L / XL
99808 13109 2
99808 13110 8
99808 13164 1
99808 13165 8
99808 13166 5
andreas wiig
ryan decenzo
99808 13111 5
99808 13112 2
mark mcmorris S / M / L / XL
white / black S / M / L / XL
christian hosoI S / M / L / XL
99808 13167 2
99808 13168 9
99808 13169 6
ryan decenzo
christian hosoi 99808 13113 9
19
20
BELTS // Essentials
BELTS // Essentials
FATTY LACES
MUTANt
The Fatty Laces are a 2.2cm wide lace belt made with
The Mutant…it’s all business in the back
a unique blend of cotton and elastic, that provides the
and party in the front. Our unique design
ultimate comfort and stretch. Reversible.
is a morph of the Web and Lace belts;
BELT SIZES: ONE SIZE FITS MOST
allowing for prime style and ultimate comfort. Patent Pending
christian HOSOI
BELT SIZES: ONE SIZE FITS MOST
99808 13152 8 torstein horgmo 99808 13182 5
ships 11/01/12
ships 11/01/12 ryan decenzo lines
ryan decenzo blocks
ryan decenzo checkers
99808 13153 5
99808 13154 2
99808 13155 9
skinny Lace belt
mark mcmorris red
mark mcmorris white
Red
9808 13050 7
99808 13156 6
99808 13157 3
Orange
99808 13051 4
Magenta
99808 13052 1
Black
99808 13053 8
white
black
99808 13158 0
99808 13159 7
21
purple
black
99808 13183 2
99808 13184 9
ships immediate
ryan decenzo
green
red
99808 13185 6
99808 13186 3
99808 13187 0
22
BELTS // Essentials
BELTS // Essentials
FATTY LACES
MUTANt
The Fatty Laces are a 2.2cm wide lace belt made with
The Mutant…it’s all business in the back
a unique blend of cotton and elastic, that provides the
and party in the front. Our unique design
ultimate comfort and stretch. Reversible.
is a morph of the Web and Lace belts;
BELT SIZES: ONE SIZE FITS MOST
allowing for prime style and ultimate comfort. Patent Pending
christian HOSOI
BELT SIZES: ONE SIZE FITS MOST
99808 13152 8 torstein horgmo 99808 13182 5
ships 11/01/12
ships 11/01/12 ryan decenzo lines
ryan decenzo blocks
ryan decenzo checkers
99808 13153 5
99808 13154 2
99808 13155 9
skinny Lace belt
mark mcmorris red
mark mcmorris white
Red
9808 13050 7
99808 13156 6
99808 13157 3
Orange
99808 13051 4
Magenta
99808 13052 1
Black
99808 13053 8
white
black
99808 13158 0
99808 13159 7
21
purple
black
99808 13183 2
99808 13184 9
ships immediate
ryan decenzo
green
red
99808 13185 6
99808 13186 3
99808 13187 0
22
DEADRINGER CHAMP
reversible web
lion FLAG invader
iphone case
RANsOM
oxford
day tripper
KEY CLASP MONEY CLIP army men
laces
fatty laces midland
troop
standard key ring
LION HEAD
BLIZZARD simple sack NEW WEAVE
card holder VELCRO WALLET
army men
WALLET
mutant bite vagrant
23
disco 2
24
DEADRINGER CHAMP
reversible web
lion FLAG invader
iphone case
RANsOM
oxford
day tripper
KEY CLASP MONEY CLIP army men
laces
fatty laces midland
troop
standard key ring
LION HEAD
BLIZZARD simple sack NEW WEAVE
card holder VELCRO WALLET
army men
WALLET
mutant bite vagrant
23
disco 2
24
BELTS //Performance
BELTS // Performance nicole 1
nicole 2
The Nicole 1 belt is made of recycled eco-friendly
The Nicole 2 belt is made of eco-friendly elastic
elastic webbing that stretches with your every move.
webbing. The buckle is eco-friendly plastic with
It has a recycled eco-friendly AWSM patch, as well as
the AWSM logo.
a screenprinted leather patch on the end, with the
belt sizes: one size fits most
AWSM logo. RYAN decenzo
Belt sizes: one size fits most
99808 13118 4 torstein horgmo 99808 12351 6 ships 11/01/12
ships immediate
red / black 99808 12355 4
Ryan Decenzo
lime / brown 99808 12357 8
white / cyan
magenta / yellow
navy / red
andreas wiig
99808 12354 7
99808 12352 3
99808 13119 1
99808 13120 7
torstein horgmo ships 11/01/12 black / black
aqua / purple
99808 12353 0
99808 12356 1
black / gray
white / black
brown / brown
99808 13121 4
99808 13122 1
99808 13123 8
ships 04/01/13 25
ships 04/01/13
ships 04/01/13
ships 04/01/13 26
BELTS //Performance
BELTS // Performance nicole 1
nicole 2
The Nicole 1 belt is made of recycled eco-friendly
The Nicole 2 belt is made of eco-friendly elastic
elastic webbing that stretches with your every move.
webbing. The buckle is eco-friendly plastic with
It has a recycled eco-friendly AWSM patch, as well as
the AWSM logo.
a screenprinted leather patch on the end, with the
belt sizes: one size fits most
AWSM logo. RYAN decenzo
Belt sizes: one size fits most
99808 13118 4 torstein horgmo 99808 12351 6 ships 11/01/12
ships immediate
red / black 99808 12355 4
Ryan Decenzo
lime / brown 99808 12357 8
white / cyan
magenta / yellow
navy / red
andreas wiig
99808 12354 7
99808 12352 3
99808 13119 1
99808 13120 7
torstein horgmo ships 11/01/12 black / black
aqua / purple
99808 12353 0
99808 12356 1
black / gray
white / black
brown / brown
99808 13121 4
99808 13122 1
99808 13123 8
ships 04/01/13 25
ships 04/01/13
ships 04/01/13
ships 04/01/13 26
BELTS //Performance
BELTS // Performance new weave
midland
The New Weave belt consists of recycled elastic
The Midland features recycled elastic webbing with
webbing and an eco-friendly aluminum roller-
full-grain leather and a custom aluminum buckle.
cam buckle. It also has a full-grain leather
Belt sizes: s (94cm), M (102cm), l (110cm),
trim debossed with the AWSM logo.
xl (118cm)
andreas wiig S / M / L / XL
black / black S / M / L / XL
99808 13128 3
99808 13197 9
ships 04/01/13 ships 03/01/13
black / white S / M / L / XL
ryan decenzo S / M / L / XL
white / cyan S / M / L / XL
torstein horgmo S / M / L / XL
99808 13129 0
99808 13130 6
99808 13198 6
99808 13199 3
purple / black S / M / L / XL 99808 13131 3
gray / red S / M / L / XL 99808 13200 6
andreas wiig
27
28
BELTS //Performance
BELTS // Performance new weave
midland
The New Weave belt consists of recycled elastic
The Midland features recycled elastic webbing with
webbing and an eco-friendly aluminum roller-
full-grain leather and a custom aluminum buckle.
cam buckle. It also has a full-grain leather
Belt sizes: s (94cm), M (102cm), l (110cm),
trim debossed with the AWSM logo.
xl (118cm)
andreas wiig S / M / L / XL
black / black S / M / L / XL
99808 13128 3
99808 13197 9
ships 04/01/13 ships 03/01/13
black / white S / M / L / XL
ryan decenzo S / M / L / XL
white / cyan S / M / L / XL
torstein horgmo S / M / L / XL
99808 13129 0
99808 13130 6
99808 13198 6
99808 13199 3
purple / black S / M / L / XL 99808 13131 3
gray / red S / M / L / XL 99808 13200 6
andreas wiig
27
28
BELTS // Performance
BELTS // Performance champ
invader
The Champ is made of recycled eco-friendly
The Invader is made of an eco-friendly nylon body
elastic webbing with a custom, one-of-a-kind
with a custom AWSM logo closure system. The
backpack-style closure for the ultimate in
buckle is also made of eco-friendly aluminum.
comfort and flexibility.
belt sizes: one size fits most
belt sizes: one size fits most mark mcmorris 99808 13143 6
green 99808 13173 3 ships 03/01/13
magenta 99808 13174 0
red 99808 13176 4
ships 02/01/13
ships 03/01/13
ships 11/01/12
black 99808 13175 7
ryan decenzo 99808 13177 1
ships 11/01/12
black
green
99808 13144 3
99808 13145 0
ships 11/01/12 brown 99808 13146 7
29
cyan
christian hosoi
99808 13147 4
99808 13148 1
30
BELTS // Performance
BELTS // Performance champ
invader
The Champ is made of recycled eco-friendly
The Invader is made of an eco-friendly nylon body
elastic webbing with a custom, one-of-a-kind
with a custom AWSM logo closure system. The
backpack-style closure for the ultimate in
buckle is also made of eco-friendly aluminum.
comfort and flexibility.
belt sizes: one size fits most
belt sizes: one size fits most mark mcmorris 99808 13143 6
green 99808 13173 3 ships 03/01/13
magenta 99808 13174 0
red 99808 13176 4
ships 02/01/13
ships 03/01/13
ships 11/01/12
black 99808 13175 7
ryan decenzo 99808 13177 1
ships 11/01/12
black
green
99808 13144 3
99808 13145 0
ships 11/01/12 brown 99808 13146 7
29
cyan
christian hosoi
99808 13147 4
99808 13148 1
30
BELTS // Classic
BELTS // Classic vagrant
gator
The Vagrant is a premium full-grain split leather belt, with
The Gator is made with genuine full-grain leather, interwoven
a line of waxed canvas down the center, suede back, colored
with leather straps along the sides, and has a reverse buckling
stitching, metal eyelets, and embossed belt snaps.
system, using prongs on the buckle itself, for added durability.
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
yellow S / M / L / XL
brown S / M / L / XL
99808 12370 7
99808 13216 7
ships immediate
ships 04/01/13
black S / M / L / XL
cyan S / M / L / XL
white S / M / L / XL
black S / M / L / XL
99808 12371 4
99808 12369 1
99808 12350 9
99808 12349 3
ships immediate
ships immediate
ships immediate
ships immediate
christian hosoi
white S / M / L / XL
brown S / M / L / XL
99808 13212 9
99808 13213 6
ships 03/01/13
31
ships 03/01/13
32
BELTS // Classic
BELTS // Classic vagrant
gator
The Vagrant is a premium full-grain split leather belt, with
The Gator is made with genuine full-grain leather, interwoven
a line of waxed canvas down the center, suede back, colored
with leather straps along the sides, and has a reverse buckling
stitching, metal eyelets, and embossed belt snaps.
system, using prongs on the buckle itself, for added durability.
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
yellow S / M / L / XL
brown S / M / L / XL
99808 12370 7
99808 13216 7
ships immediate
ships 04/01/13
black S / M / L / XL
cyan S / M / L / XL
white S / M / L / XL
black S / M / L / XL
99808 12371 4
99808 12369 1
99808 12350 9
99808 12349 3
ships immediate
ships immediate
ships immediate
ships immediate
christian hosoi
white S / M / L / XL
brown S / M / L / XL
99808 13212 9
99808 13213 6
ships 03/01/13
31
ships 03/01/13
32
BELTS // Classic
BELTS // Classic disco 2
highway star
The Disco 2 is made with recycled cotton canvas with
The Highway Star is a premium belt made with full-grain leather
a suede backing. It also features an eco-friendly
that includes two rows of back-stitched piping and metal eyelets.
aluminum buckle.
Belt sizes: s (94cm), M (102cm),
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
l (110cm), xl (118cm)
green / brown S / M / L / XL
black S / M / L / XL
99808 13190 0
99808 12378 3
ships 03/01/13
ships immediate
black / black S / M / L / XL
brown / tan S / M / L / XL
99808 13191 7
99808 13192 4
white S / M / L / XL
brown S / M / L / XL
99808 12380 6
99808 12379 0
torstein horgmo
33
34
BELTS // Classic
BELTS // Classic disco 2
highway star
The Disco 2 is made with recycled cotton canvas with
The Highway Star is a premium belt made with full-grain leather
a suede backing. It also features an eco-friendly
that includes two rows of back-stitched piping and metal eyelets.
aluminum buckle.
Belt sizes: s (94cm), M (102cm),
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
l (110cm), xl (118cm)
green / brown S / M / L / XL
black S / M / L / XL
99808 13190 0
99808 12378 3
ships 03/01/13
ships immediate
black / black S / M / L / XL
brown / tan S / M / L / XL
99808 13191 7
99808 13192 4
white S / M / L / XL
brown S / M / L / XL
99808 12380 6
99808 12379 0
torstein horgmo
33
34
BELTS // Classic
BELTS // Classic hampton
oxford
The Hampton is a high-end premium belt that is made with
The Oxford belt is made of an automotive
recycled cotton canvas, full-grain leather, suede backing,
tweed material on the front and full-grain
and a custom eco-friendly roller-cam aluminum buckle.
leather on the back, along with backstitching.
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
white S / M / L / XL
gray S / M / L / XL
99808 13218 1
99808 12351 6 ships 02/01/13
ships immediate
brown S / M / L / XL
black S / M / L / XL
99808 13219 8
99808 13220 4
35
red S / M / L / XL
brown S / M / L / XL
99808 13204 4
99808 13205 1
ships 03/01/13
ships 03/01/13
36
BELTS // Classic
BELTS // Classic hampton
oxford
The Hampton is a high-end premium belt that is made with
The Oxford belt is made of an automotive
recycled cotton canvas, full-grain leather, suede backing,
tweed material on the front and full-grain
and a custom eco-friendly roller-cam aluminum buckle.
leather on the back, along with backstitching.
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm)
white S / M / L / XL
gray S / M / L / XL
99808 13218 1
99808 12351 6 ships 02/01/13
ships immediate
brown S / M / L / XL
black S / M / L / XL
99808 13219 8
99808 13220 4
35
red S / M / L / XL
brown S / M / L / XL
99808 13204 4
99808 13205 1
ships 03/01/13
ships 03/01/13
36
Backpacks //
backpacks //
reclin e
recline
The ultimate utilitarian carrying system with
black
a vintage look using modernized technology.
99808 13370 6
A revolutionary backpack design made from
ships 03/01/13
eco-friendly cotton canvas. It has a patent pending hide-away chair and a custom (PP)
woven labels
equal weight disbursement back panel with extra padded storage compartments. With a lap-top compartment, water-proof zippers and finally a custom AWSM shoelace belt closure system the versatility and adaptability of this bag is astounding. ships 03/01/13
white
showlace closure system
99808 13372 0
gray
laptop compartment
equal weight disbursement
green
99808 13371 3
padded storage compartments
ships 03/01/13
99808 13373 7 ships 03/01/13
waterproof zipper
HAVE A SEAT! hideaway chair patent pending
37
38
Backpacks //
backpacks //
reclin e
recline
The ultimate utilitarian carrying system with
black
a vintage look using modernized technology.
99808 13370 6
A revolutionary backpack design made from
ships 03/01/13
eco-friendly cotton canvas. It has a patent pending hide-away chair and a custom (PP)
woven labels
equal weight disbursement back panel with extra padded storage compartments. With a lap-top compartment, water-proof zippers and finally a custom AWSM shoelace belt closure system the versatility and adaptability of this bag is astounding. ships 03/01/13
white
showlace closure system
99808 13372 0
gray
laptop compartment
equal weight disbursement
green
99808 13371 3
padded storage compartments
ships 03/01/13
99808 13373 7 ships 03/01/13
waterproof zipper
HAVE A SEAT! hideaway chair patent pending
37
38
Backpacks //
backpacks //
contour
contour
The ultimate utilitarian carrying system with
brown
a vintage look using modernized technology.
99808 13379 9
Made from eco-friendly cotton canvas and includes
woven labels
ships 03/01/13
shoe compartments, a laptop compartment,
waterproof zipper
ample storage compartments and a waterproof zipper
equal weight disbursement
with custom zipper pulls. Patent pending equal weight disbursement back panel with extra padded storage compartments. Finally, it has a custom AWSM shoelace belt closure system. christian hosoi 99808 13377 5
laptop compartment
ships 11/01/12
showlace closure system
black 99808 13378 2 ships 03/01/13
woven labels
padded storage compartments
39
40
Backpacks //
backpacks //
contour
contour
The ultimate utilitarian carrying system with
brown
a vintage look using modernized technology.
99808 13379 9
Made from eco-friendly cotton canvas and includes
woven labels
ships 03/01/13
shoe compartments, a laptop compartment,
waterproof zipper
ample storage compartments and a waterproof zipper
equal weight disbursement
with custom zipper pulls. Patent pending equal weight disbursement back panel with extra padded storage compartments. Finally, it has a custom AWSM shoelace belt closure system. christian hosoi 99808 13377 5
laptop compartment
ships 11/01/12
showlace closure system
black 99808 13378 2 ships 03/01/13
woven labels
padded storage compartments
39
40
Backpacks //
backpacks //
day tripper
day tripper
The ultimate utilitarian carrying system
white
with a vintage look using modernized
99808 13384 3
technology. This is our latest bag design ships 03/01/13
for multi-day travel. Made of eco-friendly
shoe compartment
cotton canvas it contains shoe compartments, a sueded bottom for extra protection and longer life. The Day Tripper has a laptop compartment, waterproof zippers and an AWSM lace belt closure system. It is also is decked out with organic canvas woven labels, custom zipper pulls and patent pending equal weight disbursement back panel with padded storage. cyan 99808 13383 6 sueded bottom
ships 03/01/13
black padded storage compartments
41
99808 13385 0
woven labels
42
Backpacks //
backpacks //
day tripper
day tripper
The ultimate utilitarian carrying system
white
with a vintage look using modernized
99808 13384 3
technology. This is our latest bag design ships 03/01/13
for multi-day travel. Made of eco-friendly
shoe compartment
cotton canvas it contains shoe compartments, a sueded bottom for extra protection and longer life. The Day Tripper has a laptop compartment, waterproof zippers and an AWSM lace belt closure system. It is also is decked out with organic canvas woven labels, custom zipper pulls and patent pending equal weight disbursement back panel with padded storage. cyan 99808 13383 6 sueded bottom
ships 03/01/13
black padded storage compartments
41
99808 13385 0
woven labels
42
Backpacks // simple sack
The Simple Sack is a light, easy way for carrying whatever you need. Cinch to close. black / cyan 99808 13388 1
ships 11/01/12
ryan decenzo yellow / magenta
white / black
99808 13389 8
99808 13390 4
43
44
Backpacks // simple sack
The Simple Sack is a light, easy way for carrying whatever you need. Cinch to close. black / cyan 99808 13388 1
ships 11/01/12
ryan decenzo yellow / magenta
white / black
99808 13389 8
99808 13390 4
43
44
accessories // Wallets
accessories // Wallets
iphone case
tri-fold
A genuine leather wallet and iPhone cover in one.
The Tri-fold wallet is made of full-grain leather
The case is secured by a heavy-duty, elastic strap
with an embossed AWSM logo taffeta lining.
ships 02/01/13
and opens to reveal 3 card slots. When closed the cover protects your iPhone and slips easily into a
brown
pocket with its slim profile.
99808 13248 8
black / red 99808 13255 6
ships 11/01/12
brown / green
black
99808 13253 2
99808 13247 1
magic wall et Grabs, holds and keeps your cash or receipts
black
secure & organized.
99808 13045 3
cyan / yellow 99808 13254 9
white 99808 13046 0
ships immediate
45
46
accessories // Wallets
accessories // Wallets
iphone case
tri-fold
A genuine leather wallet and iPhone cover in one.
The Tri-fold wallet is made of full-grain leather
The case is secured by a heavy-duty, elastic strap
with an embossed AWSM logo taffeta lining.
ships 02/01/13
and opens to reveal 3 card slots. When closed the cover protects your iPhone and slips easily into a
brown
pocket with its slim profile.
99808 13248 8
black / red 99808 13255 6
ships 11/01/12
brown / green
black
99808 13253 2
99808 13247 1
magic wall et Grabs, holds and keeps your cash or receipts
black
secure & organized.
99808 13045 3
cyan / yellow 99808 13254 9
white 99808 13046 0
ships immediate
45
46
accessories // Wallets
accessories // Wallets
velcro wallet
This classic tri-fold Velcro wallet has additional
card holder
Keep it simple with the Card Holder made of PU.
interior pockets great for loose change, spare keys, or other small items. A zippered pouch runs the
green
entire length of the wallet to secure cash and other
99808 13270 9
items. The wallet is made of durable 600D. ryan decenzo 99808 13241 9
ships 02/01/13
ships 11/01/12
christian hosoi
black
99808 13240 2
99808 13269 3
cyan 99808 13242 6
money clip Made of genuine leather, this money clip can hold your bills and has slots for credit cards. The AWSM logo is embossed on both sides. black black / green
99808 13262 4
ships 02/01/13
brown 99808 13263 1
99808 13239 6
47
48
accessories // Wallets
accessories // Wallets
velcro wallet
This classic tri-fold Velcro wallet has additional
card holder
Keep it simple with the Card Holder made of PU.
interior pockets great for loose change, spare keys, or other small items. A zippered pouch runs the
green
entire length of the wallet to secure cash and other
99808 13270 9
items. The wallet is made of durable 600D. ryan decenzo 99808 13241 9
ships 02/01/13
ships 11/01/12
christian hosoi
black
99808 13240 2
99808 13269 3
cyan 99808 13242 6
money clip Made of genuine leather, this money clip can hold your bills and has slots for credit cards. The AWSM logo is embossed on both sides. black black / green
99808 13262 4
ships 02/01/13
brown 99808 13263 1
99808 13239 6
47
48
accessories // Keychains
accessories //
clasp
sunglasses
brown
black
gray
cyan
99808 13280 8
99808 13281 5
99808 13278 5
99808 13279 2
Classically framed and completely iconic, these sunglasses have the AWSM logo printed on both sides and ooze serious throw-back style.
ships 02/01/13
blue 99808 13041 5
ships immediate
magenta
orange
99808 13042 2
99808 13043 9
neon yellow
green
99808 13040 8
99808 13044 6
standard green
brown
black
99808 13275 4
99808 13274 7
99808 13273 0
ships 02/01/13
49
50
accessories // Keychains
accessories //
clasp
sunglasses
brown
black
gray
cyan
99808 13280 8
99808 13281 5
99808 13278 5
99808 13279 2
Classically framed and completely iconic, these sunglasses have the AWSM logo printed on both sides and ooze serious throw-back style.
ships 02/01/13
blue 99808 13041 5
ships immediate
magenta
orange
99808 13042 2
99808 13043 9
neon yellow
green
99808 13040 8
99808 13044 6
standard green
brown
black
99808 13275 4
99808 13274 7
99808 13273 0
ships 02/01/13
49
50
accessories // kicker collaboration headphones
torstein horgmo 99808 13284 6
ships 03/01/13
ryan decenzo 99808 13285 3
torstein horgmo
51
52
accessories // kicker collaboration headphones
torstein horgmo 99808 13284 6
ships 03/01/13
ryan decenzo 99808 13285 3
torstein horgmo
51
52
soft goods // Tees
soft goods // Tees
army men
outdoor division
green S / M / L / XL
brown S / M / L / XL
99808 13330 0
99808 13341 6
ships 11/01/12
ships 02/01/13
purple S / M / L / XL
black S / M / L / XL
99808 13329 4
99808 13340 9
black S / M / L / XL
mark mcmorris
99808 13331 7
53
54
soft goods // Tees
soft goods // Tees
army men
outdoor division
green S / M / L / XL
brown S / M / L / XL
99808 13330 0
99808 13341 6
ships 11/01/12
ships 02/01/13
purple S / M / L / XL
black S / M / L / XL
99808 13329 4
99808 13340 9
black S / M / L / XL
mark mcmorris
99808 13331 7
53
54
soft goods // Tees
soft goods // Tees
rick rawsm
buckwh eat
gray S / M / L / XL
red S / M / L / XL
99808 13354 6
99808 13324 9
ships 11/01/12
ships 11/01/12
yellow S / M / L / XL
green S / M / L / XL
99808 13322 5
99808 13323 2
christian hosoi
cyan S / M / L / XL 99808 13353 9
55
black S / M / L / XL 99808 13345 4
ships 02/01/13
red S / M / L / XL 99808 13346 1
56
soft goods // Tees
soft goods // Tees
rick rawsm
buckwh eat
gray S / M / L / XL
red S / M / L / XL
99808 13354 6
99808 13324 9
ships 11/01/12
ships 11/01/12
yellow S / M / L / XL
green S / M / L / XL
99808 13322 5
99808 13323 2
christian hosoi
cyan S / M / L / XL 99808 13353 9
55
black S / M / L / XL 99808 13345 4
ships 02/01/13
red S / M / L / XL 99808 13346 1
56
soft goods // Tees
soft goods // Tees
lion flag
lion head
black S / M / L / XL
red S / M / L / XL
99808 13335 5
99808 13317 1
ships 02/01/13
red S / M / L / XL
ships 02/01/13
yellow S / M / L / XL
green S / M / L / XL
99808 13318 8
99808 13316 4
99808 13336 2
black S / M / L / XL 99808 13319 5
andreas wiig
57
58
soft goods // Tees
soft goods // Tees
lion flag
lion head
black S / M / L / XL
red S / M / L / XL
99808 13335 5
99808 13317 1
ships 02/01/13
red S / M / L / XL
ships 02/01/13
yellow S / M / L / XL
green S / M / L / XL
99808 13318 8
99808 13316 4
99808 13336 2
black S / M / L / XL 99808 13319 5
andreas wiig
57
58
soft goods // Tees excited!
black S / M / L / XL 99808 13348 5
ships 02/01/13
red S / M / L / XL
gray S / M / L / XL
99808 13349 2
99808 13350 8
scott decenzo
59
60
soft goods // Tees excited!
black S / M / L / XL 99808 13348 5
ships 02/01/13
red S / M / L / XL
gray S / M / L / XL
99808 13349 2
99808 13350 8
scott decenzo
59
60
soft goods // Hoodies
soft goods // Hoodies
branded zip-up
digital pullover
white S / M / L / XL
black S / M / L / XL
white S / M / L / XL
black S / M / L / XL
99808 13081 1
99808 13080 4
99808 13368 3
99808 13369 0
ships immediate
ships 02/01/13
christian hosoi pullover awsm brand pullover
gray S / M / L / XL
black S / M / L / XL
red S / M / L / XL
99808 13367 6
99808 13366 9
99808 13082 8
ships immediate
ships 02/01/13
army men zip up outdoor division zip-up
black S / M / L / XL
cyan S / M / L / XL
99808 13362 1
99808 13365 2
gray S / M / L / XL
black S / M / L / XL
99808 13364 5
99808 13365 2
ships 02/01/13 ships 02/01/13
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62
soft goods // Hoodies
soft goods // Hoodies
branded zip-up
digital pullover
white S / M / L / XL
black S / M / L / XL
white S / M / L / XL
black S / M / L / XL
99808 13081 1
99808 13080 4
99808 13368 3
99808 13369 0
ships immediate
ships 02/01/13
christian hosoi pullover awsm brand pullover
gray S / M / L / XL
black S / M / L / XL
red S / M / L / XL
99808 13367 6
99808 13366 9
99808 13082 8
ships immediate
ships 02/01/13
army men zip up outdoor division zip-up
black S / M / L / XL
cyan S / M / L / XL
99808 13362 1
99808 13365 2
gray S / M / L / XL
black S / M / L / XL
99808 13364 5
99808 13365 2
ships 02/01/13 ships 02/01/13
61
62
soft goods // Hats
soft goods // Hats
army men tr ucker
Classic trucker style mesh hat. Custom flocking on the interior and woven label on the side.
outdoor division trucker
ships 02/01/13
orange/black 99808 13290 7
ships 02/01/13
green / black 99808 13288 4
black / cyan
brown / green
99808 13289 1
99808 13291 4
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soft goods // Hats
soft goods // Hats
army men tr ucker
Classic trucker style mesh hat. Custom flocking on the interior and woven label on the side.
outdoor division trucker
ships 02/01/13
orange/black 99808 13290 7
ships 02/01/13
green / black 99808 13288 4
black / cyan
brown / green
99808 13289 1
99808 13291 4
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64
soft goods // Hats
soft goods // Beanies
big rig trucker
branded
Classic trucker style mesh hat. Custom flocking
magenta / whIte
on the interior and woven label on the side.
99808 13091 0
The Blizzard is a head-hugging beanie made with 100% acrylic knit, featuring a woven label that can be seen flipped up or down.
black/magenta 99808 13090 3
blizzard
ships 02/01/13
green 99808 13310 2
ships 11/01/12
black
cyan
99808 13308 9
99808 13311 9
gray
brown
99808 13310 2
99808 13307 2
ransom trucker
black
green
99808 13096 5
99808 13097 2
ships 02/01/13
65
66
soft goods // Hats
soft goods // Beanies
big rig trucker
branded
Classic trucker style mesh hat. Custom flocking
magenta / whIte
on the interior and woven label on the side.
99808 13091 0
The Blizzard is a head-hugging beanie made with 100% acrylic knit, featuring a woven label that can be seen flipped up or down.
black/magenta 99808 13090 3
blizzard
ships 02/01/13
green 99808 13310 2
ships 11/01/12
black
cyan
99808 13308 9
99808 13311 9
gray
brown
99808 13310 2
99808 13307 2
ransom trucker
black
green
99808 13096 5
99808 13097 2
ships 02/01/13
65
66
hard goods //
hard goods //
skate tool
One-of-a-kind two piece tool that offers a full size phillips screwdriver and allen wrench. The unique design has
skat e tool
ships 11/01/12
black / cyan 99808 13230 3
a true box end wrench that will work on any brand truck. Patent Pending. christian hosoi 99808 13229 7
ryan decenzo
wax
99808 13228 0
cyan 99808 13228 5
ships 11/01/12
67
68
hard goods //
hard goods //
skate tool
One-of-a-kind two piece tool that offers a full size phillips screwdriver and allen wrench. The unique design has
skat e tool
ships 11/01/12
black / cyan 99808 13230 3
a true box end wrench that will work on any brand truck. Patent Pending. christian hosoi 99808 13229 7
ryan decenzo
wax
99808 13228 0
cyan 99808 13228 5
ships 11/01/12
67
68
p.o.p. // 3 - peg rack black
awsmbrand.com
awsm brand statement AWSM started off as just a sticker on a board, representing nothing more than the idea of riding for yourself, without people telling you what to do or who to be. AWSM means breaking away from the “fake-fun” circle and having fun on your own terms. We make belts and accessories that give you more freedom to express yourself.
6 - peg rack
our view (vision) Self-expression.
black
why / what (mission) AWSM is a premium accessories lifestyle brand. Our mission is to deliver high quality, performance-driven products, tailored to our consumer’s passion for self-expression, while keeping fun and fashion in mind.
val ues Fun, sarcasm, quality, performance, fashion, loyalty, and freedom.
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70
p.o.p. // 3 - peg rack black
awsmbrand.com
awsm brand statement AWSM started off as just a sticker on a board, representing nothing more than the idea of riding for yourself, without people telling you what to do or who to be. AWSM means breaking away from the “fake-fun” circle and having fun on your own terms. We make belts and accessories that give you more freedom to express yourself.
6 - peg rack
our view (vision) Self-expression.
black
why / what (mission) AWSM is a premium accessories lifestyle brand. Our mission is to deliver high quality, performance-driven products, tailored to our consumer’s passion for self-expression, while keeping fun and fashion in mind.
val ues Fun, sarcasm, quality, performance, fashion, loyalty, and freedom.
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awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand
702 N Helena Street Spokane, WA 99202 509.474.1573