Winter 2012 / 13
M O U NTAI N LIFES T YLE We love the mountains. The crystal clear air. The vast expanse. The snow. The silence. The blowing of the wind. And we love all the intensive feelings of sport: excitement, hope, joy, disappointment, good luck. KJUS was made for these feelings – the best clothing for the best moments in life.
KJUS Skiwear We have adopted the aspirations of Lara Gut, Lasse Kjus and Bode Miller as the KJUS philosophy. Uncompromising. Continuous improvement. Through new ideas and innovation. Lighter materials with greater breathability. Less weight and more comfort. That is how we define uncompromising performance. The KJUS design follows function. So every single one of the 500 components in each KJUS jacket has a specific purpose. We call that reduction to essentials. To what really matters. And we do it better each time. KJUS – uncompromising performance.
WARP SPEED JACKET
MS15-507
SWITCH JACKET
MS15-504
LINEAR JACKET
MS15-505
RIDER DOWN JACKET
MS15-506
CHARGER JACKET
MS15-517
VORTEX JACKET
MS15-512
TRANSCEND JACKET
LS15-504
ONYX DOWN JACKET
LS15-502
REBOUND JACKET
LS15-515
SAVVY DOWN JACKET
LS15-525
ASCEND DOWN JACKET
LS15-512
DESIRE JACKET
LS15-509
B O D E M I L L E R Loving the limit. No one on skis pushes the limit like this American. No one does it more successfully. In every alpine discipline, he has earned at least ďŹ ve World Cup victories.
He is not a cup collector. He is driven by passion, always stretching the limits of the doable: uncompromising and unerring.
KJUS Vision 1 How light should a ski jacket be?
This is the goal to which our developers aspire. The perfect ski jacket: like a second skin that breathes and moves with you, keeps you warm and protected from the wind and weather. So light, that you forget it. But tougher than snow and storm. The KJUS Helium weighs 888 grams. Reduction to essentials. To pure
performance. Every single component thought out again and again, tested and rejected, then reinvented. Each material – purest down, state-of-the-art microfiber, ultralightweight fabric – optimal for their purpose. Uncompromising. The latest benchmark.
HELIUM JACKET
LS15-518
HELIUM JACKET
LS15-518
KJUS Vision 2 Can a ski jacket have inner value?
It must look good. Fit perfectly. Protect from wind and weather. Plus a lot more. A jacket must keep you warm, without constraint. And draw off perspiration moisture. How a ski jacket feels outside in the cold depends on its inner workings. That is why our developers have redesigned the KJUS ski jacket from the inside out. Because not every part of your body needs the
same amount of heat. Some parts perspire. Some parts cool down faster. Each different zone requires a different solution. Down provides maximal warming; but PrimaLoft速 warms without bolstering. Even in the warmest jacket, you should not feel bolstered. That is important, because it has to look good. And feel good as well.
KJUS Vision 3 What is Switzerland doing in a ski jacket?
Swiss made. A seal of quality. Not only for luxury watches. KJUS is a Swiss company. We develop and design, plan and test our products here in Switzerland. Together with our partners. To Swiss value standards. In the spirit
of ongoing innovation. Using exclusive materials like 4-way stretch fabric with schoellerŽ c_changeTM membranes. For extra comfort and warmth. For unique styling. To the KJUS standard. Switzerland in a jacket – strictly limited.
LAVA JACKET
LS15-501
LK DOWN JACKET
MS15-502
KJUS Vision 4 Are compromises necessary with a ski jacket?
Can details be neglected just because they are hardly noticeable? We think not. Because the decisive difference between good and perfect is often hidden. Mounting the three-dimensional KJUS logo on a jacket takes eight operations.
Is that really necessary? We don’t know. But we do know that it is possible. And this is what KJUS stands for. For that much more. For the love of detail. For quality. For the luxury of making products that are not merely good enough, but perfect.
KJUS Vision 5 Why does a down jacket never show its down?
Quality starts with questions. With thinking differently. Innovation is part of the KJUS DNA. Just like our respect for the materials we work with. Why keep the down invisible? Why dye the jacket but not the feathers? This is a dream. A game. An ultralight jacket
with colored feathers in transparent fabric. As warm as any other, but wilder. More lively. An innovation. Maybe because we cannot do anything else than think differently. That is life. That is KJUS.
KJUS Vision 6 How to wrap up a hand?
Five fingers, 27 bones, 33 muscles, more than 10,000 nerve ends. A hand is really complex. And equally demanding is the perfect glove design. So KJUS studied hand ergonomics, analyzed warmth requirements, and looked for new ways. For perfect freedom of movement, a perfect
grip, perfect warmth, and a perfectly slender profile. In other words: for the perfect feeling, by experimenting with the most advanced materials. Our vision: a glove to forget – because it is as ergonomic as a second skin. As perfect as your hand itself.
REVOLUTION GLOVE
MS70-501
KJUS Vision 7 How do you make the best better?
Nothing beats down: it warms better than anything else. As long as it stays dry. Getting wet is too much for it. Except Quixdown TM. The first water-repellent down. This patented process makes the finest downs water repellent. They look the same and feel the same: soft and light.
And they warm you just as well as before. But they don’t get wet and soggy like untreated downs. This is a decisive step forward. It can make the difference between a bad day and a good one. That is the whole idea: perfect enjoyment.
KJUS Vision 8 What is even better than a KJUS jacket?
Outdoor enthusiasts know the answer: better than a jacket is a system made up of functional clothing components. In layers, individually combinable. With the KJUS Systems all the individual
layers can be optimally coordinated with each other. Each component interacts with the others. For perfect results. In every situation. In all weathers.
VORTEX JACKET MS15-512 SPEEDLINE DOWN JACKET MS15-515
L A R A G U T Reaching for the stars. She was 17 when she ďŹ rst surged ahead of the world’s best. Her talent is immense, her appearance radiant, her sporting achievement brilliant.
Boundless courage and passion take her to top performance. The young Swiss skier is superstar material.
KJUS Spirit The KJUS idea arose in the mountains. But has long found its way from the resorts to the cities. From St. Moritz to Zurich. From Cortina d’Ampezzo to Milan. From Aspen to New York. But KJUS has never followed superďŹ cial trends. We do not believe in fashion. We believe in the fusion of style and function. We also believe that all those values distinguishing us in the mountains are equally important in the city. Comfort. Warmth. Performance. The KJUS spirit.
CORSO COMO DOWN JACKET
MC15-502
GRACE JACKET
LC15-502
CITY BLAZER JACKET
MC15-513
TOWN JACKET
LC15-514
PRIME DOWN JACKET
MC15-503
METROPOLIS DOWN COAT
LC15-510
SPIN DOWN JACKET
MC15-507
CITY DOWN COAT
LC15-511
BACKFLIP DOWN VEST
LC40-501
COSMOPOLITAN DOWN JACKET
LC15-508
CHROMATIC DOWN JACKET
LS15-526
Published by LK International AG Atrium, Gewerbestrasse 11 6330 Cham / Switzerland Concept & artwork Studio Achermann, Zurich Photography Mierswa-Kluska, Philipp Mueller, Claudia Knoepfel and Stefan Indlekofer Copyright Š LK International AG, 2012 www.kjus.com
KJUS uncompromising performance We have set new standards on the S K I S L O P E S . We have taken the search for perfection to a new peak. Now KJUS takes a further step forward. We are bringing our uncompromising style from the mountains into big city life: from St. Moritz to Zurich, Cortina d’Ampezzo to Milan, Aspen to New York. Those who want only the B E S T in S P O R T, go for it in their L I F E S T Y L E , too.
S P O R T S W E A R in the KJUS spirit is a fusion of two worlds. Technically brilliant in every detail. Pure style expresses the feeling of modern life to perfection. A Q U I LT E D J A C K E T cut like a blazer, a weatherproof jacket with the casual look of a trench coat: KJUS radiates that discreet elegance which is the hallmark of cosmopolitan people the world over. At the same time, its freedom of movement and physical properties meet all current sports standards.