Betty Rides Winter 2010-2011
Betty Rides Winter 2011
Betty Rides Winter 2010-2011 Bringing you the perfect blend of quality and fashion since 1994. At Betty Rides we strive to make beautiful clothing that not only looks good on, but performs up to the standards of the snowboard lifestyle. This season we offer four collections of varying styles and pricing. The fabrics range from beautiful heathered weaves, to wild tigress and snakeskin prints, and of course, our signature plaids. We have continued our Glove and Headwear line, as well as expanding our Accessories and Softgoods. We have showcased premium features, as well as adorable artwork by 2010 Featured Artist Pinky Taylor. Every year we work hard to improve our gear, and the 2010/2011 Collection is no exception.
Graphics by Featured Artist Pinky Taylor
Bad Cheeki
Good Cheeki
Day Dream Series
Classics Series
Table of Contents
www.bettyrides.com
2010-2011 Features
2
Classics Series
6
Day Dream Series
12
Lucky Plaid Series
18
All Mountain Series
24
Gloves
30
Headwear & Accessories
34
Softgoods
38
Collection Overview
42
Size & Fit Guide
44 Betty Rides Winter 2010-2011 Dealer Catalog / 01
2010-2011 Features
Media Pocket
Tricot Collar Facing
Tricot Pant Seat
OUR JACKET MEDIA POCKETS NOW HAVE A
SOFT BRUSHED TRICOT IS USED INSIDE THE FRONT
THE ALL MOUNTAIN AND LUCKY PLAID PANTS
CLEAR WINDOW FOR EASY SCREEN VIEWING.
OF ALL JACKET COLLARS TO KEEP YOUR FACE
FEATURE AN EXTRA COZY BRUSHED TRICOT LINING
NICE AND WARM!
IN THE SEAT!
Zip-In Powderskirt System
Crotch Gusset
Cord-Lock Cover
CREATEs the perfect seal to Keep snow out!
SOUNDS SILLY, BUT THAT GIVES EVEN TIGHT
WE HAVE COVERED THE PERIPHERAL HOOD
Featured in All Mountain and Lucky Plaid
FITTING PANTS MUCH MORE FLEXIBILITY WHEN
DRAWCORD LOCK UNDER LITTLE “GARAGES.”
Collections.
RIDING, WHICH MEANS MORE FUN TIMES ON THE
NO LONGER WILL THE LADIES BE GETTING THEIR
MOUNTAIN.
LONG HAIR CAUGHT UP IN THOSE LITTLE CORDLOCKS!
Hook & Bar Closures
Hood Visor
Jacket Pass Pocket
ADDS SECURITY TO THE CENTER FRONT WAIST-
OUR HOOD VISORS HAVE A FLEXIBLE PLASTIC
EVERY JACKET WE MAKE HAS AN EASY TO USE
BAND OF PANTS. THIS FEaTURE IS INCLUDED ON
INSERT IN THEM. THIS KEEPS THE HOOD VISOR
PASS POCKET INSIDE.
ALL 2010/2011 PANT STYLES.
DOING ITS JOB MANY MANY DAYS AFTER IT’S FIRST RUN!
02 / Betty Rides Winter 2010-2011 Dealer Catalog
www.bettyrides.com
2010-2011 Features
Betty Hitch-Up System
Hem Reinforcement
Pant Pass Pocket
A STRAP INSIDE THE LOWER BACK HEM THAT
WE PUT 500 DENIER CORDURA ON THE INSIDE
MOST PANTS HAVE A RIGHT LEG PASS POCKET
REACHES OUT TO THE BACK OF THE PANT. IT
HEM OF ALL OUR PANTS TO INCREASE THE WEAR
FEATURE ON THEM. IT OPENS ON THE THIGH WITH
GATHERS UP THE BACK HEM, LETTING GIRLS KEEP
TIME, GIVING THE CUSTOMER A LONGER LASTING
EITHER SNAPS OR MAGNETS.
THEIR HEMS CLEAN AND NOT “SHREDDED!”
PRODUCT.
www.bettyrides.com
Betty Rides Winter 2010-2011 Dealer Catalog / 03
Classics Series 8K/8K Coating
page 6
Day Dream Series 8K/8K Coating
page 12
04 / Betty Rides Winter 2010-2011 Dealer Catalog
www.bettyrides.com
Lucky Plaid Series 10K/10K Laminate
page 18
All Mountain Series 15K/10K Laminate
page 24
www.bettyrides.com
Betty Rides Winter 2010-2011 Dealer Catalog / 05
Classics Series The Classic Series is 80s inspired with snakeskin and plaids that customers can wear for years to come. The pastel pallete is juxtaposed with black to add a punk element. We have worked hard to create a snakeskin that is easy to wear, and a classy plaid that compliments the color story. The price point fabric feels anything but - it is very luxurious. Girly girls and tough girls alike can find something in this series. Great styles and affordable prices are sure to make this collection a hit.
Classics Series
Classsics
Manic Jacket
(CCMJ)
Features: 01 02 03 04 05 06
Critically Seam Sealed 80GM Polyfill Insulation (full body) Brushed Tricot Pocket Lining Inside Label by Pinky Taylor Mesh Lined Pit-Zips Zip Off Hood
07 08 09 10 11 12
Powder Skirt Adjustable Cuffs Pass Pocket Media Pocket Size M CB Length - 29” XS – XL
Fabrics:
Solid: 8k/8k Coating + DWR, 100% polyester plain weave Printed: 8k/8k Coating + DWR, 100% polyester 3-color print plain weave
Preppy Plaid (PP)
White Snake (WS)
Mint Snake (MS)
Black Snake (BS) 08 / Betty Rides 2010-2011 Dealer Catalog
www.bettyrides.com
Classics Series
Classics
Nicole Parka Features: 01
07
Critically Seam Sealed 120GM Polyfill Insulation (body) 80GM Polyfill Insulation (sleeves, collar and hood) Brushed Tricot Pocket Lining Full Time Hood Mesh Lined Pit-Zips Inside Label by Pinky Taylor
( Preppy Plaid will not ship with Pinky Art)
02 03
04 05 06
Plaid
08 09
10 11 12 13 14
(CCNP)
Powder Skirt Waist Tabs with Pyramid Studs Adjustable Cuffs Pass Pocket Media Pocket Size M CB Length - 26.5” XS – XL
Fabrics:
Printed: 8k/8k Coating + DWR, 100% polyester 3-color print plain weave
Snakeskin
Preppy Plaid (PP)
White Snake (WS)
Mint Snake (MS)
Black Snake (BS)
www.bettyrides.com
Betty Rides 2010-2011 Dealer Catalog / 09
Classics Series
Classics
Trinket Jacket
Classics
(CCTJ)
Features: 01 02 03 04 05 06
Critically Seam Sealed 80GM Polyfill Insulation (full body) Brushed Tricot Pocket Lining Inside Label by Pinky Taylor Mesh Lined Pit-Zips Full Time Hood
07
Powder Skirt Pass Pocket 09 Media Pocket 10 Size M CB Length - 28” 11 XS – XL 08
Fabrics:
(CCMC)
Features: 01
Critically Seam Sealed 40GM Needle-Punched Polyfill Insulation 03 150 GM Brushed Tricot Seat, Fly, and Inner Waistband 04 Zippered Front Hand Pockets 05 Lower Leg Cargo Pockets 02
06 07 08 09 10 11
Mesh-Lined Inseam Vents Gaiters with Boot Hooks Cordura Lining Inside Hem Betty Hitch-Up System Regular Fit XS – XL
Fabrics:
Solid: 8k/8k Coating + DWR, 100% polyester plain weave
White (WH) Dark Gray (DG)
Magic Cargo
Mint (MT)
Rose (RS)
Solid: 8k/8k Coating + DWR, 100% polyester plain weave
Black (BK) White (WH)
10 / Betty Rides 2010-2011 Dealer Catalog
Dark Gray (DG)
Black (BK) www.bettyrides.com
Classics Series
Classics
Betty Jean Features: 01 02
03
04 05
Critically Seam Sealed 40GM Needle-Punched Polyfill Insulation 150 GM Brushed Tricot Seat, Fly, and Inner Waistband Zippered Front Hand Pockets Faux Back Pockets with Studs
Preppy Plaid (PP) www.bettyrides.com
06 07 08 09 10 11
White Snake (WS)
Insulated (CCBI) Shell (CCBS)
Mesh Lined Inseam Vents Gaiters with Boot Hooks Cordura Lining Inside Hem Betty Hitch-Up System Slim fit XS – XL
Mint Snake (MS)
Black Snake (BS)
Fabrics:
Solid: 8k/8k Coating + DWR, 100% polyester plain weave Printed: 8k/8k Coating+ DWR, 100% polyester 3-color plain dye
White (WH)
Dark Gray (DG)
Mint (MT)
Rose (RS)
Black (BK)
Betty Rides 2010-2011 Dealer Catalog / 11
Day Dream Series The 80s trend is in full swing and neon colors can be seen everywhere. This year the Day Dream Series sports a neon pink, lime and a bright blue - offset by classic black to make them pop. Our diagonal Tigress Print is not only super fun, but also slimming! Animal prints are still happening and we think that our Tigress is going to be one of the best on the market. These colors are bright and they make you smile. We have included some all-new styles in this collection as well - from crazy colorblocking and elastic bands, to classic jean styling. This series is definitely �fun fun fun.� Rock on!
Day Dream Series
Day Dream
Manic Jacket
Day Dream
(DDMN)
Features: 01 02 03 04 05 06
Critically Seam Sealed 80GM Polyfill Insulation (full body) Brushed Tricot Pocket Bags and Front Collar Zip-Off Hood Mesh Lined Pit-Zips Adjustable Cuffs
07 08 09 10 11 12 13
Zippered Hand Pockets Powderskirt Inside Label by Pinky Taylor Pass Pocket Media Pocket Size M CB Length - 29” XS - XL
Muse Jacket Features: 01 02 03 04 05 06 07
Fabrics:
Solid: 8K/8K Coating + DWR, 100% polyester fine oxford Print: 8K/8K Coating + DWR, 100% polyester fine oxford
Multi (MT)
White Tigress (WT)
Lime Tigress (LT)
14 / Betty Rides 2010-2011 Dealer Catalog
Pink Tigress (PT)
Blue Tigress (BT)
(DDMJ)
Critically Seam Sealed 100GM Polyfill Insulation (body) 60GM Polyfill Insulation (sleeves, collar & hood) Brushed Tricot Pocket Bags and Front Collar Inside Label by Pinky Taylor Mesh Lined Pit-Zips Adjustable Cuffs
Zippered Hand Pockets Ninja Cuffs 10 Elastic Hem (keeps snow out) 11 Powder Skirt 12 Pass Pocket 13 Media Pocket 14 Full Time Hood 15 Size M CB Length - 28” 16 XS - XL 08 09
Fabrics:
Solid: 8K/8K Coating + DWR, 100% polyester fine oxford Print: 8K/8K Coating + DWR, 100% polyester fine oxford
White (WH)
Blue (BL)
Black (BK)
www.bettyrides.com
Day Dream Series
Day Dream
Cyndi Jacket
Day Dream
(DDCJ)
Features: 01 02 03 04 05 06
Critically Seam Sealed 100GM Polyfill Insulation (body) 60GM Polyfill Insulation (sleeves, collar & hood) Brushed Tricot Pocket Bags and Front Collar Mesh Lined Pit-Zips Full Time Hood
07
Zippered Hand Pockets 08 Powderskirt 09 Inside Label by Pinky Taylor 10
Pass Pocket 11 Media Pocket 12 Size M CB Length - 28” 13 XS - XL
Fabrics:
Solid: 8K/8K Coating + DWR, 100% polyester fine oxford
Multi Blue (MB)
www.bettyrides.com
Multi Pink (MP)
Nicole Parka
(DDNP)
Features: 01 02 03
04
05 06 07
Critically Seam Sealed 120GM Polyfill Insulation (body) 80GM Polyfill Insulation (sleeves, collar, & hood) Brushed Tricot Pocket Bags and Front Collar Full Time Hood Mesh Lined Pit-Zips Zippered Hand Pockets
08 09 10 11 12 13 14 15
Adjustable Cuffs Inside Lable by Pinky Taylor Waist Tabs with Button-Snaps Powderskirt Pass Pocket Media Pocket Size M CB Length - 26.5” XS - XL
Fabrics:
Print: 8K/8K Coating + DWR, 100% polyester fine oxford
White Tigress (WT)
Lime Tigress (LT)
Pink Tigress (PT)
Blue Tigress (BT)
Betty Rides 2010-2011 Dealer Catalog / 15
Day Dream Series
Day Dream
Trinket Jacket
(DDTJ)
Features: 01 02 03 04 05 06
Critically Seam Sealed 80GM Polyfill Insulation (full body) Brushed Tricot Pocket Bags and Front Collar Full Time Hood Mesh Lined Pit-Zips Zippered Hand Pockets
07 08 09 10 11 12 13
Adjustable Cuffs Inside Label by Pinky Taylor Powderskirt Pass Pocket Media Pocket Size M CB Length - 28� XS - XL
Fabrics:
Solid: 8K/8K Coating + DWR, 100% polyester fine oxford
Lime (LM)
Pink (PK)
Blue (BL)
16 / Betty Rides 2010-2011 Dealer Catalog
www.bettyrides.com
Day Dream Series
Day Dream
Betty Jean
(DDBJ)
Features: 01 02
03
04 05 06
Critically Seam Sealed 40GM Needle-Punched Polyfill Insulation 150 GM Brushed Tricot Seat, Fly, and Inner Waistband Detailed “Faux” Back Pockets Zippered Front Hand Pockets Inside Label by Pinky Taylor
07 08 09 10 11 12 13 14
Fabrics:
Cordura Lining Inside Pant Hem Mesh Lined Inseam Vents Inseam Ghetto Slit Gaitors with Boot Hooks Lift Ticket with D-Ring Betty Hitch-Up System Slim Fit - Slim But Not Too Slim XS – XL
Solid
Lime (LM) www.bettyrides.com
Solid: 8K/8K Coating + DWR, 100% polyester fine oxford Print: 8K/ 8K Coating + DWR, 100% polyester fine oxford
Pink (PK)
Blue (BL)
White Tigress (WT)
Lime Tigress (LT)
Pink Tigress (PT)
Blue Tigress (BT)
Betty Rides 2010-2011 Dealer Catalog / 17
Lucky Plaid Series Our Lucky Plaid is an all-time favorite. This year’s plaid is very commercial, yet still very fun. Last year’s diagonal print was loved by everyone so much, we have carried it over to the new season. The colors in this collection are full of life and cross-merchandise well with the All Mountain Series. We have offered a variety of pant fits, as well as our Betty Overall in this series. The waterproofing has been increased to 10K, and we have used dot lamination to increase breathability. All styles are critically seam sealed. Lumber Janes everywhere will love our Lucky Plaid!
Lucky Plaid Series
Lucky Plaid
Delta Jacket
Lucky Plaid
(LPDJ)
Features: 01 02 03 04 05 06 07
Critically Seam Sealed 80GM Polyfill Insulation (full body) 150 GM Brushed Tricot Lining Zip-Off Hood with Removable Fur Waist Belts with Faux Snaps Zip-In Powder skirt Mesh Lined Pit-Zips
08 09 10 11 12 13
Private Parka
(LPPP)
Features:
Adjustable Cuffs Lycra Ninja Cuffs Pass Pocket Media Pocket Size M CB Length - 28” XS - XL
01 02 03
04
05 06 07
Critically Seam Sealed 120GM Polyfill Insulation (body) 80GM Polyfill Insulation (sleeves, collar, & hood) 150 GM Brushed Tricot Yoke Lining, Pockets, and Front Collar Full Time Hood Windflap Tabs with Button-Snap Zip-In Powderskirt
08 09 10 11 12 13 14
Mesh Lined Pit Zips Lycra Ninja Cuffs Adjustable Cuffs Pass Pocket Media Pocket Size M CB Length - 28” XS - XL
Fabrics:
Fabrics:
Solid: 10k/10k Laminate + DWR, 100% polyester plaid weave Printed: 10k/10k Laminate + DWR, 100% polyester paper print
Solid: 10k/10k Laminate + DWR, 100% polyester plaid weave Printed: 10k/10k Laminate + DWR, 100% polyester paper print
White (WH)
Sky Plaid (SP)
Sky (SK)
Ruby (RB)
Ruby Plaid (RP)
20 / Betty Rides 2010-2011 Dealer Catalog
Black (BK)
Black Plaid (BP)
White (WH)
Sky (SK)
Sky Plaid (SP)
Ruby (RB)
Ruby Plaid (RP)
Black (BK)
Black Plaid (BP) www.bettyrides.com
Lucky Plaid Series
Lucky Plaid
Lucky Plaid
Biker Jacket Features: 01 02 03
04 05 06 07
Critically Seam Sealed 40GM Polyfill Insulation (full body) 150 GM Brushed Tricot Yoke Lining, Pockets, and Front Collar Exposed Zipper Hand Pockets Zip-Off Hood Zip-In Powderskirt Mesh-Lined Pit-Zips
08 09 10 11 12 13
(LPBJ)
Adjustable Cuffs Lycra Ninja Cuffs Pass Pocket Media Pocket Size M CB Length - 26.5” XS - XL
Siouxsie Pant
Features: 01 02
03
04 05 06 07
Critically Seam Sealed 40GM Needle-Punched Polyfill Insulation 150 GM Brushed Tricot Seat, Fly, and Inner Waistband Mechanical Stretch Fabric Removable Suspenders Exposed Zippers Powderskirt Zipper
08
09 10 11 12
13
Split Gaiter with Lycra Insert at Top and Boot Hooks Cordura Lining Inside Hem Betty Hitch-Up System Ultra Slim Fit - with Flared Hem The Original Skinny Jean of Ladies’ Snowboard Pants XS - XL
Fabrics:
Fabrics:
Solid: 10k/10k Laminate + DWR, 100% polyester plaid weave
Solid: 10k/10k Laminate + DWR, 100% nylon 2x2 twill
White (WH)
Sky (SK)
Ruby (RB)
Black (BK) White (WH)
www.bettyrides.com
(LPSX)
Black (BK) Betty Rides 2010-2011 Dealer Catalog / 21
Lucky Plaid Series
Lucky Plaid
Lucky Plaid
Betty Overall
(LPBO)
Features: 01 02
03
04 05
Critically Seam Sealed 40GM Needlepunch Polyfill Insulation 150 GM Brushed Tricot Seat, Fly, and Inner Waistband Zippered Hand Pockets Adjustable Shoulder Straps
06 07
08 09 10 11
Mesh Lined Inseam Vents Split Gaiter with Lycra Insert at Top and Boot Hooks Cordura Lining Inside Hem Inseam Ghetto Slits Betty Hitch-Up System XS - XL
Magic Cargo
(LPMC)
Features: 01 02
03
04 05 06 07
Critically Seam Sealed 08 Split Gaiter with Lycra Insert at Top and Boot Hooks 40GM Needle-Punched 09 Lift Ticket D-Ring Polyfill Insulation 150 GM Brushed Tricot Seat, 10 Cordura Lining Inside Hem 11 Betty Hitch-Up System Fly, and Inner Waistband Zippered Front Hand Pockets 12 Regular Fit - a classic that fits most Inside Label by Pinky Taylor 13 XS - XL Mesh Lined Inseam Vents Inseam Ghetto Slits
Fabrics:
Fabrics:
Printed: 10k/10k Laminate + DWR, 100% polyester paper print
Solid: 10k/10k Laminate + DWR, 100% polyester plaid weave
Sky Plaid (SP)
Ruby Plaid (RP)
22 / Betty Rides 2010-2011 Dealer Catalog
Black Plaid (BP)
White (WH)
Sky (SK)
Ruby (RB)
Black (BK) www.bettyrides.com
Lucky Plaid Series
Lucky Plaid
Rocker Pant
Features: Critically Seam Sealed 02 40GM Needle-Punched Polyfill Insulation 03 150 GM Brushed Tricot Seat, Fly, and Inner Waistband 04 Powder Skirt Zipper 05 Mesh Lined Inseam Vents 06 Zippered Front Hand Pockets 07 Pass Pocket 01
White (WH) www.bettyrides.com
Sky (SK)
(LPRP) Fabrics:
08
Inseam Ghetto Slits 09 Split Gaiter with Lycra Insert at Top and Boot Hooks 10 Lift Ticket D-Ring 11 Cordura Lining Inside Hem 12 Betty Hitch-Up System 13 Slim Fit - Slim But Not Too Slim 14 XS – XL
Ruby (RB)
Black (BK)
Printed: 10k/10k Laminate + DWR, 100% polyester paper print Solid: 10k/10k Laminate + DWR, 100% polyester plaid weave
Sky Plaid (SP)
Ruby Plaid (RP)
Black Plaid (BP)
Betty Rides 2010-2011 Dealer Catalog / 23
All Mountain Series This year’s All Mountain Series incorporates Soviet Military flair with beautiful sophisticated fabrics. These styles come to life with center front tabs, contrast piping, and lots of pockets. The heathered fabric looks like a wool flannel, but is lightweight and the 15k laminate does not add bulk. Each style in this series is fully seam sealed. These are classic garments which will hold their value and be in style for seasons to come.
All Mountain Series
All Mountain
KGB Jacket
(AMKG)
Features: 01 02 03
04 05 06 07
Fully Seam Sealed 80GM Polyfill Insulation (full body) 210 GM Brushed Tricot Body and Pocket Lining Zip-Off Hood Tons of Zippered Pockets Zip-In Powderskirt Mesh Lined Pit-Zips
08 09 10 11 12 13 14
Fabrics:
Adjustable Cuffs Ninja Cuffs Pass Pocket Media Pocket Military Patch Graphics Size M CB Length - 32� XS - XL
15K /10K Laminate + DWR, 75% nylon. 25% polyester heathered
Sand (SD)
Steel Blue (SB)
Dark Wine (DW)
Charcoal (CC) 26 / Betty Rides Winter 2010-2011 Dealer Catalog
www.bettyrides.com
All Mountain Series
All Mountain
Delta Jacket
(AMDJ)
Features: 01 02 03 04 05 06 07 08
Fully Seam Sealed 80GM Polyfill Insulation (full body) Faux Fur & Taffeta Lining Zip-Off Hood with Removable Fur Contrast Piping Waist Belts with Faux Snaps Zip-In Powderskirt Mesh Lined Pit-Zips
Fabrics: 09 10 11 12 13 14 15
Adjustable Cuffs Ninja Cuffs Pass Pocket Media Pocket Military Patch Graphics Size M CB Length - 28� XS - XL
15K /10K Laminate + DWR, 75% nylon. 25% polyester heathered
Sand (SD)
Steel Blue (SB)
Dark Wine (DW)
Charcoal (CC)
www.bettyrides.com
Betty Rides Winter 2010-2011 Dealer Catalog / 27
All Mountain Series
All Mountain
Private Parka
(AMPP)
Features: 01 02 03
04
05 06 07
Fully Seam Sealed 120GM Polyfill Insulation (body) 80GM Polyfill Insulation (hood and sleeves) 210 GM Brushed Tricot Body and Pocket Linings Full Tim Hood Windflap Tabs with Button-Snap Zip-In Powderskirt
08 09 10 11 12 13 14
Mesh Lined Pit-Zips Adjustable Cuffs Ninja Cuffs Pass Pocket Military Patch Graphics Size M CB Length - 26.5� XS - XL
Fabrics:
15K /10K Laminate + DWR, 75% nylon. 25% polyester heathered
Sand (SD)
Steel Blue (SB)
Dark Wine (DW)
Charcoal (CC)
28 / Betty Rides 2010-2011 Dealer Catalog
www.bettyrides.com
All Mountain Series
All Mountain
Survival Cargo Pant
(AMSC)
Features: 01 02
03
04 05 06 07
Fully Seam Sealed 40GM Needle-Punched Polyfill Insulation 210 GM Brushed Tricot Seat, Fly, and Inner Waistband Tons of Zippered Pockets Powder Skirt Zipper Mesh Lined Inseam Vents Magic Pass Pocket
08
09
10 11 12
13
Split Gaiter with Lycra Insert at Top and Boot Hooks Cordura Lining Inside Pant Hem Betty Hitch-Up System Military Patch Graphics Relaxed Fit with Room for Layering and Pads XS-XL
All Mountain
Skinny Cargo Pant Features:
01 02
03
04 05 06 07
Fully Seam Sealed 40GM Needle-Punched Polyfill Insulation 210 GM Brushed Tricot Seat, Fly, and Inner Waistband Tons of Zippered Pockets Powder Skirt Zipper Mesh Lined Inseam Vents Magic Pass Pocket
08
09
10 11 12 13 14
(AMSK)
Split Gaiter with Lycra Insert at Top and Boot Hooks Cordura Lining Inside Pant Hem Betty Hitch-Up System Military Patch Graphics Higher Waist Ultra Slim Fit XS-XL
Fabrics:
Fabrics:
15K /10K + DWR, 75% nylon. 25% polyester heathered
15K /10K Laminate + DWR, 75% nylon. 25% polyester heathered
Sand (SD) www.bettyrides.com
Steel Blue (SB)
Dark Wine (DW)
Charcoal (CC)
Sand (SD)
Steel Blue (SB)
Dark Wine (DW)
Charcoal (CC)
Betty Rides 2010-2011 Dealer Catalog / 29
Gloves
Lux Glove
(GLXG)
Features: 01 02 03 04 05 06
07
Fabrics:
Leather Glove Shell: Leather Brushed Tricot Lining Lining: 100% Polyester Studded Cuff Silver Clasp and D-Ring Pin Tucks Dintex Waterproof/Breathable Membrane Size S-L
White (WH) White (WH) 30 / Betty Rides 2010-2011 Dealer Catalog
Ruby (RB)
Black (BK) www.bettyrides.com
Gloves
Lux Mitt Features: 01 02 03 04 05 06
07
Fabrics:
Leather Mitt Shell: Leather Brushed Tricot Lining Studded Cuff Lining: 100% Polyester Silver Clasp and D-Ring Pin Tucks Dintex Waterproof/Breathable Membrane Size S-L
Ruby (RB)
Ruby (RB)
(GLXM)
Black (BK)
Full Package Mitt Features: 01 02 03 04 05 06
07
(GFPM)
Fabrics:
Lucky Plaid Print: Technical Mitt Tigress Liner Included 10/10k + DWR, Wrap Around PU Grip Palm 100% polyester paper print Printed Palm Thermolite Insulation Dintex Waterproof/Breathable Membrane Size S-L
Ruby Plaid (RP) Sky Plaid (SP)
Ruby Plaid (RP)
Lucky Plaid Glove Features: 01 02 03
04 05 06
07
(GLPG)
Fabrics:
Technical Glove Lucky Plaid Print: Wrist Strap 10/10k + DWR, Velcro Cuff Flap 100% polyester paper print with Leather Tab PU Grip Palm and Fingers Thermolite Insulation Dintex Waterproof/Breathable Membrane Size S-L
Sky Plaid (SP) Sky Plaid (SP) www.bettyrides.com
Ruby Plaid (RP)
Black Plaid (BP)
Betty Rides 2010-2011 Dealer Catalog / 31
Gloves
Tigress Glove Features: 01 02 03 04 05 06
07
Blue Tigress (BT)
(GTGG)
Fabrics:
Colorblocked Glove Tigress Print: 8K/6K + DWR, Velcro Wrist Adjuster 100% polyester fine oxford Brushed Tricot Lining Solid: 100% Nylon PU Grip Palm Thermolite Insulation Dintex Waterproof/Breathable Membrane Size S-L
Lime Tigress (LT)
White Tigress (WT)
Blue Tigress (BT)
Betty Rides Glove
(GBGG)
Features:
Fabrics:
01
Snakeskin Print: 8K/6K + DWR, 100% polyester fine oxford
02 03 04 05 06
07
White Snake (WS)
Colorblocked Glove Velcro Wrist Adjuster Brushed Tricot Lining PU Grip Palm Thermolite Insulation Dintex Waterproof/Breathable Membrane Size S-L
White Snake (WS)
Solid: 100% Nylon
Pink (PK)
Betty Rides Mitt
Black Snake (BS)
(GBMM)
Features:
Fabrics:
01
Snakeskin Print: 8K/6K + DWR, 100% polyester fine oxford
02 03 04 05 06
Colorblocked Mitt Velcro Wrist Adjuster Brushed Tricot Lining PU Grip Palm Thermolite Insulation Dintex Waterproof/Breathable Membrane
Tigress Print: 8K/6K + DWR, 100% polyester fine oxford Solid: 100% Nylon
Black Snake (BS) Pink Tigress (PT) 32 / Betty Rides 2010-2011 Dealer Catalog
Black Snake (BS) www.bettyrides.com
Gloves
Lucky Plaid Spring Glove
(GLSG)
Features:
Fabrics:
01
Neoprene
02 03 04 05 06 07
Technical Spring Glove Neoprene Main Body Wrist Cuff Contrast Panel Printed Lorica Suede Palm Embossed Logo Size S-L
Lucky Plaid Print: 10/10k + DWR, 100% polyester paper print
Ruby Plaid (RP) Sky Plaid (SP)
Ruby Plaid (RP)
Tigress Spring Glove Features:
Fabrics:
01
Leather
02 03 04 05 06
Technical Spring Glove Leather Main Body Wrist Cuff Contrast Panel Printed Lorica Suede Palm Size S-L
(GTSG)
Tigress Print: 8K/6K + DWR, 100% polyester fine oxford
Pink Tigress (PT) White Tigress (WT)
Tigress Liner
Pink Tigress (PT)
(GTLG)
Features:
Fabrics:
01
4-Way Powerstretch Fleece
Power-Stretch Liner 02 Silicone Screen Print Palm Grip 03 Embroidered Logo 04 Touch-Screen Fingertips
Black (BK) Black (BK) www.bettyrides.com
Betty Rides 2010-2011 Dealer Catalog / 33
Headwear & Accessories
Siouxsie Beanie
Heidi Hat
(HWSB)
(HWHH)
Features:
Features:
05
01
01
Tall Beanie 02 Striped Design 03 Pom 04 Woven Betty Crest Label
Earflap Beanie Fair isle Design 03 Fully Lined With Fleece 04 Braided Tie With Tassels
Woven Betty Crest label
02 Blue (BL)
Black (BK)
Fabrics:
100% Acrylic Fleece Lining – 100% Polyester
Fabrics:
100% Acrylic
Rose (RS)
Purple (PP)
White (WH)
Black (BK)
Millie Beanie
Eva Beanie
(HWMB)
Features:
01 02 03 04 05
Hand Knit Style Beanie Horizontal Cables Pom Folded Cuff Woven Betty Crest Label
(HWEB)
Features: 01
Hand Knit Beanie Partial Fleece Lining 03 Criss-Cross Cable Design 04 Pom 05 Woven Betty Crest label 02
Mint (MT)
White (WH)
Fabrics:
50% Acrylic, 50% Wool Fleece Lining - 100% Polyester
Fabrics:
100% Acrylic
Rose (RS)
Pink (PK)
Black (BK)
34 / Betty Rides 2010-2011 Dealer Catalog
Sky (SK)
Wine (WN)
Black (BK) www.bettyrides.com
Headwear
Amelia Beanie
Coco Beanie
(HWAB)
Features:
Features:
01
Tall Hand Knit Style beanie 02 Contrast Pom 03 Folded Cuff 04 Woven Betty Crest Label
01
Knit Brim Button Trim 03 Purl Knit 04 Woven Betty Crest Label 02
Ruby (RB)
Fabrics:
Fabrics:
100% Acrylic
50% Wool 50% Acrylic
Lime (LM)
Blue (BL)
White (WH)
White (WH)
Bettina Beanie Features:
05
01
Earflap Beanie 02 Thick Knit 03 Pom 04 Fully Lined with Fleece
(HWCB)
Pink (PK)
Black (BK)
Twisted Beanie
(HWBB)
Woven Betty Crest Label
(HWTB)
Features: 01
Visor Beanie Slouchly Fit 03 Spiral Stripe Design 04 Double Layered 05 Woven Betty Crest label 02
Black (BK)
Fabrics:
Wine (WN)
Fabrics:
100% Acrylic Fleece Lining – 100% Polyester
100% Acrylic
Wine (WN)
Mint (MT)
White (WH)
Black (BK)
Siouxsie Neckwarmer
Solid Neckwarmer
Features:
Features:
(HWSN)
01
01
02
Stripe Design Double Layered 03 Betty Crest Embroidery
02 Purple (PP)
Solid Colors Double Layered 03 Betty Crest Embroidery
Rose (RS)
Fabrics:
Fabrics:
100% Acrylic Fleece Lining - 100% Polyester
100% Acrylic Fleece Lining - 100% Polyester
Rose (RS) www.bettyrides.com
Blue (BL)
Black (BK)
Purple (PP)
Lime (LM)
(HWSD)
Black (BK) Betty Rides 2010-2011 Dealer Catalog / 35
Accessories
Betty Rides Tool
(ACBT)
Features:
Betty Rides Lock Features:
01
Rachet Base 02 Four Bits Included 03 Hand Wrench Included
04
Bits and Wrench Fit Inside Tool
01
Cable Lock 3-Digit Custom Combination 03 Bright Betty Pink 02
Pink (PK)
Pink (PK)
Betty Rides Stomp
(ACBS)
Candy Stripe Stomp
Features:
Features:
01
01
Betty Rides Crest Logo 02 Central Blade for Scraping Snow
Stripe and Text Design 02 Tall Blades for Scraping Snow
Pink (PK)
(ACTB)
(ACSB)
02 03 04 05 06
(ACCS)
Pink (PK)
Snakeskin Tigress Belt Belt 01
(ACBL)
Snakeskin Print Long Pyramid Studs Removable Belt Buckle Printed Pink Betty Crest Manmade Leather Sizes S,M,L
white snake (WS)
01
Tigress Print Removable Belt Buckle 03 Manmade Leather 04 Sizes S,M,L
Our Lady Stomp
(ACLS)
Features: 01 02
Betty Rides Saint Graphic Central Blade for Scraping Snow
02
white (WH) black snake (BS)
36 / Betty Rides 2010-2011 Dealer Catalog
rainbow (RN) www.bettyrides.com
Softgoods
Softgoods
Bad Cheeki Hoody (SGBH) Colorways: 01 02
Lime (LM) Black (BK)
Fabrics:
100% Cotton
Back View
Bad Cheeki Thermal (SGBT) Colorways: 01
Black (BK)
Fabrics:
60% Cotton, 40% Polyester
Back View
Cheeki Hooded Thermal (SGCT) Colorways: 01 02
White (WH) Black (BK)
Fabrics:
60% Cotton, 40% Polyester
White (WH)
38 / Betty Rides 2010-2011 Dealer Catalog
www.bettyrides.com
Softgoods
Good Cheeki Hoody (SGGH)
Luv Cheeki Hoody (SGLH)
Colorways:
Colorways:
01
01
White (WH)
Gray (GY)
Fabrics: Fabrics:
100% Cotton
100% Cotton
Back View
Good Cheeki Thermal (SGGT)
Luv Cheeki Thermal (SGLV)
Colorways:
Colorways:
01
01
White (WH)
Fabrics:
60% Cotton, 40% Polyester
www.bettyrides.com
Back View
Gray (GY)
Fabrics:
60% Cotton, 40% Polyester
Betty Rides 2010-2011 Dealer Catalog / 39
Softgoods
Powder Mary L/S Tee (SGLL)
Flashback L/S Tee (SGFL)
Colorways:
Colorways:
01
01
White (WH)
Fabrics:
Fabrics:
100% Cotton
100% Cotton
Unicorn Dream Tee (SGUT)
40 /Betty Rides 2010-2011 Dealer Catalog
Black (BK)
Eagle Burnout Tee (SGET)
Colorways:
Colorways:
01
01
Black (BK)
Pink (PK)
Fabrics:
Fabrics:
100% Cotton
100% Cotton
www.bettyrides.com
Softgoods
Betty Logo Tee
Prop Tee (SGPT)
(SGLT) Colorways:
Colorways:
01
01
Black (BK)
Blue (BL)
Fabrics: Fabrics:
100% Cotton
100% Cotton
Tigress V-Neck Colorways: 01
(SGTT)
Black (BK)
Fabrics:
100% Cotton
www.bettyrides.com
Betty Rides 2010-2011 Dealer Catalog / 41
All Mountain Series 15K/10K
Collection Overview All Mountain Delta Jacket (AMDJ)
All Mountain KGB Parka (AMKG)
sand (SD) steel blue dark wine charcoal (SB) (DW) (CC)
Lucky Plaid Series 10K/10K
All Mountain Skinny Cargo (AMSK)
charcoal (CC)
sand (SD) steel blue (SB)
Lucky Plaid Delta Jacket (LPDJ) Solid
white (WH)
sky (SK)
ruby (RB)
dark wine (DW)
charcoal (CC)
Lucky Plaid Delta Jacket (LPDJ) Print
black (BK)
sky plaid (SP)
Lucky Plaid Private Parka (LPPP) Solid
white (WH) sky (SK)
sand (SD) steel blue dark wine charcoal (SB) (DW) (CC)
sand (SD) steel blue dark wine charcoal (SB) (DW) (CC)
All Mountain Survival Cargo (AMSC)
sand (SD) steel blue dark wine (SB) (DW)
All Mountain Private Parka (AMPP)
Lucky Plaid Biker Jacket (LPBJ)
white (WH)
ruby plaid black plaid (RP) (BP)
Lucky Plaid Private Parka (LPPP) Print
sky plaid (SP)
ruby (RB) black (BK)
Lucky Plaid Siouxsie Pant (LPSX)
Lucky Plaid Rocker Pant (LPRP) Solid
Lucky Plaid Rocker Pant (LPRP) Print
sky (SK)
sky plaid ruby plaid black plaid (SP) (RP) (BP)
Softgoods
Our Lady L/S (SGLL)
white (WH)
ruby (RB) black (BK)
Flashback L/S (SGFL)
black (BK)
Tigress Tee (SGTT)
Luv Cheeki Thermal (SGLV) Bad Cheeki Thermal (SGBT)
gray (GY)
Logo Tee (SGLT)
black (BK)
black (BK)
Accessories
pink (PK)
sky plaid (SP)
ruby plaid (RP)
black plaid (BP)
Lucky Plaid Magic Cargo (LPMC)
white (WH)
Prop Tee (SGPT)
black (BK)
blue (BL)
Bad Cheeki Hoody (SGBH)
sky (SK)
Unicorn Dream Tee (SGUT)
black (BK)
Good Cheeki Hoody (SGGH)
ruby (RB)
black (BK)
Eagle Tee (SGET)
pink (PK)
Luv Cheeki Hoody (SGLH)
Good Cheeki Thermal (SGGT)
white (WH)
Cheeki Hooded Thermal (SGCT)
black (BK) lime (LM)
black (BK)
Betty Rides Tool (ACBT)
Lucky Plaid Betty Overall (LPBO)
ruby plaid black plaid (RP) (BP)
white (WH)
white (WH)
ruby (RB) black (BK)
sky (SK)
Betty Rides Lock (ACBL)
pink (PK)
Betty Rides Stomp (ACBS)
pink (PK)
42 / Betty Rides 2010-2011 Dealer Catalog
Our Lady Stomp (ACLS)
pink (PK)
Candy Stripe Stomp (ACCS)
white (WH)
Tigress Belt (ACTB)
gray (GY)
white (WH)
black (BK)
Snakeskin Belt (ACSB)
Multi (MT)
White Snake (WS)
White Tigress (WT)
Black Snake (BS)
pink (PK)
www.bettyrides.com
Collection Overview
lime (LM)
Day Dream Nicole Parka (DDNP)
lime tigress (LT)
white tigress (WT)
pink tigress (PT)
blue tigress (BT)
Multi Blue (MB)
black snake (BS)
Classics Magic Cargo (CCMC)
ruby (RB)
black (BK)
dark gray (DG)
mint (MT)
blue tigress (BT)
black (BK)
Coco Beanie (HWCB)
black (BK)
mint snake (MS)
white snake (WS)
pink (PK)
lime (LM)
ruby (RB)
rose (RS)
pink tigress (PT)
Siouxsie Neckwarmer (HWSN)
mint (MT)
dark gray (DG)
black (BK)
white (WH)
wine (WN)
mint (MT)
sky plaid (SP)
ruby plaid (RP)
purple (PP) blue (BL) black (BK)
www.bettyrides.com
black plaid (RP)
Lucky Plaid Spring Glove
Tigress Spring Glove
Tigress Liner
(GLSG)
(GTSG)
(GTLG)
black snake (BS)
rose (RS)
ruby plaid (RP)
sky plaid (SP)
ruby plaid (RP)
mint (MT)
white tigress (WT)
pink tigress (PT)
black (BK)
Eva Beanie (HWEB)
pink (PK)
black (BK)
white (WH)
sky (SK)
wine (WN)
black (BK)
Heidi Hat (HWHH)
black (BK)
Solid Neckwarmer (HWSD) wine (WN) black (BK)
rose (RS)
black (BK)
Lucky Plaid Glove (GLPG)
Bettina Beanie (HWBB)
white (WH)
rose (RS)
preppy plaid white snake mint snake black (WS) (MS) (PP) snake (BS)
Millie Beanie (HWMB)
blue (BL)
blue tigress (BT)
Classics Betty Jean insulated (CCBI) shell (CCBS) print
Twisted Beanie (HWTB)
pink (PK)
white tigress lime tigress pink (WT) (LT) tigress (PT)
white (WH)
Betty Rides Mitt (GBMM)
black snake (BS)
blue tigress (BT)
Day Dream Betty Jean (DDBJ) Print
blue (BL)
black snake (BS)
sky plaid (SP)
black (BK)
pink tigress (PT)
Classics Trinket Jacket (CCTJ)
Amelia Beanie (HWAB)
rose (RS) purple (PP) blue (BL)
pink (PK)
Full Package Mitt (GFPM)
Betty Rides Glove (GBGG)
Siouxsie Beanie (HWSB)
white (WH)
white (WH)
ruby (RB)
Tigress Glove (GTGG)
lime tigress white tigress (LT) (WT)
white snake (WS)
Lux Mitt (GLXM)
Lux Glove (GLXG)
white (WH)
lime (LM)
Classics Betty Jean insulated (CCBI) shell (CCBS) solid
black (BK)
dark gray (DG)
white (WH)
Day Dream Betty Jean (DDBJ) Solid
Multi Pink (MP)
preppy plaid (PP)
lime tigress (LT)
white tigress (WT)
multi (MT)
Classics Manic Jacket (CCMJ)
mint snake (MS)
white snake (WS)
blue (BL)
Day Dream Cyndi Jacket (DDCJ)
Classics Nicole Parka (CCNP)
preppy plaid (PP)
pink (PK)
Classics Series 8K/8K
black (BK)
Gloves
blue (BL)
Headwear
white (WH)
Day Dream Manic Jacket (DDMJ)
Day Dream Series 8K/8K
Day Dream Trinket Jacket (DDTJ)
Day Dream Muse Jacket (DDMJ)
rose (RS)
white (WH) black (BK)
purple (PP) lime (LM) black (BK)
Betty Rides 2010-2011 Dealer Catalog / 43
Size Chart / Betty Pant Fit Guide
Size Chart - Women’s Body Measurements (Reflects “Body” Measurements. Not Garment Measurements)
Height
Weight
Dress Size
Chest
Waist
Hip
Inseam
Sleeve
X-SMALL
5’ - 5’ 4”
90 - 100 LBS
4 - 6
32” - 34”
23” - 25”
33” - 35”
28”
28”
SMALL
5’ 2” - 5’ 6”
105 - 115 LBS
6 - 8
34” - 36”
26” - 28”
36” - 38”
29”
29”
MEDIUM
5’ 4” - 5’ 8”
120 -140 LBS
8 - 10
36” - 38”
29” - 31”
39” - 41”
30”
30”
LARGE
5’ 6” - 5’ 10”
135 - 155 LBS
10 - 12
39” - 41”
31” - 33”
41” - 44”
31”
31”
X-LARGE
5’ 8” - 6”
150 - 170 LBS
12 - 14
41” - 43”
34” - 36”
45” - 47”
32”
32”
Betty Pant Fit Guide Ultra Slim Fit
Slim Fit
Regular Fit
Relaxed Fit
Siouxsie Pant Skinny Cargo
Rocker Pant Betty Overalls
Magic Cargo
Survival Cargo
- Skinny Pant Punk Fit - Slim but Functional - Siouxsie Pant has Low Rise - Skinny Cargo has Higher Rise
- Low Rise - Slim Rockstar Fit - Flares at Bottom
- Classic Betty Fit - Form Flattering - Slightly Longer Rise
- Relaxed Leg Fit - Room for Pads - Plenty of Layering Room
44 / Betty Rides 2010-2011 Dealer Catalog
www.bettyrides.com
Global
USA
Australia
Northwest
Powderday Distributions Contact: Lisa Kovacs P 61 410355855 F 61 296013130 lisa@powderday.com.au
Rep: Tim Durieux P 415.272.4664 F 503.232.6215 tim@bettyrides.com Rockies
China
Beijing Extreme Trade Ltd. Contact: Butterfly (Zhou Yi) P 86 10 67057448 F 86 10 67073739 www.snowboard.com.cn Concert3@hotmail.com Czech Republic
Extreme Distribution Contact: Martin Drbohlav P 420 260 238 2879 F 420 251 813 226 martin@extremedistribution.cz France
Ride On Distribution Contact: Emmanuel de Noyer P +33 6 31 30 76 04 manu@rideondistribution.com Germany, Austria
Prozone Handelsagentur Contact: Christian Kokoschka P +49 (0)8035 875441 kokoschka@pro-zone.de Korea
Hyun International Contact: Line Lee P 82-31-793-9790 F 82-31-793-9795 oliyam@paran.com Norway
Betty Rides Norge Contact: Erna Holvik P +47 46748676 erna.holvik@hol.kommune.no Contact: Elin Holvik P +47 97087302 elinh@student.uio.no Russia
Sport Academia Contact: Zheludkov Vladimir P 007 495 589 9019 F 007 495 589 9019 vladimir@sportacademia.ru
Rep: Erin Carmichael P 303.947.1195 F 503.232.6215 encharmichael@gmail.com New England
Rep: Jim Rockett P 603.860.5324 F 603.374.6140 rockettjim@yahoo.com Northern California Northern Nevada
Rep: Steve Bissell P 916.764.9472 F 775.832.0429 stevebissell@att.net Southern California Southern Nevada Arizona
Rep: Gina Aguiar P 858.204.6740 F 858.452.8386 ginaaguiar@aol.com Midwest
Rep: Joanne Kapilla P 248.787.4932 F 248.887.3076 skikap@msn.com New York Mid- Atlantic
Rep: Chris Yeaton P 570.242.5315 F 570.424.3172 chrisyeaton@gmail.com
Canada Alberta, East Kootenays Saskatchewan Manitoba
Rep: Cairo Pineda-Pavon P 403.701.4589 cpinedapavon@gmail.com Quebec
Rep: Richard LaPierre P 514 524 4218 M 514 690 3773 rep@sympatico.ca
Betty Rides World HQ
Thank you to:
Our Customers! Julianne Brackett (modeling/riding) Taylor Bacci (modeling/riding) Neil DaCosta (photography) Mt. Hood Ski Bowl - for letting us shoot at their ski area! Our Factory Partners The whole Worldwide Team at Betty Rides
Toll Free: 1.877.235.2770 P 503.235.8770 F 503.232.6215 216 NE 28th Ave Portland, OR 97232 info@bettyrides.com