Autumn-Winter 2016-17 Lifestyle Collection BUFF ® is a registered trademark property of Original Buff, S.A. (Spain)
original buff, S.A. C/ França 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02
524579
buff@buff.eu www.buff.eu
Lifestyle Collection Autumn-Winter 2016-17
Campaign
2
Daily
40
Leisure
52
Active
68
Ski Chic
78
Ski
84
Freestyle
94
Collection Overview
102
Product Chart
112
Campaign & Point Of Sale
114
Product Information
128
People describe you as adventurous. Intense. Original.
For wherever adventure takes you
Whether you’re standing on a mountain top, having a pleasant walk in the forest or strolling down a city street, you’re following your own inner compass.
Tromso, Norway, is a place of cold, harsh beauty.
At BUFF®, we salute bold risk-takers like you. Our latest Lifestyle collection combines authentic style and superior protection from the elements. It incorporates the high-quality manufacturing that has made BUFF® products famous worldwide. And it embodies the spirit of individuality that has animated our company since its founding. In every season, on every continent, wherever life takes you, bring BUFF® along on your journey.
Bold travelers come here to marvel at the northern lights. To hike, bike, snowshoe or ski through the rugged terrain. To catch a glimpse majestic whales in the surrounding sea. To explore the mountains, fjords and islands. To relive Tromso’s history as a starting point for countless polar expeditions. And to stroll through the picturesque city streets and absorb the local culture. This land where layered clothing is always recommended was the perfect backdrop for the 2016-2017 Autumn-Winter BUFF® Lifestyle photo shoot. It’s wild. Rugged. An area where outdoor sport is a part of daily life. BUFF® is right at home in Tromso, just as in every part of the world where adventurous souls dare to go.
Key Styles Diamond Simulant New
Campaign
2
Daily
40
Leisure
52
Active
68
Ski Chic
78
Ski
84
Freestyle
94
Collection Overview
102
Product Chart
112
Campaign & Point Of Sale
114
Product Information
128
People describe you as adventurous. Intense. Original.
For wherever adventure takes you
Whether you’re standing on a mountain top, having a pleasant walk in the forest or strolling down a city street, you’re following your own inner compass.
Tromso, Norway, is a place of cold, harsh beauty.
At BUFF®, we salute bold risk-takers like you. Our latest Lifestyle collection combines authentic style and superior protection from the elements. It incorporates the high-quality manufacturing that has made BUFF® products famous worldwide. And it embodies the spirit of individuality that has animated our company since its founding. In every season, on every continent, wherever life takes you, bring BUFF® along on your journey.
Bold travelers come here to marvel at the northern lights. To hike, bike, snowshoe or ski through the rugged terrain. To catch a glimpse majestic whales in the surrounding sea. To explore the mountains, fjords and islands. To relive Tromso’s history as a starting point for countless polar expeditions. And to stroll through the picturesque city streets and absorb the local culture. This land where layered clothing is always recommended was the perfect backdrop for the 2016-2017 Autumn-Winter BUFF® Lifestyle photo shoot. It’s wild. Rugged. An area where outdoor sport is a part of daily life. BUFF® is right at home in Tromso, just as in every part of the world where adventurous souls dare to go.
Key Styles Diamond Simulant New
Lifestyle Collection Autumn-Winter 2016-17
The BUFF® Lifestyle collection is made for those who accessorize their life in different moments with the latest trends.
2
Daily
Ski Chic
Every wardrobe needs a few staples. Statement pieces that express your personal style and provide the perfect accent to your routine activities. These products bring an outdoor aesthetic to accessories meant for urban life. It’s a modern take on classic essentials.
Heading out for an adventure doesn’t mean you have to leave luxury behind. Crafted with exquisite attention to detail, the BUFF® Chic line appeals to those for whom fashion is never an afterthought. This head- and neckwear stands up to the harshest weather— and the harshest scrutiny. The classic BUFF® attitude gets an elegant twist.style and looks for a high quality and luxury accessories.
Leisure
Ski
What’s on your list for your next weekend holiday? A walk in the woods? Drinks in a pub? A rustic cabin? A casual bistro? All of the above? The BUFF® Leisure collection goes from one activity to the next as quickly and effortlessly as you do. It adds warmth and style to your travel wardrobe.
You not only know how to conquer the slopes, you know how to look great doing it. The ski products are for those who care as much about style as about function. For those who know that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.
Active
Freestyle
Designed for those who enjoy outdoor sports in every season, it is ideal for camping, trekking and climbing in cooler weather. From our founding, BUFF® has catered to the needs of those who are a little adventurous, a little out of the ordinary.
Brash. Daring. Alive. These products embody the attitude of the snow park. Crafted with an extreme attention to detail, these knitted hats and neckwarmers protect you from the elements while expressing your personal sense of fun.
3
Lifestyle Collection Autumn-Winter 2016-17
The BUFF® Lifestyle collection is made for those who accessorize their life in different moments with the latest trends.
2
Daily
Ski Chic
Every wardrobe needs a few staples. Statement pieces that express your personal style and provide the perfect accent to your routine activities. These products bring an outdoor aesthetic to accessories meant for urban life. It’s a modern take on classic essentials.
Heading out for an adventure doesn’t mean you have to leave luxury behind. Crafted with exquisite attention to detail, the BUFF® Chic line appeals to those for whom fashion is never an afterthought. This head- and neckwear stands up to the harshest weather— and the harshest scrutiny. The classic BUFF® attitude gets an elegant twist.style and looks for a high quality and luxury accessories.
Leisure
Ski
What’s on your list for your next weekend holiday? A walk in the woods? Drinks in a pub? A rustic cabin? A casual bistro? All of the above? The BUFF® Leisure collection goes from one activity to the next as quickly and effortlessly as you do. It adds warmth and style to your travel wardrobe.
You not only know how to conquer the slopes, you know how to look great doing it. The ski products are for those who care as much about style as about function. For those who know that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.
Active
Freestyle
Designed for those who enjoy outdoor sports in every season, it is ideal for camping, trekking and climbing in cooler weather. From our founding, BUFF® has catered to the needs of those who are a little adventurous, a little out of the ordinary.
Brash. Daring. Alive. These products embody the attitude of the snow park. Crafted with an extreme attention to detail, these knitted hats and neckwarmers protect you from the elements while expressing your personal sense of fun.
3
6
6
10
10
16
17
16
17
26
27
26
27
30
31
30
31
34
35
34
35
36
37
36
37
38
38
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Haan Knitted Hat 100% Merino wool
2009.929.10 · Grey Castlerock
2009.322.10 · Cobblestone
2002.929.10 · Grey Castlerock
2002.322.10 · Cobblestone
2010.754.10 · Stone Blue
2010.612.10 · Lilac Shadow
2003.754.10 · Stone Blue
2003.612.10 · Lilac Shadow
Knitted Neckwarmer 100% Merino wool
Mawi Knitted Hat 100% Merino wool
Knitted Neckwarmer 100% Merino wool
40
41
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Haan Knitted Hat 100% Merino wool
2009.929.10 · Grey Castlerock
2009.322.10 · Cobblestone
2002.929.10 · Grey Castlerock
2002.322.10 · Cobblestone
2010.754.10 · Stone Blue
2010.612.10 · Lilac Shadow
2003.754.10 · Stone Blue
2003.612.10 · Lilac Shadow
Knitted Neckwarmer 100% Merino wool
Mawi Knitted Hat 100% Merino wool
Knitted Neckwarmer 100% Merino wool
40
41
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Nuba Knitted Hat 100% Merino wool
2008.783.10 路 Medieval Blue
2008.305.10 路 Nut
Knitted Neckwarmer Comfort 100% Merino wool
1855.783.10 路 Medieval Blue
42
1855.305.10 路 Nut
43
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Nuba Knitted Hat 100% Merino wool
2008.783.10 路 Medieval Blue
2008.305.10 路 Nut
Knitted Neckwarmer Comfort 100% Merino wool
1855.783.10 路 Medieval Blue
42
1855.305.10 路 Nut
43
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Dean Knitted Hat 95% Acrylic 5% Wool
113510.311.10.00 · Fossil
113510.787.10.00 · Navy
113548.311.10.00 · Fossil
113548.787.10.00 · Navy
Knitted Neckwarmer Comfort 95% Acrylic 5% Wool
113548.999.10.00 · Black
Knitted Neckwarmer Hat 95% Acrylic 5% Wool Reversible 2 ways to wear Neckwarmer & Hat 113542.311.10.00 · Fossil Wine
113542.937.10.00 · Grey Black
Knitted Infinity 95% Acrylic 5% Wool 2 loops
113561.787.10.00 · Navy
113561.403.10.00 · Wine
Dean Beanie Knitted & Polar Fleece Hat 95% Acrylic 5% Wool Fleece band 113504.937.10.00 · Grey Grey Vigoré Fleece 44
113504.403.10.00 · Wine Grey Vigoré Fleece 45
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Dean Knitted Hat 95% Acrylic 5% Wool
113510.311.10.00 · Fossil
113510.787.10.00 · Navy
113548.311.10.00 · Fossil
113548.787.10.00 · Navy
Knitted Neckwarmer Comfort 95% Acrylic 5% Wool
113548.999.10.00 · Black
Knitted Neckwarmer Hat 95% Acrylic 5% Wool Reversible 2 ways to wear Neckwarmer & Hat 113542.311.10.00 · Fossil Wine
113542.937.10.00 · Grey Black
Knitted Infinity 95% Acrylic 5% Wool 2 loops
113561.787.10.00 · Navy
113561.403.10.00 · Wine
Dean Beanie Knitted & Polar Fleece Hat 95% Acrylic 5% Wool Fleece band 113504.937.10.00 · Grey Grey Vigoré Fleece 44
113504.403.10.00 · Wine Grey Vigoré Fleece 45
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Eskimo Knitted Hat 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan
2007.936.10 路 Glacier Grey
2007.999.10 路 Black
1715.936.10 路 Glacier Grey
1715.999.10 路 Black
Knitted Neckwarmer 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan
46
47
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Eskimo Knitted Hat 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan
2007.936.10 路 Glacier Grey
2007.999.10 路 Black
1715.936.10 路 Glacier Grey
1715.999.10 路 Black
Knitted Neckwarmer 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan
46
47
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Liz Knitted & Polar Fleece Hat 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Fleece band
113505.790.10.00 · Dark Navy Grey Vigoré Fleece
113505.311.10.00 · Fossil Cru Fleece
113505.555.10.00 · Multi Grey Vigoré Fleece
113562.790.10.00 · Dark Navy
113562.311.10.00 · Fossil
113562.555.10.00 · Multi
Knitted Infinity 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca 2 loops
48
49
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Liz Knitted & Polar Fleece Hat 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Fleece band
113505.790.10.00 · Dark Navy Grey Vigoré Fleece
113505.311.10.00 · Fossil Cru Fleece
113505.555.10.00 · Multi Grey Vigoré Fleece
113562.790.10.00 · Dark Navy
113562.311.10.00 · Fossil
113562.555.10.00 · Multi
Knitted Infinity 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca 2 loops
48
49
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Basic Knitted Hat 100% Acrylic
1867.999.10 · Black
1867.790.10 · Dark Navy
1867.506.10 · Coral
1867.002.10 · White Egret
1867.403.10 · Wine
1497.999 · Black-Grey
1497.790 · Dark Navy-Navy
1497.403 · Wine-Coral
1883.999.10 · Black
1883.002.10 · White Egret
1883.403.10 · Wine
Snud Knitted Neckwarmer 100% Acrylic
Adalwolf Knitted Collar 50% Acrylic 50% Polyester Fake fur inside Reversible
50
51
Lifestyle Collection
Daily
Autumn-Winter 2016-17
Basic Knitted Hat 100% Acrylic
1867.999.10 · Black
1867.790.10 · Dark Navy
1867.506.10 · Coral
1867.002.10 · White Egret
1867.403.10 · Wine
1497.999 · Black-Grey
1497.790 · Dark Navy-Navy
1497.403 · Wine-Coral
1883.999.10 · Black
1883.002.10 · White Egret
1883.403.10 · Wine
Snud Knitted Neckwarmer 100% Acrylic
Adalwolf Knitted Collar 50% Acrylic 50% Polyester Fake fur inside Reversible
50
51
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Gribling Knitted Hat 75% Acrylic 15% Wool 10% Alpaca 2006.911.10 · Excalibur
2006.907.10 · Mineral
1234.911 · Excalibur
1234.907 · Mineral
2012.911.10 · Excalibur
2012.326.10 · Tobacco
1847.911.10 · Excalibur
1847.326.10 · Tobacco
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
Braid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
52
53
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Gribling Knitted Hat 75% Acrylic 15% Wool 10% Alpaca 2006.911.10 · Excalibur
2006.907.10 · Mineral
1234.911 · Excalibur
1234.907 · Mineral
2012.911.10 · Excalibur
2012.326.10 · Tobacco
1847.911.10 · Excalibur
1847.326.10 · Tobacco
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
Braid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
52
53
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Cay Knitted Hood 75% Acrylic 15% Wool 10% Alpaca
2005.911.10 · Excalibur
2005.612.10 · Lilac Shadow
1664.916.10 · Paloma
1664.403.10 · Wine
Comber Knitted Wrap 52% Acrylic 41% Wool 7% Alpaca
Plaid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca
2013.783.10 · Medieval Blue
2013.326.10 · Tobacco
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
2004.783.10 · Medieval Blue 54
2004.326.10 · Tobacco 55
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Cay Knitted Hood 75% Acrylic 15% Wool 10% Alpaca
2005.911.10 · Excalibur
2005.612.10 · Lilac Shadow
1664.916.10 · Paloma
1664.403.10 · Wine
Comber Knitted Wrap 52% Acrylic 41% Wool 7% Alpaca
Plaid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca
2013.783.10 · Medieval Blue
2013.326.10 · Tobacco
Knitted Collar 75% Acrylic 15% Wool 10% Alpaca
2004.783.10 · Medieval Blue 54
2004.326.10 · Tobacco 55
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Margo Knitted & Polar Fleece Hat 73% Acrylic 27% Wool Fleece Band
113513.937.10.00 · Grey Black Fleece
113513.622.10.00 · Plum Grey Vigoré Fleece
113513.204.10.00 · Orange Grey Vigoré Fleece
113552.937.10.00 · Grey Black Fleece
113552.622.10.00 · Plum Grey Vigoré Fleece
113552.204.10.00 · Orange Grey Vigoré Fleece
113564.937.10.00 · Grey
113564.622.10.00 · Plum
Knitted & Polar Fleece Neckwarmer 73% Acrylic 27% Wool Full Fleece lining
Knitted Infinity 73% Acrylic 27% Wool 2 loops
56
57
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Margo Knitted & Polar Fleece Hat 73% Acrylic 27% Wool Fleece Band
113513.937.10.00 · Grey Black Fleece
113513.622.10.00 · Plum Grey Vigoré Fleece
113513.204.10.00 · Orange Grey Vigoré Fleece
113552.937.10.00 · Grey Black Fleece
113552.622.10.00 · Plum Grey Vigoré Fleece
113552.204.10.00 · Orange Grey Vigoré Fleece
113564.937.10.00 · Grey
113564.622.10.00 · Plum
Knitted & Polar Fleece Neckwarmer 73% Acrylic 27% Wool Full Fleece lining
Knitted Infinity 73% Acrylic 27% Wool 2 loops
56
57
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Amby Knitted & Polar Fleece Hat 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining
113521.015.10.00 · Snow Cru Fleece
113521.325.10.00 · Brown Brown Fleece
113521.753.10.00 · Seaport Blue Navy Fleece
113556.015.10.00 · Snow Cru Fleece
113556.325.10.00 · Brown Brown Fleece
113556.753.10.00 · Seaport Blue Navy Fleece
Knitted & Polar Fleece Neckwarmer 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining
58
59
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Amby Knitted & Polar Fleece Hat 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining
113521.015.10.00 · Snow Cru Fleece
113521.325.10.00 · Brown Brown Fleece
113521.753.10.00 · Seaport Blue Navy Fleece
113556.015.10.00 · Snow Cru Fleece
113556.325.10.00 · Brown Brown Fleece
113556.753.10.00 · Seaport Blue Navy Fleece
Knitted & Polar Fleece Neckwarmer 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining
58
59
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Ethel Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113506.783.10.00 · Medieval Blue Navy Fleece
113506.014.10.00 · Cru Cru Fleece
113544.783.10.00 · Medieval Blue Navy Fleece
113544.014.10.00 · Cru Cru Fleece
113565.783.10.00 · Medieval Blue Navy Fleece
113565.014.10.00 · Cru Cru Fleece
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Hood 100% Acrylic Fleece Band on the neck
60
61
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Ethel Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113506.783.10.00 · Medieval Blue Navy Fleece
113506.014.10.00 · Cru Cru Fleece
113544.783.10.00 · Medieval Blue Navy Fleece
113544.014.10.00 · Cru Cru Fleece
113565.783.10.00 · Medieval Blue Navy Fleece
113565.014.10.00 · Cru Cru Fleece
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Hood 100% Acrylic Fleece Band on the neck
60
61
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Kirvy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113507.999.10.00 · Black Black Fleece
113507.311.10.00 · Fossil Brown Fleece
113507.790.10.00 · Dark Navy Navy Fleece
113545.999.10.00 · Black Black Fleece
113545.311.10.00 · Fossil Brown Fleece
113545.790.10.00 · Dark Navy Navy Fleece
113563.999.10.00 · Black Black Fleece
113563.311.10.00 · Fossil Brown Fleece
113563.790.10.00 · Dark Navy Navy Fleece
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Infinity 100% Acrylic Full Fleece Lining 2 loops
62
63
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Kirvy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113507.999.10.00 · Black Black Fleece
113507.311.10.00 · Fossil Brown Fleece
113507.790.10.00 · Dark Navy Navy Fleece
113545.999.10.00 · Black Black Fleece
113545.311.10.00 · Fossil Brown Fleece
113545.790.10.00 · Dark Navy Navy Fleece
113563.999.10.00 · Black Black Fleece
113563.311.10.00 · Fossil Brown Fleece
113563.790.10.00 · Dark Navy Navy Fleece
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Infinity 100% Acrylic Full Fleece Lining 2 loops
62
63
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Kirvy Knitted & Polar Fleece Bandana 100% Acrylic Fleece Band on the neck
113567.311.10.00 · Fossil Brown Fleece
Harper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113508.311.10.00 · Fossil Brown Fleece
113508.999.10.00 · Black Black Fleece
113546.311.10.00 · Fossil
113546.999.10.00 · Black
Knitted Neckwarmer Comfort 100% Acrylic
64
65
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Kirvy Knitted & Polar Fleece Bandana 100% Acrylic Fleece Band on the neck
113567.311.10.00 · Fossil Brown Fleece
Harper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113508.311.10.00 · Fossil Brown Fleece
113508.999.10.00 · Black Black Fleece
113546.311.10.00 · Fossil
113546.999.10.00 · Black
Knitted Neckwarmer Comfort 100% Acrylic
64
65
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Ramdon Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat
111032.999.10.00 · Black
111032.753.10.00 · Seaport Blue
111021.999.10.00 · Black Black Fleece
111021.707.10.00 · Blue Grey Vigoré Fleece
111021.403.10.00 · Wine Black Fleece
113549.999.10.00 · Black Black Fleece
113549.707.10.00 · Blue Grey Vigoré Fleece
113549.403.10.00 · Wine Black Fleece
Airon Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Cotton Jacquard Infinity 100% Organic Cotton 2 loops
113288.513.10.00 Eliat · Pink Azalea 66
113288.754.10.00 Eliat · Stone Blue
113289.718.10.00 Alyx · Blue Capri
113289.929.10.00 Alyx · Grey Castlerock 67
Lifestyle Collection
Leisure
Autumn-Winter 2016-17
Ramdon Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat
111032.999.10.00 · Black
111032.753.10.00 · Seaport Blue
111021.999.10.00 · Black Black Fleece
111021.707.10.00 · Blue Grey Vigoré Fleece
111021.403.10.00 · Wine Black Fleece
113549.999.10.00 · Black Black Fleece
113549.707.10.00 · Blue Grey Vigoré Fleece
113549.403.10.00 · Wine Black Fleece
Airon Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Cotton Jacquard Infinity 100% Organic Cotton 2 loops
113288.513.10.00 Eliat · Pink Azalea 66
113288.754.10.00 Eliat · Stone Blue
113289.718.10.00 Alyx · Blue Capri
113289.929.10.00 Alyx · Grey Castlerock 67
Lifestyle Collection
Active
Autumn-Winter 2016-17
Edna Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band
113517.605.10.00 · Purple Navy Fleece
113517.311.10.00 · Fossil Brown Fleece
113554.605.10.00 · Purple Navy Fleece
113554.311.10.00 · Fossil Brown Fleece
113514.790.10.00 · Dark Navy Navy Fleece
113514.403.10.00 · Wine Grey Vigoré Fleece
113553.790.10.00 · Dark Navy Navy Fleece
113553.403.10.00 · Wine Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining
Ardal Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band
Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining
68
69
Lifestyle Collection
Active
Autumn-Winter 2016-17
Edna Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band
113517.605.10.00 · Purple Navy Fleece
113517.311.10.00 · Fossil Brown Fleece
113554.605.10.00 · Purple Navy Fleece
113554.311.10.00 · Fossil Brown Fleece
113514.790.10.00 · Dark Navy Navy Fleece
113514.403.10.00 · Wine Grey Vigoré Fleece
113553.790.10.00 · Dark Navy Navy Fleece
113553.403.10.00 · Wine Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining
Ardal Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band
Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining
68
69
Lifestyle Collection
Active
Autumn-Winter 2016-17
Van Tech Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining 113525.703.10.00 · Blue Skydiver Black windstopper
113525.521.10.00 · Pink Cerisse Black windstopper
113526.753.10.00 · Seaport Blue Black windstopper
113526.999.10.00 · Black Black windstopper
Tech Logo Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining
70
71
Lifestyle Collection
Active
Autumn-Winter 2016-17
Van Tech Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining 113525.703.10.00 · Blue Skydiver Black windstopper
113525.521.10.00 · Pink Cerisse Black windstopper
113526.753.10.00 · Seaport Blue Black windstopper
113526.999.10.00 · Black Black windstopper
Tech Logo Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining
70
71
Lifestyle Collection
Active
Autumn-Winter 2016-17
Stowe Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113341.513.10.00 · Pink Azalea Mardi Grape Fleece
113341.845.10.00 · Green Grey Vigoré Fleece
113348.718.10.00 · Blue Capri Mardi Grape Fleece
113348.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113341.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
72
73
Lifestyle Collection
Active
Autumn-Winter 2016-17
Stowe Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113341.513.10.00 · Pink Azalea Mardi Grape Fleece
113341.845.10.00 · Green Grey Vigoré Fleece
113348.718.10.00 · Blue Capri Mardi Grape Fleece
113348.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113341.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
72
73
Lifestyle Collection
Active
Autumn-Winter 2016-17
Laki Stripes Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113520.789.10.00 · Turquoise Navy Fleece
113520.311.10.00 · Fossil Grey Vigoré Fleece
113555.789.10.00 · Turquoise Navy Fleece
113555.311.10.00 · Fossil Grey Vigoré Fleece
113555.999.10.00 · Black Black Fleece
113017.118.10.00 · Mustard
113017.521.10.00 · Pink Cerisse
113017.753.10.00 · Seaport Blue
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Solid Merino Wool Infinity 100% Merino Wool 2 loops
104776.00 · Grey
74
75
Lifestyle Collection
Active
Autumn-Winter 2016-17
Laki Stripes Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113520.789.10.00 · Turquoise Navy Fleece
113520.311.10.00 · Fossil Grey Vigoré Fleece
113555.789.10.00 · Turquoise Navy Fleece
113555.311.10.00 · Fossil Grey Vigoré Fleece
113555.999.10.00 · Black Black Fleece
113017.118.10.00 · Mustard
113017.521.10.00 · Pink Cerisse
113017.753.10.00 · Seaport Blue
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Solid Merino Wool Infinity 100% Merino Wool 2 loops
104776.00 · Grey
74
75
Lifestyle Collection
Active
Autumn-Winter 2016-17
Solid Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113519.999.10.00 · Black Grey Vigoré Fleece
113519.809.10.00 · Forest Grey Vigoré Fleece
113519.703.10.00 · Blue Skydiver Grey Vigoré Fleece
113519.521.10.00 · Pink Cerisse Mardi Grape Fleece
Laki Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113516.999.10.00 · Black Black Fleece
113516.707.10.00 · Blue Navy Fleece
113515.929.10.00 · Grey Castlerock Black Fleece
113515.622.10.00 · Plum Black Fleece
113518.426.10.00 · Red Samba Grey Vigoré Fleece
113518.999.10.00 · Black Black Fleece
Laska Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Solid Logo Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
76
113518.789.10.00 · Turquoise Grey Vigoré Fleece
77
Lifestyle Collection
Active
Autumn-Winter 2016-17
Solid Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113519.999.10.00 · Black Grey Vigoré Fleece
113519.809.10.00 · Forest Grey Vigoré Fleece
113519.703.10.00 · Blue Skydiver Grey Vigoré Fleece
113519.521.10.00 · Pink Cerisse Mardi Grape Fleece
Laki Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113516.999.10.00 · Black Black Fleece
113516.707.10.00 · Blue Navy Fleece
113515.929.10.00 · Grey Castlerock Black Fleece
113515.622.10.00 · Plum Black Fleece
113518.426.10.00 · Red Samba Grey Vigoré Fleece
113518.999.10.00 · Black Black Fleece
Laska Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Solid Logo Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
76
113518.789.10.00 · Turquoise Grey Vigoré Fleece
77
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Aura Knitted & Polar Fleece Hat 70% Acrylic 25% Wool 5% Alpaca Fleece Band
113522.014.10.00 · Cru Cru Fleece
113522.937.10.00 · Grey Grey Vigoré Fleece
113557.014.10.00 · Cru Cru Fleece
113557.937.10.00 · Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 70% Acrylic 25% Wool 5% Alpaca Full Fleece Lining
Nyssa Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
78
113538.325.10.00 · Brown Brown Fleece
113538.933.10.00 · Light Grey Grey Vigoré Fleece
79
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Aura Knitted & Polar Fleece Hat 70% Acrylic 25% Wool 5% Alpaca Fleece Band
113522.014.10.00 · Cru Cru Fleece
113522.937.10.00 · Grey Grey Vigoré Fleece
113557.014.10.00 · Cru Cru Fleece
113557.937.10.00 · Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 70% Acrylic 25% Wool 5% Alpaca Full Fleece Lining
Nyssa Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
78
113538.325.10.00 · Brown Brown Fleece
113538.933.10.00 · Light Grey Grey Vigoré Fleece
79
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Lia Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining 113524.009.10.00 · Starwhite Cru Fleece
113524.999.10.00 · Black Grey Vigoré Fleece
113559.009.10.00 · Starwhite Cru Fleece
113559.999.10.00 · Black Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
80
81
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Lia Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining 113524.009.10.00 · Starwhite Cru Fleece
113524.999.10.00 · Black Grey Vigoré Fleece
113559.009.10.00 · Starwhite Cru Fleece
113559.999.10.00 · Black Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
80
81
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Stella Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113523.325.10.00 · Brown Brown Fleece
113523.014.10.00 · Cru Cru Fleece
113523.999.10.00 · Black Black Fleece
113558.014.10.00 · Cru Cru Fleece
113558.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
82
83
Lifestyle Collection
Ski Chic
Autumn-Winter 2016-17
Stella Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113523.325.10.00 · Brown Brown Fleece
113523.014.10.00 · Cru Cru Fleece
113523.999.10.00 · Black Black Fleece
113558.014.10.00 · Cru Cru Fleece
113558.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
82
83
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Whistler Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
113352.999.10.00 · Black Black Fleece
113352.014.10.00 · Cru Cru Fleece
113346.999.10.00 · Black Black Fleece
113346.014.10.00 · Cru Cru Fleece
113351.999.10.00 · Black Black Fleece
113351.014.10.00 · Cru Cru Fleece
Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
84
85
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Whistler Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
113352.999.10.00 · Black Black Fleece
113352.014.10.00 · Cru Cru Fleece
113346.999.10.00 · Black Black Fleece
113346.014.10.00 · Cru Cru Fleece
113351.999.10.00 · Black Black Fleece
113351.014.10.00 · Cru Cru Fleece
Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
84
85
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Neper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113586.535.10.00 · Magenta Mardi Grape Fleece
113586.937.10.00 · Eleni Grey Grey Vigoré Fleece
113586.426.10.00 · Red Samba Grey Vigoré Fleece
113347.535.10.00 · Magenta Mardi Grape Fleece
113347.937.10.00 · Eleni Grey Grey Vigoré Fleece
113347.426.10.00 · Red Samba Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
86
87
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Neper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113586.535.10.00 · Magenta Mardi Grape Fleece
113586.937.10.00 · Eleni Grey Grey Vigoré Fleece
113586.426.10.00 · Red Samba Grey Vigoré Fleece
113347.535.10.00 · Magenta Mardi Grape Fleece
113347.937.10.00 · Eleni Grey Grey Vigoré Fleece
113347.426.10.00 · Red Samba Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
86
87
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Dorn Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113584.787.10.00 · Navy Navy Fleece
113584.203.10.00 · Flame Grey Vigoré Fleece
113338.622.10.00 · Plum Mardi Grape Fleece
113338.790.10.00 · Dark Navy Navy Fleece
113350.622.10.00 · Plum Mardi Grape Fleece
113350.790.10.00 · Dark Navy Navy Fleece
113509.737.10.00 · Ocean Grey Vigoré Fleece
113509.521.10.00 · Pink Cerisse Mardi Grape Fleece
113547.737.10.00 · Ocean Grey Vigoré Fleece
113547.521.10.00 · Pink Cerisse Mardi Grape Fleece
Berna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Navar Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
88
89
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Dorn Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113584.787.10.00 · Navy Navy Fleece
113584.203.10.00 · Flame Grey Vigoré Fleece
113338.622.10.00 · Plum Mardi Grape Fleece
113338.790.10.00 · Dark Navy Navy Fleece
113350.622.10.00 · Plum Mardi Grape Fleece
113350.790.10.00 · Dark Navy Navy Fleece
113509.737.10.00 · Ocean Grey Vigoré Fleece
113509.521.10.00 · Pink Cerisse Mardi Grape Fleece
113547.737.10.00 · Ocean Grey Vigoré Fleece
113547.521.10.00 · Pink Cerisse Mardi Grape Fleece
Berna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Navar Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining
88
89
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Vail Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113339.622.10.00 · Plum Cru Fleece
113339.790.10.00 · Dark Navy Navy Fleece
113343.622.10.00 · Plum Cru Fleece
113343.790.10.00 · Dark Navy Navy Fleece
111005.006.10.00 · Cream Grey Vigoré Fleece
111005.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113349.006.10.00 · Cream Grey Vigoré Fleece
113349.929.10.00 · Grey Castlerock Grey Fleece
113339.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Savva Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
111005.718.10.00 · Blue Capri Navy Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
90
91
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Vail Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113339.622.10.00 · Plum Cru Fleece
113339.790.10.00 · Dark Navy Navy Fleece
113343.622.10.00 · Plum Cru Fleece
113343.790.10.00 · Dark Navy Navy Fleece
111005.006.10.00 · Cream Grey Vigoré Fleece
111005.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113349.006.10.00 · Cream Grey Vigoré Fleece
113349.929.10.00 · Grey Castlerock Grey Fleece
113339.999.10.00 · Black Black Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Savva Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
111005.718.10.00 · Blue Capri Navy Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
90
91
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Lech Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113344.999.10.00 · Black Black Fleece
113344.703.10.00 · Blue Skydiver Navy Fleece
113344.929.10.00 · Grey Castlerock Grey Vigoré Fleece
Taos Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113340.938.10.00 80% Acrylic 20% Nylon
113340.999.10.00 · Black Black Fleece
113340.009.10.00 · Star white Black Fleece
113340.426.10.00 · Red Samba Black Fleece
*113340.938.10.00 · Melange Grey Black Fleece
Dalarna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113345.929.10.00 · Grey Castlerock Black Fleece
113345.555.10.00 · Multi Grey Vigoré Fleece
Jorden Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113585.999.10.00 · Black Black Fleece
113585.933.10.00 · Grey Grey Vigoré Fleece
Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
113560.999.10.00 · Black Black Fleece
92
113560.718.10.00 · Blue Capri 113560.426.10.00 · Red Samba 113560.933.10.00 · Light Grey Grey Vigoré Fleece Grey Vigoré Fleece Grey Vigoré Fleece
93
Lifestyle Collection
Ski
Autumn-Winter 2016-17
Lech Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113344.999.10.00 · Black Black Fleece
113344.703.10.00 · Blue Skydiver Navy Fleece
113344.929.10.00 · Grey Castlerock Grey Vigoré Fleece
Taos Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113340.938.10.00 80% Acrylic 20% Nylon
113340.999.10.00 · Black Black Fleece
113340.009.10.00 · Star white Black Fleece
113340.426.10.00 · Red Samba Black Fleece
*113340.938.10.00 · Melange Grey Black Fleece
Dalarna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113345.929.10.00 · Grey Castlerock Black Fleece
113345.555.10.00 · Multi Grey Vigoré Fleece
Jorden Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113585.999.10.00 · Black Black Fleece
113585.933.10.00 · Grey Grey Vigoré Fleece
Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
113560.999.10.00 · Black Black Fleece
92
113560.718.10.00 · Blue Capri 113560.426.10.00 · Red Samba 113560.933.10.00 · Light Grey Grey Vigoré Fleece Grey Vigoré Fleece Grey Vigoré Fleece
93
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Yssik Knitted & Polar Fleece Hat 70% Acrylic 30% Nylon Fleece Band 110992.009.10.00 · Starwhite Cru Fleece
110992.790.10.00 · Dark Navy Navy Fleece
113335.009.10.00 · Starwhite Cru Fleece
113335.790.10.00 · Dark Navy Navy Fleece
113332.009.10.00 · Starwhite Cru Fleece
113332.790.10.00 · Dark Navy Navy Fleece
Knitted & Polar Fleece Neckwarmer 70% Acrylic 30% Nylon Full Fleece Lining
Knitted & Polar Fleece Headband 70% Acrylic 30% Nylon Full Fleece Lining
94
95
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Yssik Knitted & Polar Fleece Hat 70% Acrylic 30% Nylon Fleece Band 110992.009.10.00 · Starwhite Cru Fleece
110992.790.10.00 · Dark Navy Navy Fleece
113335.009.10.00 · Starwhite Cru Fleece
113335.790.10.00 · Dark Navy Navy Fleece
113332.009.10.00 · Starwhite Cru Fleece
113332.790.10.00 · Dark Navy Navy Fleece
Knitted & Polar Fleece Neckwarmer 70% Acrylic 30% Nylon Full Fleece Lining
Knitted & Polar Fleece Headband 70% Acrylic 30% Nylon Full Fleece Lining
94
95
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Switch Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113329.790.10.00 · Dark Navy Navy Fleece
113329.521.10.00 · Pink Cerisse Mardi Grape Fleece
113337.790.10.00 · Dark navy Navy Fleece
113337.521.10.00 · Pink Cerisse Mardi Grape Fleece
113331.783.10.00 · Medieval Blue Navy Fleece
*113331.938.10.00 · Melange Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Aspen Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113331.938.10.00
80% Acrylic 20% Nylon
96
97
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Switch Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113329.790.10.00 · Dark Navy Navy Fleece
113329.521.10.00 · Pink Cerisse Mardi Grape Fleece
113337.790.10.00 · Dark navy Navy Fleece
113337.521.10.00 · Pink Cerisse Mardi Grape Fleece
113331.783.10.00 · Medieval Blue Navy Fleece
*113331.938.10.00 · Melange Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Aspen Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113331.938.10.00
80% Acrylic 20% Nylon
96
97
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Tizzy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113330.521.10.00 · Pink cerisse Mardi Grape Fleece
113330.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113336.521.10.00 · Pink Cerisse Mardi Grape Fleece
113336.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113333.521.10.00 · Pink Cerisse Mardi Grape Fleece
113333.929.10.00 · Grey Castlerock Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
98
99
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Tizzy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining
113330.521.10.00 · Pink cerisse Mardi Grape Fleece
113330.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113336.521.10.00 · Pink Cerisse Mardi Grape Fleece
113336.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113333.521.10.00 · Pink Cerisse Mardi Grape Fleece
113333.929.10.00 · Grey Castlerock Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining
98
99
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Drip Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
110981.999.10.00 Black Black Fleece
110981.703.10.00 Blue Skydiver Grey Vigoré Fleece
110981.117.10.00 Yellow Fluor Grey Vigoré Fleece
110981.522.10.00 Pink Fluor Grey Vigoré Fleece
110981.901.10.00 Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
113334.999.10.00 Black Black Fleece
113334.703.10.00 Blue Skydiver Grey Vigoré Fleece
113334.117.10.00 Yellow Fluor Grey Vigoré Fleece
113334.522.10.00 Pink Fluor Grey Vigoré Fleece
Dash Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113328.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113328.790.10.00 · Dark Navy Navy Fleece
113327.999.10.00 · Black Black & Fluor dots
113327.521. 10.00 · Pink cerisse Black & Fluor dots
113328.622.10.00 · Plum Grey Vigoré Fleece
Nitro Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat
100
101
Lifestyle Collection
Freestyle
Autumn-Winter 2016-17
Drip Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
110981.999.10.00 Black Black Fleece
110981.703.10.00 Blue Skydiver Grey Vigoré Fleece
110981.117.10.00 Yellow Fluor Grey Vigoré Fleece
110981.522.10.00 Pink Fluor Grey Vigoré Fleece
110981.901.10.00 Grey Grey Vigoré Fleece
Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining
113334.999.10.00 Black Black Fleece
113334.703.10.00 Blue Skydiver Grey Vigoré Fleece
113334.117.10.00 Yellow Fluor Grey Vigoré Fleece
113334.522.10.00 Pink Fluor Grey Vigoré Fleece
Dash Knitted & Polar Fleece Hat 100% Acrylic Fleece Band
113328.929.10.00 · Grey Castlerock Grey Vigoré Fleece
113328.790.10.00 · Dark Navy Navy Fleece
113327.999.10.00 · Black Black & Fluor dots
113327.521. 10.00 · Pink cerisse Black & Fluor dots
113328.622.10.00 · Plum Grey Vigoré Fleece
Nitro Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat
100
101
Collection Overview
Lifestyle Collection Autumn-Winter 2016-17
Liz
Haan
Mawi
100% Merino wool
100% Merino wool
Page 41
33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Page 49
Page 41
2009.929.10
2002.929.10
2009.322.10
2002.322.10
Nuba
Dean
100% Merino wool
95% Acrylic 5% Wool Page 45
Page 43
2008.783.10
2008.305.10
2010.754.10
2010.612.10
2003.754.10
2003.612.10
113510.311.10.00
113505.790.10.00
113505.311.10.00
113505.555.10.00
113562.787.10.00
113562.311.10.00
113562.555.10.00
1867.999.10
1867.790.10
1867.506.10
Basic
113510.787.10.00
100% Acrylic Page 51
1855.783.10
113548.311.10.00
1855.305.10
113542.311.10.00
113548.787.10.00
1867.403.10
1867.002.10
113548.999.10.00
Snud
Adalwolf
100% Acrylic Page 51
50% Acrylic 50% Polyester Page 51 1497.999
113542.937.10.00
1497.790
1497.403
1883.999.10
1883.002.10
1883.403.10
Eskimo 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan Page 47
2007.936.10
2007.999.10
113561.787.10.00
113561.403.10.00
113504.937.10.00
113504.403.10.00
Gribling
Braid
75% Acrylic 15% Wool 10% Alpaca Page 53
75% Acrylic 15% Wool 10% Alpaca Page 53
2006.911.10
2006.907.10
2012.911.10
2012.326.10
Dean Beanie 95% Acrylic 5% Wool Page 45 1715.936.10 102
1715.999.10
1234.911
1234.907
1847.911.10
1847.326.10 103
Collection Overview
Lifestyle Collection Autumn-Winter 2016-17
Liz
Haan
Mawi
100% Merino wool
100% Merino wool
Page 41
33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Page 49
Page 41
2009.929.10
2002.929.10
2009.322.10
2002.322.10
Nuba
Dean
100% Merino wool
95% Acrylic 5% Wool Page 45
Page 43
2008.783.10
2008.305.10
2010.754.10
2010.612.10
2003.754.10
2003.612.10
113510.311.10.00
113505.790.10.00
113505.311.10.00
113505.555.10.00
113562.787.10.00
113562.311.10.00
113562.555.10.00
1867.999.10
1867.790.10
1867.506.10
Basic
113510.787.10.00
100% Acrylic Page 51
1855.783.10
113548.311.10.00
1855.305.10
113542.311.10.00
113548.787.10.00
1867.403.10
1867.002.10
113548.999.10.00
Snud
Adalwolf
100% Acrylic Page 51
50% Acrylic 50% Polyester Page 51 1497.999
113542.937.10.00
1497.790
1497.403
1883.999.10
1883.002.10
1883.403.10
Eskimo 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan Page 47
2007.936.10
2007.999.10
113561.787.10.00
113561.403.10.00
113504.937.10.00
113504.403.10.00
Gribling
Braid
75% Acrylic 15% Wool 10% Alpaca Page 53
75% Acrylic 15% Wool 10% Alpaca Page 53
2006.911.10
2006.907.10
2012.911.10
2012.326.10
Dean Beanie 95% Acrylic 5% Wool Page 45 1715.936.10 102
1715.999.10
1234.911
1234.907
1847.911.10
1847.326.10 103
Lifestyle Collection Autumn-Winter 2016-17
Cay
Comber
Ethel
Kirvy
75% Acrylic 15% Wool 10% Alpaca Page 54
52% Acrylic 41% Wool 7% Alpaca Page 54
100% Acrylic Page 61
100% Acrylic Page 63 113506.783.10.00
1664.916.10 2005.911.10
113507.999.10.00
113507.311.10.00
113544.783.10.00
113544.014.10.00
113545.999.10.00
113545.311.10.00
113545.790.10.00
113565.783.10.00
113565.014.10.00
113563.999.10.00
113563.311.10.00
113563.790.10.00
113507.790.10.00
1664.403.10
2005.612.10
Plaid
Margo
75% Acrylic 15% Wool 10% Alpaca Page 54
73% Acrylic 27% Wool Page 57 2013.783.10
113506.014.10.00
2013.326.10
113513.937.10.00
113513.622.10.00
113513.204.10.00
Kirvy 2004.783.10
2004.326.10
113552.937.10.00
113552.622.10.00
113552.204.10.00
100% Acrylic Page 65
Harper 100% Acrylic Page 65 113508.311.10.00 113564.937.10.00
113508.999.10.00
113564.622.10.00 113567.311.10.00
Amby 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Page 59
Airon 100% Acrylic Page 67 113521.015.10.00
113521.325.10.00
113521.753.10.00 113546.311.10.00
113546.999.10.00
111021.999.10.00
111021.707.10.00
111021.403.10.00
Ramdon 100% Acrylic Page 67 113556.015.10.00 104
113556.325.10.00
113556.753.10.00
113032.753.10.00
111032.999.10.00
113549.999.10.00
113549.707.10.00
113549.403.10.00 105
Lifestyle Collection Autumn-Winter 2016-17
Cay
Comber
Ethel
Kirvy
75% Acrylic 15% Wool 10% Alpaca Page 54
52% Acrylic 41% Wool 7% Alpaca Page 54
100% Acrylic Page 61
100% Acrylic Page 63 113506.783.10.00
1664.916.10 2005.911.10
113507.999.10.00
113507.311.10.00
113544.783.10.00
113544.014.10.00
113545.999.10.00
113545.311.10.00
113545.790.10.00
113565.783.10.00
113565.014.10.00
113563.999.10.00
113563.311.10.00
113563.790.10.00
113507.790.10.00
1664.403.10
2005.612.10
Plaid
Margo
75% Acrylic 15% Wool 10% Alpaca Page 54
73% Acrylic 27% Wool Page 57 2013.783.10
113506.014.10.00
2013.326.10
113513.937.10.00
113513.622.10.00
113513.204.10.00
Kirvy 2004.783.10
2004.326.10
113552.937.10.00
113552.622.10.00
113552.204.10.00
100% Acrylic Page 65
Harper 100% Acrylic Page 65 113508.311.10.00 113564.937.10.00
113508.999.10.00
113564.622.10.00 113567.311.10.00
Amby 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Page 59
Airon 100% Acrylic Page 67 113521.015.10.00
113521.325.10.00
113521.753.10.00 113546.311.10.00
113546.999.10.00
111021.999.10.00
111021.707.10.00
111021.403.10.00
Ramdon 100% Acrylic Page 67 113556.015.10.00 104
113556.325.10.00
113556.753.10.00
113032.753.10.00
111032.999.10.00
113549.999.10.00
113549.707.10.00
113549.403.10.00 105
Lifestyle Collection Autumn-Winter 2016-17
Eilat
Alyx
Solid
100% Organic Cotton Page 67
100% Organic Cotton Page 67
100% Merino Wool
Page 75
104776.00 113288.513.10.00
113288.754.10.00
113289.718.10.00
Edna
Ardal
50% Wool 50% Rayon Page 69
50% Wool 50% Rayon Page 69 113517.605.10.00
113554.311.10.00
113553.790.10.00
Van
Tech Logo
100% Acrylic Page 71
100% Acrylic Page 71
113525.703.10.00
100% Acrylic Page 77
100% Acrylic Page 77
Stowe
Laki Stripes
100% Acrylic Page 73
100% Acrylic Page 75 113341.513.10.00
113341.845.10.00
113553.403.10.00
113519.521.10.00
113516.999.10.00
113519.999.10.00
113516.707.10.00
Laska
Solid Logo
100% Acrylic Page 77
100% Acrylic Page 77 113518.426.10.00
113515.622.10.00
Aura
Lia
70% Acrylic 25% Wool 5% Alpaca Page 79
100% Acrylic Page 81 113524.009.10.00
113518.999.10.00
113518.789.10.00
113524.999.10.00
113522.937.10.00
113526.999.10.00
113559.009.10.00
113559.999.10.00
Stella 113520.789.10.00
113341.999.10.00
113519.703.10.00
113514.403.10.00
113522.014.10.00 113526.753.10.00
113525.521.10.00
113017.753.10.00
Laki
113515.929.10.00
113554.605.10.00
113017.521.10.00
Solid
113519.809.10.00 113514.790.10.00
113517.311.10.00
113017.118.10.00
113289.929.10.00
113520.311.10.00
113557.014.10.00
113557.937.10.00
100% Acrylic Page 83 113523.325.10.00
113523.014.10.00
113523.999.10.00
Nyssa 100% Acrylic Page 79 113538.325.10.00 113348.718.10.00
113348.929.10.00
113555.999.10.00
113555.789.10.00
113538.933.10.00
113555.311.10.00
113558.014.10.00 106
113558.999.10.00 107
Lifestyle Collection Autumn-Winter 2016-17
Eilat
Alyx
Solid
100% Organic Cotton Page 67
100% Organic Cotton Page 67
100% Merino Wool
Page 75
104776.00 113288.513.10.00
113288.754.10.00
113289.718.10.00
Edna
Ardal
50% Wool 50% Rayon Page 69
50% Wool 50% Rayon Page 69 113517.605.10.00
113554.311.10.00
113553.790.10.00
Van
Tech Logo
100% Acrylic Page 71
100% Acrylic Page 71
113525.703.10.00
100% Acrylic Page 77
100% Acrylic Page 77
Stowe
Laki Stripes
100% Acrylic Page 73
100% Acrylic Page 75 113341.513.10.00
113341.845.10.00
113553.403.10.00
113519.521.10.00
113516.999.10.00
113519.999.10.00
113516.707.10.00
Laska
Solid Logo
100% Acrylic Page 77
100% Acrylic Page 77 113518.426.10.00
113515.622.10.00
Aura
Lia
70% Acrylic 25% Wool 5% Alpaca Page 79
100% Acrylic Page 81 113524.009.10.00
113518.999.10.00
113518.789.10.00
113524.999.10.00
113522.937.10.00
113526.999.10.00
113559.009.10.00
113559.999.10.00
Stella 113520.789.10.00
113341.999.10.00
113519.703.10.00
113514.403.10.00
113522.014.10.00 113526.753.10.00
113525.521.10.00
113017.753.10.00
Laki
113515.929.10.00
113554.605.10.00
113017.521.10.00
Solid
113519.809.10.00 113514.790.10.00
113517.311.10.00
113017.118.10.00
113289.929.10.00
113520.311.10.00
113557.014.10.00
113557.937.10.00
100% Acrylic Page 83 113523.325.10.00
113523.014.10.00
113523.999.10.00
Nyssa 100% Acrylic Page 79 113538.325.10.00 113348.718.10.00
113348.929.10.00
113555.999.10.00
113555.789.10.00
113538.933.10.00
113555.311.10.00
113558.014.10.00 106
113558.999.10.00 107
Lifestyle Collection Autumn-Winter 2016-17
Whistler
Neper
Savva
100% Acrylic Page 85
100% Acrylic Page 87
100% Acrylic Page 91
113352.999.10.00
113346.999.10.00
113352.014.10.00
113586.535.10.00
113586.937.10.00
113586.426.10.00
113347.535.10.00
113347.937.10.00
113347.426.10.00
111005.006.10.00
Dorn 113351.014.10.00
100% Acrylic Page 89
100% Acrylic Page 93 113584.203.10.00 113344.999.10.00
Berna
Navar
Taos
100% Acrylic Page 89
100% Acrylic Page 89
100% Acrylic Page 93
113338.790.10.00
113349.929.10.00
Lech
113584.787.10.00
113338.622.10.00
111005.718.10.00
113346.014.10.00
113349.006.10.00
113351.999.10.00
111005.929.10.00
113509.737.10.00
113509.521.10.00
113344.929.10.00
113344.703.10.00
113340.999.10.00
113340.009.10.00
113340.426.10.00
113345.555.10.00
113345.929.10.00
113585.999.10.00
113585.933.10.00
113340.938.10.00
Dalarma 100% Acrylic Page 93
113350.622.10.00
113547.737.10.00
113350.790.10.00
113547.521.10.00
Jorden 100% Acrylic Pรกg.93
Vail 100% Acrylic Page 91 113339.622.10.00
113339.790.10.00
113339.999.10.00
Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Page 93
113343.622.10.00
108
113560.426.10.00
113560.718.10.00
113560.933.10.00
113560.999.10.00
113343.790.10.00
109
Lifestyle Collection Autumn-Winter 2016-17
Whistler
Neper
Savva
100% Acrylic Page 85
100% Acrylic Page 87
100% Acrylic Page 91
113352.999.10.00
113346.999.10.00
113352.014.10.00
113586.535.10.00
113586.937.10.00
113586.426.10.00
113347.535.10.00
113347.937.10.00
113347.426.10.00
111005.006.10.00
Dorn 113351.014.10.00
100% Acrylic Page 89
100% Acrylic Page 93 113584.203.10.00 113344.999.10.00
Berna
Navar
Taos
100% Acrylic Page 89
100% Acrylic Page 89
100% Acrylic Page 93
113338.790.10.00
113349.929.10.00
Lech
113584.787.10.00
113338.622.10.00
111005.718.10.00
113346.014.10.00
113349.006.10.00
113351.999.10.00
111005.929.10.00
113509.737.10.00
113509.521.10.00
113344.929.10.00
113344.703.10.00
113340.999.10.00
113340.009.10.00
113340.426.10.00
113345.555.10.00
113345.929.10.00
113585.999.10.00
113585.933.10.00
113340.938.10.00
Dalarma 100% Acrylic Page 93
113350.622.10.00
113547.737.10.00
113350.790.10.00
113547.521.10.00
Jorden 100% Acrylic Pรกg.93
Vail 100% Acrylic Page 91 113339.622.10.00
113339.790.10.00
113339.999.10.00
Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Page 93
113343.622.10.00
108
113560.426.10.00
113560.718.10.00
113560.933.10.00
113560.999.10.00
113343.790.10.00
109
Lifestyle Collection Autumn-Winter 2016-17
Yssik
Drip
70% Acrylic 30% Nylon
100% Acrylic Page 101
Page 95
110992.009.10.00
110992.790.10.00 110981.999.10.00
110992.009.10.00
110992.790.10.00
113335.009.10.00
113334.999.10.00
113335.790.10.00
Switch
Aspen
Dash
100% Acrylic Page 97
100% Acrylic Page 97
100% Acrylic Page 101
113329.790.10.00
113329.521.10.00
113331.783.10.00
113328.929.10.00
*113331.938.10.00 80% Acrylic 20% Nylon
110981.703.10.00
110981.117.10.00
113334.703.10.00
113328.790.10.00
110981.522.10.00
113334.117.10.00
110981.901.10.00
113334.522.10.00
113328.622.10.00
Nitro 100% Acrylic Page 101
113337.790.10.00
113337.521.10.00 113327.999.10.00
113327.521. 10.00
Tizzy 100% Acrylic Page 99
110
113330.521.10.00
113330.929.10.00
113336.521.10.00
113336.929.10.00
113333.521.10.00
113333.929.10.00 111
Lifestyle Collection Autumn-Winter 2016-17
Yssik
Drip
70% Acrylic 30% Nylon
100% Acrylic Page 101
Page 95
110992.009.10.00
110992.790.10.00 110981.999.10.00
110992.009.10.00
110992.790.10.00
113335.009.10.00
113334.999.10.00
113335.790.10.00
Switch
Aspen
Dash
100% Acrylic Page 97
100% Acrylic Page 97
100% Acrylic Page 101
113329.790.10.00
113329.521.10.00
113331.783.10.00
113328.929.10.00
*113331.938.10.00 80% Acrylic 20% Nylon
110981.703.10.00
110981.117.10.00
113334.703.10.00
113328.790.10.00
110981.522.10.00
113334.117.10.00
110981.901.10.00
113334.522.10.00
113328.622.10.00
Nitro 100% Acrylic Page 101
113337.790.10.00
113337.521.10.00 113327.999.10.00
113327.521. 10.00
Tizzy 100% Acrylic Page 99
110
113330.521.10.00
113330.929.10.00
113336.521.10.00
113336.929.10.00
113333.521.10.00
113333.929.10.00 111
112 ETHEL
RAMDON
TIZZY
STELLA
SAVVA
LIA
AIRON
HARPER
NITRO
NYSSA
DRIP
SOLID LOGO
SOLID
NEPER
VAN
STOWE
Acrylic
WHISTLER
NAVAR
VAIL
JORDEN
TAOS
KIRVY
DORN
DALARNA
LECH
YSSIK
Bandana
Wrap
Infinity
Collar
Neckwarmer Comfort
Neckwarmer
PRODUCT
KIRVY
KIRVY
ADAWOLF
ETHEL
LIA
VAIL
NAVAR
YSSIK
SWITCH
Acrylic
HARPER
AIRON
TIZZY
STELLA
DRIP
LAKI
STOWE
KIRVY
NEPER
WHISTLER
LAKI
SNUD
BERNA
NEO
SAVVA
DASH
ETHEL
YSSIK
LAKI STRIPES
BERNA
LIFESTYLE PRODUCT CHART
Hood
Neckwarmer Hat
Headband
HAT
PRODUCT
LIFESTYLE PRODUCT CHART
LAKI STRIPES
WHISTLER
BASIC
TIZZY
TECH LOGO
ASPEN
LASKA
SWITCH
COMBER
LIZ
BRAID
MARGO
GRIBLING
ARDAL
MARGO
DEAN
AMBY
GRIBLING
EDNA
SKIMO
Wool Blend
CAY
DEAN
BRAID
MARGO
EDNA
ARDAL
AURA
SKIMO
DEAN BEANIE
Wool Blend
DEAN
PLAID
AURA
PLAID
AMBY
DEAN
LIZ
SOLID
MAWI
NUBA
Merino Wool
HAAN
NUBA
MAWI
HAAN
Merino Wool
ALYX
Cotton
Cotton
EILAT
Lifestyle Collection Autumn-Winter 2016-17
113
112 ETHEL
RAMDON
TIZZY
STELLA
SAVVA
LIA
AIRON
HARPER
NITRO
NYSSA
DRIP
SOLID LOGO
SOLID
NEPER
VAN
STOWE
Acrylic
WHISTLER
NAVAR
VAIL
JORDEN
TAOS
KIRVY
DORN
DALARNA
LECH
YSSIK
Bandana
Wrap
Infinity
Collar
Neckwarmer Comfort
Neckwarmer
PRODUCT
KIRVY
KIRVY
ADAWOLF
ETHEL
LIA
VAIL
NAVAR
YSSIK
SWITCH
Acrylic
HARPER
AIRON
TIZZY
STELLA
DRIP
LAKI
STOWE
KIRVY
NEPER
WHISTLER
LAKI
SNUD
BERNA
NEO
SAVVA
DASH
ETHEL
YSSIK
LAKI STRIPES
BERNA
LIFESTYLE PRODUCT CHART
Hood
Neckwarmer Hat
Headband
HAT
PRODUCT
LIFESTYLE PRODUCT CHART
LAKI STRIPES
WHISTLER
BASIC
TIZZY
TECH LOGO
ASPEN
LASKA
SWITCH
COMBER
LIZ
BRAID
MARGO
GRIBLING
ARDAL
MARGO
DEAN
AMBY
GRIBLING
EDNA
SKIMO
Wool Blend
CAY
DEAN
BRAID
MARGO
EDNA
ARDAL
AURA
SKIMO
DEAN BEANIE
Wool Blend
DEAN
PLAID
AURA
PLAID
AMBY
DEAN
LIZ
SOLID
MAWI
NUBA
Merino Wool
HAAN
NUBA
MAWI
HAAN
Merino Wool
ALYX
Cotton
Cotton
EILAT
Lifestyle Collection Autumn-Winter 2016-17
113
Lifestyle Collection
Campaign & Point Of Sale
Autumn-Winter 2016-17
Key Take Aways
Model To Success
What
The communication campaign is based on the product KEY STYLES. The Key styles are a selection of the most representative products in this collection, which have marketing supports and ensure a good sell through data.
Why
· Be aware of the marketing strategy benefits and the impact of it!
The Key styles cover the main product stories and each one is scheduled on the month that fits best the product benefit. The below flow shows the monthly approach used for both, advertising plan and point of sale and it is highly recommended to follow in order to elevate the product stories at retail.
November / December
January
Active
Advertisements
Leisure
Lead Stories
How
· Range and push key styles when planning your assortment.
Product Stories September / October
· Only key style products are supported globally by specific marketing materials. · Use appropriate and effective communication for each segment / consumer. · Be aligned to all marketing activities.
DaIly Ski FreeStyle
Stores
Ski Chic
Principal Stories
Display - 30 cm x 42 cm
These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store.
Segments
Key Styles
Slat Wall for Wall Display - 116 cm x 30 cm
Campaign
Daily Those who wear accessories to express their personal style and provide the perfect accent to their routine activities. They want to bring outdoor aesthetics to accessories meant for urban life. Leisure People who go to of a holiday weekend to walk in the woods, stay in a rustic cabin and want to add warmth and style to your travel wardrobe. Active Designed for those who enjoy outdoor sport in every
season, the BUFF® Active collection is ideal for camping, hiking, and trekking in cooler weather.
Freestyle Adrenaline enthusiasts, snow fanatics, those who snow is their lifestyle and who look for trendy and comfortable products. Ski Those who care as much about style as about function, who know
that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.
Ski Chic A glamorous woman on a ski trip, who cares about the style and looks for a high quality and luxury accessories.
114
Window Poster - 80 cm x 100 cm
Poster for Wall Display - 96 cm x 171 cm
115
Lifestyle Collection
Campaign & Point Of Sale
Autumn-Winter 2016-17
Key Take Aways
Model To Success
What
The communication campaign is based on the product KEY STYLES. The Key styles are a selection of the most representative products in this collection, which have marketing supports and ensure a good sell through data.
Why
· Be aware of the marketing strategy benefits and the impact of it!
The Key styles cover the main product stories and each one is scheduled on the month that fits best the product benefit. The below flow shows the monthly approach used for both, advertising plan and point of sale and it is highly recommended to follow in order to elevate the product stories at retail.
November / December
January
Active
Advertisements
Leisure
Lead Stories
How
· Range and push key styles when planning your assortment.
Product Stories September / October
· Only key style products are supported globally by specific marketing materials. · Use appropriate and effective communication for each segment / consumer. · Be aligned to all marketing activities.
DaIly Ski FreeStyle
Stores
Ski Chic
Principal Stories
Display - 30 cm x 42 cm
These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store.
Segments
Key Styles
Slat Wall for Wall Display - 116 cm x 30 cm
Campaign
Daily Those who wear accessories to express their personal style and provide the perfect accent to their routine activities. They want to bring outdoor aesthetics to accessories meant for urban life. Leisure People who go to of a holiday weekend to walk in the woods, stay in a rustic cabin and want to add warmth and style to your travel wardrobe. Active Designed for those who enjoy outdoor sport in every
season, the BUFF® Active collection is ideal for camping, hiking, and trekking in cooler weather.
Freestyle Adrenaline enthusiasts, snow fanatics, those who snow is their lifestyle and who look for trendy and comfortable products. Ski Those who care as much about style as about function, who know
that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.
Ski Chic A glamorous woman on a ski trip, who cares about the style and looks for a high quality and luxury accessories.
114
Window Poster - 80 cm x 100 cm
Poster for Wall Display - 96 cm x 171 cm
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Lifestyle Collection
Key Styles
Autumn-Winter 2016-17
Please find below the whole selection of KEY STYLES and the Point Of Sale items available for Autumn Winter 2016-17 season. All these key style products are highlighted with a STAR along the product section on this catalogue.
Daily
Ski chic Man
Woman
Daily
Woman
Daily
2008.305 1855.305
113505.790.10.00
524670 524686
Ski Chic Lia
113522.014.10.00
113562.787.10.00
Ref Image Display: Ref Window Poster:
Woman
Ski Chic Aura
113557.014.10.00 524670 524687 524688
Ref Image Display: Ref Poster Wall: Ref Slat Wall:
113559.009.10.00
Ref Image Display: Ref Poster Wall:
Leisure
113524.009.10.00
524667 524675
524667 524674 524676
Ref Image Display: Ref Window Poster: Ref Slat Wall:
Ski
Woman
111021.403.10.00 113549.403.10.00
113556.015.10.00
113506.014.10.00 113544.014.10.00
Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:
524669 524689 *
Active
524669 524677 524678 524679
Woman
Ski
Leisure
113521.015.10.00
Ref Image Display: Ref Cube set:
Man
Couple Man & Woman
Leisure
Ski
113346.999.10.00
113345.929.10.00 113351.999.10.00
113560.999.10.00 Ref Image Display: Ref Poster Wall: Ref Slat Wall:
524666 524681 524682
524666 524680 524689 *
Ref Image Display: Ref Window Poster: Ref Cube set:
Freestyle
Man
113555.311.10.00
113517.605.10.00 113554.605.10.00
524665 524671 524672 524673
Ref Image Display: Ref Cube set:
Woman
Freestyle
Active
113519.809.10.00
Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:
Man
Woman
Active
Freestyle
110981.703.10.00 113337.521.10.00
113335.790.10.00 524665 524689 *
Ref Image Display: Ref Window Poster: Ref Slat Wall: Ref Cube set:
113329.521.10.00
524668 524683 524685 524689 *
Ref Image Display: Ref Poster Wall:
524668 524684
* NOTE
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The cube set #524689 will display four product images, one on each side.
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Lifestyle Collection
Key Styles
Autumn-Winter 2016-17
Please find below the whole selection of KEY STYLES and the Point Of Sale items available for Autumn Winter 2016-17 season. All these key style products are highlighted with a STAR along the product section on this catalogue.
Daily
Ski chic Man
Woman
Daily
Woman
Daily
2008.305 1855.305
113505.790.10.00
524670 524686
Ski Chic Lia
113522.014.10.00
113562.787.10.00
Ref Image Display: Ref Window Poster:
Woman
Ski Chic Aura
113557.014.10.00 524670 524687 524688
Ref Image Display: Ref Poster Wall: Ref Slat Wall:
113559.009.10.00
Ref Image Display: Ref Poster Wall:
Leisure
113524.009.10.00
524667 524675
524667 524674 524676
Ref Image Display: Ref Window Poster: Ref Slat Wall:
Ski
Woman
111021.403.10.00 113549.403.10.00
113556.015.10.00
113506.014.10.00 113544.014.10.00
Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:
524669 524689 *
Active
524669 524677 524678 524679
Woman
Ski
Leisure
113521.015.10.00
Ref Image Display: Ref Cube set:
Man
Couple Man & Woman
Leisure
Ski
113346.999.10.00
113345.929.10.00 113351.999.10.00
113560.999.10.00 Ref Image Display: Ref Poster Wall: Ref Slat Wall:
524666 524681 524682
524666 524680 524689 *
Ref Image Display: Ref Window Poster: Ref Cube set:
Freestyle
Man
113555.311.10.00
113517.605.10.00 113554.605.10.00
524665 524671 524672 524673
Ref Image Display: Ref Cube set:
Woman
Freestyle
Active
113519.809.10.00
Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:
Man
Woman
Active
Freestyle
110981.703.10.00 113337.521.10.00
113335.790.10.00 524665 524689 *
Ref Image Display: Ref Window Poster: Ref Slat Wall: Ref Cube set:
113329.521.10.00
524668 524683 524685 524689 *
Ref Image Display: Ref Poster Wall:
524668 524684
* NOTE
116
The cube set #524689 will display four product images, one on each side.
117
Point of Sale
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Lifestyle Collection Autumn-Winter 2016-17
119
Point of Sale
118
Lifestyle Collection Autumn-Winter 2016-17
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Lifestyle Collection
Point of Sale - Best Practice
Autumn-Winter 2016-17
The communication campaign is based on the product stories selected and is aimed for being implemented in every store.
In-store
Multiple supports have been developed to highlight the whole key styles selection to help the stores on: 1. being aligned with the marketing strategy. 2. benefit from campaign investment 3. attracting the end consumer to purchase BUFF® products when in store.
We like to refine every possible detail by putting together a panoramic shot on how to present BUFF® key styles within the whole collection at Point Of Sale. The pictures above will help you to understand the potential of all our fixtures and how impactful they are in the retail floor. All of them are easy to implement and most importantly, help rapidly to transform orders into sales!
BUFF® has designed specific concepts that will underline the key-styles on a different levels. These supports cover 2 main retail spaces: Window / In-store
Window Windows will be implemented only in selected stores. Therefore, if you wish to be part of this plan ask your BUFF® agent for further information. There are two window choices:
Wow Window This level is intended to be executed on a full window.
BUFF® Barcelona Showroom - Overview shot
Star Window This level is intended to be executed on a shared brand window.
* NOTE Final designs still to be delivered.
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121
Lifestyle Collection
Point of Sale - Best Practice
Autumn-Winter 2016-17
The communication campaign is based on the product stories selected and is aimed for being implemented in every store.
In-store
Multiple supports have been developed to highlight the whole key styles selection to help the stores on: 1. being aligned with the marketing strategy. 2. benefit from campaign investment 3. attracting the end consumer to purchase BUFF® products when in store.
We like to refine every possible detail by putting together a panoramic shot on how to present BUFF® key styles within the whole collection at Point Of Sale. The pictures above will help you to understand the potential of all our fixtures and how impactful they are in the retail floor. All of them are easy to implement and most importantly, help rapidly to transform orders into sales!
BUFF® has designed specific concepts that will underline the key-styles on a different levels. These supports cover 2 main retail spaces: Window / In-store
Window Windows will be implemented only in selected stores. Therefore, if you wish to be part of this plan ask your BUFF® agent for further information. There are two window choices:
Wow Window This level is intended to be executed on a full window.
BUFF® Barcelona Showroom - Overview shot
Star Window This level is intended to be executed on a shared brand window.
* NOTE Final designs still to be delivered.
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121
Lifestyle Collection Autumn-Winter 2016-17
Gondola Sales Display
Wall Display
- Display of 140 x 116 x 70 cm. - 2 sides. This display includes: - A metal structure with 6 wooden panels. - 24 hooks. - 2 metal logos on the top of the display. - 4 wheels (2 of them with brakes). - It comes in a box of 155 x 122,2 x 72 cm - Weight: 70 Kg. - Value*: 700 €. Reference: 508029
- Display of 180 x 116 x 53,5 cm. - 1 side. This display includes: - A metal structure with 3 wooden panels and a base. - 16 hooks. - A metal logo on the top of the display. - It comes in one box of 96 x 112 x 38 cm - Weight: 65 Kg. - Value*: 550 €. Reference: 503733
*1 *1
*2 *2
*3
*3
· Optional Pieces
· Optional Pieces WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage. - Value*: 60 €. - Upper panel Reference: 510245 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)
WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage. - Value*: 50 €. - Upper panel Reference: 515912 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)
DISPLAY LIGHT: - Height of wall display with light structure = 210 cm. - 14 watts bulb included. - 2 lights displays per box. - Value*: 72 € per light. Reference: 508034
GONDOLA WHEELS: - Pack of 4 wheels for replacements or to give it mobility. - 2 of them with brakes. - Value*: 17 €. Reference: 515877
Common accessories to be applied on both, wall display and gondola fixtures
WOODEN SHELF WITH HOOK: - A shelf with a hook below that allows to put a 3D head or a campaign display on. Capacity product allowed on the below look. - Value*: 40 €. Reference: 508030
HOOK PACK: - Pack of 10 hooks to replace damaged hooks. - Value*: 60 €. Reference: 515876
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - Attachable removing two hooks - Value*: 92 € Reference: 521142
38 HATS DISPLAY ADAPTER: - Hats display structure for 38 units. - Attachable removing four hooks. - Value*: 155 € Reference: 521143
MIRROR: - Wood metal mirror attachable to the Wall Display and on a shelf without the hook. - Mirror can be slightly adjustable. - Size: 31 x 24 x 85 cm (without hook) & 27 cm (with hook) - Value*: 60 € Reference: 522636
* NOTE
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The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder attachable to the wall display. - Size: 39 x 30 x 18 cm - Value*: 80 €/box (2 pieces / box) Reference: 522634 123
Lifestyle Collection Autumn-Winter 2016-17
Gondola Sales Display
Wall Display
- Display of 140 x 116 x 70 cm. - 2 sides. This display includes: - A metal structure with 6 wooden panels. - 24 hooks. - 2 metal logos on the top of the display. - 4 wheels (2 of them with brakes). - It comes in a box of 155 x 122,2 x 72 cm - Weight: 70 Kg. - Value*: 700 €. Reference: 508029
- Display of 180 x 116 x 53,5 cm. - 1 side. This display includes: - A metal structure with 3 wooden panels and a base. - 16 hooks. - A metal logo on the top of the display. - It comes in one box of 96 x 112 x 38 cm - Weight: 65 Kg. - Value*: 550 €. Reference: 503733
*1 *1
*2 *2
*3
*3
· Optional Pieces
· Optional Pieces WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage. - Value*: 60 €. - Upper panel Reference: 510245 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)
WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage. - Value*: 50 €. - Upper panel Reference: 515912 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)
DISPLAY LIGHT: - Height of wall display with light structure = 210 cm. - 14 watts bulb included. - 2 lights displays per box. - Value*: 72 € per light. Reference: 508034
GONDOLA WHEELS: - Pack of 4 wheels for replacements or to give it mobility. - 2 of them with brakes. - Value*: 17 €. Reference: 515877
Common accessories to be applied on both, wall display and gondola fixtures
WOODEN SHELF WITH HOOK: - A shelf with a hook below that allows to put a 3D head or a campaign display on. Capacity product allowed on the below look. - Value*: 40 €. Reference: 508030
HOOK PACK: - Pack of 10 hooks to replace damaged hooks. - Value*: 60 €. Reference: 515876
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - Attachable removing two hooks - Value*: 92 € Reference: 521142
38 HATS DISPLAY ADAPTER: - Hats display structure for 38 units. - Attachable removing four hooks. - Value*: 155 € Reference: 521143
MIRROR: - Wood metal mirror attachable to the Wall Display and on a shelf without the hook. - Mirror can be slightly adjustable. - Size: 31 x 24 x 85 cm (without hook) & 27 cm (with hook) - Value*: 60 € Reference: 522636
* NOTE
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The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder attachable to the wall display. - Size: 39 x 30 x 18 cm - Value*: 80 €/box (2 pieces / box) Reference: 522634 123
Lifestyle Collection Autumn-Winter 2016-17
Branding Items
Metal Floor Display - Display of 150 x 34 x 54 cm - 2 sides. This gyratory display includes: - Wooden shelf on the top. - The metal structure is divided in 2 pieces to be packed in a smaller box. - 8 hooks, including 16 rubber ends, that allows to display product in each side. - 4 wheels (2 of them with brakes). - It comes in a box of 80 x 35 x 50 cm. - Value*: 160 €. Reference: 515879
Branding Display
*
- Wooden display of 36,5 x 20,4 x 14,5 cm to place on a shelf or on a desk. - This element can be used either as a combination of the hat and neck together or alone. Reference: 521140 - Value*: 32 € HAT HOLDER - Size: 2,5 x 1,8 x 1,8 cm Reference Hat Holder: 521141 - Value*: 29 € * Hat holder attachable to only Reference: 521140 Branding displays.
Head Form Display - A 3D head made of paper pulp. - Value*: 30€. Reference: 521679 ADULT 3D HEAD WHITE - Value*: 20€. Reference: 521139 ADULT 3D HEAD
· Optional Pieces
WOODEN SHELF: - Wooden shelf piece to place on the top of the metal display. - To use on the old displays that did not have any shelf. - Value*: 40 €. Reference: 503719
BASE WITH WHEELS: - Metal base with 4 wheels for replacements or to give it mobility. - It can be used in all the metal displays. - Value*: 50 €. Reference: 515964
PLASTIC RUBBER ENDS: (pack of 20 pieces) - Rubber to put at the end of the display hooks. - It has a new shape that fit stronger to the hook. - BUFF® logo is printed on. - Value*: 1,2 €. Reference: 503893
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - Attachable removing two hooks - Value*: 92 € Reference: 521142 124
FLOOR WHEELS: - Pack of 4 wheels for replacements (2 of them with brakes). - Value*: 10 €. Reference: 515878
Cardboard Cube - Cardboard cubes of 32 x 32 x 32 cm. - Value*: 9€/unit Reference: 524632 Lifestyle Cube set
Image Holder - Wooden piece designed to hold a campaign display image. - Value*: 8€. Reference: 521153
HOOK: - Hook with peaks in each end to hold the rubber. - Value*: 1 € each. Reference: 503948
HAT & NECK SHAPE METAL FLOOR ADAPTER - Adapter to attach the hat & neck shape holder on both metal display sides. - Value*: 36 €/box (2 pieces / box) Reference: 522641
Gift Box
HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder. - Size: 39 x 30 x 18 cm. - Value*: 80 €/box (2 pieces / box) Reference: 522634 * Hat & neck shape holder has to be ordered along with Reference. 522641 for Metal Floor Display.
- Box of 21 cm depth and 26 cm width. Reference: 503718
* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
125
Lifestyle Collection Autumn-Winter 2016-17
Branding Items
Metal Floor Display - Display of 150 x 34 x 54 cm - 2 sides. This gyratory display includes: - Wooden shelf on the top. - The metal structure is divided in 2 pieces to be packed in a smaller box. - 8 hooks, including 16 rubber ends, that allows to display product in each side. - 4 wheels (2 of them with brakes). - It comes in a box of 80 x 35 x 50 cm. - Value*: 160 €. Reference: 515879
Branding Display
*
- Wooden display of 36,5 x 20,4 x 14,5 cm to place on a shelf or on a desk. - This element can be used either as a combination of the hat and neck together or alone. Reference: 521140 - Value*: 32 € HAT HOLDER - Size: 2,5 x 1,8 x 1,8 cm Reference Hat Holder: 521141 - Value*: 29 € * Hat holder attachable to only Reference: 521140 Branding displays.
Head Form Display - A 3D head made of paper pulp. - Value*: 30€. Reference: 521679 ADULT 3D HEAD WHITE - Value*: 20€. Reference: 521139 ADULT 3D HEAD
· Optional Pieces
WOODEN SHELF: - Wooden shelf piece to place on the top of the metal display. - To use on the old displays that did not have any shelf. - Value*: 40 €. Reference: 503719
BASE WITH WHEELS: - Metal base with 4 wheels for replacements or to give it mobility. - It can be used in all the metal displays. - Value*: 50 €. Reference: 515964
PLASTIC RUBBER ENDS: (pack of 20 pieces) - Rubber to put at the end of the display hooks. - It has a new shape that fit stronger to the hook. - BUFF® logo is printed on. - Value*: 1,2 €. Reference: 503893
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - Attachable removing two hooks - Value*: 92 € Reference: 521142 124
FLOOR WHEELS: - Pack of 4 wheels for replacements (2 of them with brakes). - Value*: 10 €. Reference: 515878
Cardboard Cube - Cardboard cubes of 32 x 32 x 32 cm. - Value*: 9€/unit Reference: 524632 Lifestyle Cube set
Image Holder - Wooden piece designed to hold a campaign display image. - Value*: 8€. Reference: 521153
HOOK: - Hook with peaks in each end to hold the rubber. - Value*: 1 € each. Reference: 503948
HAT & NECK SHAPE METAL FLOOR ADAPTER - Adapter to attach the hat & neck shape holder on both metal display sides. - Value*: 36 €/box (2 pieces / box) Reference: 522641
Gift Box
HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder. - Size: 39 x 30 x 18 cm. - Value*: 80 €/box (2 pieces / box) Reference: 522634 * Hat & neck shape holder has to be ordered along with Reference. 522641 for Metal Floor Display.
- Box of 21 cm depth and 26 cm width. Reference: 503718
* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
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Lifestyle Collection Autumn-Winter 2016-17
Wooden Totem
Wooden Stender
-Display of 1600 cm height, 580 cm width and 360 cm depth. -Materials: Oak corners, iron structure and wooden panels. Reference: 521144
- Display of 1600 cm height, 1180 cm width and 360 cm depth. - Materials: Oak corners, iron structure and wooden panels. Reference: 521145
· Accessories
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - It can be attached or placed on a wooden shelve. Reference: 521242 *Attachable to only on the wooden totem.
· Accessories
WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width. Reference: 518275
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - It can be attached or placed on a wooden shelve. Reference: 521243 *Attachable to only on the wooden stender.
WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width. Reference: 518275
* NOTE
126
The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
127
Lifestyle Collection Autumn-Winter 2016-17
Wooden Totem
Wooden Stender
-Display of 1600 cm height, 580 cm width and 360 cm depth. -Materials: Oak corners, iron structure and wooden panels. Reference: 521144
- Display of 1600 cm height, 1180 cm width and 360 cm depth. - Materials: Oak corners, iron structure and wooden panels. Reference: 521145
· Accessories
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - It can be attached or placed on a wooden shelve. Reference: 521242 *Attachable to only on the wooden totem.
· Accessories
WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width. Reference: 518275
10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units. - It can be attached or placed on a wooden shelve. Reference: 521243 *Attachable to only on the wooden stender.
WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width. Reference: 518275
* NOTE
126
The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.
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Packaging
Lifestyle Collection
Neckwear Fits
Autumn-Winter 2016-17
Design, comfort and performance remain the main foundation on which BUFF® develops its products, so the range includes different fits that cover these principals:
All BUFF® lifestyle products offer two ways to be displayed in the stores a cardboard packaging or a plastic hook. Each store can decide depending on the shop style how to display the products as all products are delivered with the accessories for both options.
Neck Fits
Cardboard Packaging:
1. Neckwarmer: Close around the neck. 2. Neckwarmer Comfort: A little baggy around the neck. 3. Collar: Baggy around the neck. 4. Wrap: It can cover neck and shoulders 5. Infinity Scarf: Two loops around the neck.
1 2 3 · NECKWARMER
· HOOD
· HEADBAND
·BANDANA · NECKWARMER COMFORT · INFINITY SCARF · COLLAR · WRAP
4 5
Hook: If a store wants to expose the product without the cardboard packaging, they can take it out and use the small plastic hook and hangtags fixed on the textile label.
Infinity Scarf
Wrap
Hats: All hats come with an incorporated hook.
Collar 128
Neckwarmer Comfort
Neckwarmer 129
Packaging
Lifestyle Collection
Neckwear Fits
Autumn-Winter 2016-17
Design, comfort and performance remain the main foundation on which BUFF® develops its products, so the range includes different fits that cover these principals:
All BUFF® lifestyle products offer two ways to be displayed in the stores a cardboard packaging or a plastic hook. Each store can decide depending on the shop style how to display the products as all products are delivered with the accessories for both options.
Neck Fits
Cardboard Packaging:
1. Neckwarmer: Close around the neck. 2. Neckwarmer Comfort: A little baggy around the neck. 3. Collar: Baggy around the neck. 4. Wrap: It can cover neck and shoulders 5. Infinity Scarf: Two loops around the neck.
1 2 3 · NECKWARMER
· HOOD
· HEADBAND
·BANDANA · NECKWARMER COMFORT · INFINITY SCARF · COLLAR · WRAP
4 5
Hook: If a store wants to expose the product without the cardboard packaging, they can take it out and use the small plastic hook and hangtags fixed on the textile label.
Infinity Scarf
Wrap
Hats: All hats come with an incorporated hook.
Collar 128
Neckwarmer Comfort
Neckwarmer 129
Lifestyle Collection Autumn-Winter 2016-17
Sticker On Header
When putting together an outfit, don’t forget to accessorize. At BUFF® we believe that your Head & Neckwear accessories give you a great deal of combination possibilities based on color and design. With this collection we encourage you to find the perfect match for you between snoods and hats. Explore the new BUFF® Lifestyle pieces, find the endless design combinations, and enrich your look. The Mix & Match property is mentioned on packaging and hangtags of all the products that fulfill it, as shown on the top right. Below is a small sample of these products combinations:
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Product Hangtag
131
Lifestyle Collection Autumn-Winter 2016-17
Sticker On Header
When putting together an outfit, don’t forget to accessorize. At BUFF® we believe that your Head & Neckwear accessories give you a great deal of combination possibilities based on color and design. With this collection we encourage you to find the perfect match for you between snoods and hats. Explore the new BUFF® Lifestyle pieces, find the endless design combinations, and enrich your look. The Mix & Match property is mentioned on packaging and hangtags of all the products that fulfill it, as shown on the top right. Below is a small sample of these products combinations:
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Product Hangtag
131
Legacy of Innovation The legacy goes all the way back to 1927 when the Rojas family, founders of the company, built their first textile factory. Ever since then, generation after generation have been dedicated to the knitting business, creating and establishing a tradition that ended up becoming the foundation of BUFF® in 1992. Twenty-five years ago, an idea hatched in the mind of Joan Rojas. He was a rebel. A non-conformist. Passionate about motorcycling. His love for motorsports led him to imagine the original BUFF® multifunctional headwear. At his family's knitting factory in Igualada (Barcelona), he produced the first samples of the seamless, tubular accessory. He proudly wore his innovative design on his rides through the surrounding mountains. Soon everyone was asking where they could get BUFF® headgear of their own. Within three years, BUFF® headgear was on sale in Germany, France, Switzerland and other parts of Europe. Since then, BUFF® has continued to innovate. Today, we develop high-tech gear for extreme sports—and high-fashion accessories for a new generation of non-conformists. More than 90% of our production still takes place in that now-legendary factory in Igualada, where we can ensure the high-quality and attention to detail that our customers have come to expect. Twenty-five years later, we're still just as passionate about doing things differently. We're proud to carry on the legacy of Joan Rojas. His "non-flat" spirit inspires us—and our collections—to this day.
Legacy of Innovation The legacy goes all the way back to 1927 when the Rojas family, founders of the company, built their first textile factory. Ever since then, generation after generation have been dedicated to the knitting business, creating and establishing a tradition that ended up becoming the foundation of BUFF® in 1992. Twenty-five years ago, an idea hatched in the mind of Joan Rojas. He was a rebel. A non-conformist. Passionate about motorcycling. His love for motorsports led him to imagine the original BUFF® multifunctional headwear. At his family's knitting factory in Igualada (Barcelona), he produced the first samples of the seamless, tubular accessory. He proudly wore his innovative design on his rides through the surrounding mountains. Soon everyone was asking where they could get BUFF® headgear of their own. Within three years, BUFF® headgear was on sale in Germany, France, Switzerland and other parts of Europe. Since then, BUFF® has continued to innovate. Today, we develop high-tech gear for extreme sports—and high-fashion accessories for a new generation of non-conformists. More than 90% of our production still takes place in that now-legendary factory in Igualada, where we can ensure the high-quality and attention to detail that our customers have come to expect. Twenty-five years later, we're still just as passionate about doing things differently. We're proud to carry on the legacy of Joan Rojas. His "non-flat" spirit inspires us—and our collections—to this day.
Autumn-Winter 2016-17 Lifestyle Collection BUFF ® is a registered trademark property of Original Buff, S.A. (Spain)
original buff, S.A. C/ França 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02
524579
buff@buff.eu www.buff.eu
Lifestyle Collection Autumn-Winter 2016-17