Buff aw1718 lifestyle by zuzupopo.snow

Autumn-Winter 2017-18

LIFESTYLE COLLECTION

BUFF® is a registered trademark property of Original Buff, S.A. (Spain)

Lifestyle Collection

Autumn-Winter 2017-18

Original Buff, SA. C/ França 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02

527938

buff@buff.eu www.buff.eu

Campaign

Daily

Leisure

Chic

Freestyle

Ski

Active

Collection Overview

104

Product Chart

112

Campaign & Point Of Sale

114

Product Information

128

Always ready for something new

Adventures in style

You’re constantly on the lookout for what’s best in the latest trends. You’re ready to go places you’ve never been. To try sports you’ve never heard of. To pursue dreams you didn’t even know you had. To make your own way through the world.

In St. Moritz, the intense, rugged beauty of the Swiss Alps meets the elegant sophistication of one of the world’s classic luxury resorts. This combination of the wildness of nature with the refinement of city life has been drawing travelers for decades. They come to enjoy the area’s fabulously bright sunny days—and it’s equally fabulous harsh, snow-covered slopes.

The latest BUFF® Lifestyle collection is for people just like you. Two words characterize this season’s designs: innovation and exploration. These accessories incorporate the latest high-tech fabrics, providing better protection from the elements than ever before. And because we created them with travelers in mind, they’re lightweight, packable, and stylish in any setting. Above all else, they capture the spirit of individuality that infuses every product BUFF® makes. Wherever life takes you, BUFF® is the perfect companion for your adventure.

Key Styles Diamond Simulant New

These contrasting elements made St. Moritz the perfect setting for the photos in the 2017-2018 BUFF® Lifestyle catalog. Like this region, this season’s BUFF® products are simultaneously cosmopolitan and unbroken. Natural and extraordinary. Completely comfortable and yet unlike anything else. Whether your journey takes you to the place that calls itself the “top of the world” or anywhere else on the globe, BUFF® will get you there in style.

Campaign

Daily

Leisure

Chic

Freestyle

Ski

Active

Collection Overview

104

Product Chart

112

Campaign & Point Of Sale

114

Product Information

128

Always ready for something new

Adventures in style

Key Styles Diamond Simulant New

Lifestyle Collection Autumn-Winter 2017-18

The BUFF® Lifestyle collection is made for those who accessorize their life in different moments with the latest trends.

Daily

Freestyle

Every wardrobe needs a few staples. Statement pieces that express your personal style and provide the perfect accent to your routine activities. These products bring an outdoor aesthetic to accessories meant for urban life. It’s a modern take on classic essentials.

Brash. Daring. Alive. These products embody the attitude of the snow park. Crafted with an extreme attention to detail, these knitted hats and neckwarmers protect you from the elements while expressing your personal sense of fun.

Leisure

Ski

What’s on your list for your next weekend holiday? A walk in the woods? Drinks in a pub? A rustic cabin? A casual bistro? All of the above? The BUFF® Leisure collection goes from one activity to the next as quickly and effortlessly as you do. It adds warmth and style to your travel wardrobe.

You not only know how to conquer the slopes, you know how to look great doing it. The ski products are for those who care as much about style as about function. For those who know that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.

Chic

Active

Heading out for an adventure doesn’t mean you have to leave luxury behind. Crafted with exquisite attention to detail, the BUFF® Chic line appeals to those for whom fashion is never an afterthought. This head- and neckwear stands up to the harshest weather—and the harshest scrutiny. The classic BUFF® attitude gets an elegant twist. style and looks for a high quality and luxury accessories.

Designed for those who enjoy outdoor sports in every season, it is ideal for camping, trekking and climbing in cooler weather. From our founding, BUFF® has catered to the needs of those who are a little adventurous, a little out of the ordinary.

Lifestyle Collection Autumn-Winter 2017-18

The BUFF® Lifestyle collection is made for those who accessorize their life in different moments with the latest trends.

Daily

Freestyle

Leisure

Ski

Chic

Active

Lifestyle Collection Autumn-Winter 2017-18

Daily

Nuba Knitted Hat 100% Merino Wool Made in EU 2008.901.10 · Graphite

2008.557.10 · Heather Rose

2008.783.10 · Medieval Blue

2008.305.10 · Nut

8428927304759

8428927304742

8428927229694

8428927229687

1855.901.10 · Graphite

1855.557.10 · Heather Rose

1855.783.10 · Medieval Blue

1855.305.10 · Nut

8428927304698

8428927304674

8428927188793

8428927229564

2009.621.10 · Blackberry

2009.322.10 · Cobblestone

2009.929.10 · Grey Castlerock

8428927304797

8428927229700

8428927229717

Knitted Neckwarmer Comfort 100% Merino Wool Made in EU

Haan Knitted Hat 100% Merino Wool Made in EU

Knitted Neckwarmer 100% Merino Wool Made in EU

2002.621.10 · Blackberry

2002.322.10 · Cobblestone

2002.929.10 · Grey Castlerock

8428927304704

8428927230041

8428927230058

Lifestyle Collection Autumn-Winter 2017-18

Daily

Nuba Knitted Hat 100% Merino Wool Made in EU 2008.901.10 · Graphite

2008.557.10 · Heather Rose

2008.783.10 · Medieval Blue

2008.305.10 · Nut

8428927304759

8428927304742

8428927229694

8428927229687

1855.901.10 · Graphite

1855.557.10 · Heather Rose

1855.783.10 · Medieval Blue

1855.305.10 · Nut

8428927304698

8428927304674

8428927188793

8428927229564

2009.621.10 · Blackberry

2009.322.10 · Cobblestone

2009.929.10 · Grey Castlerock

8428927304797

8428927229700

8428927229717

Knitted Neckwarmer Comfort 100% Merino Wool Made in EU

Haan Knitted Hat 100% Merino Wool Made in EU

Knitted Neckwarmer 100% Merino Wool Made in EU

2002.621.10 · Blackberry

2002.322.10 · Cobblestone

2002.929.10 · Grey Castlerock

8428927304704

8428927230041

8428927230058

Lifestyle Collection Autumn-Winter 2017-18

Daily

Darla Knitted & Polar Fleece Hat Wool Blend 74% Acrylic, 26 % Wool Fleece Band

116044.014.10.00 · Cru Cru Fleece

116044.906.10.00 · Grey Pewter Grey Fleece

116044.605.10.00 · Purple Grey Fleece

8428927304346

8428927304414

8428927304384

116045.014.10.00 · Cru

116045.906.10.00 · Grey Pewter

116045.605.10.00 · Purple

8428927304452

8428927304513

8428927304490

Knitted Neckwarmer Comfort Wool Blend 74% Acrylic, 26 % Wool

Dee Knitted Hat 85% Acrylic, 15 % LambsWool

116046.999.10.00 · Black

8428927304438

116046.707.10.00 · Blue

8428927304391

116046.325.10.00 · Brown

8428927304353

Knitted Neckwarmer Comfort 85% Acrylic, 15 % LambsWool

116047.999.10.00 · Black

8428927305091

116047.707.10.00 · Blue

8428927305084

116047.325.10.00 · Brown

8428927304469

Lifestyle Collection Autumn-Winter 2017-18

Daily

Darla Knitted & Polar Fleece Hat Wool Blend 74% Acrylic, 26 % Wool Fleece Band

116044.014.10.00 · Cru Cru Fleece

116044.906.10.00 · Grey Pewter Grey Fleece

116044.605.10.00 · Purple Grey Fleece

8428927304346

8428927304414

8428927304384

116045.014.10.00 · Cru

116045.906.10.00 · Grey Pewter

116045.605.10.00 · Purple

8428927304452

8428927304513

8428927304490

Knitted Neckwarmer Comfort Wool Blend 74% Acrylic, 26 % Wool

Dee Knitted Hat 85% Acrylic, 15 % LambsWool

116046.999.10.00 · Black

8428927304438

116046.707.10.00 · Blue

8428927304391

116046.325.10.00 · Brown

8428927304353

Knitted Neckwarmer Comfort 85% Acrylic, 15 % LambsWool

116047.999.10.00 · Black

8428927305091

116047.707.10.00 · Blue

8428927305084

116047.325.10.00 · Brown

8428927304469

Lifestyle Collection Autumn-Winter 2017-18

Daily

Adalwolf Knitted Hat 100% Acrylic Made in EU

115405.316.10.00 Brown Taupe

8428927303622

115405.909.10.00 Steel

115405.999.10.00 Black

8428927303400

8428927303417

115405.621.10.00 Blackberry

8428927303660

Knitted Collar 50% Acrylic, 50% Polyester Fake Fur Inside Reversible Made in EU

1883.316.10 Brown Taupe

1883.909.10 Steel

1883.999.10 Black

8428927304735

8428927304681

8428927191441

Lifestyle Collection Autumn-Winter 2017-18

Daily

Adalwolf Knitted Hat 100% Acrylic Made in EU

115405.316.10.00 Brown Taupe

8428927303622

115405.909.10.00 Steel

115405.999.10.00 Black

8428927303400

8428927303417

115405.621.10.00 Blackberry

8428927303660

Knitted Collar 50% Acrylic, 50% Polyester Fake Fur Inside Reversible Made in EU

1883.316.10 Brown Taupe

1883.909.10 Steel

1883.999.10 Black

8428927304735

8428927304681

8428927191441

Lifestyle Collection Autumn-Winter 2017-18

Daily

Basic Knitted Hat 100% Acrylic Made in EU

1867.790.10 · Dark Navy

1867.621.10 · Blackberry

1867.909.10 · Steel

1867.999.10 · Black

1867.841.10 · Chive

8428927229588

8428927304711

8428927188892

8428927188908

8428927304728

Snud Knitted Neckwarmer 100% Acrylic Made in EU

1497.790 · Dark Navy

1497.621 · Blackberry

1497.909 · Steel

8428927230386

8428927304636

8428927304643

Nones Knitted Infinity 100% Acrylic Made in EU

1683.790.10 · Dark Navy

1683.621.10 · Blackberry

1683.999.10 · Black

1683.841.10 · Chive

8428927304780

8428927304766

8428927304773

8428927304667

Lifestyle Collection Autumn-Winter 2017-18

Daily

Basic Knitted Hat 100% Acrylic Made in EU

1867.790.10 · Dark Navy

1867.621.10 · Blackberry

1867.909.10 · Steel

1867.999.10 · Black

1867.841.10 · Chive

8428927229588

8428927304711

8428927188892

8428927188908

8428927304728

Snud Knitted Neckwarmer 100% Acrylic Made in EU

1497.790 · Dark Navy

1497.621 · Blackberry

1497.909 · Steel

8428927230386

8428927304636

8428927304643

Nones Knitted Infinity 100% Acrylic Made in EU

1683.790.10 · Dark Navy

1683.621.10 · Blackberry

1683.999.10 · Black

1683.841.10 · Chive

8428927304780

8428927304766

8428927304773

8428927304667

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Margo Knitted & Polar Fleece Hat Wool Blend 73% Acrylic, 27% Wool Fleece Band

113513.707.10.00 Blue Navy Fleece

113513.316.10.00 Brown Taupe Grey Fleece

113513.937.10.00 Grey Black Fleece

113513.204.10.00 Orange Grey Fleece

113513.622.10.00 Plum Grey Fleece

8428927303325

8428927303295

8428927228345

8428927228321

8428927228338

Knitted & Polar Fleece Neckwarmer Wool Blend 73% Acrylic, 27% Wool Full Fleece Lining

113552.707.10.00 Blue Navy Fleece

8428927303462

113552.316.10.00 Brown Taupe Grey Fleece

113552.937.10.00 Grey Black Fleece

8428927303431

113552.204.10.00 Orange Grey Fleece

8428927229106

113552.622.10.00 Plum Grey Fleece

8428927229083

8428927229090

Gribling Knitted Hat 75% Acrylic, 15% Wool, 10% Alpaca Made in EU 2006.999.10 · Black

2006.516.10 · Red Plum

2006.701.10 · Steel Blue

2006.907.10 · Mineral

8428927304322

8428927304568

8428927304599

8428927229649

1234.999 · Black

1234.516 · Red Plum

1234.701 · Steel Blue

1234.907 · Mineral

8428927304629

8428927100221

8428927304612

8428927229533

Knitted Collar 75% Acrylic, 15% Wool, 10% Alpaca Made in EU

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Margo Knitted & Polar Fleece Hat Wool Blend 73% Acrylic, 27% Wool Fleece Band

113513.707.10.00 Blue Navy Fleece

113513.316.10.00 Brown Taupe Grey Fleece

113513.937.10.00 Grey Black Fleece

113513.204.10.00 Orange Grey Fleece

113513.622.10.00 Plum Grey Fleece

8428927303325

8428927303295

8428927228345

8428927228321

8428927228338

Knitted & Polar Fleece Neckwarmer Wool Blend 73% Acrylic, 27% Wool Full Fleece Lining

113552.707.10.00 Blue Navy Fleece

8428927303462

113552.316.10.00 Brown Taupe Grey Fleece

113552.937.10.00 Grey Black Fleece

8428927303431

113552.204.10.00 Orange Grey Fleece

8428927229106

113552.622.10.00 Plum Grey Fleece

8428927229083

8428927229090

Gribling Knitted Hat 75% Acrylic, 15% Wool, 10% Alpaca Made in EU 2006.999.10 · Black

2006.516.10 · Red Plum

2006.701.10 · Steel Blue

2006.907.10 · Mineral

8428927304322

8428927304568

8428927304599

8428927229649

1234.999 · Black

1234.516 · Red Plum

1234.701 · Steel Blue

1234.907 · Mineral

8428927304629

8428927100221

8428927304612

8428927229533

Knitted Collar 75% Acrylic, 15% Wool, 10% Alpaca Made in EU

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Kiam Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

116037.604.10.00 · Deep Grape Grey Fleece

116037.937.10.00 · Grey Grey Fleece

8428927304261

8428927304285

Knitted Collar 100% Acrylic

116038.604.10.00 · Deep Grape

116038.937.10.00 · Grey

8428927304230

8428927305077

116039.604.10.00 · Deep Grape

116039.937.10.00 · Grey

8428927304209

8428927304520

Knitted Hood 100% Acrylic

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Kiam Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

116037.604.10.00 · Deep Grape Grey Fleece

116037.937.10.00 · Grey Grey Fleece

8428927304261

8428927304285

Knitted Collar 100% Acrylic

116038.604.10.00 · Deep Grape

116038.937.10.00 · Grey

8428927304230

8428927305077

116039.604.10.00 · Deep Grape

116039.937.10.00 · Grey

8428927304209

8428927304520

Knitted Hood 100% Acrylic

Leisure

Lifestyle Collection Autumn-Winter 2017-18

Borae Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

116040.716.10.00 · Mazarine Blue Navy Fleece

8428927304551

116040.937.10.00 · Grey Black Fleece

8428927304339

Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

116041.716.10.00 · Mazarine Blue Navy Fleece

116041.937.10.00 · Grey Black Fleece

8428927304377

8428927304421

116042.716.10.00 · Mazarine Blue

116042.937.10.00 · Grey

8428927304476

8428927304506

Knitted Infinity 100% Acrylic

Leisure

Lifestyle Collection Autumn-Winter 2017-18

Borae Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

116040.716.10.00 · Mazarine Blue Navy Fleece

8428927304551

116040.937.10.00 · Grey Black Fleece

8428927304339

Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

116041.716.10.00 · Mazarine Blue Navy Fleece

116041.937.10.00 · Grey Black Fleece

8428927304377

8428927304421

116042.716.10.00 · Mazarine Blue

116042.937.10.00 · Grey

8428927304476

8428927304506

Knitted Infinity 100% Acrylic

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Airon Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

111021.907.10.00 Mineral Grey Grey Fleece

111021.938.10.00 Grey Melange Grey Fleece

111021.766.10.00 Dark Denim Navy Fleece

111021.403.10.00 Wine Black Fleece

111021.999.10.00 Black Black Fleece

8428927303318

8428927303387

8428927303288

8428927230294

8428927184832

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113549.907.10.00 Mineral Grey Grey Fleece

113549.938.10.00 Grey Melange Grey Fleece

113549.766.10.00 Dark Denim Navy Fleece

113549.403.10.00 Wine Black Fleece

113549.999.10.00 Black Black Fleece

8428927303608

8428927303646

8428927305060

8428927229038

8428927229052

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Airon Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

111021.907.10.00 Mineral Grey Grey Fleece

111021.938.10.00 Grey Melange Grey Fleece

111021.766.10.00 Dark Denim Navy Fleece

111021.403.10.00 Wine Black Fleece

111021.999.10.00 Black Black Fleece

8428927303318

8428927303387

8428927303288

8428927230294

8428927184832

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113549.907.10.00 Mineral Grey Grey Fleece

113549.938.10.00 Grey Melange Grey Fleece

113549.766.10.00 Dark Denim Navy Fleece

113549.403.10.00 Wine Black Fleece

113549.999.10.00 Black Black Fleece

8428927303608

8428927303646

8428927305060

8428927229038

8428927229052

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Proof Tech Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining Waterproof Membrane 116043.937.10.00 · Grey Grey Fleece

116043.014.10.00 · Cru Cru Fleece

8428927304575

8428927304537

116034.851.10.00 · Moss

116034.937.10.00 · Grey

8428927304254

8428927304278

8428927309914

116035.851.10.00 · Moss Navy Fleece

116035.937.10.00 · Grey Cru Fleece

116035.629.10.00 · Amaranth Purple Mardi Grape Fleece

8428927304308

8428927304315

8428927309921

Braidy Knitted Hat 100% Acrylic 2 layers

116034.629.10.00 · Amaranth Purple

Knited & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

Knitted Neckwarmer Hat 100% Acrylic

116036.851.10.00 · Moss

116036.937.10.00 · Grey

8428927304223

8428927304247

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Proof Tech Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining Waterproof Membrane 116043.937.10.00 · Grey Grey Fleece

116043.014.10.00 · Cru Cru Fleece

8428927304575

8428927304537

116034.851.10.00 · Moss

116034.937.10.00 · Grey

8428927304254

8428927304278

8428927309914

116035.851.10.00 · Moss Navy Fleece

116035.937.10.00 · Grey Cru Fleece

116035.629.10.00 · Amaranth Purple Mardi Grape Fleece

8428927304308

8428927304315

8428927309921

Braidy Knitted Hat 100% Acrylic 2 layers

116034.629.10.00 · Amaranth Purple

Knited & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

Knitted Neckwarmer Hat 100% Acrylic

116036.851.10.00 · Moss

116036.937.10.00 · Grey

8428927304223

8428927304247

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Lyne Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116032.316.10.00 · Brown Taupe Black Fleece

116032.557.10.00 · Heather Rose Mardi Grape Fleece

116032.716.10.00 · Mazarine Blue Navy Fleece

8428927303974

8428927304162

8428927304179

116033.316.10.00 · Brown Taupe Black Fleece

116033.557.10.00 · Heather Rose Mardi Grape Fleece

116033.716.10.00 · Mazarine Blue Navy Fleece

8428927304186

8428927304193

8428927304155

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Leisure

Lyne Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116032.316.10.00 · Brown Taupe Black Fleece

116032.557.10.00 · Heather Rose Mardi Grape Fleece

116032.716.10.00 · Mazarine Blue Navy Fleece

8428927303974

8428927304162

8428927304179

116033.316.10.00 · Brown Taupe Black Fleece

116033.557.10.00 · Heather Rose Mardi Grape Fleece

116033.716.10.00 · Mazarine Blue Navy Fleece

8428927304186

8428927304193

8428927304155

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Chic

Glen Knitted & Polar Fleece Hat Wool Blend 67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Fleece Band

116017.999.10.00 · Black Black Fleece

116017.328.10.00 · Beige Grey Fleece

8428927303738

8428927303714

Knitted & Polar Fleece Neckwarmer Wool Blend 67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Full Fleece Lining

116018.999.10.00 · Black Black Fleece

116018.328.10.00 · Beige Grey Fleece

8428927303790

8428927303769

Elie Knitted & Polar Fleece Hat 85% Acrylic, 15% Lambswool Full Fleece Lining

116012.937.10.00 · Grey Grey Fleece

116012.328.10.00 · Beige Cru Fleece

8428927303080

8428927303059

Knitted & Polar Fleece Neckwarmer 85% Acrylic, 15% Lambswool Full Fleece Lining

116002.937.10.00 · Grey Grey Fleece

116002.328.10.00 · Beige Cru Fleece

8428927303486

8428927303448

Lifestyle Collection Autumn-Winter 2017-18

Chic

Glen Knitted & Polar Fleece Hat Wool Blend 67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Fleece Band

116017.999.10.00 · Black Black Fleece

116017.328.10.00 · Beige Grey Fleece

8428927303738

8428927303714

Knitted & Polar Fleece Neckwarmer Wool Blend 67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Full Fleece Lining

116018.999.10.00 · Black Black Fleece

116018.328.10.00 · Beige Grey Fleece

8428927303790

8428927303769

Elie Knitted & Polar Fleece Hat 85% Acrylic, 15% Lambswool Full Fleece Lining

116012.937.10.00 · Grey Grey Fleece

116012.328.10.00 · Beige Cru Fleece

8428927303080

8428927303059

Knitted & Polar Fleece Neckwarmer 85% Acrylic, 15% Lambswool Full Fleece Lining

116002.937.10.00 · Grey Grey Fleece

116002.328.10.00 · Beige Cru Fleece

8428927303486

8428927303448

Lifestyle Collection Autumn-Winter 2017-18

Chic

Nisse Knitted Hat 100% Acrylic

116010.422.10.00 路 Tibetan Red

116010.316.10.00 路 Brown Taupe

8428927303103

8428927303097

116011.422.10.00 路 Tibetan Red Grey Fleece

116011.316.10.00 路 Brown Taupe Grey Fleece

8428927303134

8428927303127

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Chic

Nisse Knitted Hat 100% Acrylic

116010.422.10.00 路 Tibetan Red

116010.316.10.00 路 Brown Taupe

8428927303103

8428927303097

116011.422.10.00 路 Tibetan Red Grey Fleece

116011.316.10.00 路 Brown Taupe Grey Fleece

8428927303134

8428927303127

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Chic

Stella Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113523.999.10.00 Black Black Fleece

113523.014.10.00 Cru Cru Fleece

8428927303523

8428927228598

8428927228574

113558.316.10.00 Brown Taupe Grey Fleece

113558.557.10.00 Heather Rose Grey Fleece

113558.999.10.00 Black Black Fleece

113558.014.10.00 Cru Cru Fleece

8428927303516

8428927303547

8428927229243

8428927229236

113523.936.10.00 Glacier Grey Grey Fleece

113523.316.10.00 Brown Taupe Grey Fleece

8428927303578

8428927303493

113558.936.10.00 Glacier Grey Grey Fleece

8428927303585

113523.557.10.00 Heather Rose Grey Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Chic

Stella Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113523.999.10.00 Black Black Fleece

113523.014.10.00 Cru Cru Fleece

8428927303523

8428927228598

8428927228574

113558.316.10.00 Brown Taupe Grey Fleece

113558.557.10.00 Heather Rose Grey Fleece

113558.999.10.00 Black Black Fleece

113558.014.10.00 Cru Cru Fleece

8428927303516

8428927303547

8428927229243

8428927229236

113523.936.10.00 Glacier Grey Grey Fleece

113523.316.10.00 Brown Taupe Grey Fleece

8428927303578

8428927303493

113558.936.10.00 Glacier Grey Grey Fleece

8428927303585

113523.557.10.00 Heather Rose Grey Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Yssik Knitted & Polar Fleece Hat 70% Acrylic, 30% Nylon Fleece Band

110992.629.10.00 · Amaranth Purple Grey Fleece

110992.790.10.00 · Dark Navy Navy Fleece

8428927303356

8428927227195

113335.629.10.00 · Amaranth Purple Grey Fleece

113335.790.10.00 · Dark Navy Navy Fleece

8428927303202

8428927227423

113332.629.10.00 · Amaranth Purple Grey Fleece

113332.790.10.00 · Dark Navy Navy Fleece

8428927303370

8428927227348

Knitted & Polar Fleece Neckwarmer 70% Acrylic, 30% Nylon Full Fleece Lining

Knitted & Polar Fleece Headband 70% Acrylic, 30% Nylon Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Yssik Knitted & Polar Fleece Hat 70% Acrylic, 30% Nylon Fleece Band

110992.629.10.00 · Amaranth Purple Grey Fleece

110992.790.10.00 · Dark Navy Navy Fleece

8428927303356

8428927227195

113335.629.10.00 · Amaranth Purple Grey Fleece

113335.790.10.00 · Dark Navy Navy Fleece

8428927303202

8428927227423

113332.629.10.00 · Amaranth Purple Grey Fleece

113332.790.10.00 · Dark Navy Navy Fleece

8428927303370

8428927227348

Knitted & Polar Fleece Neckwarmer 70% Acrylic, 30% Nylon Full Fleece Lining

Knitted & Polar Fleece Headband 70% Acrylic, 30% Nylon Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Skyler Knitted & Polar Fleece Hat 100% Acrylic Handmade Fleece Band

116014.620.10.00 路 Purple Raspberry Cru Fleece

116014.845.10.00 路 Green Black Fleece

8428927303066

8428927303110

116016.620.10.00 路 Purple Raspberry Cru Fleece

116016.845.10.00 路 Green Black Fleece

8428927303844

8428927303868

Knitted & Polar Fleece Neckwarmer 100% Acrylic Handmade Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Skyler Knitted & Polar Fleece Hat 100% Acrylic Handmade Fleece Band

116014.620.10.00 路 Purple Raspberry Cru Fleece

116014.845.10.00 路 Green Black Fleece

8428927303066

8428927303110

116016.620.10.00 路 Purple Raspberry Cru Fleece

116016.845.10.00 路 Green Black Fleece

8428927303844

8428927303868

Knitted & Polar Fleece Neckwarmer 100% Acrylic Handmade Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Fizz Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116006.703.10.00 · Blue Skydiver Navy Fleece

8428927303684

116006.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303875

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

116007.703.10.00 · Blue Skydiver Navy Fleece

8428927303820

116007.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303806

Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining 116008.703.10.00 · Blue Skydiver Navy Fleece

8428927303721

116008.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303691

Riddle Knitted Neckwarmer Hat 100% Acrylic

116009.999.10.00 · Black

8428927303783

116009.739.10.00 · Lake Blue

8428927303752

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Fizz Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116006.703.10.00 · Blue Skydiver Navy Fleece

8428927303684

116006.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303875

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

116007.703.10.00 · Blue Skydiver Navy Fleece

8428927303820

116007.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303806

Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining 116008.703.10.00 · Blue Skydiver Navy Fleece

8428927303721

116008.511.10.00 · Pink Honeysuckle Mardi Grape Fleece

8428927303691

Riddle Knitted Neckwarmer Hat 100% Acrylic

116009.999.10.00 · Black

8428927303783

116009.739.10.00 · Lake Blue

8428927303752

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Drip Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

110981.620.10.00 Purple Raspberry Grey Fleece

110981.009.10.00 Starwhite Cru Fleece

110981.999.10.00 Black Black Fleece

110981.901.10.00 Graphite Grey Fleece

110981.703.10.00 Blue Skydiver Grey Fleece

8428927303172

8428927303165

8428927184474

8428927184467

8428927227188

Dub Knitted Hat 95% Acrylic 5% Elastane Seamless Reversible 2 Layers

116015.999.10.00 · Black

116015.766.10.00 · Dark Denim

116015.629.10.00 · Amaranth Purple

8428927303189

8428927303196

8428927303073

Lifestyle Collection Autumn-Winter 2017-18

Freestyle

Drip Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

110981.620.10.00 Purple Raspberry Grey Fleece

110981.009.10.00 Starwhite Cru Fleece

110981.999.10.00 Black Black Fleece

110981.901.10.00 Graphite Grey Fleece

110981.703.10.00 Blue Skydiver Grey Fleece

8428927303172

8428927303165

8428927184474

8428927184467

8428927227188

Dub Knitted Hat 95% Acrylic 5% Elastane Seamless Reversible 2 Layers

116015.999.10.00 · Black

116015.766.10.00 · Dark Denim

116015.629.10.00 · Amaranth Purple

8428927303189

8428927303196

8428927303073

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dorian Knitted & Polar Fleece Hat 100% Acrylic Handmade Fleece Band

116024.613.10.00 · Purple Imperial Mardi Grape Fleece

116024.752.10.00 · Blue Ink Grey Fleece

8428927303899

8428927303929

116026.613.10.00 · Purple Imperial Mardi Grape Fleece

116026.752.10.00 · Blue Ink Grey Fleece

8428927304056

8428927304070

116025.613.10.00 · Purple Imperial Mardi Grape Fleece

116025.752.10.00 · Blue Ink Grey Fleece

8428927303967

8428927304001

Knitted & Polar Fleece Neckwarmer 100% Acrylic Handmade Full Fleece Lining

Knitted & Polar Fleece Headband 100% Acrylic Handmade Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dorian Knitted & Polar Fleece Hat 100% Acrylic Handmade Fleece Band

116024.613.10.00 · Purple Imperial Mardi Grape Fleece

116024.752.10.00 · Blue Ink Grey Fleece

8428927303899

8428927303929

116026.613.10.00 · Purple Imperial Mardi Grape Fleece

116026.752.10.00 · Blue Ink Grey Fleece

8428927304056

8428927304070

116025.613.10.00 · Purple Imperial Mardi Grape Fleece

116025.752.10.00 · Blue Ink Grey Fleece

8428927303967

8428927304001

Knitted & Polar Fleece Neckwarmer 100% Acrylic Handmade Full Fleece Lining

Knitted & Polar Fleece Headband 100% Acrylic Handmade Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Ski

Livy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116021.204.10.00 · Orange Navy Fleece

116021.789.10.00 · Turquoise Grey Fleece

8428927303943

8428927303981

116022.204.10.00 · Orange Navy Fleece

116022.789.10.00 · Turquoise Grey Fleece

8428927304018

8428927304049

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining

116023.204.10.00 · Orange Navy Fleece

116023.789.10.00 · Turquoise Grey Fleece

8428927304094

8428927304100

Lifestyle Collection Autumn-Winter 2017-18

Ski

Livy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116021.204.10.00 · Orange Navy Fleece

116021.789.10.00 · Turquoise Grey Fleece

8428927303943

8428927303981

116022.204.10.00 · Orange Navy Fleece

116022.789.10.00 · Turquoise Grey Fleece

8428927304018

8428927304049

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining

116023.204.10.00 · Orange Navy Fleece

116023.789.10.00 · Turquoise Grey Fleece

8428927304094

8428927304100

Lifestyle Collection Autumn-Winter 2017-18

Ski

Danke Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116019.999.10.00 路 Black Black Fleece

116019.933.10.00 路 Light Grey Grey Fleece

8428927304087

8428927303707

knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

116020.999.10.00 路 Black Black Fleece

116020.933.10.00 路 Light Grey Grey Fleece

8428927303882

8428927304124

Lifestyle Collection Autumn-Winter 2017-18

Ski

Danke Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

116019.999.10.00 路 Black Black Fleece

116019.933.10.00 路 Light Grey Grey Fleece

8428927304087

8428927303707

knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

116020.999.10.00 路 Black Black Fleece

116020.933.10.00 路 Light Grey Grey Fleece

8428927303882

8428927304124

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dorn Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113584.707.10.00 Blue Navy Fleece

113584.014.10.00 Cru Cru Fleece

113584.203.10.00 Flame Grey Fleece

113584.787.10.00 Navy Navy Fleece

8428927303509

8428927303479

8428927229458

8428927229465

Neper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113586.752.10.00 Blue Ink Navy Fleece

113586.619.10.00 Violet Cru Fleece

113586.937.10.00 Eleni Grey Grey Fleece

113586.535.10.00 Magenta Mardi Grape Fleece

113586.426.10.00 Red Samba Grey Fleece

8428927303561

8428927303530

8428927229519

8428927229502

8428927229496

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113347.752.10.00 Blue Ink Navy Fleece

8428927303271

113347.619.10.00 Violet Cru Fleece

8428927303240

113347.937.10.00 Eleni Grey Grey Fleece

113347.535.10.00 Magenta Mardi Grape Fleece

113347.426.10.00 Red Samba Grey Fleece

8428927227775

8428927227768

8428927227751

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dorn Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113584.707.10.00 Blue Navy Fleece

113584.014.10.00 Cru Cru Fleece

113584.203.10.00 Flame Grey Fleece

113584.787.10.00 Navy Navy Fleece

8428927303509

8428927303479

8428927229458

8428927229465

Neper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113586.752.10.00 Blue Ink Navy Fleece

113586.619.10.00 Violet Cru Fleece

113586.937.10.00 Eleni Grey Grey Fleece

113586.535.10.00 Magenta Mardi Grape Fleece

113586.426.10.00 Red Samba Grey Fleece

8428927303561

8428927303530

8428927229519

8428927229502

8428927229496

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113347.752.10.00 Blue Ink Navy Fleece

8428927303271

113347.619.10.00 Violet Cru Fleece

8428927303240

113347.937.10.00 Eleni Grey Grey Fleece

113347.535.10.00 Magenta Mardi Grape Fleece

113347.426.10.00 Red Samba Grey Fleece

8428927227775

8428927227768

8428927227751

Lifestyle Collection Autumn-Winter 2017-18

Ski

Savva Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

111005.617.10.00 Mardi Grape Grey Fleece

111005.999.10.00 Black Black Fleece

111005.716.10.00 Mazarine Blue Navy Fleece

111005.929.10.00 Grey Castlerock Grey Fleece

111005.006.10.00 Cream Grey Fleece

8428927303219

8428927303257

8428927303226

8428927227218

8428927184665

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113349.617.10.00 Mardi Grape Grey Fleece

113349.999.10.00 Black Black Fleece

113349.716.10.00 Mazarine Blue Navy Fleece

113349.929.10.00 Grey Castlerock Grey Fleece

113349.006.10.00 Cream Grey Fleece

8428927305053

8428927303394

8428927303363

8428927227829

8428927227812

Lifestyle Collection Autumn-Winter 2017-18

Ski

Savva Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

111005.617.10.00 Mardi Grape Grey Fleece

111005.999.10.00 Black Black Fleece

111005.716.10.00 Mazarine Blue Navy Fleece

111005.929.10.00 Grey Castlerock Grey Fleece

111005.006.10.00 Cream Grey Fleece

8428927303219

8428927303257

8428927303226

8428927227218

8428927184665

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113349.617.10.00 Mardi Grape Grey Fleece

113349.999.10.00 Black Black Fleece

113349.716.10.00 Mazarine Blue Navy Fleece

113349.929.10.00 Grey Castlerock Grey Fleece

113349.006.10.00 Cream Grey Fleece

8428927305053

8428927303394

8428927303363

8428927227829

8428927227812

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dalarna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113345.617.10.00 · Mardi Grape Grey Vigoré Fleece

113345.929.10.00 · Grey Castlerock Black Fleece

8428927303332

8428927227720

Lech Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113344.742.10.00 · Dusty Blue Navy Fleece

113344.999.10.00 · Black Black Fleece

113344.929.10.00 · Grey Castlerock Grey Vigoré Fleece

8428927303264

8428927227706

8428927227690

113340.752.10.00 · Blue Ink Navy Fleece

113340.999.10.00 · Black Black Fleece

*113340.938.10.00 · Melange Grey Black Fleece

8428927303233

8428927227614

8428927227607

Taos Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113340.938.10.00 80% Acrylic 20% Nylon

Lifestyle Collection Autumn-Winter 2017-18

Ski

Dalarna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113345.617.10.00 · Mardi Grape Grey Vigoré Fleece

113345.929.10.00 · Grey Castlerock Black Fleece

8428927303332

8428927227720

Lech Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113344.742.10.00 · Dusty Blue Navy Fleece

113344.999.10.00 · Black Black Fleece

113344.929.10.00 · Grey Castlerock Grey Vigoré Fleece

8428927303264

8428927227706

8428927227690

113340.752.10.00 · Blue Ink Navy Fleece

113340.999.10.00 · Black Black Fleece

*113340.938.10.00 · Melange Grey Black Fleece

8428927303233

8428927227614

8428927227607

Taos Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113340.938.10.00 80% Acrylic 20% Nylon

Lifestyle Collection Autumn-Winter 2017-18

Active

Allie Knitted & Polar Fleece Hat 85% Acrylic, 15% Lambswool Fleece Band 116030.766.10.00 路 Dark Denim Navy Fleece

116030.623.10.00 路 Purple Dewberry Grey Fleece

8428927303905

8428927304148

116031.766.10.00 路 Dark Denim Navy Fleece

116031.623.10.00 路 Purple Dewberry Grey Fleece

8428927303936

8428927304032

Knitted & Polar Fleece Neckwarmer 85% Acrylic, 15% Lambswool Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Active

Allie Knitted & Polar Fleece Hat 85% Acrylic, 15% Lambswool Fleece Band 116030.766.10.00 路 Dark Denim Navy Fleece

116030.623.10.00 路 Purple Dewberry Grey Fleece

8428927303905

8428927304148

116031.766.10.00 路 Dark Denim Navy Fleece

116031.623.10.00 路 Purple Dewberry Grey Fleece

8428927303936

8428927304032

Knitted & Polar Fleece Neckwarmer 85% Acrylic, 15% Lambswool Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Active

Colt Knitted Hat 85% Acrylic, 15% Lambswool 2 layers

116028.906.10.00 · Grey Pewter

116028.824.10.00 · Forest Night

116028.766.10.00 · Dark Denim

8428927304025

8428927303998

8428927303950

116029.906.10.00 · Grey Pewter

116029.824.10.00 · Forest Night

116029.766.10.00 · Dark Denim

8428927308580

8428927306425

8428927304063

Knitted Neckwarmer 85% Acrylic, 15% Lambswool 2 layers

Lifestyle Collection Autumn-Winter 2017-18

Active

Colt Knitted Hat 85% Acrylic, 15% Lambswool 2 layers

116028.906.10.00 · Grey Pewter

116028.824.10.00 · Forest Night

116028.766.10.00 · Dark Denim

8428927304025

8428927303998

8428927303950

116029.906.10.00 · Grey Pewter

116029.824.10.00 · Forest Night

116029.766.10.00 · Dark Denim

8428927308580

8428927306425

8428927304063

Knitted Neckwarmer 85% Acrylic, 15% Lambswool 2 layers

Lifestyle Collection Autumn-Winter 2017-18

Active

Van Tech Knitted Hat Windstopper Membrane 100% Acrylic Full Windstopper Fabric Lining

113525.521.10.00 路 Pink Cerisse Black Windstopper

8428927228628

113525.703.10.00 路 Blue Skydiver Black Windstopper

8428927228635

Brew Tech Knitted Hat Windstopper Membrane 100% Acrylic Full Windstopper Fabric Lining

116003.999.10.00 路 Black Black Windstopper

116003.929.10.00 路 Grey Castlerock Black Windstopper

8428927303776

8428927303745

Lifestyle Collection Autumn-Winter 2017-18

Active

Van Tech Knitted Hat Windstopper Membrane 100% Acrylic Full Windstopper Fabric Lining

113525.521.10.00 路 Pink Cerisse Black Windstopper

8428927228628

113525.703.10.00 路 Blue Skydiver Black Windstopper

8428927228635

Brew Tech Knitted Hat Windstopper Membrane 100% Acrylic Full Windstopper Fabric Lining

116003.999.10.00 路 Black Black Windstopper

116003.929.10.00 路 Grey Castlerock Black Windstopper

8428927303776

8428927303745

Lifestyle Collection Autumn-Winter 2017-18

Active

Laki Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113516.752.10.00 · Blue Ink Navy Fleece

113516.999.10.00 · Black Black Fleece

8428927303554

8428927228406

113520.739.10.00 · Lake Blue Navy Fleece

113520.906.10.00 · Grey Pewter Grey Fleece

113520.311.10.00 · Fossil Grey Fleece

8428927303424

8428927303455

8428927228505

113555.999.10.00 · Black Black Fleece

113555.311.10.00 · Fossil Grey Fleece

8428927229175

8428927229151

Laki Stripes Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Active

Laki Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113516.752.10.00 · Blue Ink Navy Fleece

113516.999.10.00 · Black Black Fleece

8428927303554

8428927228406

113520.739.10.00 · Lake Blue Navy Fleece

113520.906.10.00 · Grey Pewter Grey Fleece

113520.311.10.00 · Fossil Grey Fleece

8428927303424

8428927303455

8428927228505

113555.999.10.00 · Black Black Fleece

113555.311.10.00 · Fossil Grey Fleece

8428927229175

8428927229151

Laki Stripes Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Lifestyle Collection Autumn-Winter 2017-18

Active

Solid Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113519.929.10.00 Grey Castlerock Grey Fleece

113519.629.10.00 Amaranth Purple Grey Fleece

113519.703.10.00 Blue Skydiver Grey Fleece

113519.999.10.00 Black Grey Fleece

113519.809.10.00 Forest Grey Fleece

8428927303639

8428927303592

8428927228482

8428927228499

8428927230348

Stowe Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113348.929.10.00 Grey Castlerock Grey Fleece

8428927227799

100

113348.617.10.00 Mardi Grape Grey Fleece

8428927303301

113348.752.10.00 Blue Ink Navy Fleece

8428927303349

113348.999.10.00 Black Black Fleece

8428927227805

101

Lifestyle Collection Autumn-Winter 2017-18

Active

Solid Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113519.929.10.00 Grey Castlerock Grey Fleece

113519.629.10.00 Amaranth Purple Grey Fleece

113519.703.10.00 Blue Skydiver Grey Fleece

113519.999.10.00 Black Grey Fleece

113519.809.10.00 Forest Grey Fleece

8428927303639

8428927303592

8428927228482

8428927228499

8428927230348

Stowe Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113348.929.10.00 Grey Castlerock Grey Fleece

8428927227799

100

113348.617.10.00 Mardi Grape Grey Fleece

8428927303301

113348.752.10.00 Blue Ink Navy Fleece

8428927303349

113348.999.10.00 Black Black Fleece

8428927227805

101

Active

Lifestyle Collection Autumn-Winter 2017-18

Edsel Knitted Hat 100% Acrylic

116027.311.10.00 · Fossil

116027.752.10.00 · Blue Ink

116027.999.10.00 · Black

8428927304117

8428927304131

8428927303912

113560.739.10.00 · Lake Blue Navy Fleece

113560.999.10.00 · Black Black Fleece

8428927303653

8428927229304

Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113560.311.10.00 · Fossil Grey Vigoré Fleece

8428927303615

Solid Infinity 100% Merino Wool

102

115012.327.10.00 · Walnut Brown

115012.788.10.00 · Denim

115012.937.10.00 · Grey

8428927249395

8428927249401

8428927244307

103

Active

Lifestyle Collection Autumn-Winter 2017-18

Edsel Knitted Hat 100% Acrylic

116027.311.10.00 · Fossil

116027.752.10.00 · Blue Ink

116027.999.10.00 · Black

8428927304117

8428927304131

8428927303912

113560.739.10.00 · Lake Blue Navy Fleece

113560.999.10.00 · Black Black Fleece

8428927303653

8428927229304

Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113560.311.10.00 · Fossil Grey Vigoré Fleece

8428927303615

Solid Infinity 100% Merino Wool

102

115012.327.10.00 · Walnut Brown

115012.788.10.00 · Denim

115012.937.10.00 · Grey

8428927249395

8428927249401

8428927244307

103

Lifestyle Collection Autumn-Winter 2017-18

Collection Overview Nuba

Nones

100% Merino Wool Made in EU Page: 47

100% Acrylic Made in EU Page: 53

2008.901.10

2008.557.10

2008.783.10

2008.305.10

100% Merino Wool Made in EU Page: 47

1683.621.10

1683.999.10

1683.841.10

1867.790.10

1867.621.10

1867.909.10

1867.999.10

Basic 1855.901.10

1855.557.10

1855.783.10

100% Acrylic Made in EU Page: 53

1855.305.10

Haan 100% Merino Wool Made in EU Page: 47

2009.621.10

2009.322.10

2009.929.10

2002.621.10

2002.322.10

2002.929.10

74% Acrylic, 26 % Wool Page: 49

116044.014.10.00

116044.906.10.00

73% Acrylic, 27% Wool Page: 55

113513.707.10.00

113513.316.10.00 113513.937.10.00

113513.204.10.00

113513.622.10.00

113552.707.10.00

113552.316.10.00

113552.937.10.00

113552.204.10.00

113552.622.10.00

2006.999.10

2006.516.10

2006.701.10

2006.907.10

1234.999

1234.516

1234.701

1234.907

116037.604.10.00

116037.937.10.00

73% Acrylic, 27% Wool Page: 55 116045.014.10.00

116044.605.10.00

1867.841.10

Margo

100% Merino Wool Made in EU Page: 47

Darla

116045.906.10.00 116045.605.10.00

Gribling

Dee 85% Acrylic, 15 % LambsWool Page: 49

116046.999.10.00

116046.707.10.00 116046.325.10.00

85% Acrylic, 15 % LambsWool Page: 49

116047.999.10.00

116047.707.10.00

116047.325.10.00

Adalwolf

75% Acrylic, 15% Wool, 10% Alpaca Made in EU Page: 55

100% Acrylic Made in EU Page: 51 115405.316.10.00

115405.909.10.00 115405.999.10.00 115405.621.10.00

50% Acrylic, 50% Polyester Made in EU Page: 51 1883.316.10

104

1683.790.10

1883.909.10

1883.999.10

Snud

Kiam

100% Acrylic Made in EU Page: 53

100% Acrylic Page: 57

1497.790

1497.621

1497.909

116038.604.10.00

116038.937.10.00

116039.604.10.00

116039.937.10.00

105

Lifestyle Collection Autumn-Winter 2017-18

Collection Overview Nuba

Nones

100% Merino Wool Made in EU Page: 47

100% Acrylic Made in EU Page: 53

2008.901.10

2008.557.10

2008.783.10

2008.305.10

100% Merino Wool Made in EU Page: 47

1683.621.10

1683.999.10

1683.841.10

1867.790.10

1867.621.10

1867.909.10

1867.999.10

Basic 1855.901.10

1855.557.10

1855.783.10

100% Acrylic Made in EU Page: 53

1855.305.10

Haan 100% Merino Wool Made in EU Page: 47

2009.621.10

2009.322.10

2009.929.10

2002.621.10

2002.322.10

2002.929.10

74% Acrylic, 26 % Wool Page: 49

116044.014.10.00

116044.906.10.00

73% Acrylic, 27% Wool Page: 55

113513.707.10.00

113513.316.10.00 113513.937.10.00

113513.204.10.00

113513.622.10.00

113552.707.10.00

113552.316.10.00

113552.937.10.00

113552.204.10.00

113552.622.10.00

2006.999.10

2006.516.10

2006.701.10

2006.907.10

1234.999

1234.516

1234.701

1234.907

116037.604.10.00

116037.937.10.00

73% Acrylic, 27% Wool Page: 55 116045.014.10.00

116044.605.10.00

1867.841.10

Margo

100% Merino Wool Made in EU Page: 47

Darla

116045.906.10.00 116045.605.10.00

Gribling

Dee 85% Acrylic, 15 % LambsWool Page: 49

116046.999.10.00

116046.707.10.00 116046.325.10.00

85% Acrylic, 15 % LambsWool Page: 49

116047.999.10.00

116047.707.10.00

116047.325.10.00

Adalwolf

75% Acrylic, 15% Wool, 10% Alpaca Made in EU Page: 55

100% Acrylic Made in EU Page: 51 115405.316.10.00

115405.909.10.00 115405.999.10.00 115405.621.10.00

50% Acrylic, 50% Polyester Made in EU Page: 51 1883.316.10

104

1683.790.10

1883.909.10

1883.999.10

Snud

Kiam

100% Acrylic Made in EU Page: 53

100% Acrylic Page: 57

1497.790

1497.621

1497.909

116038.604.10.00

116038.937.10.00

116039.604.10.00

116039.937.10.00

105

Lifestyle Collection Autumn-Winter 2017-18

Borae

Glen

100% Acrylic Page: 59

67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Page: 67 116040.937.10.00

116040.716.10.00

116041.937.10.00

116041.716.10.00

116042.937.10.00

116042.716.10.00

Airon

67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Page: 67 116017.999.10.00

116017.328.10.00

116018.328.10.00

Elie

100% Acrylic Page: 61

85% Acrylic, 15% Lambswool Page: 67 111021.907.10.00

111021.938.10.00

111021.766.10.00

111021.403.10.00

85% Acrylic, 15% Lambswool Page: 67

111021.999.10.00 116012.937.10.00

100% Acrylic Page: 61

116012.328.10.00

116002.937.10.00 116002.328.10.00

Nisse 100% Acrylic Page: 69 113549.907.10.00

113549.938.10.00

113549.766.10.00

113549.403.10.00

100% Acrylic Page: 69

113549.999.10.00 116010.316.10.00 116010.422.10.00

Proof

116011.316.10.00

116011.422.10.00

Stella

100% Acrylic Page: 63

100% Acrylic Page: 71 116043.937.10.00

116043.014.10.00

113523.999.10.00 113523.316.10.00

Braidy 100% Acrylic Page: 63 116034.851.10.00 116034.629.10.00

113523.014.10.00

113523.936.10.00

113523.557.10.00

100% Acrylic Page: 71

100% Acrylic Page: 63 116034.937.10.00

116036.937.10.00

116036.851.10.00 113558.999.10.00

113558.316.10.00 113558.014.10.00

113558.936.10.00

113558.557.10.00

Yssik

100% Acrylic Page: 63

70% Acrylic, 30% Nylon Page: 73 116035.937.10.00

116035.851.10.00

100% Acrylic Page: 65

116032.316.10.00

116032.557.10.00

70% Acrylic, 30% Nylon Page: 73

116035.629.10.00

Lyne

106

116018.999.10.00

116032.716.10.00

110992.629.10.00

110992.790.10.00

113332.629.10.00

113332.790.10.00

113335.629.10.00

113335.790.10.00

70% Acrylic, 30% Nylon Page: 73 116033.316.10.00

116033.557.10.00

116033.716.10.00

107

Lifestyle Collection Autumn-Winter 2017-18

Borae

Glen

100% Acrylic Page: 59

67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Page: 67 116040.937.10.00

116040.716.10.00

116041.937.10.00

116041.716.10.00

116042.937.10.00

116042.716.10.00

Airon

67% Acrylic, 29% Wool, 2% Nylon 2% Metallic Yarn Page: 67 116017.999.10.00

116017.328.10.00

116018.328.10.00

Elie

100% Acrylic Page: 61

85% Acrylic, 15% Lambswool Page: 67 111021.907.10.00

111021.938.10.00

111021.766.10.00

111021.403.10.00

85% Acrylic, 15% Lambswool Page: 67

111021.999.10.00 116012.937.10.00

100% Acrylic Page: 61

116012.328.10.00

116002.937.10.00 116002.328.10.00

Nisse 100% Acrylic Page: 69 113549.907.10.00

113549.938.10.00

113549.766.10.00

113549.403.10.00

100% Acrylic Page: 69

113549.999.10.00 116010.316.10.00 116010.422.10.00

Proof

116011.316.10.00

116011.422.10.00

Stella

100% Acrylic Page: 63

100% Acrylic Page: 71 116043.937.10.00

116043.014.10.00

113523.999.10.00 113523.316.10.00

Braidy 100% Acrylic Page: 63 116034.851.10.00 116034.629.10.00

113523.014.10.00

113523.936.10.00

113523.557.10.00

100% Acrylic Page: 71

100% Acrylic Page: 63 116034.937.10.00

116036.937.10.00

116036.851.10.00 113558.999.10.00

113558.316.10.00 113558.014.10.00

113558.936.10.00

113558.557.10.00

Yssik

100% Acrylic Page: 63

70% Acrylic, 30% Nylon Page: 73 116035.937.10.00

116035.851.10.00

100% Acrylic Page: 65

116032.316.10.00

116032.557.10.00

70% Acrylic, 30% Nylon Page: 73

116035.629.10.00

Lyne

106

116018.999.10.00

116032.716.10.00

110992.629.10.00

110992.790.10.00

113332.629.10.00

113332.790.10.00

113335.629.10.00

113335.790.10.00

70% Acrylic, 30% Nylon Page: 73 116033.316.10.00

116033.557.10.00

116033.716.10.00

107

Lifestyle Collection Autumn-Winter 2017-18

Skyler 100% Acrylic Page: 75

100% Acrylic Page: 81

100% Acrylic Page: 75

116025.613.10.00

116014.845.10.00 116014.620.10.00

116016.845.10.00

116025.752.10.00

116016.620.10.00

Livy Fizz 100% Acrylic Page: 77

100% Acrylic Page: 83

100% Acrylic Page: 77

116021.204.10.00 116021.789.10.00 116007.703.10.00

116006.703.10.00 116006.511.10.00

100% Acrylic Page: 83

100% Acrylic Page: 77 116008.703.10.00

116022.789.10.00

116007.511.10.00

Riddle 100% Acrylic Page: 77

116022.204.10.00

116023.204.10.00

116008.511.10.00 116009.999.10.00

116009.739.10.00

116023.789.10.00

Danke 100% Acrylic Page: 85

100% Acrylic Page: 85

Drip 100% Acrylic Page: 79 110981.620.10.00

110981.009.10.00 110981.999.10.00

110981.901.10.00

116019.999.10.00

116019.933.10.00

113584.707.10.00

113584.014.10.00

116020.999.10.00 116020.933.10.00

Dorn

110981.703.10.00

100% Acrylic Page: 87

Dub

113584.787.10.00

Neper

95% Acrylic 5% Elastane Page: 79

100% Acrylic Page: 87

116015.999.10.00

116015.766.10.00

116015.629.10.00

113586.752.10.00 113586.619.10.00

Dorian 100% Acrylic Page: 81

116024.752.10.00

113586.937.10.00 113586.535.10.00

113586.426.10.00

100% Acrylic Page: 87

100% Acrylic Page: 81

116024.613.10.00

108

113584.203.10.00

116026.613.10.00

116026.752.10.00

113347.752.10.00

113347.619.10.00

113347.937.10.00

113347.535.10.00

113347.426.10.00

109

Lifestyle Collection Autumn-Winter 2017-18

Skyler 100% Acrylic Page: 75

100% Acrylic Page: 81

100% Acrylic Page: 75

116025.613.10.00

116014.845.10.00 116014.620.10.00

116016.845.10.00

116025.752.10.00

116016.620.10.00

Livy Fizz 100% Acrylic Page: 77

100% Acrylic Page: 83

100% Acrylic Page: 77

116021.204.10.00 116021.789.10.00 116007.703.10.00

116006.703.10.00 116006.511.10.00

100% Acrylic Page: 83

100% Acrylic Page: 77 116008.703.10.00

116022.789.10.00

116007.511.10.00

Riddle 100% Acrylic Page: 77

116022.204.10.00

116023.204.10.00

116008.511.10.00 116009.999.10.00

116009.739.10.00

116023.789.10.00

Danke 100% Acrylic Page: 85

100% Acrylic Page: 85

Drip 100% Acrylic Page: 79 110981.620.10.00

110981.009.10.00 110981.999.10.00

110981.901.10.00

116019.999.10.00

116019.933.10.00

113584.707.10.00

113584.014.10.00

116020.999.10.00 116020.933.10.00

Dorn

110981.703.10.00

100% Acrylic Page: 87

Dub

113584.787.10.00

Neper

95% Acrylic 5% Elastane Page: 79

100% Acrylic Page: 87

116015.999.10.00

116015.766.10.00

116015.629.10.00

113586.752.10.00 113586.619.10.00

Dorian 100% Acrylic Page: 81

116024.752.10.00

113586.937.10.00 113586.535.10.00

113586.426.10.00

100% Acrylic Page: 87

100% Acrylic Page: 81

116024.613.10.00

108

113584.203.10.00

116026.613.10.00

116026.752.10.00

113347.752.10.00

113347.619.10.00

113347.937.10.00

113347.535.10.00

113347.426.10.00

109

Lifestyle Collection Autumn-Winter 2017-18

Savva

Van

Brew

100% Acrylic Page: 89

100% Acrylic Page: 97

111005.617.10.00

111005.999.10.00

111005.716.10.00

111005.929.10.00

111005.006.10.00

113525.521.10.00

100% Acrylic Page: 89

113525.703.10.00

116003.999.10.00

Laki Stripes

Laki 100% Acrylic Page: 99 113349.617.10.00

113349.999.10.00 113349.716.10.00

100% Acrylic Page: 99

113349.929.10.00 113349.006.10.00 113516.752.10.00

Dalarna

Lech

100% Acrylic Page: 91

100% Acrylic Page: 91 113345.617.10.00

116003.929.10.00

113520.906.10.00

113520.311.10.00

113555.999.10.00

113555.311.10.00

115012.788.10.00

115012.937.10.00

100% Acrylic Page: 99 113344.742.10.00

113345.929.10.00

113520.739.10.00

113516.999.10.00

113344.999.10.00 113344.929.10.00

Solid

Taos

100% Acrylic Page: 101

100% Acrylic Page: 91 *

80% Acrylic 20% Nylon Page: 91

113340.752.10.00

113340.999.10.00

*113340.938.10.00

113519.929.10.00

113519.629.10.00

113519.703.10.00

113519.999.10.00

113348.929.10.00

113348.617.10.00

113348.752.10.00

113348.999.10.00

116027.311.10.00

116027.752.10.00

116027.999.10.00

113519.809.10.00

Stowe 100% Acrylic Page: 101

Allie 85% Acrylic, 15% Lambswool Page: 93 116030.766.10.00

85% Acrylic, 15% Lambswool Page: 93 116030.623.10.00

116031.766.10.00

116031.623.10.00

Edsel 100% Acrylic Page: 103

Colt 85% Acrylic, 15% Lambswool Page: 95 116028.906.10.00

85% Acrylic, 15% Lambswool Page: 95 116028.824.10.00 116028.766.10.00

116029.906.10.00

116029.824.10.00 116029.766.10.00

Neo

Solid

100% Acrylic Page: 103

100% Merino Wool Page: 103

113560.311.10.00

110

113560.739.10.00

113560.999.10.00

115012.327.10.00

111

Lifestyle Collection Autumn-Winter 2017-18

Savva

Van

Brew

100% Acrylic Page: 89

100% Acrylic Page: 97

111005.617.10.00

111005.999.10.00

111005.716.10.00

111005.929.10.00

111005.006.10.00

113525.521.10.00

100% Acrylic Page: 89

113525.703.10.00

116003.999.10.00

Laki Stripes

Laki 100% Acrylic Page: 99 113349.617.10.00

113349.999.10.00 113349.716.10.00

100% Acrylic Page: 99

113349.929.10.00 113349.006.10.00 113516.752.10.00

Dalarna

Lech

100% Acrylic Page: 91

100% Acrylic Page: 91 113345.617.10.00

116003.929.10.00

113520.906.10.00

113520.311.10.00

113555.999.10.00

113555.311.10.00

115012.788.10.00

115012.937.10.00

100% Acrylic Page: 99 113344.742.10.00

113345.929.10.00

113520.739.10.00

113516.999.10.00

113344.999.10.00 113344.929.10.00

Solid

Taos

100% Acrylic Page: 101

100% Acrylic Page: 91 *

80% Acrylic 20% Nylon Page: 91

113340.752.10.00

113340.999.10.00

*113340.938.10.00

113519.929.10.00

113519.629.10.00

113519.703.10.00

113519.999.10.00

113348.929.10.00

113348.617.10.00

113348.752.10.00

113348.999.10.00

116027.311.10.00

116027.752.10.00

116027.999.10.00

113519.809.10.00

Stowe 100% Acrylic Page: 101

Allie 85% Acrylic, 15% Lambswool Page: 93 116030.766.10.00

85% Acrylic, 15% Lambswool Page: 93 116030.623.10.00

116031.766.10.00

116031.623.10.00

Edsel 100% Acrylic Page: 103

Colt 85% Acrylic, 15% Lambswool Page: 95 116028.906.10.00

85% Acrylic, 15% Lambswool Page: 95 116028.824.10.00 116028.766.10.00

116029.906.10.00

116029.824.10.00 116029.766.10.00

Neo

Solid

100% Acrylic Page: 103

100% Merino Wool Page: 103

113560.311.10.00

110

113560.739.10.00

113560.999.10.00

115012.327.10.00

111

112 KIAM

LIVY

DRIP

ADALWOLF

DORIAN

YSSIK

KIAM

BRAIDY

RIDDLE

FIZZ

VAN

ALLIE

YSSIK

BASIC

DEE

Acrylic

DORIAN

COLT

DANKE

BORAE

BREW

PROOF

LIVY

GRIBLING

DORN

AIRON

LAKI

BRAIDY

NEPER

ELIE

LAKI STRIPES

LYNE

Infinity

Collar

Neckwarmer Comfort

Neckwarmer

PRODUCT

NONES

ADALWOLF

BORAE

KIAM

BORAE

DANKE

LIVY

DEE

AIRON

SNUD

Acrylic

GRIBLING

BRAIDY

NEPER

ELIE

SAVVA

NISSE

ALLIE

STELLA

LIFESTYLE PRODUCT CHART

Hood

Neckwarmer Hat

Headband

Hat

PRODUCT

LIFESTYLE PRODUCT CHART

COLT

YSSIK

SAVVA

NISSE

SOLID

DUB

LAKI STRIPES

SKYLER

STELLA

EDSEL

DALARNA

STOWE

FIZZ

SKYLER

LECH

NEO

DORIAN

FIZZ

TAOS

DARLA

GLEN

MARGO

Wool Blend

GLEN

DARLA

Wool Blend

LYNE

MARGO

SOLID

NUBA

HAAN

Merino Wool

HAAN

NUBA

Merino Wool

Lifestyle Collection Autumn-Winter 2017-18

113

112 KIAM

LIVY

DRIP

ADALWOLF

DORIAN

YSSIK

KIAM

BRAIDY

RIDDLE

FIZZ

VAN

ALLIE

YSSIK

BASIC

DEE

Acrylic

DORIAN

COLT

DANKE

BORAE

BREW

PROOF

LIVY

GRIBLING

DORN

AIRON

LAKI

BRAIDY

NEPER

ELIE

LAKI STRIPES

LYNE

Infinity

Collar

Neckwarmer Comfort

Neckwarmer

PRODUCT

NONES

ADALWOLF

BORAE

KIAM

BORAE

DANKE

LIVY

DEE

AIRON

SNUD

Acrylic

GRIBLING

BRAIDY

NEPER

ELIE

SAVVA

NISSE

ALLIE

STELLA

LIFESTYLE PRODUCT CHART

Hood

Neckwarmer Hat

Headband

Hat

PRODUCT

LIFESTYLE PRODUCT CHART

COLT

YSSIK

SAVVA

NISSE

SOLID

DUB

LAKI STRIPES

SKYLER

STELLA

EDSEL

DALARNA

STOWE

FIZZ

SKYLER

LECH

NEO

DORIAN

FIZZ

TAOS

DARLA

GLEN

MARGO

Wool Blend

GLEN

DARLA

Wool Blend

LYNE

MARGO

SOLID

NUBA

HAAN

Merino Wool

HAAN

NUBA

Merino Wool

Lifestyle Collection Autumn-Winter 2017-18

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Lifestyle Collection Autumn-Winter 2017-18

Campaign & Point Of Sale

How do we use the keystyles to create the image campaign?

Model To Success The communication campaign is based on the product KEY STYLES. The Key styles are a selection of the most representative products in this collection, which have marketing supports and ensure a good sell through data. The Key styles cover the main product stories and each one is scheduled on the month that fits best the product benefit. The below flow shows the monthly approach used for both, advertising plan and point of sale and it is highly recommended to follow in order to elevate the product stories at retail.

Daily Those who wear accessories to express their personal style and provide the perfect accent to their routine activities. They want to bring outdoor aesthetics to accessories meant for urban life. Leisure People who go to of a holiday weekend to walk in the woods, stay in a rustic cabin and want to add warmth and style to your travel wardrobe. Active Designed for those who enjoy outdoor sport in every season, the BUFF® Active collection is ideal for camping,

Product Stories September / October

These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store. For this season we created two art directions, both showing the product key style, an action picture with the target segment and the main Product feature.

hiking, and trekking in cooler weather.

November / December

January

Freestyle Adrenaline enthusiasts, snow fanatics, those who snow is their lifestyle and who look for trendy and comfortable products. Ski Those who care as much about style as about function, who know that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.

Active

Chic A glamorous woman on a ski trip, who cares about the style and looks for a high quality and luxury accessories.

Leisure DaIly

Lead Stories

Ski FreeStyle Chic

Principal Stories

These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store.

Key Take Aways

These images will be applied to the following store promo items using the key styles on the next page:

What

· Be aware of the marketing strategy benefits and the impact of it!

Why

· Only key style products are supported globally by specific marketing materials. · Use appropriate and effective communication for each segment / consumer. · Be aligned to all marketing activities.

How

· Range and push key styles when planning your assortment.

114

Display

Window Poster

Poster for Wall Display

- 30 cm x 42 cm - It doesn't include the wooden image holder.

- 80 cm x 100 cm

- 100 cm x 210 cm

115

Lifestyle Collection Autumn-Winter 2017-18

Campaign & Point Of Sale

How do we use the keystyles to create the image campaign?

Product Stories September / October

hiking, and trekking in cooler weather.

November / December

January

Active

Chic A glamorous woman on a ski trip, who cares about the style and looks for a high quality and luxury accessories.

Leisure DaIly

Lead Stories

Ski FreeStyle Chic

Principal Stories

These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store.

Key Take Aways

These images will be applied to the following store promo items using the key styles on the next page:

What

· Be aware of the marketing strategy benefits and the impact of it!

Why

How

· Range and push key styles when planning your assortment.

114

Display

Window Poster

Poster for Wall Display

- 30 cm x 42 cm - It doesn't include the wooden image holder.

- 80 cm x 100 cm

- 100 cm x 210 cm

115

Lifestyle Collection Autumn-Winter 2017-18

Key Styles Please find below the whole selection of KEY STYLES and the Point Of Sale items available for Autumn Winter 2017-18 season. All these key style products are highlighted with a STAR along the product section on this catalogue.

Daily

Freestyle

Man Daily

Woman Daily

116046.707.10.00 + 116047.707.10.00 Ref Image Display:

529276

116044.014.10.00 + 116045.014.10.00

115405.316.10.00 + 1883.316.10.00

Ref Image Display: 529276 Ref Window Poster: 529277

Ref Poster Wall:

529278

Leisure Man Leisure

116034.851.10.00 + 116035.851.10.00 Ref Image Display:

529279

116006.703.10.00 + 116009.999.10.00

110992.629.10.00 + 113335.629.10.00

Ref Image Display: 529294 Ref Window Poster: 529295

Ref Image Display: Ref Poster Wall:

529294 529296

Woman Leisure

Man Ski

Woman Ski

Man Ski

116043.014.10.00

116037.604.10.00 + 116038.604.10.00

113513.707.10.00 + 113552.707.10.00

116019.999.10.00 + 116020.999.10.00

116021.204.10.00 + 116022.204.10.00

113344.742.10.00

Ref Image Display: 529280 Ref Window Poster: 529299

Ref Image Display: 529290 Ref Window Poster: 529292

Ref Image Display: 529290 Ref Window Poster: 529291

Ref Image Display:

529279

Ref Image Display: Ref Poster Wall:

529280 529298

Woman Ski

111005.617.10.00 + 113349.617.10.00 529289

Ref Image Display: Ref Poster Wall:

529289 529293

Active

Woman Chic

116012.937.10.00 + 116002.937.10.00

116

Woman Freestyle

Ski

Chic

Ref Image Display: Ref Poster Wall:

Man Freestyle

529281 529282

Woman Chic

Man Active

Woman Active

116010.422.10.00 + 116011.422.10.00

116028.906.10.00 + 116029.906.10.00

113525.521.10.00

Ref Image Display: 529281 Ref Window Poster: 529283

Ref Image Display: 529284 Ref Window Poster: 529287

Ref Image Display: Ref Poster Wall:

529284 529288

113516.752.10.00 + 113348.752.10.00

113519.629.10.00 + 113348.617.10.00

Ref Image Display: 529285 Ref Window Poster: 529286

Ref Image Display:

529285

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Lifestyle Collection Autumn-Winter 2017-18

Daily

Freestyle

Man Daily

Woman Daily

116046.707.10.00 + 116047.707.10.00 Ref Image Display:

529276

116044.014.10.00 + 116045.014.10.00

115405.316.10.00 + 1883.316.10.00

Ref Image Display: 529276 Ref Window Poster: 529277

Ref Poster Wall:

529278

Leisure Man Leisure

116034.851.10.00 + 116035.851.10.00 Ref Image Display:

529279

116006.703.10.00 + 116009.999.10.00

110992.629.10.00 + 113335.629.10.00

Ref Image Display: 529294 Ref Window Poster: 529295

Ref Image Display: Ref Poster Wall:

529294 529296

Woman Leisure

Man Ski

Woman Ski

Man Ski

116043.014.10.00

116037.604.10.00 + 116038.604.10.00

113513.707.10.00 + 113552.707.10.00

116019.999.10.00 + 116020.999.10.00

116021.204.10.00 + 116022.204.10.00

113344.742.10.00

Ref Image Display: 529280 Ref Window Poster: 529299

Ref Image Display: 529290 Ref Window Poster: 529292

Ref Image Display: 529290 Ref Window Poster: 529291

Ref Image Display:

529279

Ref Image Display: Ref Poster Wall:

529280 529298

Woman Ski

111005.617.10.00 + 113349.617.10.00 529289

Ref Image Display: Ref Poster Wall:

529289 529293

Active

Woman Chic

116012.937.10.00 + 116002.937.10.00

116

Woman Freestyle

Ski

Chic

Ref Image Display: Ref Poster Wall:

Man Freestyle

529281 529282

Woman Chic

Man Active

Woman Active

116010.422.10.00 + 116011.422.10.00

116028.906.10.00 + 116029.906.10.00

113525.521.10.00

Ref Image Display: 529281 Ref Window Poster: 529283

Ref Image Display: 529284 Ref Window Poster: 529287

Ref Image Display: Ref Poster Wall:

529284 529288

113516.752.10.00 + 113348.752.10.00

113519.629.10.00 + 113348.617.10.00

Ref Image Display: 529285 Ref Window Poster: 529286

Ref Image Display:

529285

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Lifestyle Collection Autumn-Winter 2017-18

Point of Sale

WOW WINDOW This concept is intended for a full window.

The communication campaign is based on the product stories selected and is aimed for being implemented in every store. Multiple supports have been developed to highlight the whole key styles selection BUFF® has designed specific concepts that will underline the key-styles selected on a different level. These supports cover 2 main retail spaces: Window / In-store

Windows

Sport Hübner Darmstadt, Germany

Windows will be implemented only in selected stores. Therefore, if you wish to be part of this plan, ask your BUFF® agent for more information. We developed a box window display to highlight the BUFF® products in the store window. This item is so versatile that you can use it on the window and also In-Store. This item could be used as a STAR Window or WOW Window.

STAR WINDOW This concept is intended for a shared brand window. Here you have an example.

Window Box: 37cm x185cm

Cuylás Vall d'Aran, Spain

Schuster Munich, Germany

118

119

Lifestyle Collection Autumn-Winter 2017-18

Point of Sale

WOW WINDOW This concept is intended for a full window.

Windows

Sport Hübner Darmstadt, Germany

STAR WINDOW This concept is intended for a shared brand window. Here you have an example.

Window Box: 37cm x185cm

Cuylás Vall d'Aran, Spain

Schuster Munich, Germany

118

119

Point of Sale

120

Lifestyle Collection Autumn-Winter 2017-18

121

Point of Sale

120

Lifestyle Collection Autumn-Winter 2017-18

121

Lifestyle Collection Autumn-Winter 2017-18

In-store

NEW

IMPORTANT

We like to refine every possible detail by putting together a panoramic shot on how to present BUFF® products in stores. This season we have reduced the packaging size in order to optimize the stores space and increase profitability. And with these two goals we have redesigned BUFF® fixtures, all of them have increased the product capacity and are highly versatile, using fixtures guides rails to offer flexibility to all stores that can adjust their own product presentation. The following pictures will help you to understand the potential of all our fixtures and how impactful they are in the retail floor. All of them are easy to implement and most importantly, help rapidly to transform orders to sales.

All the accessories we offer for BUFF® fixtures can also be used in most of the standard retail slat walls, because they follow the universal fixtures guides rails.

Increased Capacity & Profitability

WALL DISPLAY

122

Also For Slat Walls

GONDOLA DISPLAY

FLOOR DISPLAY

123

Lifestyle Collection Autumn-Winter 2017-18

In-store

NEW

IMPORTANT

All the accessories we offer for BUFF® fixtures can also be used in most of the standard retail slat walls, because they follow the universal fixtures guides rails.

Increased Capacity & Profitability

WALL DISPLAY

122

Also For Slat Walls

GONDOLA DISPLAY

FLOOR DISPLAY

123

Lifestyle Collection Autumn-Winter 2017-18

OAK WALL DISPLAY

OAK GONDOLA SALES DISPLAY

OAK FLOOR DISPLAY

- Display of 219 x 116 x 52 cm - 1 side - Using fixtures guides rails - Maximum capacity 30 hooks (neck products)

- Display of 142,5 x 116 x 53 cm - 2 sides - Using fixtures guides rails - Maximum capacity 30 hooks (neck products)

- Display of 152 x 48 x 44 cm - 2 sides - Using fixtures guides rails - Maximum capacity 24 hooks (neck products)

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 30 hooks - It comes in one box of 120x 100 x28 cm - Value: 660€ - Reference: 527869

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 30 hooks - 4 wheels - It comes in one box of 120 x 56 x 150 cm - Value: 700€ - Reference: 527880

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 4 wheels - 24 hooks - It comes in one box of 47 x 45 x 80 cm - Value: 270€ - Reference: 527881

8428927309433 8428927309440

OAK WALL DISPLAY

8428927309457

OAK GONDOLA SALES DISPLAY

OAK FLOOR DISPLAY

Common accessories to be applied on all display fixtures All these accessories can also be used in most of the standard retail slat walls using fixtures guides rails.

HOOK PACK:

DISPLAY WITH LED LIGHTS: - A LED Bar lights to use over the wall display - Height of wall display with lights structure: 242 cm - Value: 144€ - Reference: 527870 8428927309471

OAK WOODEN SHELF:

- A shelf that allows to put a 3D head or an image display in our fixtures - To be used in fixtures guides rails - It comes in one box of 60 x 40 x 10 cm - Value: 30€ - Reference: 527871 8428927309488

OAK SHELF LIFESTYLE:

- A shelf that allows to put a 3D head or an image display in our fixtures - To be used in fixtures guides rails - Size: 58 x 35 x 7 cm - Value: 50€ - Reference: 529297 8428927310613

- Pack of 12 hooks for replacements - Length 26 cm - To be used in fixtures guides rails - Value: 28€ - Reference: 527873 8428927309495

COUNTER DISPLAY HOOK:

- Pack of 4 hooks for replacements - Length 15 cm - Value: 4 € - Reference: 527883 8428927309501

124

PLASTIC RUBBER ENDS: - Pack of 20 pieces - Rubber to put at the end of the display hooks. - BUFF® logo is printed on. - Value*: 1,2 €. - Reference: 503893

10 HATS DISPLAY ADAPTER:

- Hats display structure for 12 units - To be used in fixtures guides rails - It allows to use hooks bellow it - It comes in one box of 39 x 30 x 15 cm - Value: 83€ - Reference:527875

MIRROR:

- Wood metal mirror attachable to the Wall - Mirror with a hook to be used in the slat walls or over a table - Size: 31 x24 cm - Value: 58€ - Reference: 527877

HAT & NECK SHAPE HOLDER:

- Metal hook with hat and neck shape holder - To be used in fixtures guides rails - Size: 39 x 30 x 18 cm - Value: 80€/box (2 pieces /box) - Reference: 522634 8428927212436

8428927137531

8428927309518

8428927309525

* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

125

Lifestyle Collection Autumn-Winter 2017-18

OAK WALL DISPLAY

OAK GONDOLA SALES DISPLAY

OAK FLOOR DISPLAY

- Display of 219 x 116 x 52 cm - 1 side - Using fixtures guides rails - Maximum capacity 30 hooks (neck products)

- Display of 142,5 x 116 x 53 cm - 2 sides - Using fixtures guides rails - Maximum capacity 30 hooks (neck products)

- Display of 152 x 48 x 44 cm - 2 sides - Using fixtures guides rails - Maximum capacity 24 hooks (neck products)

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 30 hooks - It comes in one box of 120x 100 x28 cm - Value: 660€ - Reference: 527869

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 30 hooks - 4 wheels - It comes in one box of 120 x 56 x 150 cm - Value: 700€ - Reference: 527880

- This display includes: - Metal structure covered with natural oak wood divided in 3 pieces. - 4 wheels - 24 hooks - It comes in one box of 47 x 45 x 80 cm - Value: 270€ - Reference: 527881

8428927309433 8428927309440

OAK WALL DISPLAY

8428927309457

OAK GONDOLA SALES DISPLAY

OAK FLOOR DISPLAY

Common accessories to be applied on all display fixtures All these accessories can also be used in most of the standard retail slat walls using fixtures guides rails.

HOOK PACK:

DISPLAY WITH LED LIGHTS: - A LED Bar lights to use over the wall display - Height of wall display with lights structure: 242 cm - Value: 144€ - Reference: 527870 8428927309471

OAK WOODEN SHELF:

OAK SHELF LIFESTYLE:

- A shelf that allows to put a 3D head or an image display in our fixtures - To be used in fixtures guides rails - Size: 58 x 35 x 7 cm - Value: 50€ - Reference: 529297 8428927310613

- Pack of 12 hooks for replacements - Length 26 cm - To be used in fixtures guides rails - Value: 28€ - Reference: 527873 8428927309495

COUNTER DISPLAY HOOK:

- Pack of 4 hooks for replacements - Length 15 cm - Value: 4 € - Reference: 527883 8428927309501

124

PLASTIC RUBBER ENDS: - Pack of 20 pieces - Rubber to put at the end of the display hooks. - BUFF® logo is printed on. - Value*: 1,2 €. - Reference: 503893

10 HATS DISPLAY ADAPTER:

- Hats display structure for 12 units - To be used in fixtures guides rails - It allows to use hooks bellow it - It comes in one box of 39 x 30 x 15 cm - Value: 83€ - Reference:527875

MIRROR:

- Wood metal mirror attachable to the Wall - Mirror with a hook to be used in the slat walls or over a table - Size: 31 x24 cm - Value: 58€ - Reference: 527877

HAT & NECK SHAPE HOLDER:

- Metal hook with hat and neck shape holder - To be used in fixtures guides rails - Size: 39 x 30 x 18 cm - Value: 80€/box (2 pieces /box) - Reference: 522634 8428927212436

8428927137531

8428927309518

8428927309525

* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

125

Lifestyle Collection Autumn-Winter 2017-18

Branding Items

Packaging

BRANDING DISPLAY All BUFF® lifestyle products offer two ways to be displayed in the stores a cardboard packaging or a plastic hook. Each store can decide depending on the shop style how to display the products as all products are delivered with the accessories for both options.

- Oak wood display of 61 X 20 X 14,5 cm - To place on a shelf or on a desk. - Combination of the hat and neck together - It comes in one box of 24 x 67 x 62 cm - Value: 175 € - Reference: 527884

CARDBOARD PACKAGING:

8428927309532

HEAD FORM DISPLAY

· NECKWARMER

· HEADBAND

- A 3D head made of paper pulp. - Value*: 30€. Reference: 521679 ADULT 3D HEAD WHITE 8428927231888

HOOK:

- Value*: 20€. Reference: 521139 ADULT 3D HEAD

If a store wants to expose the product without the cardboard packaging, they can take it out and use the small plastic hook and hangtags fixed on the textile label.

8428927195388

WOODEN HOOK - Hanger of 15 cm height and 14,5 cm width. Reference: 518275

· BANDANA · NECKWARMER COMFORT · INFINITY SCARF · COLLAR · WRAP · HOOD

SMALL BRANDING DISPLAY - A small oak wood piece with a metal logo - To use over a shelf - Size: 13 x 13,5 x 8,5 cm - Value*: 30€. - Reference: 527872

IMAGE HOLDER - Wooden piece designed to hold a campaign display image. - Value*: 8€. Reference: 521153

8428927195432

8428927309549

GIFT BOX - Box of 21 cm depth and 26 cm width. Reference: 503718

8428927195500

HATS: All hats come with an incorporated hook.

8428927137685

* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

126

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Lifestyle Collection Autumn-Winter 2017-18

Branding Items

Packaging

- Oak wood display of 61 X 20 X 14,5 cm - To place on a shelf or on a desk. - Combination of the hat and neck together - It comes in one box of 24 x 67 x 62 cm - Value: 175 € - Reference: 527884

CARDBOARD PACKAGING:

8428927309532

HEAD FORM DISPLAY

· NECKWARMER

· HEADBAND

- A 3D head made of paper pulp. - Value*: 30€. Reference: 521679 ADULT 3D HEAD WHITE 8428927231888

HOOK:

- Value*: 20€. Reference: 521139 ADULT 3D HEAD

If a store wants to expose the product without the cardboard packaging, they can take it out and use the small plastic hook and hangtags fixed on the textile label.

8428927195388

WOODEN HOOK - Hanger of 15 cm height and 14,5 cm width. Reference: 518275

· BANDANA · NECKWARMER COMFORT · INFINITY SCARF · COLLAR · WRAP · HOOD

SMALL BRANDING DISPLAY - A small oak wood piece with a metal logo - To use over a shelf - Size: 13 x 13,5 x 8,5 cm - Value*: 30€. - Reference: 527872

IMAGE HOLDER - Wooden piece designed to hold a campaign display image. - Value*: 8€. Reference: 521153

8428927195432

8428927309549

GIFT BOX - Box of 21 cm depth and 26 cm width. Reference: 503718

8428927195500

HATS: All hats come with an incorporated hook.

8428927137685

* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

126

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Lifestyle Collection Autumn-Winter 2017-18

Neckwear Fits Design, comfort and performance remain the main foundation on which BUFF® develops its products, so the range includes different fits that cover these principals:

Neck Fits 1. Neckwarmer: Close around the neck. 2. Neckwarmer Comfort: A little baggy around the neck. 3. Collar: Baggy around the neck. 4. Infinity: Two loops around the neck.

When putting together an outfit, don’t forget to accessorize.

1 2 3

At BUFF® we believe that your Head & Neckwear accessories give you a great deal of combination possibilities based on color and design.

With this collection we encourage you to find the perfect match for you between snoods and hats. Explore the new BUFF® Lifestyle pieces, find the endless design combinations, and enrich your look. The Mix & Match property is mentioned on packaging and hangtags of all the products that fulfill it, as shown on the top right. Below is a small sample of these products combinations:

128

Neckwarmer

Neckwarmer Comfort

Collar

Infinity 129

Lifestyle Collection Autumn-Winter 2017-18

Neckwear Fits Design, comfort and performance remain the main foundation on which BUFF® develops its products, so the range includes different fits that cover these principals:

Neck Fits 1. Neckwarmer: Close around the neck. 2. Neckwarmer Comfort: A little baggy around the neck. 3. Collar: Baggy around the neck. 4. Infinity: Two loops around the neck.

When putting together an outfit, don’t forget to accessorize.

1 2 3

At BUFF® we believe that your Head & Neckwear accessories give you a great deal of combination possibilities based on color and design.

128

Neckwarmer

Neckwarmer Comfort

Collar

Infinity 129

Notes

BUFF®’s New Age It's a new season at BUFF®. Like the world around us, our company is evolving, growing, becoming more. One sign of this new season is our new building. For the first time, the entire BUFF® team will be under one roof and able to work together more closely, thanks to a new 4.000-square-meter addition. We designed this new building with the same values that infuse our products. It's innovative, modern, comfortable, and highly functional. It also has a unique thermoregulation feature that's environmentally friendly. But our building isn't the only thing that is changing.

Our packaging is becoming smaller, lighter, more attractive, and more sustainable. We've also updated our brand fixtures to match the new packaging and boost store sales. In addition, we've adopted a new vision for our brand. We want to help our customers Live More Now. To live in the moment, never think twice, never regret. This attitude characterizes everything we do here at BUFF®. We never stop, and we're not stopping here. And we can’t wait to show you what we’re working on next.

BUFF® Headquarters, Igualada, Barcelona

Autumn-Winter 2017-18

LIFESTYLE COLLECTION

BUFF® is a registered trademark property of Original Buff, S.A. (Spain)

Lifestyle Collection

Autumn-Winter 2017-18

Original Buff, SA. C/ França 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02

527938

buff@buff.eu www.buff.eu