CEBE W2021 SUPERDRY

Page 1

2020-21


1892

1985

Birth of the brand in the Jura mountains. Cébé is a pioneer in the manufacture of sport sunglasses.

Superdry began with the founding of Cult Clothing by Julian Dunkerton and a former business partner.

End of 19th century Carl Benz orders Cébé sunglasses to wear when driving his sports car.

2003

1940

Julian joined forces with designer James Holder to develop and create a new in-house brand and Superdry was born.

The company extended its activities to the manufacture of ski helmets and goggles.

2004 Following the successful introduction of Superdry into Cult Clothing stores, a second store format, branded as Superdry and dedicated to selling Superdry products, was launched.

2011-2014

2018 Cébé is the Gold Winner of the prestigious Ispo Award with its revolutionary Exo OTG style.

2015

Superdry announced the acquisitions of its France, Benelux, Spain, Germany and Scandinavia franchises and distribution partners and opened the doors to its flagship stores in London and Munich.

As part of its ambition to become a global lifestyle brand, Superdry bought out its US licence partner.

TODAY

Cébé invites new generations to reveal the pioneering part in each of them in order to push their limits of their chosen sport.

Via its owned stores and websites and via its network of franchises, licences and concessions, Superdry is sold in 157 countries.

TODAY

CÉBÉ

1970

Walter Cecchinel, a famous French mountaineer has left an indelible mark in the brand’s history by inspiring a range of specialized sunglasses for glacier environments.

2


A PE RF EC T MATC H! Sharing the same spirit of adventure and the same values, Cébé and Superdry have joined forces and product expertise to create a capsule collection of ski helmets and goggles.

CONTENTS HELMETS HELMETS TECHNOLOGY PAGE

GOGGLES

5

HELMETS COLLECTION 7

GOGGLES TECHNOLOGY PAGE

11

GOGGLES COLLECTION PAGE

14 CÉBÉ

PAGE

3


CÉBÉ

HELMETS

4


HELMET TECHNOLOGY SHELL CONSTRUCTION DURABLE ABS SHELL

AIRFLOW CHANNELS

POLYCARBONATE SHELL EPS FOAM

EPS FOAM

ABS CONSTRUCTION

IN-MOLD CONSTRUCTION

The ABS construction is made from a single injection to provide maximum resistance to time and impacts. Made of ABS beads this construction prevents any risk of deformation.

Ultra-light construction made from an EPS injection and an ultra-resistant polycarbonate shell. The In-Mold construction has become the reference in terms of comfort and being lightweight.

COMFORT AND LIGHTNESS

HIGH CAPACITY OF SHOCK ABSORPTION

SAFETY MIPS® BRAIN PROTECTION SYSTEM

RECCO ®

BE SEARCHABLE, BE SAFE

KEEP YOUR BRAIN SAFE

The RECCO® Rescue Reflector, incorporated in our helmets, helps professional rescuers locate you in the event of an avalanche accident or if you are lost outdoors. The detector used by rescuers emits a directional signal and the RECCO® reflector worn by the user bounces the signal back to show them the way.

Be Searchable

RECCO® TECHNOLOGY IS NOT A SUBSTITUE FOR AN AVALANCHE TRANSCEIVER. CÉBÉ

MIPS® technology is designed to add protection against rotational motion transmitted to the brain from angled impacts to the head. Indeed, the low friction layer allows the head to move 10 to 15mm, in all directions, inside the helmet, and so redirects energies and forces otherwise transmitted to the brain.

5


HELMET TECHNOLOGY

FIT

V E N T I L AT I O N

FINE TUNING FIT SYSTEM FIT VERSATILITY

The F.T.F. (Fine Tuning Fit) provides added versatility to the helmet. The fine adjustment allows a tighter fit for perfect stability during even the most extreme activities. When not skiing, a simple readjustment will release the system for a more relaxing fit.

PASSIVE VENTING SYSTEM KEEP YOUR HEAD COOL

Cébé’s passive venting system is composed of openings placed at strategic points to ensure a constant air flow, evacuating heat and avoiding cold air from entering.

D E TA I L S MAKE THE DIFFERENCE

DETACHABLE AND WASHABLE LINING

COMFORT AND HYGIENE

In the interests of comfort and hygiene, most of our helmets have removable and washable inner padding. For increased breathability, most linings have 3D mesh panels that allow heat to escape more easily.

REMOVABLE EAR PADS A FREESTYLER LOOK

Removable and washable earpads.

CÉBÉ

30°

6


CONTEST VISOR U LT I M AT E

4 S I Z ES Fro m 5 4 t o 63 cm

438g

CONSTRUCTION

Available with + In-Mold shell construction

V E N T I L AT I O N + Passive venting system

FIT + Fine Tuning Fit system

The Contest Visor Ultimate features MIPS® technology, ensuring extra protection in case of impacts by protecting the brain against harmful rotational movements. With its In-Mold shell, passive venting and Recco® systems, it is the go-to helmet for safety, comfort and style.

F E AT U R E S

Available with + Removable ear pads + Removable and washable lining

CBH842 CBH843 CBH844 CBH845

Size Size Size Size

NEW

MATT SALSA

54-56 56-58 59-61 61-63

CBH846 C B H 8 47 CBH848 CBH849

NEW Size Size Size Size

54-56 56-58 59-61 61-63

CÉBÉ

MATT BLACK

7


CONTEST VISION MIPS

3 S I Z ES Fro m 5 4 t o 61 cm

500g

CONSTRUCTION

Available with + In-Mold shell construction + 2 visor positions

V E N T I L AT I O N + Passive venting system

FIT The Contest Vision MIPS® illustrates the brand’s commitment to offering smart and technical products. By adding the MIPS® technology to this style, Cébé guarantees maximum head protection to all ski enthusiasts. Its visor system is engineered with a guide slot and a click to ensure smooth adjustment and a closer fit to the face.

+ Fine Tuning Fit system

F E AT U R E S

Available with + Removable ear pads

NEW MATT BLACK Grey Ultra Black CAT.3

NEW MATT ZINNIA Grey Ultra Black CAT.3

CBH830 CBH831 CBH832

CBH833 CBH834 CBH835

+ 1 category 3 visor included

Size 54-56 Size 56-58 Size 59-61

CÉBÉ

Size 54-56 Size 56-58 Size 59-61

+ Removable and washable lining

8


3 S I Z ES Fro m 5 4 t o 61 cm

POW MIPS

590g

CONSTRUCTION

Available with + ABS shell construction

V E N T I L AT I O N + Passive venting system

FIT The Pow Mips ensures perfect head protection with its ABS construction combined with the patented brain protection MIPS® technology.

+ Fine Tuning Fit system

F E AT U R E S + Removable ear pads + Removable and washable lining

CBH836 CBH837 CBH838

NEW Size 54-56 Size 56-58 Size 59-61

MATT DUSTY OLIVE NEW

CBH839 CBH840 C B H 8 41

Size 54-56 Size 56-58 Size 59-61

CÉBÉ

MATT WHITE

9


CÉBÉ

GOGGLES

10


SKYLAB Dark Rose Flash Gold CAT.3 Dark Rose

= BASE TINT

Flash Gold

= MIRROR TINT

CAT. 3

= LENS CATEGORY

P O LY C A R B O N AT E IMPACT RESISTANT

20 times more impact resistant than glass and substantially lighter (the specific gravity(1) of a polycarbonate lens is 1.22g/cm3 compared to 2.53g/cm3 for a mineral lens), polycarbonate lenses offer the best combination of protection, performance and visual comfort. (1) Specific gravity describes the density of a lens material by comparing its density to the density of water.

3

C AT

V LT 1 0 %

Grey Fl a sh D a rk R e d CAT.3

3

C AT

VLT 11%

D a rk R ose Fl a sh Gol d CAT.3

3

C AT

VLT 14 %

Orange F la sh F i re CAT. 2

2

C AT

V LT 3 3 %

Amb er F la sh Mi r ror CAT. 1 C AT

1

V LT 48 %

CÉBÉ

Grey Ultra Black CAT. 3

11


LENS TECHNOLOGY CONSTRUCTION

T R E AT M E N T

VENTILATED LENS AVOID ANY RISK OF FOGGING

Openings on the external lens allow an optimized air circulation between the two lenses and inside the goggle, avoiding any risk of fogging and maintaining a better thermic regulation. Foam on the upper and lower parts of the goggle allow these airflows to circulate while preventing snow and moisture from infiltrating.

ANTI-FOG COATING FOR A CRYSTAL-CLEAR VISION

Cébé’s anti-fog coating is applied to the inside of the lens, dispersing water molecules across its surface and preventing the build-up of condensation and moisture. FIELD OF VIEW

CYLINDRICAL VS SPHERICAL

ANTI-SCRATCH COATING

IMPROVED FIELD OF VIEW

FOR MORE DURABILITY

Cylindrical lenses are designed on a base curvature on the X axis (horizontal), and thus follow the curve of the face offering a good field of view. On the other hand, spherical lenses are designed on both X and Y axis (horizontal and vertically) which gives a more rounded shape and a better quality of vision by reducing optical distortions and maximizing vertical and horizontal peripheral viewing angles.

Our specially formulated anti-scratch hard coating applied to the outside lens increases the lens hardness thus improving scratch and abrasion resistance. Our coating also builds a better foundation for the adhesion of mirrored coatings. CÉBÉ

FIELD OF VIE W

12


FRAME TECHNOLOGY

MAGNETIC TECHNOLOGY Cébé’s magnetic technology allows you to change your lenses in a flash. Designed with 8 to 9 magnets and sold with 2 lenses (category 1 and category 3), the Icone and Attraction styles ensure the best vision possible whatever the weather conditions. The power of the magnets also guarantees a good hold of the lens to offer you maximum security.

D E TA I L S MAKE THE DIFFERENCE

Overlapping of dual density foam with a fleece coating to ensure a better retention and more comfort.

SILICONE STRAP

PERFECTLY MAINTAINS ON THE HELMET The silicone strips inside the strap ensure better stability and good support of the goggles on the helmet. CÉBÉ

3 DENSITY FOAM

SOFT TOUCH FOR MAXIMUM COMFORT

13


SIZE

ICONE

179g

LENS + Polycarbonate + Magnetic lens + Spherical lens + Double lens + Wild field of view + Ventilated lens + Anti-fog coating + Anti-scratch coating + 2 lenses included

The Icone is part of the Cébé Magnetic Family and is characterized by its magnetic removable spherical lens. Extremely adaptable with its 2 interchangeable ventilated lenses cat.1 or cat.3, this design ensures optimum vision whatever the weather conditions.

NEW

MATT ROSIN Grey Ultra Black CAT.3 + Amber Flash Mirror CAT.1 +

C B G 41 8

+ Silicone strap + 3 density foam

NEW

MATT WHITE Dark Rose Flash Gold CAT.3 + Amber Flash Mirror CAT.1 + CÉBÉ

C B G 41 7

FRAME

14


SIZE

AT T R AC T I O N

1 61 g

LENS + Polycarbonate + Magnetic lens + Cylindrical lens + Double lens + Anti-fog coating + Anti-scratch coating + 2 lenses included

FRAME As the first design in the Cébé Magnetic range, Attraction is a reference with its face-hugging fit and extra-large field of view. The goggle will adapt to all weather conditions thanks to its 2 magnetic lenses cat.1 and cat.3, easily switchable thanks to a pull piece.

NEW

MATT BLACK Grey Ultra Black CAT.3 + Amber Flash Mirror CAT.1 +

C B G 41 4

NEW

MATT BLUE SALSA Grey Flash Dark Red CAT.3 + Amber Flash Mirror CAT.1 + CÉBÉ

C B G 41 3

+ Silicone strap + 3 density foam

15


SIZE

REFERENCE

140g

LENS + Polycarbonate + Cylindrical lens + Double lens + Ventilated lens + Anti-fog coating + Anti-scratch coating

FRAME + Silicone strap + 3 density foam

New in Cébé’s cylindrical goggle range, Reference’s neo-retro style offers a crystal-clear vision thanks to its rectangular design and ventilated lens.

NEW

MATT WHITE Orange Flash Fire CAT.2

C B G 41 6

NEW

MATT DUSTY OLIVE Grey Ultra Black CAT.3

CÉBÉ

C B G 41 5

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CEBE.COM

SUPERDRY.COM

CÉBÉ EUROPE BOLLÉ BRANDS 34, rue de la Soie 69100 VILLEURBANNE, FRANCE TEL : +33 800 800 811 E-MAIL : contact@bollebrands.com

Instagram@cebe_eyewear

Instagram@superdry

Facebook@CebeAddict

Facebook@Superdry


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