ELECTRIC 2002 MENS

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20 years of Awesome This is the life Electric.


20 years of Awesome This is the life Electric.


John John Florence Electric has partnered with John John Florence to bring you the most

advanced, most stylish, most eco friendly collection of eyewear in our portfolio. John doesn’t settle, he’s pushed us to do our best so you can be your best.


John John Florence Electric has partnered with John John Florence to bring you the most

advanced, most stylish, most eco friendly collection of eyewear in our portfolio. John doesn’t settle, he’s pushed us to do our best so you can be your best.


JJF12

Apex

Purpose built to weather the elements, provide superior protection, and elevate style,

A p e x F e a t u re s

market today.

side shields, performance coatings, dual-action

Eco-plastic injection, Removable protective

the JJF12 represents the pinnacle of style and quality performance available in the

hinges, featherweight construction, flexible

impact-resistant frames, sunglass leash holes,

$200 – $240

Matte Black Grey Polarized Pro EE18901069 *Removeable eye-cups not included

non-slip nose pads and temple tips.

Matte Black Bronze Polarized Pro EE18901066

Matte Smoke Silver Polarized Pro EE18967964


JJF12

Apex

Purpose built to weather the elements, provide superior protection, and elevate style,

A p e x F e a t u re s

market today.

side shields, performance coatings, dual-action

Eco-plastic injection, Removable protective

the JJF12 represents the pinnacle of style and quality performance available in the

hinges, featherweight construction, flexible

impact-resistant frames, sunglass leash holes,

$200 – $240

Matte Black Grey Polarized Pro EE18901069 *Removeable eye-cups not included

non-slip nose pads and temple tips.

Matte Black Bronze Polarized Pro EE18901066

Matte Smoke Silver Polarized Pro EE18967964


SIMA AWARDS WINNER SIMA AWARDS

JJF Knoxville S*

Sport

Our best-selling Knoxville XL Sport sunglasses have been given an upgrade with

S L in e F e a t u re s

melanin-infused polarized lenses.

flexible impact-resistant frames, non-slip nose

customized JJF design and signature color detailing and feature Electric’s exclusive

Dual-action hinges, featherweight construction,

*Available in oversized - XLS

pads and performance grip temple tips.

$180 – $220

JJF Black Grey Polarized EE15165242, XL EE16065242

JJF Black Grey Polarized Pro EE15165269, XL EE16065269

JJF Black Bronze Polarized Pro EE15165266, XL EE16065266


SIMA AWARDS WINNER SIMA AWARDS

JJF Knoxville S*

Sport

Our best-selling Knoxville XL Sport sunglasses have been given an upgrade with

S L in e F e a t u re s

melanin-infused polarized lenses.

flexible impact-resistant frames, non-slip nose

customized JJF design and signature color detailing and feature Electric’s exclusive

Dual-action hinges, featherweight construction,

*Available in oversized - XLS

pads and performance grip temple tips.

$180 – $220

JJF Black Grey Polarized EE15165242, XL EE16065242

JJF Black Grey Polarized Pro EE15165269, XL EE16065269

JJF Black Bronze Polarized Pro EE15165266, XL EE16065266


Elsinore The legend continues... the spirit of the desert that defined cool on any given Sunday is now available in a well styled aviator. $160

Lifestyle

For 20 years Electric has been defining the active style of the new

generation. Regeneration of style as the times evolve has been what

makes Electric consistently relevant to people around the world with an eye for design, a respect for quality and a desire for the best protection

money can buy. Elevate your everyday and do everything. Live Electric.

Matte Black Silver Polarized EE19301008

Gloss Black Grey Polarized EE19301642

Matte Tort Bronze Polarized EE19313943

Darkside Tort Grey Polarized EE19362342


Elsinore The legend continues... the spirit of the desert that defined cool on any given Sunday is now available in a well styled aviator. $160

Lifestyle

For 20 years Electric has been defining the active style of the new

generation. Regeneration of style as the times evolve has been what

makes Electric consistently relevant to people around the world with an eye for design, a respect for quality and a desire for the best protection

money can buy. Elevate your everyday and do everything. Live Electric.

Matte Black Silver Polarized EE19301008

Gloss Black Grey Polarized EE19301642

Matte Tort Bronze Polarized EE19313943

Darkside Tort Grey Polarized EE19362342


Knoxville*

Nashville*

Classic swagger of a rock-n-roll and blues filled era restyled in a ultra-wearable, great fitting

High style for the rest of us. This frame is a modern version of an oval shape that has been a

*Available in oversized - XL

*Available in oversized - XL

iconic style loved by the Electric community for almost a decade.

signal of sophistication without standing out, named after the city that defines this ethos.

$120 – $220

$120 – $160

Matte Black Grey EE09001020, XL EE11201020 Polarized EE09001042, XL EE11201042

Matte Black Bronze Polarized EE09001043, XL EE11201043

Gloss Black Grey EE09001620, XL EE11201620 Polarized EE09001642, XL EE11201642 Glass Polarized EE09001623, XL EE11201623

Matte Tort Bronze EE09013939, XL EE11213939 Polarized EE09013943, XL EE11213943

Matte Black Grey EE17001020, XL EE17101020 Polarized EE17001042, XL EE17101042

Gloss Black Grey EE17001620, XL EE17101620 Polarized EE17001642, XL EE17101642

Matte Tort Bronze EE17013939, XL EE17113939 Polarized EE17013943, XL EE17113943

Gloss Tort Bronze EE09010639, XL EE11210639 Polarized EE09010643, XL EE11210643 Glass Polarized EE09010624, XL EE11210624

Darkside Tort Grey Polarized EE09062342, XL EE11262342

Tort Burst Grey Polarized EE09064242, XL EE11264242

Vader Grey Polarized EE09065042, XL EE11265042

Gloss Mono Bronze Bronze Polarized XL EE17164643 (available in XL only)

Matte Olive Grey Polarized XL EE17167642 (available in XL only)

Cola Grey Polarized XL EE17167442 (available in XL only)

Matte Olive Grey Polarized EE09067642, XL EE11267642

Visit electriccalifornia.com for additional lens options.

Gloss Tort Bronze Polarized EE17010643, XL EE17110643


Knoxville*

Nashville*

Classic swagger of a rock-n-roll and blues filled era restyled in a ultra-wearable, great fitting

High style for the rest of us. This frame is a modern version of an oval shape that has been a

*Available in oversized - XL

*Available in oversized - XL

iconic style loved by the Electric community for almost a decade.

signal of sophistication without standing out, named after the city that defines this ethos.

$120 – $220

$120 – $160

Matte Black Grey EE09001020, XL EE11201020 Polarized EE09001042, XL EE11201042

Matte Black Bronze Polarized EE09001043, XL EE11201043

Gloss Black Grey EE09001620, XL EE11201620 Polarized EE09001642, XL EE11201642 Glass Polarized EE09001623, XL EE11201623

Matte Tort Bronze EE09013939, XL EE11213939 Polarized EE09013943, XL EE11213943

Matte Black Grey EE17001020, XL EE17101020 Polarized EE17001042, XL EE17101042

Gloss Black Grey EE17001620, XL EE17101620 Polarized EE17001642, XL EE17101642

Matte Tort Bronze EE17013939, XL EE17113939 Polarized EE17013943, XL EE17113943

Gloss Tort Bronze EE09010639, XL EE11210639 Polarized EE09010643, XL EE11210643 Glass Polarized EE09010624, XL EE11210624

Darkside Tort Grey Polarized EE09062342, XL EE11262342

Tort Burst Grey Polarized EE09064242, XL EE11264242

Vader Grey Polarized EE09065042, XL EE11265042

Gloss Mono Bronze Bronze Polarized XL EE17164643 (available in XL only)

Matte Olive Grey Polarized XL EE17167642 (available in XL only)

Cola Grey Polarized XL EE17167442 (available in XL only)

Matte Olive Grey Polarized EE09067642, XL EE11267642

Visit electriccalifornia.com for additional lens options.

Gloss Tort Bronze Polarized EE17010643, XL EE17110643


Zombie You can’t go wrong, perfect in any situation, classically styled pair of sunglasses. Say hello to one of our favorites, the Zombie. $120 – $160

Matte Black Grey EE17401020 Polarized EE17401042

Matte Tort Bronze Polarized EE17413943


Zombie You can’t go wrong, perfect in any situation, classically styled pair of sunglasses. Say hello to one of our favorites, the Zombie. $120 – $160

Matte Black Grey EE17401020 Polarized EE17401042

Matte Tort Bronze Polarized EE17413943


Swingarm*

Dude

The Swingarm and Swingarm XL are lightweight, heavy duty and purpose-built around the

70s cool made modern, this retro inspired frame is right at home with you wherever you

innovative double action hinge system. It’s the best of both worlds with uncompromising fit

take it. Iconic style and crisp, clear vision help you to see what others never will.

and function.

*Available in oversized - XL

$120 – $160

$100 – $140

Matte Black Grey EE12901020, XL EE15901020 Polarized EE12901042, XL EE15901042

Matte Black Bronze Polarized EE12901043, XL EE15901043

Matte Tort Bronze EE12913939, XL EE15913939 Polarized EE12913943, XL EE15913943

Darkside Tort Grey EE12962320, XL EE15962320 Polarized EE12962342, XL EE15962342

Tort Burst Grey Polarized EE12964242, XL EE15964242

Vader Grey Polarized EE12965042 (not available in XL)

Gloss Mono Bronze Bronze Polarized EE12964643, XL EE15964643

Matte Olive Grey Polarized EE12967642, XL EE15967642

Cola Grey Polarized EE12967442, XL EE15967442

Visit electriccalifornia.com for additional lens options.

Matte Black Grey EE16701020 Polarized EE16701042

Matte Tort Bronze Polarized EE16713943

Darkside Tort Grey Polarized EE16762342

Gloss Mono Bronze Bronze Polarized EE16764643


Swingarm*

Dude

The Swingarm and Swingarm XL are lightweight, heavy duty and purpose-built around the

70s cool made modern, this retro inspired frame is right at home with you wherever you

innovative double action hinge system. It’s the best of both worlds with uncompromising fit

take it. Iconic style and crisp, clear vision help you to see what others never will.

and function.

*Available in oversized - XL

$120 – $160

$100 – $140

Matte Black Grey EE12901020, XL EE15901020 Polarized EE12901042, XL EE15901042

Matte Black Bronze Polarized EE12901043, XL EE15901043

Matte Tort Bronze EE12913939, XL EE15913939 Polarized EE12913943, XL EE15913943

Darkside Tort Grey EE12962320, XL EE15962320 Polarized EE12962342, XL EE15962342

Tort Burst Grey Polarized EE12964242, XL EE15964242

Vader Grey Polarized EE12965042 (not available in XL)

Gloss Mono Bronze Bronze Polarized EE12964643, XL EE15964643

Matte Olive Grey Polarized EE12967642, XL EE15967642

Cola Grey Polarized EE12967442, XL EE15967442

Visit electriccalifornia.com for additional lens options.

Matte Black Grey EE16701020 Polarized EE16701042

Matte Tort Bronze Polarized EE16713943

Darkside Tort Grey Polarized EE16762342

Gloss Mono Bronze Bronze Polarized EE16764643


Black Top

Tech One

Its name says it all. Aggressive angles and boxed out styling define this powerful style.

Built for all day adventures, this re-engineered wrap-around design provides crucial glare

$120 – $160

Matte Black Grey EE12801020 Polarized EE12801042

reduction in sun, snow and surf alike. $120 – $220

Matte Olive Grey Polarized EE12867642

Matte Black Grey EE11601020 Polarized EE11601042

Matte Black Bronze Polarized EE11601043

Gloss Black Grey EE11601620 Polarized EE11601642

Gloss Tort Bronze Polarized EE11610643


Black Top

Tech One

Its name says it all. Aggressive angles and boxed out styling define this powerful style.

Built for all day adventures, this re-engineered wrap-around design provides crucial glare

$120 – $160

Matte Black Grey EE12801020 Polarized EE12801042

reduction in sun, snow and surf alike. $120 – $220

Matte Olive Grey Polarized EE12867642

Matte Black Grey EE11601020 Polarized EE11601042

Matte Black Bronze Polarized EE11601043

Gloss Black Grey EE11601620 Polarized EE11601642

Gloss Tort Bronze Polarized EE11610643


Knoxville Union

Cocktail

While many choose to look back, we continue to push forward. With wire rim detailing and

A smaller, classic chunky frame that is anything but square.

balanced design.

$200 – $250

grilamid strength, the Knoxville Union is the perfect blend of function, form and

$160

Tobacco Tort Grey Polarized EE11567242

Matte Olive Grey Polarized EE11567642

Cola Grey Polarized EE11567442

Gloss Black Grey EE18801620 Polarized EE18801642

Gloss Spotted Tort Grey EE18861320 Polarized EE18861342

Obsidian Tort Grey Polarized EE18865342


Knoxville Union

Cocktail

While many choose to look back, we continue to push forward. With wire rim detailing and

A smaller, classic chunky frame that is anything but square.

balanced design.

$200 – $250

grilamid strength, the Knoxville Union is the perfect blend of function, form and

$160

Tobacco Tort Grey Polarized EE11567242

Matte Olive Grey Polarized EE11567642

Cola Grey Polarized EE11567442

Gloss Black Grey EE18801620 Polarized EE18801642

Gloss Spotted Tort Grey EE18861320 Polarized EE18861342

Obsidian Tort Grey Polarized EE18865342


Birch Lightweight, sharp angles, thin and full of detail for a minimal design with maximum appeal. $250

Gloss Black Grey Polarized EE19001642

Crystal Grey Polarized EE19004342

Gloss Spotted Tort Grey Polarized EE19061342

Gloss Smoke Grey Polarized EE19068042

Gloss Olive Grey Polarized EE19065642


Birch Lightweight, sharp angles, thin and full of detail for a minimal design with maximum appeal. $250

Gloss Black Grey Polarized EE19001642

Crystal Grey Polarized EE19004342

Gloss Spotted Tort Grey Polarized EE19061342

Gloss Smoke Grey Polarized EE19068042

Gloss Olive Grey Polarized EE19065642


Oak

Rodeo

Lightweight, oval, understated yet luxurious in our highest quality components for

The Rodeo’s minimalist steel wire, angled nose bridge and Italian-made Mazzucchelli™

$250

$250

subtle impact.

Gloss Black Grey Polarized EE19101642

Crystal Grey Polarized EE19104342

Gloss Spotted Tort Grey Polarized EE19161342

acetate temple tips are reminsitant in design and timeless in style.

Gloss Smoke Grey Polarized EE19168042

Gloss Olive Grey Polarized EE19165642

Matte Black Grey Polarized EE18401042

Matte Silver Grey Polarized EE18401342

Shiny Gold Grey Polarized EE18409842


Oak

Rodeo

Lightweight, oval, understated yet luxurious in our highest quality components for

The Rodeo’s minimalist steel wire, angled nose bridge and Italian-made Mazzucchelli™

$250

$250

subtle impact.

Gloss Black Grey Polarized EE19101642

Crystal Grey Polarized EE19104342

Gloss Spotted Tort Grey Polarized EE19161342

acetate temple tips are reminsitant in design and timeless in style.

Gloss Smoke Grey Polarized EE19168042

Gloss Olive Grey Polarized EE19165642

Matte Black Grey Polarized EE18401042

Matte Silver Grey Polarized EE18401342

Shiny Gold Grey Polarized EE18409842


Av1*

Montauk

The aviator is the standard for cool in just about every circle. Its history as an icon in film

A classic styled wire frame designed with an edge, named after the edgiest community

and photography amongst the most famous is legendary. This updated version captures

on the island.

the spirit of the past, but modernizes the style for the new millennium. *Available in oversized - XL

$200

$200 – $250

Matte Black Grey EE18201020, XL EE18301020

Shiny Gold Purple Gradient EE18209834, XL EE18309834

Silver Grey EE18201320 (not available in XL)

Shiny Gold Grey Polarized EE18209842, XL EE18309842

Shiny Gold Clear Pro EE18209899 (not available in XL)

Matte Black Grey EE18101020

Silver Grey EE18101320

Shiny Gold Grey EE18109820


Av1*

Montauk

The aviator is the standard for cool in just about every circle. Its history as an icon in film

A classic styled wire frame designed with an edge, named after the edgiest community

and photography amongst the most famous is legendary. This updated version captures

on the island.

the spirit of the past, but modernizes the style for the new millennium. *Available in oversized - XL

$200

$200 – $250

Matte Black Grey EE18201020, XL EE18301020

Shiny Gold Purple Gradient EE18209834, XL EE18309834

Silver Grey EE18201320 (not available in XL)

Shiny Gold Grey Polarized EE18209842, XL EE18309842

Shiny Gold Clear Pro EE18209899 (not available in XL)

Matte Black Grey EE18101020

Silver Grey EE18101320

Shiny Gold Grey EE18109820


Mahi

Sport S Li ne Featur es

Full on, full coverage, comfort and peripheral vision

Dual-action hinges, featherweight construction,

for long days on the water.

flexible impact-resistant frames and non-slip nose pads.

$180 – $220

Performance

World’s collide, and in all the best ways, with Electric’s range of performance

sunglasses. All of the features you need for superior fit and function, it’s some of our best selling styles with re-imagined active-lifestyle detailing, enhanced innovation and unique design.

Matte Black Grey Polarized EE18701042

Matte Tort Bronze Polarized EE18713943

Matte Smoke Green Polarized Pro EE18730622

Ocean Tort Blue Polarized Pro EE18767765


Mahi

Sport S Li ne Featur es

Full on, full coverage, comfort and peripheral vision

Dual-action hinges, featherweight construction,

for long days on the water.

flexible impact-resistant frames and non-slip nose pads.

$180 – $220

Performance

World’s collide, and in all the best ways, with Electric’s range of performance

sunglasses. All of the features you need for superior fit and function, it’s some of our best selling styles with re-imagined active-lifestyle detailing, enhanced innovation and unique design.

Matte Black Grey Polarized EE18701042

Matte Tort Bronze Polarized EE18713943

Matte Smoke Green Polarized Pro EE18730622

Ocean Tort Blue Polarized Pro EE18767765


Industry insiders at Golf Digest chose the Knoxville Pro as a best in eyewear for

2018. The Knoxville Pro’s lightweight Grilamid frame was specifically liked due to its high bending strength and durability as well as its anti-slip, frameless design for a barely there feel.

Tech One XLS

Knoxville Pro

Sport

Comfort-driven design: A lightweight full-wrap with flexible, impact-resistant frames

S L in e F e a t u re s

An uncompromising sense of style with an unprecedented level of performance. Handsome

Pr o Li ne Featur es

impact-resistant frames and non-slip nose pads.

and more, making it the perfect combination of all the best things.

dual-action hinges, featherweight construction,

Dual-action hinges, featherweight construction, flexible

and non-slip nose pads.

Pro

$160 – $220

good looks with sport performance frameless vision, coated lenses, lightweight frame materials

flexible impact-resistant frames, sunglass leash

holes, non-slip nose pads and performance grip

$160 – $220

Matte Black Grey Polarized EE17201042

Matte Black Bronze Polarized EE17201043

Matte Black Bronze Polarized Pro EE17201066

Matte Black Rose Pro EE17201084 Polarized Pro EE17201091

Matte Tort Bronze Polarized EE17213943

Real Tree Green Polarized Pro EE17267522

Matte Black Blue Polarized Pro EE17201065

Matte Black Blue Polarized Pro EE16101065

Frameless vision, performance-coated lenses,

temple tips.

Matte Black Rose Pro EE16101084 Polarized Pro EE16101091

Matte Black Green Polarized Pro EE16101022

Visit electriccalifornia.com for additional lens options.

Real Tree Green Polarized Pro EE16167522


Industry insiders at Golf Digest chose the Knoxville Pro as a best in eyewear for

2018. The Knoxville Pro’s lightweight Grilamid frame was specifically liked due to its high bending strength and durability as well as its anti-slip, frameless design for a barely there feel.

Tech One XLS

Knoxville Pro

Sport

Comfort-driven design: A lightweight full-wrap with flexible, impact-resistant frames

S L in e F e a t u re s

An uncompromising sense of style with an unprecedented level of performance. Handsome

Pr o Li ne Featur es

impact-resistant frames and non-slip nose pads.

and more, making it the perfect combination of all the best things.

dual-action hinges, featherweight construction,

Dual-action hinges, featherweight construction, flexible

and non-slip nose pads.

Pro

$160 – $220

good looks with sport performance frameless vision, coated lenses, lightweight frame materials

flexible impact-resistant frames, sunglass leash

holes, non-slip nose pads and performance grip

$160 – $220

Matte Black Grey Polarized EE17201042

Matte Black Bronze Polarized EE17201043

Matte Black Bronze Polarized Pro EE17201066

Matte Black Rose Pro EE17201084 Polarized Pro EE17201091

Matte Tort Bronze Polarized EE17213943

Real Tree Green Polarized Pro EE17267522

Matte Black Blue Polarized Pro EE17201065

Matte Black Blue Polarized Pro EE16101065

Frameless vision, performance-coated lenses,

temple tips.

Matte Black Rose Pro EE16101084 Polarized Pro EE16101091

Matte Black Green Polarized Pro EE16101022

Visit electriccalifornia.com for additional lens options.

Real Tree Green Polarized Pro EE16167522


Tech One Pro

Zombie S

Pro

Welcome to sport performance with attitude. The Tech One Pro is our most comfortable

Pro L in e F e a t u re s

grips, temple tips and featherweight construction.

dual-action hinges, featherweight construction, flexible

8-base wrap and features interchangeable lenses, rimless vision, discreet anti-slip nose

impact-resistant frames, sunglass leash holes, non-slip nose pads and performance grip temple sleeves.

$160 – $220

Matte Black Grey Polarized Pro EE16201069

Real Tree Green Polarized Pro EE16267522

Frameless vision, performance-coated lenses,

Matte Black Bronze Polarized Pro EE16201066

Matte Black Blue Polarized Pro EE16201065

Matte Black Rose Pro EE16201084

Sport

A stylish departure from typical performance eyewear, the Zombie S is style

S Li ne Featur es

Dual-action hinges, featherweight construction, flexible

that performs.

impact-resistant frames and non-slip nose pads.

$140 – $200

Matte Black Grey Polarized EE16801042

Matte Black Rose Pro EE16801084

Darkside Tort Grey Polarized EE16863242


Tech One Pro

Zombie S

Pro

Welcome to sport performance with attitude. The Tech One Pro is our most comfortable

Pro L in e F e a t u re s

grips, temple tips and featherweight construction.

dual-action hinges, featherweight construction, flexible

8-base wrap and features interchangeable lenses, rimless vision, discreet anti-slip nose

impact-resistant frames, sunglass leash holes, non-slip nose pads and performance grip temple sleeves.

$160 – $220

Matte Black Grey Polarized Pro EE16201069

Real Tree Green Polarized Pro EE16267522

Frameless vision, performance-coated lenses,

Matte Black Bronze Polarized Pro EE16201066

Matte Black Blue Polarized Pro EE16201065

Matte Black Rose Pro EE16201084

Sport

A stylish departure from typical performance eyewear, the Zombie S is style

S Li ne Featur es

Dual-action hinges, featherweight construction, flexible

that performs.

impact-resistant frames and non-slip nose pads.

$140 – $200

Matte Black Grey Polarized EE16801042

Matte Black Rose Pro EE16801084

Darkside Tort Grey Polarized EE16863242


Knoxville S*

Sport

Where style meets function with timeless design, comfort-lead performance

S Li ne Featur es

favorite families in the line.

flexible impact-resistant frames, non-slip nose

details and Italian made quality, the Knoxville is one of our best-selling and

Dual-action hinges, featherweight construction,

*Available in oversized - XLS

pads and performance grip temple tips.

$160 – $220

Matte Black Blue Polarized Pro EE15101065, XL EE16001065

Ocean Tort Blue Polarized Pro EE15167765, XL EE16067765

Matte Black Rose Pro EE15101084, XL EE16001084 Polarized Pro EE15101091, XL EE16001091

Matte Black Green Polarized Pro EE15101022, XL EE16001022

Real Tree Green Polarized Pro EE15167522, XL EE16067522


Knoxville S*

Sport

Where style meets function with timeless design, comfort-lead performance

S Li ne Featur es

favorite families in the line.

flexible impact-resistant frames, non-slip nose

details and Italian made quality, the Knoxville is one of our best-selling and

Dual-action hinges, featherweight construction,

*Available in oversized - XLS

pads and performance grip temple tips.

$160 – $220

Matte Black Blue Polarized Pro EE15101065, XL EE16001065

Ocean Tort Blue Polarized Pro EE15167765, XL EE16067765

Matte Black Rose Pro EE15101084, XL EE16001084 Polarized Pro EE15101091, XL EE16001091

Matte Black Green Polarized Pro EE15101022, XL EE16001022

Real Tree Green Polarized Pro EE15167522, XL EE16067522


NATIONAL GEOGRAPHIC ADVENTURE

OUTSIDE MAGAZINE

Stacker

Apex

Road Glacier

Tough as nails, the Stacker’s removable eye mask with hidden direction air flow is stealth

A p e x F e a t u re s

A design collaboration with @chris_christenson73, this one is built to take on the elements.

technology at its finest.

Performance-coated lenses, dual-action hinges, feath-

erweight construction, flexible impact-resistant frames,

sunglass leash holes, non-slip nose pads, performance

$220 – $240

grip temple tips + innovative design and construction methods.

Matte Black Blue Polarized Pro EE15001065

Matte Black Rose Polarized Pro EE15001091

Matte Black Green Polarized Pro EE15001022

Apex

From the water to the snow, through back roads at full throttle, the Road Glacier keeps you protected with performance enhancing lens coatings and interchangeable/removable eye shields.

Matte Black Grey Polarized Pro EE14401069

Performance-coated lenses, dual-action hinges, feath-

erweight construction, flexible impact-resistant frames,

sunglass leash holes, non-slip nose pads, performance grip temple tips + innovative design and construction methods.

$220

Real Tree Green Polarized Pro EE15067522

Apex Featur es

Matte Black Rose Polarized Pro EE14401091


NATIONAL GEOGRAPHIC ADVENTURE

OUTSIDE MAGAZINE

Stacker

Apex

Road Glacier

Tough as nails, the Stacker’s removable eye mask with hidden direction air flow is stealth

A p e x F e a t u re s

A design collaboration with @chris_christenson73, this one is built to take on the elements.

technology at its finest.

Performance-coated lenses, dual-action hinges, feath-

erweight construction, flexible impact-resistant frames,

sunglass leash holes, non-slip nose pads, performance

$220 – $240

grip temple tips + innovative design and construction methods.

Matte Black Blue Polarized Pro EE15001065

Matte Black Rose Polarized Pro EE15001091

Matte Black Green Polarized Pro EE15001022

Apex

From the water to the snow, through back roads at full throttle, the Road Glacier keeps you protected with performance enhancing lens coatings and interchangeable/removable eye shields.

Matte Black Grey Polarized Pro EE14401069

Performance-coated lenses, dual-action hinges, feath-

erweight construction, flexible impact-resistant frames,

sunglass leash holes, non-slip nose pads, performance grip temple tips + innovative design and construction methods.

$220

Real Tree Green Polarized Pro EE15067522

Apex Featur es

Matte Black Rose Polarized Pro EE14401091


Tech Lenses


Tech Lenses


Polarized

The best in protection for your eyes on the water, Electric’s signature

melanin-infused polarized lenses block 99.9% of debilitating glare from the

water’s surface. They also reduce HEV blue light by 98%, provide superior color contrast and reduce eye fatigue

No Gimmicks No Distortion No Glare


Polarized

The best in protection for your eyes on the water, Electric’s signature

melanin-infused polarized lenses block 99.9% of debilitating glare from the

water’s surface. They also reduce HEV blue light by 98%, provide superior color contrast and reduce eye fatigue

No Gimmicks No Distortion No Glare


Coatings Hydrophobic Life on the water or life in the heat often means

your glasses get hammered with condensation. Our

hydrophobic coating helps repel these elements and fights against water and sweat.

Oleophobic Sunscreen and dust have met their match. A

double-sided coating repels them, and smudges clean off easily.

Anti-Reflective Reduces reflection off the back surface of the lens, which increases contrast and reduces eye fatigue.

Colors Base

Polarized

Performance Coatings

Polarized + Performance Coatings

Every one of our lenses begins with

The best in protection for your eyes

Helping fight off the elements by

All the goodness of polarized with

added layer of protection for your eyes

lenses block 99.9% of debilitating

a melanin base, meaning you get an and the sensitive skin around them.

on the water, Electric’s polarized

repealing water, sweat, dust, and oil.

the added benefits of hydrophobic, oleophobic, flash-mirror and anti-reflective coatings.

glare from the water’s surface and

reduces HEV blue light by 98% for superior color contrast.

LL S U N FU

Grey Polarized Pro

Grey

Grey Polarized

Grey Pro

CONTRAST

Silver Polarized Pro

Feel The Difference.

Bronze Polarized

Bronze Pro Bronze Polarized Pro Green Polarized Pro

When it comes to protecting your eyes and the sensitive skin around them, Electric’s signature melanin-infused lenses do it best. Featured in all of our

Rose Pro

sunglasses, melanin blocks 98% HEV blue light, provides crisp vision and provides a heightened level of protection

Rose Polarized Pro

Natural

W LIGH

L

O

T

Melanin

Bronze

Blue Polarized Pro

Yellow Polarized Pro


Coatings Hydrophobic Life on the water or life in the heat often means

your glasses get hammered with condensation. Our

hydrophobic coating helps repel these elements and fights against water and sweat.

Oleophobic Sunscreen and dust have met their match. A

double-sided coating repels them, and smudges clean off easily.

Anti-Reflective Reduces reflection off the back surface of the lens, which increases contrast and reduces eye fatigue.

Colors Base

Polarized

Performance Coatings

Polarized + Performance Coatings

Every one of our lenses begins with

The best in protection for your eyes

Helping fight off the elements by

All the goodness of polarized with

added layer of protection for your eyes

lenses block 99.9% of debilitating

a melanin base, meaning you get an and the sensitive skin around them.

on the water, Electric’s polarized

repealing water, sweat, dust, and oil.

the added benefits of hydrophobic, oleophobic, flash-mirror and anti-reflective coatings.

glare from the water’s surface and

reduces HEV blue light by 98% for superior color contrast.

LL S U N FU

Grey Polarized Pro

Grey

Grey Polarized

Grey Pro

CONTRAST

Silver Polarized Pro

Feel The Difference.

Bronze Polarized

Bronze Pro Bronze Polarized Pro Green Polarized Pro

When it comes to protecting your eyes and the sensitive skin around them, Electric’s signature melanin-infused lenses do it best. Featured in all of our

Rose Pro

sunglasses, melanin blocks 98% HEV blue light, provides crisp vision and provides a heightened level of protection

Rose Polarized Pro

Natural

W LIGH

L

O

T

Melanin

Bronze

Blue Polarized Pro

Yellow Polarized Pro


2020 Overview JJF12

Matte Black Grey Polarized Pro EE18901069 *Removeable eye-cups not included

Swingarm + XL

Matte Black Bronze Polarized Pro EE18901066

Matte Smoke Silver Polarized Pro EE18967964

Matte Tort Matte Black Matte Black Bronze Grey Bronze Polarized EE12901020, XL EE15901020 EE12901043, XL EE15901043 EE12913939, XL EE15913939 Polarized Polarized EE12913943, XL EE15913943 EE12901042, XL EE15901042

JJF Knoxville S + XLS

Matte Olive Cola Grey Polarized Grey Polarized EE12967642, XL EE15967642 EE12967442, XL EE15967442

JJF Black JJF Black JJF Black Grey Polarized Bronze Polarized Pro Grey Polarized Pro EE15165242, XL EE16065242 EE15165269, XL EE16065269 EE15165266, XL EE16065266

Dude

Elsinore

Matte Black Silver Polarized EE19301008

Matte Black Grey EE16701020 Polarized EE16701042 Gloss Black Grey Polarized EE19301642

Darkside Tort Tort Burst Grey Grey Polarized EE12962320, XL EE15962320 EE12964242, XL EE15964242 Polarized EE12962342, XL EE15962342

Matte Tort Bronze Polarized EE19313943

Darkside Tort Grey Polarized EE19362342

Matte Tort Bronze Polarized EE16713943

Darkside Tort Grey Polarized EE16762342

Gloss Mono Bronze Bronze Polarized EE16764643

Gloss Black Grey EE11601620 Polarized EE11601642

Gloss Tort Bronze Polarized EE11610643

Black Top

Knoxville + XL

Matte Black Gloss Black Matte Black Grey Grey Bronze Polarized EE09001020, XL EE11201020 EE09001043, XL EE11201043 EE09001620, XL EE11201620 Polarized Polarized EE09001042, XL EE11201042 EE09001642, XL EE11201642 Glass Polarized EE09001623, XL EE11201623

Matte Tort Bronze EE09013939, XL EE11213939 Polarized EE09013943, XL EE11213943

Gloss Tort Tort Burst Darkside Tort Bronze Grey Polarized Grey Polarized EE09010639, XL EE11210639 EE09062342, XL EE11262342 EE09064242, XL EE11264242 Polarized EE09010643, XL EE11210643 Glass Polarized EE09010624, XL EE11210624

Vader Matte Olive Grey Polarized Grey Polarized EE09065042, XL EE11265042 EE09067642, XL EE11267642

Gloss Black Grey EE17001620, XL EE17101620 Polarized EE17001642, XL EE17101642

Matte Black Polarized Bronze EE11601043

Knoxville Union Matte Tort Gloss Tort Gloss Mono Bronze Bronze Bronze Polarized Bronze Polarized EE17013939, XL EE17113939 EE17010643, XL EE17110643 XL EE17164643 Polarized (available in XL only) EE17013943, XL EE17113943

Matte Olive Grey Polarized XL EE17167642 (available in XL only)

Cola Grey Polarized XL EE17167442 (available in XL only)

Tobacco Tort Grey Polarized EE11567242

Matte Olive Grey Polarized EE11567642

Cola Grey Polarized EE11567442

Gloss Spotted Tort Grey EE18861320 Polarized EE18861342

Obsidian Tort Grey Polarized EE18865342

Cocktail

Zombie

Matte Black Grey EE17401020 Polarized EE17401042

Matte Olive Grey Polarized EE12867642

Tech One

Matte Black Grey EE11601020 Polarized EE11601042

Nashville + XL

Matte Black Grey EE17001020, XL EE17101020 Polarized EE17001042, XL EE17101042

Matte Black Grey EE12801020 Polarized EE12801042

Matte Tort Bronze Polarized EE17413943

Gloss Black Grey EE18801620 Polarized EE18801642

Vader Grey Polarized EE12965042 (not available in XL)

Gloss Mono Bronze Bronze Polarized EE12964643, XL EE15964643


2020 Overview JJF12

Matte Black Grey Polarized Pro EE18901069 *Removeable eye-cups not included

Swingarm + XL

Matte Black Bronze Polarized Pro EE18901066

Matte Smoke Silver Polarized Pro EE18967964

Matte Tort Matte Black Matte Black Bronze Grey Bronze Polarized EE12901020, XL EE15901020 EE12901043, XL EE15901043 EE12913939, XL EE15913939 Polarized Polarized EE12913943, XL EE15913943 EE12901042, XL EE15901042

JJF Knoxville S + XLS

Matte Olive Cola Grey Polarized Grey Polarized EE12967642, XL EE15967642 EE12967442, XL EE15967442

JJF Black JJF Black JJF Black Grey Polarized Bronze Polarized Pro Grey Polarized Pro EE15165242, XL EE16065242 EE15165269, XL EE16065269 EE15165266, XL EE16065266

Dude

Elsinore

Matte Black Silver Polarized EE19301008

Matte Black Grey EE16701020 Polarized EE16701042 Gloss Black Grey Polarized EE19301642

Darkside Tort Tort Burst Grey Grey Polarized EE12962320, XL EE15962320 EE12964242, XL EE15964242 Polarized EE12962342, XL EE15962342

Matte Tort Bronze Polarized EE19313943

Darkside Tort Grey Polarized EE19362342

Matte Tort Bronze Polarized EE16713943

Darkside Tort Grey Polarized EE16762342

Gloss Mono Bronze Bronze Polarized EE16764643

Gloss Black Grey EE11601620 Polarized EE11601642

Gloss Tort Bronze Polarized EE11610643

Black Top

Knoxville + XL

Matte Black Gloss Black Matte Black Grey Grey Bronze Polarized EE09001020, XL EE11201020 EE09001043, XL EE11201043 EE09001620, XL EE11201620 Polarized Polarized EE09001042, XL EE11201042 EE09001642, XL EE11201642 Glass Polarized EE09001623, XL EE11201623

Matte Tort Bronze EE09013939, XL EE11213939 Polarized EE09013943, XL EE11213943

Gloss Tort Tort Burst Darkside Tort Bronze Grey Polarized Grey Polarized EE09010639, XL EE11210639 EE09062342, XL EE11262342 EE09064242, XL EE11264242 Polarized EE09010643, XL EE11210643 Glass Polarized EE09010624, XL EE11210624

Vader Matte Olive Grey Polarized Grey Polarized EE09065042, XL EE11265042 EE09067642, XL EE11267642

Gloss Black Grey EE17001620, XL EE17101620 Polarized EE17001642, XL EE17101642

Matte Black Polarized Bronze EE11601043

Knoxville Union Matte Tort Gloss Tort Gloss Mono Bronze Bronze Bronze Polarized Bronze Polarized EE17013939, XL EE17113939 EE17010643, XL EE17110643 XL EE17164643 Polarized (available in XL only) EE17013943, XL EE17113943

Matte Olive Grey Polarized XL EE17167642 (available in XL only)

Cola Grey Polarized XL EE17167442 (available in XL only)

Tobacco Tort Grey Polarized EE11567242

Matte Olive Grey Polarized EE11567642

Cola Grey Polarized EE11567442

Gloss Spotted Tort Grey EE18861320 Polarized EE18861342

Obsidian Tort Grey Polarized EE18865342

Cocktail

Zombie

Matte Black Grey EE17401020 Polarized EE17401042

Matte Olive Grey Polarized EE12867642

Tech One

Matte Black Grey EE11601020 Polarized EE11601042

Nashville + XL

Matte Black Grey EE17001020, XL EE17101020 Polarized EE17001042, XL EE17101042

Matte Black Grey EE12801020 Polarized EE12801042

Matte Tort Bronze Polarized EE17413943

Gloss Black Grey EE18801620 Polarized EE18801642

Vader Grey Polarized EE12965042 (not available in XL)

Gloss Mono Bronze Bronze Polarized EE12964643, XL EE15964643


Birch Gloss Black Grey Polarized EE19001642

Knoxville Pro Gloss Spotted Tort Grey Polarized EE19061342

Gloss Smoke Grey Polarized EE19068042

Gloss Olive Grey Polarized EE19065642

Crystal Grey Polarized EE19004342

Matte Black Blue Polarized Pro EE16101065

Oak Gloss Black Grey Polarized EE19101642

Gloss Spotted Tort Grey Polarized EE19161342

Gloss Smoke Grey Polarized EE19168042

Gloss Olive Grey Polarized EE19165642

Crystal Grey Polarized EE19104342

Matte Black Grey Polarized Pro EE16201069

Matte Silver Grey Polarized EE18401342

Shiny Gold Grey Polarized EE18409842

Matte Black Grey Polarized EE16801042

Matte Silver Grey EE18201320 (not available in XL)

Shiny Gold Grey Polarized EE18209842 XL EE18309842

Shiny Gold Clear Pro EE18209899 (not available in XL)

Shiny Gold Purple Gradient EE18209834 XL EE18309834

Matte Black Rose Pro EE16201084

Matte Black Rose Pro EE16801084

Darkside Tort Grey Polarized EE16863242

Stacker Silver Grey EE18101320

Shiny Gold Grey EE18109820

Matte Black Blue Polarized Pro EE15001065

Matte Black Rose Polarized Pro EE15001091

Road Glacier Matte Tort Bronze Polarized EE18713943

Matte Smoke Green Polarized Pro EE18730622

Ocean Tort Blue Polarized Pro EE18767765

Matte Black Bronze Polarized Pro EE17201066

Matte Black Blue Polarized Pro EE17201065

Matte Black Grey Polarized Pro EE14401069

Tech One XLS

Matte Black Grey Polarized EE17201042

Matte Black Blue Polarized Pro EE16201065

Real Tree Green Polarized Pro EE16267522

Matte Black Matte Black Matte Black Real Tree Ocean Tort Blue Polarized Pro Green Polarized Pro Rose Pro Green Polarized Pro Blue Polarized Pro EE15101065, XL EE16001065 EE15101084, XL EE16001084 EE15101022, XL EE16001022 EE15167522, XL EE16067522 EE15167765, XL EE16067765 Polarized Pro EE15101091, XL EE16001091

Mahi

Matte Black Grey Polarized EE18701042

Matte Black Bronze Polarized Pro EE16201066

Knoxville S + XLS

Montauk

Matte Black Grey EE18101020

Real Tree Green Polarized Pro EE16167522

Zombie S

Av1 + XL

Matte Black Grey EE18201020 XL EE18301020

Matte Black Green Polarized Pro EE16101022

Tech One Pro

Rodeo

Matte Black Grey Polarized EE18401042

Matte Black Rose Pro EE16101084 Polarized Pro EE16101091

Matte Black Bronze Polarized EE17201043

Matte Black Rose Pro EE17201084 Polarized Pro EE17201091

Matte Tort Bronze Polarized EE17213943

Real Tree Green Polarized Pro EE17267522

Matte Black Rose Polarized Pro EE14401091

Matte Black Green Polarized Pro EE15001022

Real Tree Green Polarized Pro EE15067522


Birch Gloss Black Grey Polarized EE19001642

Knoxville Pro Gloss Spotted Tort Grey Polarized EE19061342

Gloss Smoke Grey Polarized EE19068042

Gloss Olive Grey Polarized EE19065642

Crystal Grey Polarized EE19004342

Matte Black Blue Polarized Pro EE16101065

Oak Gloss Black Grey Polarized EE19101642

Gloss Spotted Tort Grey Polarized EE19161342

Gloss Smoke Grey Polarized EE19168042

Gloss Olive Grey Polarized EE19165642

Crystal Grey Polarized EE19104342

Matte Black Grey Polarized Pro EE16201069

Matte Silver Grey Polarized EE18401342

Shiny Gold Grey Polarized EE18409842

Matte Black Grey Polarized EE16801042

Matte Silver Grey EE18201320 (not available in XL)

Shiny Gold Grey Polarized EE18209842 XL EE18309842

Shiny Gold Clear Pro EE18209899 (not available in XL)

Shiny Gold Purple Gradient EE18209834 XL EE18309834

Matte Black Rose Pro EE16201084

Matte Black Rose Pro EE16801084

Darkside Tort Grey Polarized EE16863242

Stacker Silver Grey EE18101320

Shiny Gold Grey EE18109820

Matte Black Blue Polarized Pro EE15001065

Matte Black Rose Polarized Pro EE15001091

Road Glacier Matte Tort Bronze Polarized EE18713943

Matte Smoke Green Polarized Pro EE18730622

Ocean Tort Blue Polarized Pro EE18767765

Matte Black Bronze Polarized Pro EE17201066

Matte Black Blue Polarized Pro EE17201065

Matte Black Grey Polarized Pro EE14401069

Tech One XLS

Matte Black Grey Polarized EE17201042

Matte Black Blue Polarized Pro EE16201065

Real Tree Green Polarized Pro EE16267522

Matte Black Matte Black Matte Black Real Tree Ocean Tort Blue Polarized Pro Green Polarized Pro Rose Pro Green Polarized Pro Blue Polarized Pro EE15101065, XL EE16001065 EE15101084, XL EE16001084 EE15101022, XL EE16001022 EE15167522, XL EE16067522 EE15167765, XL EE16067765 Polarized Pro EE15101091, XL EE16001091

Mahi

Matte Black Grey Polarized EE18701042

Matte Black Bronze Polarized Pro EE16201066

Knoxville S + XLS

Montauk

Matte Black Grey EE18101020

Real Tree Green Polarized Pro EE16167522

Zombie S

Av1 + XL

Matte Black Grey EE18201020 XL EE18301020

Matte Black Green Polarized Pro EE16101022

Tech One Pro

Rodeo

Matte Black Grey Polarized EE18401042

Matte Black Rose Pro EE16101084 Polarized Pro EE16101091

Matte Black Bronze Polarized EE17201043

Matte Black Rose Pro EE17201084 Polarized Pro EE17201091

Matte Tort Bronze Polarized EE17213943

Real Tree Green Polarized Pro EE17267522

Matte Black Rose Polarized Pro EE14401091

Matte Black Green Polarized Pro EE15001022

Real Tree Green Polarized Pro EE15067522


@electric

@electric_surf

#electric

electriccalifornia.com


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